1:54
Introducing Runway Ads | Runway
Runway · AI · Sep 2026
Explore
Dylan Babbs - Bot traffic passed human traffic on the web back in June, and most AI
Profound · Oct 2026 · 0:34 · AI-annotated
- Length
- 0:34
- Scenes
- 15 · 2.3 s avg
- Product on screen
- 0:16
- Features shown
- 1
- Voiceover
- Yes
00:00:00 / 00:34:22
Profound’s 0:34 launch film runs 15 scenes, about 2.3 s each. The product shows up at 0:16 and 1 feature is revealed. There is no explicit call to action; a voiceover carries the film. The video bookends a 3D website mockup with a talking-head presenter, stating the problem in live action and solving it in one side-by-side Human/Bot demo. Pacing is measured at about 96 bpm, driven by slow zooms, crossfades, and the recurring black pill toggle and tiny runner.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 3 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply
Is this your launch? to your site or press kit.
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Dylan Babbs - Bot traffic passed human traffic on the web back in June, and most AI, scene by scene
· 15 scenes as text
01 · Hook · 0:00–0:04
A split-screen shows a shoe website under a Human View label beside a dark Bot View panel reading 100% bot-readable content, then cuts to a man in a white shirt at a desk with a laptop, talking to camera against a black background.
On-screen text: “Human View”, “Bot View”
Techniques: Split screen
Camera: Static
02 · Problem · 0:04–0:04
Over-the-shoulder view of a laptop on a wooden desk against a dark background. The webpage scrolls down as a tiny runner silhouette sprints across a tan dune, and a three-item menu appears at the bottom.
Camera: Static
03 · Problem · 0:04–0:06
A blurred footage band slides up out of frame while the black mission paragraph slides into center above a small gray OUR MISSION label. Below, a tan wood-grain slope holds a tiny black runner silhouette mid-stride.
On-screen text: “OUR MISSION”, “Every mile is a decision. Whether you're four months out from your first marathon or four seconds off your best, we make shoes for the people who keep sayingYes”
Techniques: Kinetic type
Camera: Static
04 · Problem · 0:06–0:06
A webpage hero shows a black Human/Bot toggle at the top above a mission paragraph, with a 3D wood log and a tiny runner below. The page scrolls up and the 3D log scales toward the camera as the toggle expands to reveal the second option.
Techniques: Parallax
Camera: Pan
05 · Problem · 0:06–0:07
A tan 3D dune with a small runner climbing its slope sits below a black Human View / Bot View toggle. The camera zooms in as tabs, a paragraph headline, and stat cards for pace, heart rate, and distance appear.
Techniques: UI zoom
Camera: Pan
06 · Problem · 0:07–0:09
A black pill toggle at the top flips from Human View to Bot View. The bold black headline cross-fades to a new paragraph as a soft-edged dark panel slides in from the left, revealing red code text. Stat cards with charts and a heart stay pinned at the bottom.
Camera: Static
07 · Problem · 0:09–0:10
A training page with a Human View / Bot View toggle at the top; a black ink smudge labeled AI Bot drifts from left to center, and the black headline is swapped for red HTML code text, while 3D-tilted stat cards (Pace, Heart Rate, Projected, Distance) sit along the bottom.
On-screen text: “Human View”, “Bot View”, “AI Bot”
Techniques: 3D mockup
Camera: Static
08 · Problem · 0:10–0:11
A rendered running-app page fills the left; a dark circular mask on the right exposes the underlying red code. A pill labeled AI Bot hovers over the markup. A Human View / Bot View toggle caps the frame, and stat cards for pace, heart rate and distance line the bottom.
On-screen text: “Human View”, “Bot View”, “AI Bot”
Techniques: Masking, Cursor demo
Camera: Static
09 · Problem · 0:11–0:12
A product screen shows a top toggle with Human View and Bot View. A cursor clicks the AI Bot button, and the running headline and stat cards crossfade into pink monospace code, framed by a dark spotlight on the right.
Techniques: Cursor demo
Camera: Static
10 · Problem · 0:12–0:16
On a black screen, a rounded prompt pill brightens to reveal the question “What are the best shoes for running a marathon?” in white. A spinner and the word “Thinking...” fade in below it as faint code and red letters dissolve away.
Camera: Static
11 · Feature reveal · 0:16–0:16
On a black background, a dark rounded toggle labeled Human View and Bot View fades in at center while the blurred question text and a Thinking line from the previous shot dissolve away behind it.
Camera: Static
12 · Feature reveal · 0:16–0:18
On a black background, two dark rounded pills labeled Human View and Bot View begin overlapping at center, then separate and rise to the top-left and top-right, setting up a side-by-side comparison.
On-screen text: “Human View”, “Bot View”
Techniques: Kinetic type
Camera: Static
13 · Feature reveal · 0:18–0:26
Split-screen fades in on black: a shoe site under “Human View” left, a dark “Bot View” panel right with 25% readable content and a monospace dump. A cursor clicks Render content; the count climbs to 100%, the red Unhealthy badge turns green Healthy, the red text turns green.
On-screen text: “Human View”, “Bot View”
Techniques: Split screen, Cursor demo
Camera: Static
14 · Feature reveal · 0:26–0:29
A man in a white button-down shirt sits centered against a black backdrop, speaking directly to the camera. The dark lid of a laptop fills the lower right foreground. The shot holds steady with no camera movement or graphic elements.
Camera: Static
15 · Outro · 0:29–0:34
A white hexagonal arrow mark holds centered on a black field. The wordmark Profound slides in from the right with a brief motion blur, then the lockup settles and holds static for the rest of the clip.
On-screen text: “Profound”
Techniques: Kinetic type
Camera: Static