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Finary · Finance · Sep 2026
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Origin Financial - It’s here. Origin now watches your finances and tells you what to d
Origin Financial · Sep 2026 · 2:05 · AI-annotated
- Length
- 2:05
- Scenes
- 28 · 4.5 s avg
- Product on screen
- 0:00
- Features shown
- 4
- Voiceover
- Yes
00:00:00 / 02:05:09
Origin Financial’s 2:05 launch film runs 28 scenes, about 4.5 s each. The product shows up at 0:00 and 4 features are revealed. There is no explicit call to action; a voiceover carries the film. A black, serif-on-dark launch film built on a strict three-beat rhythm: a locked-off founder talking head, a word-by-word typed serif card, and a 3D product render, cycled in quick 1 to 8 second cuts. The structure moves from a named logo open, through a problem of unasked money questions, into four feature beats (always-on checks, proactive alerts, health score, right-time advice), and closes on a tagline card and the morphing logo. The signature moves are the gray-to-white word reveal on black
Footage neededEstimated needs: 1 official logo — reused across the film · 12 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 7 3D passages — build or supply
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Origin Financial - It’s here. Origin now watches your finances and tells you what to d, scene by scene
· 28 scenes as text
01 · Hook · 0:00–0:00
A black frame holds still, then a dark gray rounded rectangle fades in at center, its soft edges only slightly brighter than the surrounding black.
Camera: Static
02 · Product intro · 0:00–0:02
A white OOrigin wordmark sits centered on a black background and remains static for the full shot.
On-screen text: “OOrigin”
Camera: Static
03 · Product intro · 0:02–0:08
A man in a black t-shirt speaks to camera in a medium close-up against a black background, locked-off frame. A two-line lower-third caption fades in at the lower right, holds, then fades out as he keeps talking.
On-screen text: “Matt Watson”, “Founder & CEO, Origin”
Camera: Static
04 · Product intro · 0:08–0:14
On black, white serif text types in word by word, filling three centered lines, then the frame cuts to a dim close-up of a man in a black shirt looking at the camera.
On-screen text: “It's a personalized AI financial advisor that's context aware of your financial situation, goals and habits”
Techniques: Kinetic type
Camera: Static
05 · Problem · 0:14–0:16
A man in a black T-shirt speaks in a medium close-up against a black background, framed left of center and looking slightly off-camera. The shot is locked off while white subtitle lines appear in sequence at the bottom of the frame.
On-screen text: “It's a personalized AI financial advisor”, “that's context aware of your financial”, “situation,”
Camera: Static
06 · Problem · 0:16–0:25
A dark screen shows a thin rounded-rectangle outline that grows as the line Am I saving enough? types in. The view then pulls back to reveal a full grid of similar chips, each holding a money question, fading in row by row.
On-screen text: “Am I saving enough?”, “Can you help me set a monthly budget?”, “Where do I spend the most money?”, “What subscriptions should I consider canceling?”, “What's my net worth?”, “How could I diversify my portfolio more?”, “Can I afford to buy a house this year?”, “Am I paying too much in taxes?”, “Should I pay off debt or invest?”, “Am I on track to retire? What's my net worth right now? Am I saving enough for my kids' college? Should I refinance my student loans? How do I lower my tax bill”
Techniques: Kinetic type
Camera: Pull out
07 · Problem · 0:25–0:30
A man in a black t-shirt speaks to camera against a black background, framed in a tight medium close-up. He holds eye contact and shifts his head slightly while the camera stays locked off.
On-screen text: “6”
Camera: Static
08 · Problem · 0:30–0:33
White serif text builds word by word on a black background, two centered lines, with the word aren't set in italic. The frame stays locked off as the caption completes.
On-screen text: “It's these questions that you aren't asking”, “that end up costing you the most.”, “1”
Techniques: Kinetic type
Camera: Static
09 · Problem · 0:33–0:34
A man in a black t-shirt stands centered against a black background, medium shot, speaking to camera while gesturing with both hands at waist level. The frame is locked off and static.
Camera: Static
10 · Feature reveal · 0:34–0:39
On a black field, a centered white serif sentence builds word by word. The phrases always-on and proactive set in italic; proactive flares with a soft purple glow as it lands, then the full line resolves to the complete statement.
On-screen text: “Origin is the first always-on”, “proactive AI financial advisor.”
Techniques: Kinetic type
Camera: Static
11 · Feature reveal · 0:39–0:44
A dark grid of pill-shaped status cards, each marked with a green or pink dot and a short label, drifts diagonally in 3D perspective as the camera pans slowly. The cards recede into shadow at the frame edges.
On-screen text: “Origin is the first always-on”, “proactive AI financial advisor.”
Techniques: 3D mockup
Camera: Push in
12 · Feature reveal · 0:44–0:50
A man in a black t-shirt speaks in a medium close-up against a black backdrop, framed left of center on a locked-off shot. He opens with a smile, then talks to an off-screen interviewer, his head and shoulders filling the left half of the frame.
Camera: Static
13 · Feature reveal · 0:50–0:51
A man in a black T-shirt stands centered against a black background, speaking directly to the camera. He makes a small hand gesture with his right hand while talking.
Camera: Static
14 · Feature reveal · 0:51–0:54
A centered sentence builds word by word on a black background, each new word fading in from gray to white until the full two-line statement reads in white serif type.
On-screen text: “You no longer have to think about what to do with your money at all”
Techniques: Kinetic type
Camera: Static
15 · Feature reveal · 0:54–1:00
A tilted 3D grid of dark finance cards scrolls upward as each card's percentage counts up and its segmented bar fills from red to green, then the frame tightens and sharpens on the top cards.
On-screen text: “You no longer have to think about what”, “to do with your money”
Techniques: 3D mockup, UI zoom
Camera: Push in
16 · Feature reveal · 1:00–1:01
Dark 3D space with angled app cards, Retirement, Credit and action counts, floating around a centered phone mockup. The camera pushes in as the cards recede and the phone screen fades in, showing a Summary note and a next-best-action card.
Techniques: 3D mockup, Parallax
Camera: Static
17 · Feature reveal · 1:01–1:03
A dark phone mockup floats on black, its screen showing a financial plan summary and a numbered action list. A second, dimmed copy of the device appears to the left, so two phones sit side by side in 3D perspective.
Techniques: 3D mockup
Camera: Static
18 · Feature reveal · 1:03–1:07
A dimmed smartphone angled in 3D rests on the left of a black frame while a tilted credit card panel slides in from the right. Its header reads CREDIT and its body explains that paying early reports low utilization.
Techniques: 3D mockup
Camera: Static
19 · Feature reveal · 1:07–1:17
A dark smartphone spins from edge-on to face the camera on a black background while the view pushes in. Its screen shows a credit analysis card, and the headline, body copy, then TODAY, IDEAL, and IMPACT rows appear line by line as the phone settles.
On-screen text: “Banking fees”
Techniques: 3D mockup, UI zoom
Camera: Push in
20 · Feature reveal · 1:17–1:24
A man in a black t-shirt stands at left against a black backdrop, gesturing as he speaks. On the right, three dark notification cards labeled CREDIT, INVESTMENTS and TAX rotate in from a 3D angle and settle flat, one after another, then fade out.
Techniques: 3D mockup
Camera: Static
21 · Feature reveal · 1:24–1:26
A man in a black t-shirt talks to camera in a tight close-up, set left of center against a black background. His mouth opens and closes as he speaks, his head shifting slightly between frames.
Camera: Static
22 · Feature reveal · 1:26–1:32
A dark health-score card sits in 3D perspective on black, its arc gauge filling red-to-yellow as the center percentage counts from 0 to 85. The card tilts and slides left, then the shot cuts to a man in a black tee talking to camera.
Techniques: 3D mockup
Camera: Static
23 · Feature reveal · 1:32–1:40
A man in a black t-shirt is filmed in medium close-up against a black background. He speaks to an off-camera point, his head shifting slightly in angle as he talks, the frame holding steady throughout.
Camera: Static
24 · Feature reveal · 1:40–1:50
A man in a black t-shirt speaks and gestures on the left against a black backdrop. On the right, three rounded dark notification cards, each with a white logo icon and a timestamp, slide in from the right one after another.
Camera: Static
25 · Other · 1:50–1:53
A man in a black crew-neck t-shirt speaks directly to camera, centered in a medium close-up against a black background. His head tilts and shifts slightly as he talks, lit by a soft key light from the front left.
Camera: Static
26 · Other · 1:53–1:56
A man in a black T-shirt stands centered against a black backdrop, speaking to the camera and gesturing with both hands. The frame stays locked off while a large numeral 2 scales in place.
On-screen text: “2”
Camera: Static
27 · Outro · 1:56–1:59
On a black background, white serif text builds up in two centered lines, reading “You never have to think about money again.” A small white rounded-square logo with a black circle then fades in at the center.
On-screen text: “You never have to”, “think about money again.”
Techniques: Kinetic type
Camera: Static
28 · Outro · 1:59–2:05
On a black field, a white rounded-square mark with a black circle sits centered. The word Origin appears to its right, then the mark morphs into the leading O, leaving a centered lockup.
On-screen text: “Origin”
Techniques: Morph
Camera: Static