1:00
Trident Launch Video
Trident · B2B
Explore
Runway - Today we're launching DIFFUSE: a platform for agencies, brands and st
Runway · Sep 2026 · 0:55 · AI-annotated
- Length
- 0:55
- Scenes
- 51 · 1.1 s avg
- Product on screen
- 0:31
- Call to action
- 0:47 · 84%
- Voiceover
- Yes
00:00:00 / 00:55:24
Runway’s 0:55 launch film runs 51 scenes, about 1.1 s each. The product shows up at 0:31. The call to action lands at 0:47 (84% in), over a voiceover. The video opens with a rapid, beat-synced montage of credited AI works, then carries a voiceover problem statement over warm live-action and macro shots before pivoting to a flat white stage where the product is revealed through 3D card clusters and a clean UI tour. Its signature moves are hard cuts on the pulse, the floating rounded-card language on off-white, and macro product detail held in shallow focus.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 29 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply · 9 3D passages — build or supply
Is this your launch? to your site or press kit.
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Runway - Today we're launching DIFFUSE: a platform for agencies, brands and st, scene by scene
· 51 scenes as text
01 · Hook · 0:00–0:00
A top-down flat lay of a tan sweater, olive skirt with a tan belt, and tan sneakers rests on gray concrete. The camera pushes in toward the waistline. A white name caption sits in the lower left corner.
On-screen text: “Leilanni Todd”
Techniques: Kinetic type
Camera: Push in
02 · Hook · 0:00–0:01
A red-haired person in a brown top and pearl necklace moves toward the camera on a city sidewalk, the frame streaked with motion blur as pedestrians and cars pass behind. A white name caption scales in at the lower left.
On-screen text: “Leilanni Todd”
Camera: Static
03 · Hook · 0:01–0:01
Models in sculptural pleated outfits of red, green, blue and cream pose on a sand-covered rooftop against a city skyline, the frame rolling into a Dutch angle as the camera tilts.
On-screen text: “Leilanni Todd”
Camera: Push in
04 · Hook · 0:01–0:02
A woman in a green dress and helmet falls through a cracked circular window, water and glass shards spraying as the city skyline appears behind her. The circular frame pushes in toward the action.
On-screen text: “Leilanni Todd”
Techniques: Particles
Camera: Static
05 · Hook · 0:02–0:02
A giant orange tabby cat strides across a sunlit basketball court, its oversized paw coming down in a puff of white dust beside two small figures. Brick high-rises and a green chain-link fence frame the low-angle shot.
On-screen text: “U.GENE”, “runway”, “Leilanni Todd”
Camera: Static
06 · Hook · 0:02–0:03
A macro 3D render of a black-and-white device edge shifts through tight close-up, revealing rounded panels and reflective surfaces as the camera reframes. A small white Builders Club label remains in the lower left.
On-screen text: “Builders Club”
Techniques: 3D mockup
Camera: Pull out
07 · Problem · 0:03–0:03
Tight close-up of a woman with braided hair in a white collared shirt, looking down and to the side as if mid-conversation, against a softly blurred blue-and-white striped backdrop. Her head and gaze shift slightly; the frame holds steady on her profile.
On-screen text: “UNVEIL”, “Builders Club”
Camera: Static
08 · Problem · 0:03–0:04
A live-action clip in a rounded-corner frame on a white background, styled as a camera viewfinder. A person with short green hair in a silver sequined dress moves toward the camera down a green-tiled hallway; the shot starts in motion blur and settles into a clear close-up.
Camera: Push in
09 · Problem · 0:04–0:05
A vertical social media card with a blonde portrait rotates in 3D on a white background, flipping edge-on and then to a second portrait, while small rounded squares drift across the left side.
Techniques: 3D mockup
Camera: Push in
10 · Problem · 0:05–0:06
A central cluster of rounded video cards unfolds in 3D on a white background. Each card plays a short clip of people, products, food, and landscapes. The cards drift apart and rotate, forming a loose three-dimensional collage.
Techniques: 3D mockup, Parallax
Camera: Push in
11 · Problem · 0:06–0:07
A gray-haired woman in a leather jacket works on a laptop at a green desk in a wood-paneled study. She sits centered, legs crossed, typing. Bookshelves, a brass lamp and potted plants fill the warm, dimly lit room.
Camera: Static
12 · Problem · 0:07–0:08
A man in a brown shirt and cream trousers lies on a brown leather couch, typing on a laptop on his lap. A warm pendant lamp glows at left, and a blurred night city skyline shows through the window behind him.
Camera: Static
13 · Problem · 0:08–0:09
The frame fades up from near-black to a sunlit studio: a woman with curly hair sits at a wooden desk in a leather chair, typing on a laptop, while a monitor behind it shows a portrait on an editing timeline.
Camera: Static
14 · Problem · 0:09–0:10
A woman in a red top and black headphones sits at a cafe table with a silver laptop, sipping a clear cup through a straw while she looks at the screen. A person in a white shirt works in the soft-focus background. The medium shot stays still across the table.
Camera: Push in
15 · Problem · 0:10–0:12
A man in a tie-dye sweater sits on a park bench with a laptop and white earbuds, then the frame cuts to a 3x3 grid of nine short clips of him working, drawing, and photographing in different settings.
On-screen text: “m”
Techniques: Split screen
Camera: Static
16 · Problem · 0:12–0:13
Macro close-ups of a white leather sneaker with a gum sole and dark teal laces rotate against a black background. The camera glides across the embossed tongue logo, the side panel, the lacing and the stitched toe, each detail held in shallow focus.
Camera: Pull out
17 · Problem · 0:13–0:14
Macro shot of a brown eye with a small screen reflected in the pupil, then a cut to the same eye behind clear-framed glasses, a bright monitor glow reflected in the lens. The framing stays tight and static throughout the shot.
Camera: Pull out
18 · Problem · 0:14–0:18
Close-up on a woman with clear glasses pulls back to reveal her at a bright office desk. She holds a printed sheet of model photos, comparing it to two monitors displaying white sneakers in a design app.
Camera: Pull out
19 · Problem · 0:18–0:19
An elderly woman with white hair looks up at a tall white panel covered in stickers and diagrams while a hand reaches up to touch it. A black fan stands behind her in a dim room, and the low camera angle keeps her face in the lower left.
Camera: Static
20 · Problem · 0:19–0:19
A man in sunglasses and a woman in a striped shirt sit at a wooden table beside studio speakers, both looking at a laptop. The man leans in and gestures toward the screen while the woman watches, framed in a bright room with large windows.
Camera: Static
21 · Problem · 0:19–0:20
A woman with long curly hair in a white top sits at a desk, a dark code editor glowing on the monitor beside her. She turns her head to speak toward the camera in a sunlit office, warm light catching the edges of her hair.
Camera: Static
22 · Problem · 0:20–0:20
Over-the-shoulder view of a man and a woman seated at a large table in a brick-walled studio, both watching an open laptop that shows a video editing timeline. Warm window light fills the room; sketches, a globe and a small potted plant sit on the table.
Camera: Static
23 · Problem · 0:20–0:21
A close-up of an email header sits under a row of grey toolbar icons. The subject line 'Inquiry - AI Artist' and an 'inbox' chip appear above a contact avatar and a 'to me' field, the frame pulling from soft blur into focus.
Camera: Static
24 · Problem · 0:21–0:22
A defocused close-up of a dark-mode inbox. The subject line 'Inquiry - AI Artist' and an 'inbox' tag hold still at the top while a small 'to me' tag scales in on the right, the frame drifting from a light wash to a dark interface.
Camera: Static
25 · Problem · 0:22–0:23
A close-up of a smartphone held in a hand; the screen shows a messaging app with a single chat bubble. The glass reflects a glowing monitor and a lamp from the desk behind, and the focus softens as the camera drifts.
Camera: Pull out
26 · Problem · 0:23–0:24
A tight, slightly angled close-up of an email header on a pale gray background. The dark sans-serif subject line and sender name slide gently into position while the to me line holds still.
Techniques: Kinetic type
Camera: Pan
27 · Problem · 0:24–0:26
A phone screen fades up from black in close-up, showing an iMessage thread from Sarah. Three grey bubbles appear in sequence, the last asking who they can hire to make it with AI. A large headline and the name Jason T. slide in over the dark background.
On-screen text: “Al Help for Video Editing?”, “Jason T.”
Techniques: Kinetic type
Camera: Push in
28 · Problem · 0:26–0:27
A middle-aged man with graying hair, dark glasses and a leather jacket is filmed in profile against a soft, blurred green outdoor background. He turns his head toward the camera and speaks, his expression animated.
Camera: Pan
29 · Problem · 0:27–0:27
A man in an orange sweater with blue and red floral patterns stands in a bright modern room, speaking toward camera in a medium shot with soft background focus.
On-screen text: “米米”
Camera: Push in
30 · Problem · 0:27–0:28
Two women address the camera in interview style; a cut moves from a woman in a leopard top in a studio to a woman in a red jacket in an office, each framed from the chest up against a soft, blurred background.
On-screen text: “米米”
Camera: Pull out
31 · Problem · 0:28–0:30
A cluster of rounded-rectangle Apple device screens floats on a white background, overlapping in depth. The screens show photos and the Photos app menu, and they drift slowly at different speeds, the large central screen filling the middle.
Techniques: Parallax
Camera: Pull out
32 · Problem · 0:30–0:30
Rounded photo tiles float in a 3D cluster on a white background, then rotate around a vertical axis until they collapse into a thin dark sliver at center frame.
Techniques: 3D mockup
Camera: Static
33 · Problem · 0:30–0:31
A small rounded square sits centered on a white field, holding a short video frame of a face and a dark pill shape; the frame blurs and fades to white, leaving an empty rounded square.
Camera: Static
34 · Product intro · 0:31–0:33
A woman with dark hair sits at a dim desk; the shot pulls back from a close-up of her face to an over-the-shoulder view as she types. A large monitor displays the Diffuse website, its hero image cross-fading to a 3D render.
Camera: Pan
35 · Product intro · 0:33–0:34
A 3D render of stacked concrete overpasses with a sweeping curved ramp, each edge lined with rows of flat screens showing landscape photos. The camera drifts right around the structure on a plain white background while static headlines sit over the scene.
On-screen text: “Tlont Projects”, “All of the world's top Al talent.”, “All in one place.”, “UNVEIL”
Techniques: 3D mockup, Parallax
Camera: Pull out
36 · Product intro · 0:34–0:35
A person with braided hair in a cream jacket stands in the left foreground, seen from behind, facing a white field of walking figures on small gray platforms. A UNVEIL label sits in the bottom left corner.
On-screen text: “UNVEIL”
Camera: Static
37 · Product intro · 0:35–0:35
High-angle view over a woman's braided head and beige jacket as she faces a wide concrete plaza. Dozens of people in neutral tones walk across the open space in different directions. A white UNVEIL label sits in the lower left corner.
On-screen text: “UNVEIL”
Camera: Static
38 · Product intro · 0:35–0:36
A white sea slug with red spots and feathery white fronds crawls over a white wire grid in a low close-up against a dark background. The camera stays locked off while the slug moves slowly. A small name caption sits in the lower left corner.
On-screen text: “UNVEIL”, “Leilanni Todd”
Camera: Static
39 · Product intro · 0:36–0:37
A 3D-rendered dark blue ocean wave crests in mist, with a red NFL shield logo set into the foam. The shot sits in a rounded card with a thin white border, a white caption in the lower-left corner. The wave holds nearly still with faint spray, locked-off frame.
On-screen text: “Leilanni Todd”, “Builders Club”
Camera: Static
40 · Product intro · 0:37–0:37
A misty close-up of a dark blue football jersey, the white number 10 and an NFL shield at the collar emerging from haze. The shot brightens and pulls back slightly to show the collar and two red stars. A small white caption holds in the lower-left.
On-screen text: “Builders Club”
Camera: Static
41 · Product intro · 0:37–0:37
A white object marked with red and teal accents sinks through dark water, wrapped in a churning splash and rising bubbles. A small white caption reads Builders Club in the lower left corner.
On-screen text: “Builders Club”
Techniques: Particles
Camera: Static
42 · Product intro · 0:37–0:38
A top-down angled shot holds on a white foam tray holding rows of rimless glasses lenses, each resting in its own compartment. The frame stays static. A small white label sits in the lower left corner.
On-screen text: “Builders Club”
Camera: Static
43 · Product intro · 0:38–0:38
A macro shot of black sunglasses drifts slowly across the lens, the printed CRAFTED IN JAPAN marking and the CAT.2 label on the arm sliding through the frame against a pale background. A small white Builders Club caption holds in the lower left corner.
On-screen text: “Builders Club”
Camera: Pull out
44 · Product intro · 0:38–0:39
A surreal white concrete structure with floating grey rocks shifts and reassembles against a white void while a person in a beige coat stands on stone steps. A rounded olive panel slides in along the right edge.
On-screen text: “Builders Club”, “DCRAFTED IN JAPAN”
Techniques: Morph
Camera: Pull out
45 · Demo · 0:39–0:42
A light UNVEIL profile page assembles with a dotted logo, an about line and a row of project thumbnails. The view then zooms to the black Email UNVEIL button and white Follow button, where a cursor moves in toward the button.
Techniques: UI zoom, Cursor demo
Camera: Pull out
46 · Demo · 0:42–0:43
A black rounded button reading Email UNVEIL sits centered on a light gray grid, a cursor parked at its lower-right corner. The button pulses in scale while a soft light sweep glides across its surface.
On-screen text: “Email UNVEIL”
Techniques: Light sweep
Camera: Static
47 · Demo · 0:43–0:44
A light profile form scrolls upward through filled fields: name, username, profession, and a bio box with a character count, ending on a social networks heading and an Instagram label.
Camera: Pan
48 · Demo · 0:44–0:47
A profile form with profession, bio and Instagram fields clears away to a plain light background, where a black Post a job button sits centered with a tap cursor icon below the label.
Camera: Static
49 · CTA · 0:47–0:51
On a plain white background, the lowercase line “meet the creatives” fades in on the left while the bold URL “diffuse.runway.com” fades in on the right, each word resolving from a soft blur. The pair holds briefly, then both lines fade out to white.
On-screen text: “meet the creatives”, “diffuse.runway.com”
Techniques: Kinetic type
Camera: Static
50 · Outro · 0:51–0:53
The word Diffuse sits centered on a white field, first a soft gray blur, then a black dotted wordmark. The dots scatter and dissipate, leaving a faint URL beneath. Locked-off frame.
On-screen text: “Diffuse”, “diffuse.runway.com”
Techniques: Particles
Camera: Static
51 · Outro · 0:53–0:55
The black runway wordmark holds centered on a plain white background, then fades toward white near the end of the clip. The frame stays locked off with no movement.
On-screen text: “runway”
Camera: Static