Oura · Hardware · May 2026
Retool - Now you can build any software with Retool, including portals for cus
Retool · Jul 2023 · 0:24 · AI-annotated
- Length
- 0:24
- Scenes
- 9 · 2.7 s avg
- Product on screen
- 0:00
- Features shown
- 2
- Voiceover
- No
Retool’s 0:24 launch film runs 9 scenes, about 2.7 s each. The product is on screen from the first frame and 2 features are revealed. There is no explicit call to action. The video alternates static centered text cards with short floating UI demos, each feature opened by a title card and shown in one or two 3D product shots. Pacing is slow and deliberate, built on soft-focus pulls, parallax panel wipes, and a consistent left-headline, right-product layout.
Is this your launch? to your site or press kit.
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Retool - Now you can build any software with Retool, including portals for cus, scene by scene
· 9 scenes as text
01 · Product intro · 0:00–0:04
Centered two-line text cards on a cream background with blurred pastel color blobs. The first card reads “We’re going beyond internal tools.”, then it cuts to “Build any business software on Retool.”, with “any business” and “software” in bold. The frame is locked off and the text stays still.
On-screen text: “We’re going beyond internal tools.”, “Build any business software on Retool.”
Camera: Static
02 · Feature reveal · 0:04–0:07
A soft-focus green desk with notebook and pen pulls into sharp focus while 'Introducing' scales up and 'Retool Portals' slides in with the Retool mark. The tagline 'Build any business software on Retool.' fades in on the left as a product interface panel settles in on the right.
On-screen text: “Introducing”, “Retool Portals”, “Build any business software on Retool.”
Techniques: Kinetic type
Camera: Static
03 · Feature reveal · 0:07–0:10
A flat NewsNow content-manager window with a green sidebar and article table sits on a light green backdrop of angled book pages. A dark sans headline sits at left. The window sharpens from a soft blur, then slides down and right as the pages rise, parting in parallax.
On-screen text: “Build custom portals for customers, partners, and vendors”
Techniques: Parallax
Camera: Static
04 · Feature reveal · 0:10–0:13
A tilted browser mockup of a green NewsNow login page floats in 3D over folded green ribbons. On the left, a black headline fades in, then swaps to a second line, before the window rotates and slides out of frame.
On-screen text: “Build custom portals for customers, partners, and vendors”, “with built-in user management and permissions.”
Techniques: Kinetic type, 3D mockup
Camera: Static
05 · Feature reveal · 0:13–0:14
Green pleated translucent panels angle across the right of a pale green field while gray text, “with built-in user management and permissions,” fades out. A soft white blur wipes the frame and “Or, turn to” settles at center.
On-screen text: “with built-in user management and permissions.”, “Or, turn to”
Camera: Static
06 · Feature reveal · 0:14–0:16
A soft pink-and-gray gradient holds the lead-in “Or, turn to” sliding in above the bold “Retool Embed” wordmark, then a blurred 3D dashboard mockup slides up from the bottom right.
On-screen text: “Or, turn to”, “Retool Embed”
Techniques: Kinetic type, 3D mockup
Camera: Static
07 · Feature reveal · 0:16–0:19
Two layered product screens, a ProSupply dashboard and a Central Valley map card, float on the right over a soft pink wood-grain 3D ribbon. A left-aligned headline fades from gray to black, then the whole frame blurs out as a transition.
On-screen text: “Instantly augment any software with new features or data.”
Camera: Static
08 · Outro · 0:19–0:21
A defocused product dashboard, its orange header and welcome panel soft and out of focus, drifts out of frame to the right. A soft pink-and-gray gradient stays behind the centered, static headline.
On-screen text: “Build faster and empower your customers at scale.”
Camera: Static
09 · Outro · 0:21–0:24
A soft pink and gray gradient fills the frame while the dark Retool logo, a three-bar icon beside a bold wordmark, eases in at center and holds still. A three-line tagline, Build faster and empower your customers at scale, accompanies the mark.
On-screen text: “Build faster and”, “empower your”, “customers at scale.”
Camera: Static







