1:10
Introducing ClickUp 3.0
ClickUp · Productivity · Jun 2022
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Crafts - Introducing the first sealed-bid auction on Solana, open to everyone.
Raise Zero · May 2026 · 1:15 · AI-annotated
- Length
- 1:15
- Scenes
- 48 · 1.6 s avg
- Product on screen
- 0:40
- Features shown
- 1
- Voiceover
- Yes
00:00:00 / 01:15:26
Raise Zero’s 1:15 launch film runs 48 scenes, about 1.6 s each. The product shows up at 0:40 and 1 feature is revealed. There is no explicit call to action; a voiceover carries the film. A single argument cut as a glitchy pixel-text manifesto: the declared FDV problem, the 2004 Google IPO precedent, then the Crafts sealed-bid auction, all moving at about 35 cuts per minute on a 123 bpm pulse. Signature moves are chromatic-aberration glitch on every element, orange highlight boxes on key words, 3D laptop mockups, and VHS-degraded archival clips.
Footage neededEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 8 filmed passages — shoot, supply or replace · 11 graphic passages — draw or supply · 7 3D passages — build or supply
Is this your launch? to your site or press kit.
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Crafts - Introducing the first sealed-bid auction on Solana, open to everyone., scene by scene
· 48 scenes as text
01 · Hook · 0:00–0:00
A black screen gives way to a circular gold chip, its face etched with circuit traces and a square die, held still at center-left against the black void.
Camera: Static
02 · Hook · 0:00–0:00
Golden circuit-board coins rain down across a black scan-line background, multiplying until they fill the frame. The headline then snaps in with a glitch effect over the coins.
On-screen text: “MOST TOKEN LAUNCHES”, “START THE SAME WAY”
Techniques: Particles
Camera: Static
03 · Hook · 0:00–0:01
Gold circuit-board coins fill a black field with a glitch chromatic-aberration edge, slowly zooming inward. White pixel text holds locked in the center reading the line, with the word LAUNCHES boxed in solid orange.
On-screen text: “MOST TOKEN LAUNCHES START THE SAME WAY”
Camera: Static
04 · Hook · 0:01–0:01
Gold circuit-board coins drift outward across the edges of a black scanline background. The white pixel headline holds center, the word LAUNCHES boxed in orange, all carrying a glitch RGB-split.
On-screen text: “MOST TOKEN LAUNCHES START THE SAME WAY”
Camera: Static
05 · Hook · 0:01–0:02
A locked-off black frame holds a two-line white pixelated headline, the word LAUNCHES set inside an orange rounded box. The letters carry a chromatic-aberration glitch, with faint blue streaks in the top right corner.
On-screen text: “MOST TOKEN LAUNCHES START THE SAME WAY”
Camera: Static
06 · Problem · 0:02–0:03
On a black background, the phrase A NUMBER APPEARS builds word by word, NUMBER boxed in orange and scaling, then it cuts to scattered pixel dot-matrix counters reading 0M, 12M, 8M and 6M.
On-screen text: “A NUMBER APPEARS”, “0M”, “12M”, “8M”, “6M”
Techniques: Kinetic type
Camera: Static
07 · Problem · 0:03–0:04
A dark background displays pixelated white text that glitches from 10M to 20M. The numbers are formed by small squares with slight color fringing.
On-screen text: “10M”, “20M”
Techniques: Kinetic type
Camera: Static
08 · Problem · 0:04–0:04
The label “30M”, built from white square pixels, holds center on a dark vignetted background. Red and cyan chromatic-aberration fringes shimmer at the edges of the blocks, giving a glitchy dot-matrix look.
On-screen text: “30M”
Camera: Static
09 · Problem · 0:04–0:05
A grid of white squares on a black scanline background clears and reassembles into the pixelated number 500M, which scales up with a red and cyan fringe.
On-screen text: “500M”
Techniques: Morph, Kinetic type
Camera: Static
10 · Problem · 0:05–0:06
A blocky pixelated “500M” in white with RGB color fringing holds center on a black field, scaling up gently. A smaller pixelated figure ticks in the lower right corner. The frame stays locked off.
On-screen text: “500M”
Techniques: Kinetic type
Camera: Static
11 · Problem · 0:06–0:06
A huge pixelated 500M in white LED dots with RGB glitch fringes fills the dark frame, then scales down as several smaller pixel numbers (874M, 860M, 847M) scatter across the background.
On-screen text: “500M”, “874M”, “860M”, “847M”, “847M”, “874M”
Techniques: Kinetic type
Camera: Static
12 · Problem · 0:06–0:07
On a black field, scattered white dot-matrix numbers drift, then a large 1B FDV assembles in the center with RGB color fringing. The frame stays locked and static.
On-screen text: “1B FDV”
Techniques: Kinetic type
Camera: Push in
13 · Problem · 0:07–0:07
Large pixelated block text reading 1B FDV scrolls left across a dark background. The first two characters are filled with multicolored pixels while the remaining letters are white.
On-screen text: “1B FDV”
Techniques: Kinetic type
Camera: Static
14 · Problem · 0:07–0:09
A white dot-matrix FDU sign fills the frame, then pulls back to a dark stock board of red and blue figures, where 1B FDU sits centered under scattered orange DECLARED rubber stamps.
On-screen text: “FDU”, “1B FDU”, “DECLARED”
Techniques: Kinetic type
Camera: Pull out
15 · Problem · 0:09–0:10
A blurred dark stock data board with columns of red and white numbers fills the frame. Centered, the white pixelated words AND THE appear, then MARKET drops in inside a red highlight box as the voiceover continues.
On-screen text: “AND THE MARKET”
Techniques: Kinetic type
Camera: Static
16 · Problem · 0:10–0:10
A locked-off close shot of a laptop on a desk shows a red and green candlestick chart on a dark screen. A hand rests on the keyboard at the right while white pixel text builds word by word across the center of the display.
On-screen text: “IS EXPECTED TO”
Techniques: Kinetic type
Camera: Static
17 · Problem · 0:10–0:11
A dark, blurred stock chart with red and green candles fills the frame. The all-caps headline builds word by word at center, ACCEPT boxed in orange, then IT in white pops in beside it.
On-screen text: “IS EXPECTED TO”, “ACCEPT”, “IT”
Techniques: Kinetic type
Camera: Static
18 · Other · 0:11–0:13
A Google search results page fills the frame. The top result, a pixel-font date on a red highlight bar, starts as a blurry, chromatic-aberration zoom on the words and snaps into a crisp reading. The People also ask list sits static below.
Techniques: Kinetic type, UI zoom
Camera: Pull out
19 · Other · 0:13–0:15
A white canvas holds four photos of Google signage and people in a loose grid. A white Google logo card and an orange bar reading HAD A DIFFERENT IDEA scale into the center as the photos carry a faint color-fringe glitch.
On-screen text: “HAD A DIFFERENT IDEA”
Techniques: Kinetic type
Camera: Pull out
20 · Other · 0:15–0:22
A VHS camcorder overlay with PLAY, SLP and a running timecode frames a news anchor in a dark blazer before a Google TRADING DAY screen, the picture degraded with tracking noise and color fringing, then cutting to a purple static frame.
On-screen text: “PLAY”, “SLP”, “00:00:02”
Camera: Pull out
21 · Other · 0:22–0:24
A Google search page fills the frame with a constant RGB-split glitch. The query types out letter by letter in the search bar, then a red rectangle with a yellow border pops over the words SEALED-BID AUCTION.
Techniques: Kinetic type
Camera: Static
22 · Other · 0:24–0:25
A Google article page shows the colorful logo and a bold headline, with a search bar filling the phrase THEY RAN A SEALED-BID AUCTION, the last words boxed in red. The view then scrolls down the body copy as red highlight bars sweep across key sentences.
On-screen text: “THEY RAN A SEALED-BID AUCTION”
Techniques: Kinetic type, UI zoom
Camera: Push in
23 · Other · 0:25–0:27
A flat page of small dark-gray body text on a light textured background holds one line boxed in orange. The page then tilts and blurs out in a fast whip motion.
Camera: Pan
24 · Other · 0:27–0:29
A framed archival photo shows men in suits clapping at the NASDAQ IPO ceremony beneath the multicolor Google logo. A pixel-style title card, GREATEST IPOS on an orange bar and IN HISTORY on a white bar, sits over the lower center of the image.
On-screen text: “GREATEST IPOS”, “IN HISTORY”
Camera: Static
25 · Other · 0:29–0:31
A black screen holds a glowing orange line at center. Pixel-style white text “GREATEST IPOS IN HISTORY” appears, then is replaced by “THE MECHANISM”, with “MECHANISM” in an orange highlight box, and “WAS ALWAYS RIGHT” below the line.
On-screen text: “GREATEST IPOS IN HISTORY”, “THE MECHANISM”, “WAS ALWAYS RIGHT”
Techniques: Kinetic type
Camera: Static
26 · Other · 0:31–0:32
On a black background, a glowing orange line draws across the frame and its ends bend into a bracket shape, while the white words “BUT PRICE” appear one by one beneath it.
On-screen text: “THE”, “MECHANISM”, “WAS ALWAYS RIGHT”, “BUT PRICE”
Techniques: Kinetic type
Camera: Static
27 · Other · 0:32–0:33
Orange glowing circuit-like lines branch across a black background, glitching with RGB fringing as white monospace captions swap in the center: BUT PRICE, then ISN'T SUPPOSED, then TO BEDECLARED.
On-screen text: “BUT PRICE”, “ISN'T SUPPOSED”, “TO BEDECLARED”
Camera: Pull out
28 · Other · 0:33–0:37
A glowing orange city map with chromatic aberration fills the frame as white text phrases swap in: 'TO BE DECLARED', then 'IT'S SUPPOSED TO BE', then 'DISCOVERED' in an orange box that scales up. The shot cuts to a man in a black t-shirt gesturing on stage.
On-screen text: “TO BE DECLARED”, “IT'S SUPPOSED TO BE”, “DISCOVERED”
Techniques: Kinetic type
Camera: Pull out
29 · Other · 0:37–0:40
A YouTube watch page plays a 2014 Vitalik Buterin talk inside its player, the right sidebar listing Ethereum videos. The whole interface tilts into 3D perspective with a layered copy sliding behind it.
Techniques: Parallax, 3D mockup
Camera: Pull out
30 · Product intro · 0:40–0:40
On a black background, the word CRAFTS flickers in with a pixelated, dithered edge, then BUILT snaps in beside it to complete the phrase. The monospace type jitters as it resolves into place.
On-screen text: “CRAFTS”, “BUILT”
Techniques: Kinetic type
Camera: Static
31 · Product intro · 0:40–0:41
A closed silver laptop rests on a dark surface as a light glint sweeps across its lid. The lid lifts open to reveal a web page with a red header on the screen. The white text CRAFTS BUILT hovers above the device.
On-screen text: “CRAFTS BUILT”
Techniques: Light sweep, 3D mockup
Camera: Static
32 · Product intro · 0:41–0:46
A 3D laptop on a dark desk shows the Crafts auction page; the camera pushes in toward the screen while stacked text builds at the lower left. The shot cuts to a close-up of a tweet with the opening phrase boxed in orange.
On-screen text: “THE”, “SEALED-BID”, “ON-CHAIN”
Techniques: 3D mockup, Kinetic type, UI zoom
Camera: Push in
33 · Product intro · 0:46–0:47
A Crafts tweet is held flat, the phrase 'For the first time' highlighted in orange, an embedded 3D device preview at the bottom, then the whole card rotates and swipes away diagonally with a chromatic-aberration glitch.
Camera: Push in
34 · Feature reveal · 0:47–0:48
A flat orange field holds a glitchy cyan vortex at the left edge that resolves into a scrolling column of repeated pixel text and a figure silhouette. On the right, EVERY BID IS FULLY types in word by word in an LED face with a blue chromatic offset.
On-screen text: “EVERY BID IS FULLY ENCRYPTED.”
Techniques: Kinetic type
Camera: Pull out
35 · Feature reveal · 0:48–0:49
A white panel with an orange silhouette and repeating text slides right, revealing a solid orange background with white text.
On-screen text: “FULLY ENCRYPTED. EVERY BID IS”, “EVERY BID IS FULLY ENCRYPTED”
Techniques: Masking
Camera: Static
36 · Feature reveal · 0:49–0:49
A pixel-font headline on an orange scanline field reads EVERY BID IS FULLY ENCRYPTED, then the view zooms out to a white macOS-style settings window. Its orange pane now shows NOT / EVEN centered, with a slash drawn between the two words.
On-screen text: “EVERY BID IS FULLY ENCRYPTED”, “NOT / EVEN”
Techniques: Kinetic type, UI zoom
Camera: Static
37 · Feature reveal · 0:49–0:52
A flat browser window mockup sits on an orange field. White pixel text fills the window word by word while a pixel cursor drifts across it. At the end the window tilts into 3D perspective as the backdrop shifts to a halftone code texture.
On-screen text: “NOT / EVEN </> THE </> TEAM / CAN SEE / WHO </> BID WHAT</>”
Techniques: Kinetic type, 3D mockup
Camera: Static
38 · Feature reveal · 0:52–0:56
A 3D retro monitor in orange casing tilts over scrolling source code, its white screen scrambling through pixel dollar prices. The scene cuts to a dark room, a person at a CRT terminal, with NO locked in white pixel type over their shoulder.
On-screen text: “NO”
Techniques: 3D mockup
Camera: Pull out
39 · Feature reveal · 0:56–0:57
A man in a gray suit sits at a restaurant table, the footage degraded with VHS grain, scanlines and chromatic aberration. The caption appears centered on his face: white “NO” beside “SIGNALLING” set on an orange rounded box, both locked off for the rest of the clip.
On-screen text: “NO SIGNALLING”
Camera: Static
40 · Feature reveal · 0:57–0:58
A drummer plays a kit in a studio, the footage distorted by a glitch and chromatic-aberration filter. White pixel text reads NO, then SIGNALLING, which flips to MANIPULATION inside a red highlight box.
On-screen text: “NO”, “SIGNALLING”, “MANIPULATION”
Techniques: Kinetic type
Camera: Static
41 · Feature reveal · 0:58–0:59
An office shot with a glitch effect cuts to a close-up of a man wearing a headset. The static caption NO MANIPULATION stays centered, with MANIPULATION on an orange box. Chromatic aberration flickers across both frames.
On-screen text: “NO MANIPULATION”
Camera: Static
42 · Feature reveal · 0:59–1:00
A glitchy VHS-style office shot with people on phones, heavy scanlines and chromatic aberration. The words ONE PRICE sit centered, PRICE boxed in an orange rectangle, while the footage jitters and reframes between two angles.
On-screen text: “ONE”, “PRICE”
Camera: Pull out
43 · Feature reveal · 1:00–1:01
A grainy, scan-lined surveillance-style clip of a dim room with two figures stays locked off. White pixel text “PAID BY” sits left; “EVERYONE” pops in right inside a solid orange box.
On-screen text: “PAID BY”, “EVERYONE”
Techniques: Kinetic type
Camera: Static
44 · Demo · 1:01–1:03
A 3D laptop mockup on a dark background shows a trading interface. Colorful glitch streaks sweep across the frame and dissolve, then the pixelated white words PRICE on the left and DISCOVERY at the bottom lock into place beside the device.
On-screen text: “PRICE”, “DISCOVERY”
Techniques: 3D mockup, Kinetic type, Light sweep
Camera: Pull out
45 · Demo · 1:03–1:05
A 3D laptop mockup sits on a black field, its screen showing the Crafts auction interface. The device tilts a few degrees while white segmented type builds in the lower left, “THE WAY” swapping to “IT WAS” in step with the voiceover.
On-screen text: “THE WAY”, “IT WAS”
Techniques: 3D mockup, Kinetic type
Camera: Static
46 · Demo · 1:05–1:07
A silver laptop in 3D perspective shows the Crafts token-launch interface on a black background. White pixel-style text reads IT WAS ALWAYS at left, then an orange banner slides in below it carrying MEANT TO BE as the laptop drifts slowly.
On-screen text: “IT WAS ALWAYS”, “MEANT TO BE”
Techniques: 3D mockup, Kinetic type
Camera: Static
47 · Outro · 1:07–1:09
A black room holds a thin vertical orange light beam at center. The beam widens from a line into a strip, revealing stacked white letters that read RAISE. The frame stays locked off while the glow expands.
On-screen text: “RAISE”
Techniques: Masking
Camera: Static
48 · Outro · 1:09–1:15
In a dark textured room, a vertical orange beam of light widens from the center, unmasking the white RAISE ZERO wordmark, then the whole frame fades to black.
On-screen text: “RAISE ZERO”
Techniques: Masking
Camera: Static