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Resend - Today, we're open sourcing our email editor. Announcing React Email

Resend · Apr 2026 · 1:23 · AI-annotated

Length
1:23
Scenes
34 · 2.5 s avg
Product on screen
0:00
Features shown
4
Call to action
1:13 · 88%
Voiceover
Yes
00:00:00 / 01:23:15

Resend’s 1:23 launch film runs 34 scenes, about 2.5 s each. The product is on screen from the first frame and 4 features are revealed, with social proof. The call to action lands at 1:13 (88% in), over a voiceover. The video is built as a presenter led launch that alternates live action, code cards, and interface demos on a fast, beat matched cut rhythm. Its signature moves are simple overlay graphics over the room and crisp full screen UI reveals.

Footage neededEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 15 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply
Plan my film from this onePrintable storyboard

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Resend - Today, we're open sourcing our email editor. Announcing React Email, scene by scene

· 34 scenes as text

  1. 01 · Product intro · 0:00–0:03

    A bearded man in a cream long-sleeve shirt and round glasses stands in a bright room, a wooden bookshelf behind one shoulder and a window of green foliage behind the other. He gestures with open hands while talking. A white lower-third names him.

    On-screen text: “Chris Pennington”, “DX Engineer”

    Camera: Push in

  2. 02 · Product intro · 0:03–0:08

    A bespectacled man in a cream sweater stands left of frame in a sunlit room, gesturing as he talks. A dark rounded code card on the right crossfades from Tailwind JSX into an HTML table snippet.

    On-screen text: “Chris Pennington”, “DX Engineer”

    Camera: Static

  3. 03 · Product intro · 0:08–0:13

    A bearded man in glasses and a cream sweater stands centered between a wooden bookshelf and a sunlit window, speaking to camera and gesturing with open hands. The medium shot is locked off; he shifts weight and moves his hands in rhythm with his speech.

    On-screen text: “三”

    Camera: Static

  4. 04 · Product intro · 0:13–0:14

    A bearded man in clear-framed glasses and a cream sweater speaks in a medium close-up, raising his hands to gesture. He is framed left of center against a soft-focus green window backdrop.

    Camera: Static

  5. 05 · Product intro · 0:14–0:15

    A bearded man in clear glasses speaks by a sunlit window, then a hard cut to a dark card with a large outlined RESEND wordmark under the line RESEND BRINGS TO YOU and above THE Open Source EMAIL EDITOR.

    On-screen text: “RESEND BRINGS TO YOU”, “RESEND”, “THE Open Source EMAIL EDITOR”, “NO. 7777 NEW FUTURE FEATURES”, “THE FIGURE WAS BUILT FOR RESEND RESEND 20 24”

    Camera: Static

  6. 06 · Product intro · 0:15–0:17

    A dark title card holds a large white-outlined REACT LIVE EMAIL wordmark in the center, with a blue glow pulsing behind it and fading out. Small letter-spaced caps read RESEND BRINGS TO YOU above and THE OpenSource EMAIL EDITOR below, flanked by small corner labels.

    On-screen text: “RESEND BRINGS TO YOU”, “REACT LIVE EMAIL”, “THE OpenSource EMAIL EDITOR”, “NO. 7777 NEW FUTURE FEATURES”, “THIS FEATURE WAS BUILT FOR RESEND RESEND 2026”

    Techniques: Light sweep

    Camera: Static

  7. 07 · Feature reveal · 0:17–0:28

    A cursor demos the Email Builder: it opens the slash menu to insert a heading, types “New Heading”, selects it and recolors it red via the typography panel, then scrolls down to the generated HTML code.

    Techniques: Cursor demo, UI zoom

    Camera: Push in

  8. 08 · Feature reveal · 0:28–0:29

    A static close-up of an editor interface. The top pane shows a preview with a red heading beside a properties panel listing width, padding and rounded values. Below, a code pane under HTML and Plain Text tabs displays raw HTML markup. The frame holds without motion.

    Camera: Static

  9. 09 · Feature reveal · 0:29–0:32

    A bearded man in round glasses and a cream sweater stands centered in a sunlit room, hands clasped, speaking to camera. A wooden bookshelf sits left, a window with green foliage right. The locked-off medium shot holds still as he talks.

    On-screen text: “三”

    Camera: Static

  10. 10 · Feature reveal · 0:32–0:34

    A man with short brown hair, a beard and clear-framed glasses, wearing a cream sweatshirt, stands in a sunlit room and speaks while looking off to the right. A blurred green garden fills the background through a window. He turns his head slightly and smiles.

    Camera: Static

  11. 11 · Feature reveal · 0:34–0:35

    A bearded man in glasses and a cream sweater stands in a sunlit room, gesturing with open hands between a wooden bookshelf and a window framing green foliage.

    Camera: Static

  12. 12 · Feature reveal · 0:35–0:37

    A man in a white sweater stands in a sunlit room with a wooden bookshelf and a window, gesturing slowly with his hands. Over the window a dashed panel labeled Core fades in, then fills with six white formatting icons in a two-by-three grid.

    On-screen text: “Core”

    Camera: Static

  13. 13 · Feature reveal · 0:37–0:39

    A monospace headline sits above a white email editor canvas. The caret types /h, opening a dark dropdown of block options with H1 Heading highlighted. A right sidebar lists Typography, Padding, Background, Border, and a BASIC/MINIMAL toggle plus EXPORT button top the canvas.

    On-screen text: “Compose email-ready HTML with React”, “Email's visual editor.”

    Techniques: Cursor demo

    Camera: Static

  14. 14 · Feature reveal · 0:39–0:41

    A dark editor window frames a white email canvas with a store welcome heading. A slash command opens a small block dropdown, then a new heading is typed as a cursor blinks. A right-hand panel lists heading, typography and padding controls.

    On-screen text: “with React Email's visual editor.”

    Techniques: Cursor demo

    Camera: Static

  15. 15 · Feature reveal · 0:41–0:42

    A beige screen shows the React Email visual editor panel. The white canvas holds a 'Welcome to the Wayback Store' heading and a prompt line, while a new heading types out letter by letter with a blinking caret. A sidebar lists Typography, Padding, Background and Border.

    On-screen text: “with React Email's visual editor.”

    Camera: Static

  16. 16 · Feature reveal · 0:42–0:46

    A man in a cream sweater stands in a room with a wooden bookshelf and a window, gesturing as he speaks. On the right, a Core grid of six rounded icons sits over the window, and an Extensions row of three icons fades in below it.

    On-screen text: “Core”, “Extensions”

    Camera: Static

  17. 17 · Feature reveal · 0:46–0:48

    A bearded man in clear-framed glasses and a cream waffle-knit sweater speaks in a medium close-up, his head tilted slightly downward. Soft daylight lights his face against a window of blurred green foliage behind him.

    Camera: Static

  18. 18 · Feature reveal · 0:48–0:55

    A dark code editor fills the frame while lines type themselves into an extensions array: ImageExtension, SocialPostExtension, then ChartExtension, each landing with a blinking caret. At the end the code cross-dissolves into a presenter standing by a window.

    Techniques: Cursor demo

    Camera: Static

  19. 19 · Feature reveal · 0:55–0:59

    A man in a white sweater and round glasses stands in a sunlit room, speaking to the camera in front of a wooden bookshelf and a window with green foliage. He gestures with open palms as he talks.

    Camera: Static

  20. 20 · Feature reveal · 0:59–1:00

    A bearded man in clear-framed glasses and a cream sweater talks in front of a sunlit window with blurred greenery. The shot dims as a dark Templates gallery of email cards fades in as an overlay across the frame.

    Camera: Static

  21. 21 · Feature reveal · 1:00–1:04

    A dark templates gallery fills the screen and slowly zooms in as a cursor glides across the email preview cards. Near the end a black panel wipes in from the left with a loading spinner, and the title THE WORK BEHIND THE WORDS fades in at the bottom.

    On-screen text: “THE WORK BEHIND THE WORDS”, “More from the GitHub team”

    Techniques: UI zoom, Cursor demo

    Camera: Push in

  22. 22 · Feature reveal · 1:04–1:05

    A centered dark modal scales up into a full panel, its preview switching from a password card to a green abstract graphic labeled Monthly roundup. The backdrop lightens from a dim templates grid to flat gray while the white caption THE WORK BEHIND THE WORK and its subtitle fade out.

    On-screen text: “THE WORK BEHIND THE WORK”, “Here from the Dither team.”

    Techniques: UI zoom

    Camera: Static

  23. 23 · Feature reveal · 1:05–1:05

    A locked-off view of a document editor: a black toolbar reads 'product-update.tsx' above a white page on a light gray canvas, showing a green dithered collage header, the heading 'Monthly roundup', and body copy. The frame holds still.

    On-screen text: “8”, “THE WORK BEHIND”, “Here from the Dither team.”

    Camera: Static

  24. 24 · Feature reveal · 1:05–1:06

    A flat light-gray interface shows a welcome page: a 3D white sphere rests on a gray field with a soft shadow, above the bold two-line headline 'Welcome to Barebones' and the small line 'Thanks for joining us', framed by a dark top toolbar with a file name and view icons.

    Camera: Static

  25. 25 · Feature reveal · 1:06–1:07

    A dark email template fills the frame inside a preview bar showing the file name and device toggles. A dithered black-and-white photo of a mountain road carries an open white dropdown with four option rows, the third checked. A large white headline sits below.

    Camera: Static

  26. 26 · Feature reveal · 1:07–1:07

    A dark maroon email confirmation screen sits static in frame, with a white serif headline, confirmation copy, a track link, and two product rows with small square thumbnails.

    Camera: Static

  27. 27 · Feature reveal · 1:07–1:08

    A code editor window titled welcome.tsx shows a live preview of an email template on a light background. A dark banner and a Halo logo sit above the bold headline, with a silver smart ring render below. The view holds static.

    Camera: Static

  28. 28 · Feature reveal · 1:08–1:09

    A code editor window frames a white canvas holding a dark maroon card. The card shows a close-up photo of a freckled face with a green eye and a cream drop on the cheek, with a small atom icon in the top corner. The frame stays locked off.

    Camera: Static

  29. 29 · Feature reveal · 1:09–1:09

    A code editor window holds a static view of a rendered email template. The email shows a logo, the label Product update, a bold headline, body copy, a black View in dashboard button, and a gray 3D sphere image below. The top bar reads product-update.tsx with device icons.

    Camera: Static

  30. 30 · Social proof · 1:09–1:10

    A man with glasses and a beard in a cream long-sleeve shirt stands centered in a sunlit room, speaking to the camera. A wooden bookshelf with books and small vases sits to his left; a window with green foliage fills the right. Medium shot, static framing.

    Camera: Static

  31. 31 · Social proof · 1:10–1:13

    A wall of circular contributor avatars in a tight grid scrolls slowly over a black background. The outer rows fade to black at the edges, and the grid keeps drifting as the field of faces moves.

    Camera: Pan

  32. 32 · CTA · 1:13–1:19

    A bearded man in a cream sweater and round glasses stands center frame, speaking and gesturing with both hands. A wooden bookshelf sits to his left and a window with green foliage to his right. The camera holds a static medium shot.

    Camera: Static

  33. 33 · Outro · 1:19–1:20

    A smiling man in a cream sweater gestures with both hands in front of wooden shelves and a leafy window, the white Resend wordmark centered over his chest. The locked-off frame darkens steadily toward black.

    On-screen text: “Resend”

    Techniques: Kinetic type

    Camera: Static

  34. 34 · Outro · 1:20–1:23

    The white Resend wordmark sits centered on a near-black field with faint diagonal streaks, scales slightly, then fades to black.

    On-screen text: “Resend”

    Techniques: Kinetic type

    Camera: Static