0:58
Bryel (YC F26) – Training a billion models
Perceptual Labs · B2B · Oct 2026
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Perceptual - Introducing we help your company build its in-house AI lab and give y
Perceptual Labs · Nov 2026 · 0:58 · AI-annotated
- Length
- 0:58
- Scenes
- 18 · 3.3 s avg
- Product on screen
- 0:04
- Features shown
- 3
- Call to action
- 0:51 · 88%
- Voiceover
- Yes
00:00:00 / 00:58:14
Perceptual Labs’s 0:58 launch film runs 18 scenes, about 3.3 s each. The product shows up at 0:04 and 3 features are revealed, with social proof. The call to action lands at 0:51 (88% in), over a voiceover. Alternates talking-head shots in a bright office with near-black kinetic type cards, using blur-and-text overlays to punctuate each claim. Signature moves include word-by-word headline builds, counting numbers, crossed-out lists, and a rounded video card that isolates the speaker.
Footage neededEstimated needs: 1 official logo — reused across the film · 11 filmed passages — shoot, supply or replace · 3 graphic passages — draw or supply
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Perceptual - Introducing we help your company build its in-house AI lab and give y, scene by scene
· 18 scenes as text
01 · Hook · 0:00–0:00
On a black background, the heading builds word by word at the upper center: “Our” brightens from gray to white as “mission” fades in beside it. A dark gray rounded square fades in below the text.
On-screen text: “Our mission is to train”
Techniques: Kinetic type
Camera: Static
02 · Hook · 0:00–0:02
After a dark grid with a white square icon, a pale card shows a gray line, a large black number, and the word models. It cuts to a man in a gray polo before a leafy window, speaking to camera.
On-screen text: “Our mission is to train”, “1,000,000,000”, “models.”
Camera: Static
03 · Hook · 0:02–0:04
A man in a brown polo with a lavalier mic stands before a window, speaking to camera. On the right, gray text builds in line by line, the phrase scaling up as it completes.
On-screen text: “Trained not by us,”, “but by you.”
Techniques: Kinetic type
Camera: Static
04 · Product intro · 0:04–0:09
Medium shot of Kevin, the CEO, seated in a blue armchair before a window wall, talking to camera. A name caption slides in at right with his title, then the frame washes to white as the word Backed and a tagline appear centered.
On-screen text: “Kevin”, “CEO, Bryel Labs”, “Backed”, “Trained not by us,”, “but by you.”
Techniques: Kinetic type, Masking
Camera: Static
05 · Social proof · 0:09–0:13
A seated person stays blurred and dimmed behind centered white text and logos: “Backed by” with the Y Combinator mark, then “Custom models for” with Apple, Point72 and Framer logos, which shrink upward as the large line “Used by billions of users.” fades in.
On-screen text: “Backed by”, “Y Combinator”, “Custom models for”, “Point72”, “Framer”, “Used by billions of users.”
Techniques: Kinetic type
Camera: Static
06 · Feature reveal · 0:13–0:13
A man in a brown polo shirt sits in a blue armchair facing the camera, framed by floor-to-ceiling windows; the live shot scales down into a rounded card on black as small labels and a caption appear.
On-screen text: “Point72”, “Framer”, “Used by billions of users.”, “Classification models”
Camera: Pull out
07 · Feature reveal · 0:13–0:23
A man in a brown polo sits in a rounded video window on the right while the left black panel runs kinetic headlines, a counting 20x figure, a curve graph with a blue dot, and three See, Hear, Read icons.
On-screen text: “Classification models”, “20×”, “faster.”, “Agents”, “Beat the frontier.”, “At a fraction of the cost.”, “Models that”, “See”, “Hear”, “Read”
Techniques: Kinetic type, Split screen
Camera: Static
08 · Feature reveal · 0:23–0:23
A dark left panel holds the headline “Beyond text.” above three icons labeled See, Hear, Read, beside a rounded video card of a man seated in a blue chair by a window. The card scales up to fill the frame.
On-screen text: “Models that”, “See”, “Hear”, “Read”, “Beyond text.”
Techniques: Split screen
Camera: Push in
09 · Problem · 0:23–0:32
A man in a grey sweater sits in a sunlit office, talking off-camera, while text builds on the left wall. Small grey lines introduce each phrase, then large black words like Cheaper, Faster, Better stack in sequence. The shot stays locked off throughout.
On-screen text: “There's no”, “one-size-fits-all”, “model.”, “Sometimes you need something”, “Cheaper.”, “Faster.”, “Better.”, “At the things only you and your business understand.”
Techniques: Kinetic type
Camera: Static
10 · Problem · 0:32–0:37
A defocused figure of a seated man fills the frame as white text overlays the center, the lower line cycling through business, data, judgment, then the focus pulls sharp to reveal him in a bright room with floor-to-ceiling windows and a floral canvas.
On-screen text: “Real intelligence starts in”, “your business.”, “your data.”, “your judgment.”
Techniques: Kinetic type
Camera: Static
11 · Product intro · 0:37–0:39
A man in a dark polo sits on a teal armchair before floor-to-ceiling windows, speaking to camera. A white rounded caption fades in below him reading Your AI training team., then For hire. appears in blue, and the shot dims toward the end.
On-screen text: “Your AI training team.”, “For hire.”
Camera: Static
12 · Product intro · 0:39–0:41
On a black background, the bryel foundry wordmark and its small node icon fade in at the center, accompanied by the static taglines Your AI training team. and For hire. The frame is locked off.
On-screen text: “bryel foundry”, “Your AI training team.”, “For hire.”
Camera: Static
13 · Feature reveal · 0:41–0:42
A faint large brand wordmark sits behind a white headline that reveals word by word, reading Your own in-house AI lab. Below, three connected rounded line icons (database, loop, bar chart) labeled Your data, Training, Evals light up in sequence from left to right.
On-screen text: “bryel foundry”, “Your own in-house AI lab.”, “Your data”, “Training”, “Evals”
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:42–0:43
On a black background, the headline builds word by word above a blue wireframe card labeled Your data, Training, Evals. The outline morphs into a white rounded chip reading Your model v1, then the frame holds.
On-screen text: “A model you own.”
Techniques: Kinetic type, Morph
Camera: Static
15 · Feature reveal · 0:43–0:45
A blue curve draws itself across faint gridlines on a near-black background as a white rounded-square dot rides it, the version label counting from v1 to v42. Above, the white headline holds still while a gray subline reveals left to right between Day 1 and Today.
On-screen text: “A model you own.”, “That gets smarter every day.”, “v1”, “Day 1”, “Today”, “v42”
Techniques: Masking
Camera: Static
16 · Feature reveal · 0:45–0:51
A man in a gray sweater sits in an office by a window, talking. On the left, “No more” heads a list where “Harnesses”, “Routing” and “Brute-forcing” appear one by one, each crossed out by a line and faded to gray.
On-screen text: “A model you own.”, “That gets smarter every day.”, “v42”, “Day 1”, “Today”, “No more”, “Harnesses”, “Routing”, “Brute-forcing”
Techniques: Kinetic type
Camera: Static
17 · CTA · 0:51–0:54
A man in a brown polo shirt sits in a blue armchair facing the camera, hands clasped, speaking in a bright room with a window and greenery behind. A small caption reads 'No more' while he talks.
On-screen text: “No more”
Camera: Push in
18 · CTA · 0:54–0:58
A black screen holds the white bryel wordmark with a node-graph icon centered. The gray tagline fades in beneath it, followed by the smaller white URL, then the whole lockup fades out to black.
On-screen text: “Models for every company.”, “bryel.ai”
Camera: Static