Flux Theory · Consumer · Sep 2026
Jake Trefethen - Where does your AI keep everything you’ve told it? The 2am stuff. Th
Otto · Nov 2026 · 1:47 · AI-annotated
- Length
- 1:47
- Scenes
- 59 · 1.8 s avg
- Product on screen
- 1:03
- Voiceover
- Yes
Otto’s 1:47 launch film runs 59 scenes, about 1.8 s each. The product shows up at 1:03. There is no explicit call to action; a voiceover carries the film. The video is built as a comedic short film: a slow, hazy live action setup in a vintage record shop cuts into a fast, ornate auction sequence driven by whip pans, locked off close ups and rapid paddle cuts, then resolves into a calm, warm product beat. Signature moves include the split screen triptychs, the unrolling paper runway, the hologram reveal and the smoke vanish gag, all capped by a minimal black title card with the two box logo.
Is this your launch? to your site or press kit.
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Jake Trefethen - Where does your AI keep everything you’ve told it? The 2am stuff. Th, scene by scene
· 59 scenes as text
01 · Hook · 0:00–0:00
A pair of hands wearing stacked rings slides through a crate of vinyl records, drawing one sleeve forward. Warm side light and a shallow depth of field keep the focus on the fingers and the row of spines, with a turntable blurred in the upper left.
Camera: Push in
02 · Hook · 0:00–0:02
A woman in a black leather jacket flips through a wooden bin of vinyl records in a hazy vintage shop, then lifts one sleeve to look at it. Warm light from hanging bulbs and a window fills the room; guitars hang on the back wall.
Camera: Static
03 · Hook · 0:02–0:03
A woman in profile holds a white sheet of paper in a dim, backlit workshop, warm bulbs and a neon sign glowing behind her. She lifts the paper toward the light and lowers it slightly as a horizontal lens flare streaks across the frame.
Camera: Static
04 · Hook · 0:03–0:03
A three-panel split screen shows a woman with curly hair and glasses holding a tablet on the left. The right side stacks a low-angle close-up of her face against a dark shape and a pair of hands unzipping a black leather bag.
Techniques: Split screen
Camera: Static
05 · Hook · 0:03–0:08
A young woman with glasses and a leather jacket sits in a music shop, guitars blurred behind her. She looks down, then up with a startled face. Yellow captions read her lines at the bottom of the locked-off close-up.
On-screen text: “Okay”, “I'm out.”, “SOLD!”
Camera: Pan
06 · Hook · 0:08–0:09
A woman with glasses and brown hair looks to the side in a music shop, guitars on the wall behind her. The camera whips right, blurring past shelves and a red neon sign.
Camera: Static
07 · Problem · 0:09–0:10
A dolly-in glides down a dim record shop aisle; blurred rows of vinyl on either side part toward a red double door set in a white marble mantel, string lights glowing above.
Techniques: Parallax
Camera: Static
08 · Problem · 0:10–0:11
A close-up holds on a red wooden drawer front with an ornate brass nameplate. The dark blue plate carries gold serif text above a small portrait of a woman wearing glasses.
On-screen text: “AVA'S PRIVACY AUCTION”
Camera: Static
09 · Problem · 0:11–0:12
A woman with glasses and long hair holds a neutral stare at the camera, centered in a hazy record shop. Shelves of vinyl, a boombox and a bright window fill the warm background, a lens flare crossing her face. The frame stays locked on her.
On-screen text: “AVA'S PRIVACY AUCTION”
Camera: Static
10 · Problem · 0:12–0:12
A young woman with glasses and brown hair looks at the camera inside a sunlit record shop. Shelves of vinyl and a boombox sit behind her, hanging bulbs glow, and a horizontal lens flare crosses her forehead. The camera holds a static close-up.
On-screen text: “TOL”
Camera: Static
11 · Problem · 0:12–0:13
A close-up of a woman with glasses in a dim, warm room, a horizontal lens flare streaking across her face against blurred hanging bulbs. It then dissolves to a second woman in cat-eye glasses pressing her ringed hand flat to a red wall, gazing off to the side in soft window light.
On-screen text: “TOL”
Camera: Static
12 · Problem · 0:13–0:16
An elderly man in a light grey suit and maroon bow tie sings behind a carved wooden podium in a marble hall with teal curtains. The locked-off medium shot holds as he lifts his head and opens his mouth, while yellow subtitles change at the bottom.
On-screen text: “Now we are”, “auctioning Ava's”
Camera: Static
13 · Problem · 0:16–0:18
A woman in a leather jacket and glasses appears as a blue-glowing hologram with scan lines, standing before a dark curtain in a marble hall. A yellow caption at the bottom reads auctioning Ava's, then swaps to private data! The frame is locked off.
On-screen text: “auctioning Ava's”, “private data!”
Camera: Static
14 · Problem · 0:18–0:19
An ornate auction hall with a panel seated at a long desk. A crowd in vintage coats and hats holds up white numbered paddles and surges toward the camera. A yellow caption 'private data!' sits at the bottom center as the framing tightens slightly.
On-screen text: “private data!”
Camera: Pull out
15 · Problem · 0:19–0:22
A young woman in glasses and a black leather jacket leans against a red door, face tense. Overlaid text reads private data! and a numeral scales, then a yellow What? caption appears as she grips the brass handle and swings the door open.
On-screen text: “private data!”, “8”, “What?”
Camera: Pan
16 · Problem · 0:22–0:25
A long-haired figure in a leather jacket, seen from behind, walks through a dim studio lined with teal curtains. The camera follows as she reaches out and parts the curtain, a warm light glowing in the gap.
Camera: Push in
17 · Problem · 0:25–0:27
A man in a beige suit and bow tie speaks at a carved wooden podium, gesturing with one hand. Two people in white shirts and teal aprons stand behind him holding white gloves, against a dark teal curtain. Yellow subtitles read his words at the bottom.
On-screen text: “For starters,”, “let's begin”, “with her emails...”
Camera: Static
18 · Problem · 0:27–0:28
Two waiters in teal aprons stand on a curtained stage and unroll a long white paper strip between them, growing downward frame by frame. A hand gestures from a podium at the left edge. The camera stays locked-off and static.
On-screen text: “with her emails...”
Camera: Static
19 · Problem · 0:28–0:30
A low static shot looks down a fashion show aisle lined with seated guests in hats and coats. Two hosts in teal aprons stand at a podium at the far end. A white paper roll unrolls across the floor toward the camera, forming a runway.
Camera: Static
20 · Problem · 0:30–0:33
A seated crowd of older people in fur coats and berets raise binoculars to their eyes in a marble hall. A yellow caption reads 'Seems like', then the camera whips into a fast blurred pan across the hall, ending on a panel at a table.
On-screen text: “Seems like”, “to unpack.”
Camera: Static
21 · Problem · 0:33–0:34
A man in a blue beret and black glasses raises his paddle and calls a bid at an auction, mouth open mid-shout, while a blurred crowd of bidders watches behind him. A yellow caption at the bottom reads 'to $250.' then '$250'.
On-screen text: “to $250.”, “$250”
Camera: Pan
22 · Problem · 0:34–0:35
A white-haired man in a brown suit grins at the camera in a crowded auction hall, then lifts a round paddle marked 1. A yellow bid caption at the bottom jumps from $250 to $350.
On-screen text: “$250”, “$350”
Camera: Static
23 · Problem · 0:35–0:36
An over-the-shoulder shot of an auctioneer facing a seated crowd in a large hall, with a wooden gavel resting on the table in the foreground.
On-screen text: “$350”, “1”, “Going once.”
Camera: Static
24 · Problem · 0:36–0:41
An auctioneer in a light suit stands at a wooden podium on the left while two staff in green aprons exchange a white folding fan center stage. A blue price board stands at right, audience heads fill the foreground, and yellow subtitles caption the bid.
On-screen text: “3 a.m. searches”, “the rarest kind.”, “$300?”
Camera: Static
25 · Problem · 0:41–0:42
A man in a beret raises a paddle marked 3 at an auction, seated beside a woman in leopard print. The shot cuts to a close-up of a blonde woman with a white headband, looking down. A yellow caption states the price, then the reply.
On-screen text: “$300?”, “Obviously.”
Camera: Static
26 · Problem · 0:42–0:43
Locked-off close-up of a white-haired man in a light suit and dark bow tie before a dark curtain. He smirks at the camera, then throws his head back and shouts with his mouth wide open. Yellow subtitles sit at the bottom.
On-screen text: “Obviously.”, “SOLD!”
Techniques: Kinetic type
Camera: Pull out
27 · Problem · 0:43–0:44
Two presenters in dark suits and white gloves stand on a curtained stage beside an older man at a wooden podium. The red-lined globe between them morphs into a large open photo album they hold up.
On-screen text: “SOLD!”
Techniques: Morph
Camera: Static
28 · Problem · 0:44–0:45
A stage set with a blue curtain and marble columns. An older man in a gray suit stands at a wooden podium on the left, a card-catalog cabinet sits center, and two men in dark suits and white gloves flank it, one stepping forward.
Camera: Static
29 · Problem · 0:45–0:45
A hand grips a dark wooden gavel with a gold band and brings it down onto a round sound block on a table. The background stays a soft blur of an arched hall and seated audience as the gavel strikes.
Camera: Static
30 · Problem · 0:45–0:47
A white-haired auctioneer in a white tuxedo raises a gavel and shouts from a wooden podium. The shot cuts to a reverse angle over his shoulder, revealing a large seated audience holding up white auction paddles before a row of judges at a long desk.
Camera: Static
31 · Problem · 0:47–0:52
An elderly man in a grey suit and bow tie stands at an ornate carved-wood podium in a gilded hall. The camera pushes in from a wide shot to a close-up as he gestures with open arms. Yellow subtitles read his speech at the bottom.
On-screen text: “Now,”, “ladies and gentlemen,”, “feast your eyes”, “on our”, “star lot.”
Camera: Push in
32 · Problem · 0:52–0:52
A split screen displays three locked-off shots of a dog: an extreme close-up of its nose and tongue, a view of its head looking up, and a close-up of its bone-shaped collar tag.
On-screen text: “star lot.”
Techniques: Split screen
Camera: Static
33 · Problem · 0:52–0:54
A woman with dark hair and black glasses peers through a parted blue curtain trimmed with gold fringe, her face lit from above and her mouth open in surprise. A yellow caption reads at the bottom center of the locked-off frame.
On-screen text: “Bruno?”
Camera: Static
34 · Problem · 0:54–0:56
An auctioneer in a grey suit and bow tie gestures from a wooden podium on a curtained stage. A man in a dark vest and red strap walks across the foreground left to right. Audience heads with berets frame the edges. A yellow caption reads Bruno at the bottom.
On-screen text: “Bruno”
Camera: Static
35 · Problem · 0:56–0:57
A small tan terrier leaps onto a red velvet stool held by a bald handler in a white shirt, while a man in a gray suit smiles at a wooden podium against a blue curtain.
Camera: Static
36 · Problem · 0:57–1:00
A wide shot of an ornate auction hall shows a panel of officials at a long table and a seated audience; several audience members raise numbered bidding paddles. The scene cuts to a young woman with glasses parting blue velvet curtains to peek through.
On-screen text: “Let's open at $1000.”
Camera: Static
37 · Problem · 1:00–1:03
A woman with glasses peers through a blue velvet curtain trimmed with gold fringe, lips pursed in a skeptical pout. She ducks below the frame and the curtain falls closed, leaving only the swaying fringe.
On-screen text: “Let's open at $1000.”
Camera: Static
38 · Product intro · 1:03–1:04
A low, pavement-level shot tracks the feet of runners sprinting away down an autumn city sidewalk. Dark trousers and shoes blur with each stride as parked cars, brick facades and a black railing rush past on either side.
Camera: Push in
39 · Product intro · 1:04–1:05
A ground-level camera follows a person's legs in blue trousers and dark shoes moving quickly along a sidewalk. The legs pass a brick building with a metal fire escape and a white door frame, while parked cars blur in the background.
Camera: Push in
40 · Product intro · 1:05–1:07
A low close-up tracks a person's black shoes and dark trousers climbing a worn stone staircase. The camera tilts up with each step, passing an iron railing on the left and a pale stone wall on the right, the image sharpening from a soft blur.
Camera: Push in
41 · Product intro · 1:07–1:09
Low angle on a dusty beige PC tower standing on a patterned rug. A hand reaches in, plugs a cable into the front of the case, then withdraws. Dust motes drift in warm light across a cluttered storage room.
Techniques: Particles
Camera: Static
42 · Product intro · 1:09–1:10
A blue Ethernet cable is pushed into the center port of a device's rear panel, framed by USB and HDMI slots. The shot is a static macro with shallow depth of field, the connector moving from a blurred foreground into focus as it seats.
Camera: Static
43 · Problem · 1:10–1:14
A man in a grey suit and bow tie stands at a wooden podium under a spotlight, a bald assistant at his side. A small terrier on a red cushion in front vanishes in a puff of smoke as the seated audience raises oval paddles.
On-screen text: “Let's open at $1000.”
Camera: Pull out
44 · Problem · 1:14–1:16
A low-angle shot frames a wooden judge's bench from behind a red velvet chair. An older man in a light suit holds a gavel and opens his mouth wide to exclaim, while a bald assistant in a teal apron stands beside him with a surprised look.
Camera: Static
45 · Problem · 1:16–1:18
A seated man in a beret and glasses holds up a paddle marked 1 in a crowded auction hall. The young man beside him rises and walks out of frame, leaving an empty gold chair. A yellow subtitle reads “What's going on?”
On-screen text: “What's going on?”
Camera: Static
46 · Problem · 1:18–1:20
Locked-off low shot over a blurred foreground beret: a man in a blue beret and glasses holds a small white numbered card in a gilded hall. He leans forward over a gold railing, then rises and bends down. A yellow subtitle carries his line.
On-screen text: “What's going on?”
Camera: Static
47 · Problem · 1:20–1:21
A man in a blue beret, seen from behind, faces a seated panel in a grand columned hall while a dense crowd fills the foreground. The camera whips sideways, smearing the figures into motion blur as the man's head stays centered.
Camera: Push in
48 · Problem · 1:21–1:22
A man in a blue beret and gray hair sits with his back to the camera in a marble hall lined with empty seats. The camera whips around him in a fast pan, blurring the columns and a man in a dark suit gesturing in the background.
Camera: Pan
49 · Problem · 1:22–1:23
Over-the-shoulder shot past a man in a blue beret, out of focus in the foreground, toward a stage with blue curtains. A man in a white suit and red bow tie stands at a carved wooden podium, then steps away, leaving the podium empty.
Camera: Pan
50 · Problem · 1:23–1:24
A close-up of a man in a blue hat and black glasses against a blurred arched interior. He widens his eyes, then drops his head slightly and shapes his mouth into an open O, as if reacting in disbelief.
Camera: Pull out
51 · Problem · 1:24–1:30
A group of people in coats and hats sprint through a grand hall of empty chairs toward a red double door, their hats popping off mid-run. The camera pushes in behind them to the door as a hat bounces off it.
On-screen text: “Sh*t!”, “I don't like this!”
Camera: Push in
52 · Problem · 1:30–1:30
A wide, static shot of an ornate hall with a large crystal chandelier, a patterned marble floor, arched alcoves, and a red double door centered on the back wall.
Camera: Static
53 · Problem · 1:30–1:31
A wide symmetric shot of an empty ornate hall. A lit chandelier hangs above a patterned floor and a red door set in the back wall. The chandelier's bulbs switch off and the room darkens.
Camera: Static
54 · Demo · 1:31–1:32
A solid black screen holds for the full duration, with no visible elements, text, or motion, serving as a blank transition beat.
Camera: Static
55 · Demo · 1:32–1:38
A woman in a black top sits cross-legged on a bed, playing with a small fluffy dog. A dark rounded device rests on the floor beside the bed. The camera pans right, revealing a chair and a desk with a second device in the foreground.
Camera: Push in
56 · Demo · 1:38–1:41
A person sits on a couch with a small dog standing beside them, while a white mini PC with a dark logo rests on the table in the foreground. The camera pushes in and racks focus from the room onto the device, blurring the background.
Camera: Push in
57 · Demo · 1:41–1:42
A dark gray box-shaped device with a small logo on its top sits on a wooden table, a cable plugged into a rear port. The shot is a low close-up with shallow focus in a warm, dim room, the camera drifting slowly.
Camera: Static
58 · Outro · 1:42–1:45
On a black background, the centered gray line “Protect what's yours.” fades out, the white line “Own your AI” fades in, and the gray Dropbox logo settles into the center as a sign-off.
On-screen text: “Protect what's yours.”, “Own your Al”
Techniques: Kinetic type
Camera: Static
59 · Outro · 1:45–1:47
A white Dropbox logo sits centered on a black background. The mark remains still and isolated, with only a subtle sense of settling into place over the short clip.
Camera: Static






