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Retool - Faster, stronger, smarter. ⚡We’ve supercharged our Table.⚡ Try it ou
Retool · Jun 2023 · 0:19 · AI-annotated
- Length
- 0:19
- Scenes
- 8 · 2.5 s avg
- Product on screen
- 0:00
- Features shown
- 2
- Call to action
- 0:18 · 93%
- Voiceover
- No
00:00:00 / 00:19:23
Retool’s 0:19 launch film runs 8 scenes, about 2.5 s each. The product is on screen from the first frame and 2 features are revealed. The call to action lands at 0:18 (93% in). A fast, flat-motion product update cut at roughly 160 BPM: kinetic title cards announce each feature, then white UI mockups slide up from the bottom edge to demo it on a static lavender and cream geometric field. Signature moves are the type-swap headlines, the white mask reveal, and pill badges popping in around centered text, all locked to the same angular background.
No filming indicatedEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 1 graphic passage — draw or supply
Is this your launch? to your site or press kit.
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Retool - Faster, stronger, smarter. ⚡We’ve supercharged our Table.⚡ Try it ou, scene by scene
· 8 scenes as text
01 · Product intro · 0:00–0:05
Cream and periwinkle abstract shapes reorganize behind centered kinetic text reading “We supercharged our Table”, which swaps to “Built for extra large datasets” as a flat data table slides up and fills with rows.
On-screen text: “We supercharged our Table”, “Built for extra large datasets”
Techniques: Kinetic type
Camera: Pull out
02 · Feature reveal · 0:05–0:08
A plain card shows the headline “Pull from”, which completes to “Pull from ANY data source” as a white mask opens onto a lavender field of cream zigzag shapes. Eleven white pill badges with data-source logos then pop in and settle around the centered text.
On-screen text: “Pull from ANY data source”
Techniques: Kinetic type, Masking
Camera: Pull out
03 · Feature reveal · 0:08–0:09
A light gray field framed by static lavender geometric shapes holds the centered word Next. in dark gray, then Level. and Customization. slide in to complete the headline on a locked-off frame.
On-screen text: “Next.”, “Level. Customization.”
Techniques: Kinetic type
Camera: Static
04 · Feature reveal · 0:09–0:10
A light purple field with cream angular shapes frames the dark gray headline as it slides in. A white table card with ID, Title and Tag columns then slides up from the bottom edge into the lower half of the frame.
On-screen text: “Next. Level. Customization.”
Techniques: Kinetic type
Camera: Static
05 · Feature reveal · 0:10–0:15
A white data table with ID, Title and Tag columns sits on a lavender field of cream shapes. A hand cursor clicks a row, a Format dropdown opens and selects Tags, then a Filter bar slides in above the table.
Techniques: Cursor demo
Camera: Static
06 · Feature reveal · 0:15–0:18
A spreadsheet-style interface sits on a lavender background with beige shapes. A hand cursor opens the Filter dropdown and picks In Progress and Done as pills; the table refreshes to filtered rows, then the mockup slides down to reveal Now available at rctool.com.
On-screen text: “Now available at rctool.com”
Techniques: Cursor demo
Camera: Pan
07 · CTA · 0:18–0:19
A centered line reads “Now available at retool.com” over a pale lavender background with beige angular geometric shapes. The frame is static, with the text fixed in the middle.
On-screen text: “Now available at retool.com”
Camera: Static
08 · Outro · 0:19–0:19
A dark Retool wordmark with a three-bar icon holds centered on a pale beige field, bordered by flat lavender angular shapes and thin diagonal lines. The frame stays locked off with no motion.
On-screen text: “Now available at retool.com”
Camera: Static