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rabbit inc. - LAM playground is now open for all r1 users 🛝 order:

Rabbit · Oct 2024 · 3:00 · AI-annotated

Length
3:00
Scenes
48 · 3.8 s avg
Product on screen
0:14
Features shown
2
Call to action
2:28 · 82%
Voiceover
Yes
00:00:00 / 03:00:22

Rabbit’s 3:00 launch film runs 48 scenes, about 3.8 s each. The product shows up at 0:14 and 2 features are revealed. The call to action lands at 2:28 (82% in), over a voiceover. The video alternates deadpan studio shots of two hosts with glowing CRT screen captures, jumping between the real desk and the UI through circular iris wipes and vertical wipes. A recurring orange device, a wireframe playground and isometric 3D renders on a flat gray backdrop give it a retro, toy-like identity.

Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 30 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 5 3D passages — build or supply

Is this your launch? to your site or press kit.

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rabbit inc. - LAM playground is now open for all r1 users 🛝 order:, scene by scene

· 48 scenes as text
  1. 01 · Hook · 0:00–0:03

    A web search box on a laptop screen fills in as a query is typed, with a dropdown of suggested terms below it. The frame pulls back to reveal the browser window and the laptop keyboard.

    Techniques: UI zoom

    Camera: Pull out

  2. 02 · Hook · 0:03–0:06

    A dark laptop in 3D perspective brightens to reveal a browser window on its screen. A search dropdown is open with a guitar string query typed in, listing top searches and brands below. The frame stays locked off on the angled device.

    Techniques: 3D mockup

    Camera: Pull out

  3. 03 · Hook · 0:06–0:11

    A laptop on a gray desk shows a Guitar Center page for Ernie Ball Regular Slinky strings, the green product image snapping into focus as the camera pulls back. A small red box sits in front of the laptop, then a hand reaches in and grabs it.

    Camera: Pull out

  4. 04 · Hook · 0:11–0:14

    A vertical wipe clears a blurred live-action shot from left to right, revealing a black title card on a CRT monitor. The card holds a white rounded sans headline 'LAM playground' above a static wireframe playground in blue lines with orange fills; the headline then shifts to orange.

    On-screen text: “LAM”, “playground”

    Techniques: Masking

    Camera: Static

  5. 05 · Hook · 0:14–0:14

    A man in profile stands before a grey wall, overlaid by a wireframe playground drawing with orange accents. The cream title LAM playground sits top left, with a small Trinitron mark above it. The frame is locked off.

    On-screen text: “Trinitron”, “LAM”, “playground”

    Camera: Static

  6. 06 · Product intro · 0:14–0:18

    A man in a blue t-shirt and amber glasses turns from profile to face the camera against a flat gray backdrop. A circular cutout then opens over his face, showing a magnified, distorted close-up of his mouth and mustache.

    Techniques: Masking

    Camera: Static

  7. 07 · Product intro · 0:18–0:28

    Two mirrored profiles of a mustached man in tinted glasses frame a circular mask that shows his talking mouth, then widens to his face. The frame settles on a centered front shot against a gray wall as he gestures and lifts a small orange card.

    Techniques: Masking

    Camera: Push in

  8. 08 · Feature reveal · 0:28–0:29

    A man in a blue shirt holds a red cube to his face against a plain gray wall. A vertical band down the center widens, revealing a dark Sony Trinitron monitor displaying 'playing wordle' and an isometric line illustration.

    On-screen text: “playing wordle”

    Techniques: Masking

    Camera: Static

  9. 09 · Feature reveal · 0:29–0:33

    A red box on a skateboard rolls across the base of a Sony Trinitron CRT that displays an orange title over an isometric slide illustration, then the shot cuts to a man in a black cap holding the device beside the monitor.

    On-screen text: “playing wordle”

    Camera: Static

  10. 10 · Feature reveal · 0:33–0:34

    A man in a black cap and sweater sits at a white table before a gray wall, an old CRT monitor on the left showing a dark grid app, a cup and book on the right. He raises a small orange device to his mouth, miming a call.

    Camera: Static

  11. 11 · Feature reveal · 0:34–0:46

    A man in a black cap sits at a white desk beside a CRT monitor. He holds a small orange device to his mouth like a phone, then sets it down and opens a book. A close-up insert cuts in on the device.

    Camera: Static

  12. 12 · Feature reveal · 0:46–0:49

    A CRT monitor glows in a dark room, its screen holding a browser with two panels: a dark left box with an orange header, and a right search-results page. The right page clears to black, leaving a thin loading bar at its base. The frame stays locked off.

    On-screen text: “Think.”

    Camera: Static

  13. 13 · Feature reveal · 0:49–0:55

    A locked-off close-up of a CRT screen shows a browser window: a dark phone mockup with an orange bar left of a pale blue panel with a small icon and a button. Scanlines shimmer. A white circular mask wipes in, revealing a smiling person in a dark cap.

    Techniques: Masking

    Camera: Static

  14. 14 · Feature reveal · 0:55–1:05

    A man in a black Think. cap sits at a white desk beside a CRT monitor showing a music app, turning the pages of a small booklet. The shot opens on his face inside a circular mask that closes to a dot, then reopens into the wide desk view.

    Techniques: Masking

    Camera: Static

  15. 15 · Feature reveal · 1:05–1:08

    A dark CRT monitor shows a desktop interface: an orange-headed phone panel on the left and a browser window on the right. The right panel's content shifts from a vertical list of items into a grid of empty cells. The frame stays locked off on the screen.

    Camera: Static

  16. 16 · Feature reveal · 1:08–1:09

    A CRT monitor in a dark room displays a two-panel app interface. A circular mask expands at the center, revealing a man in a black “Think.” cap against a pale disc. The locked-off frame holds as the circle grows.

    Techniques: Masking

    Camera: Static

  17. 17 · Feature reveal · 1:09–1:11

    A man in a black t-shirt and a black cap with white 'Think.' embroidery looks down against a plain pale blue backdrop. He blinks and shifts his head slightly, as if reading something out of frame. Medium close-up, locked-off.

    Camera: Static

  18. 18 · Feature reveal · 1:11–1:12

    A man in a black cap and black shirt looks down against a pale gray wall. A circular mask opens over his face, revealing a smaller inset of the same shot beside a laptop screen.

    Techniques: Masking

    Camera: Static

  19. 19 · Feature reveal · 1:12–1:26

    A man in a black cap and sweater sits at a white table, flipping a small gray booklet, beside a CRT monitor showing a dark interface. The shot opens with a circular iris reveal, then holds locked-off as he looks around and talks.

    Techniques: Masking

    Camera: Static

  20. 20 · Feature reveal · 1:26–1:33

    A dark CRT monitor in a black room shows a dim two-panel interface, a red-bordered left column beside a grid of small icons. A white circular mask then opens to reveal a man in a black cap, the word Think. sliding in above his head.

    On-screen text: “Think.”

    Techniques: Masking

    Camera: Static

  21. 21 · Feature reveal · 1:33–1:35

    A man in a black cap with white Think. embroidery and a black turtleneck sits against a light gray backdrop, looking down and talking. He is framed inside a circular cutout that opens to a full frame over the first second, locked-off camera.

    On-screen text: “Trinitron”

    Techniques: Masking

    Camera: Static

  22. 22 · Feature reveal · 1:35–1:35

    A man in a black cap looks downward against a pale gray wall. A vertical panel wipes in from the left, framing a black Trinitron monitor that shows white text and a line drawing of a building with an orange roof, then wipes out to return to the man.

    On-screen text: “shopping for lego”

    Techniques: Masking, Split screen

    Camera: Static

  23. 23 · Feature reveal · 1:35–1:40

    A CRT monitor on a white table shows the title 'shopping for legos' above an isometric line drawing of a Lego house with orange roof and slide; a red box on a skateboard sits in front. The title turns orange, then the camera reveals a second monitor with a dark interface.

    On-screen text: “shopping for legos”, “Think.”

    Camera: Static

  24. 24 · Feature reveal · 1:40–1:50

    A man in a black Think. cap sits at a desk with a CRT monitor, holding an orange device to his mouth. A vertical wipe cuts from the wide shot to a tight close-up, and a diagonal split at the end reveals a smaller inset of himself.

    Techniques: Masking, Split screen

    Camera: Push in

  25. 25 · Feature reveal · 1:50–1:55

    A man in a black cap sits at a desk with a vintage Sony monitor, an open book and a mug. A close-up of his face wipes away diagonally to reveal the full shot as he sets a small orange square device on the desk, then turns to the book.

    Techniques: Split screen, Masking

    Camera: Static

  26. 26 · Feature reveal · 1:55–1:58

    A CRT monitor glows in a dark room, its screen showing a dark desktop with a phone mockup on the left and a browser feed on the right. Faint scanlines and a slight waver give a retro signal feel, while the word Think. scales in over the display.

    On-screen text: “Think.”

    Techniques: Kinetic type

    Camera: Static

  27. 27 · Feature reveal · 1:58–2:01

    A front-facing CRT monitor glows in a dark room, showing a pixelated browser window. A dark panel with an orange header sits left of a light webpage; its banner pairs a stylized word with a photo of three people above a grid of colorful thumbnails that load in.

    Camera: Static

  28. 28 · Feature reveal · 2:01–2:13

    A man in a black cap flips through a large red-covered book at a white table. An old Sony monitor on his left shows a web page that changes with each page turn. A small red box and a white mug sit on the table.

    Camera: Static

  29. 29 · Feature reveal · 2:13–2:14

    Close-up of a CRT monitor showing a browser window. A dark panel with an orange header sits left of a white webpage; the central map image switches to a building photo while the row of small thumbnails below shifts.

    Camera: Static

  30. 30 · Feature reveal · 2:14–2:16

    A CRT monitor with a scanline texture shows a browser window holding a classical building webpage and a dark, orange-topped sidebar. A white circular mask opens in the center and grows, revealing a mustached man in a dark shirt behind the page.

    Techniques: Masking

    Camera: Static

  31. 31 · Feature reveal · 2:16–2:17

    A man in a black Think. cap and black tee looks at the camera inside a light gray circular frame, then looks down as the shot widens to show him at a desk with a Sony Trinitron monitor showing a design layout, a red cube, and an open book.

    Camera: Static

  32. 32 · Feature reveal · 2:17–2:28

    A man in a black cap and turtleneck sits at a white desk beside a CRT monitor and an orange square device. He turns book pages while the monitor image changes to match. A circular mask then opens to a close-up of his face.

    Techniques: Masking

    Camera: Static

  33. 33 · CTA · 2:28–2:30

    A Sony Trinitron monitor sits on a light table against a gray backdrop, its screen showing the LAM playground wordmark over an orange and blue isometric playground line drawing. Two small red blocks slide in from the left and right at the base of the set.

    On-screen text: “Think.”

    Camera: Static

  34. 34 · CTA · 2:30–2:30

    A large Sony monitor displays the LAM playground title over an isometric orange and blue illustration. A vertical white wipe opens to a man in a blue shirt and glasses behind a smaller monitor showing the same graphic.

    On-screen text: “LAM playground”

    Techniques: Masking

    Camera: Static

  35. 35 · CTA · 2:30–2:41

    A man in a blue sweatshirt stands behind a white table beside a small Sony monitor showing the LAM playground title and an orange line drawing of a playground. He holds a red card, gesturing and pointing while he talks.

    Camera: Static

  36. 36 · Pricing · 2:41–2:42

    A man with cropped hair, a mustache and amber-tinted glasses wears a blue t-shirt and turns from a side profile to face the camera, then opens his mouth to speak against a flat gray wall.

    Camera: Push in

  37. 37 · Pricing · 2:42–2:43

    A man in amber-tinted glasses and a blue t-shirt pitches directly to camera against a plain light wall. The camera pushes in from a chest-up frame to an extreme close-up as he bares his teeth and speaks emphatically.

    Camera: Push in

  38. 38 · Pricing · 2:43–2:45

    A man in a blue t-shirt and amber glasses turns from profile to face the camera against a plain gray wall, spreading his arms wide and speaking with an open mouth.

    Camera: Push in

  39. 39 · Pricing · 2:45–2:46

    A man in a blue sweatshirt stands behind a small Sony monitor on a white table against a gray backdrop. The screen shows a LAM playground title over an orange and blue line drawing. He holds a red controller, spreads his arms, then leans in and points at the monitor.

    Camera: Pull out

  40. 40 · Pricing · 2:46–2:48

    A finger points at a CRT monitor whose screen shows an orange 3D device mockup. The white headline swaps from a cut-off tagline to a large $199, and the device top flips from orange to a black face with a white icon, while no subscription required stays at the bottom.

    On-screen text: “I AM playgr”, “no subscription required”, “$199”

    Techniques: 3D mockup

    Camera: Static

  41. 41 · Pricing · 2:48–2:48

    A CRT screen on a black background shows a 3D orange device mockup in perspective below a large price figure. The price shifts from white to orange as the clip runs, with a small white caption at the bottom. A finger rests on the top bezel.

    On-screen text: “$199”, “no subscription required”

    Techniques: 3D mockup

    Camera: Static

  42. 42 · Pricing · 2:48–2:54

    A man in a blue shirt stands behind a small Sony CRT monitor that displays a price and an isometric orange device. He points at the screen, then holds a small orange handheld up to the camera as a circular pixel-art graphic expands over the frame.

    On-screen text: “$199”, “no subscription required”

    Camera: Push in

  43. 43 · CTA · 2:54–2:57

    A circular cutout opens to reveal a frame: a large orange outlined wordmark 'rabbit r1' sits behind a 3D render of the orange square device, its black screen showing a pixel rabbit. A pixel rabbit icon floats at right; a price line USD $199 buy now runs along the bottom.

    On-screen text: “rabbit r1”, “USD $199 buy now”

    Techniques: Masking, 3D mockup

    Camera: Static

  44. 44 · CTA · 2:57–2:58

    A retro pixel-art product page shows the rabbit r1 device in orange 3D isometric view on a black background, with the title and price in orange. A black circular mask opens at the center to reveal the white rabbit wordmark.

    On-screen text: “rabbit r1”, “USD $199 buy now”, “rabbit”

    Techniques: 3D mockup, Masking

    Camera: Static

  45. 45 · Outro · 2:58–2:59

    A black circular mask expands from the center, swallowing the orange interface, price and cursor at the frame edges, until only the white rabbit wordmark remains on pure black.

    On-screen text: “rabbit”

    Techniques: Masking

    Camera: Static

  46. 46 · Outro · 2:59–2:59

    A vertical color-bar glitch with a pixelated NO SIGNAL label flickers across the frame, then snaps to a clean black screen holding the centered white rabbit wordmark with a red dot over the i.

    On-screen text: “NO SIGNAL”, “rabbit”

    Camera: Static

  47. 47 · Outro · 2:59–3:00

    On a black background, the white rabbit wordmark with a red dot over the i and a small TM mark sits centered and still. Fine horizontal scanlines and a faint red-cyan chromatic aberration flicker across the letters for the duration of the clip.

    On-screen text: “rabbit™”

    Camera: Static

  48. 48 · Outro · 3:00–3:00

    A TV test pattern of vertical color bars with a NO SIGNAL label cuts to blue static, through which an orange rabbit wordmark and curved shapes emerge at the top.

    On-screen text: “NO SIGNAL”, “rabbit”

    Camera: Static