Launchscene
PricingSign in
Explore

Rabi Shanker Guha - For 30 years, technology has moved in one direction: turning informat

OpenUI · Oct 2026 · 1:28 · AI-annotated

Length
1:28
Scenes
53 · 1.7 s avg
Product on screen
0:46
Voiceover
Yes
00:00:00 / 01:28:24

OpenUI’s 1:28 launch film runs 53 scenes, about 1.7 s each. The product shows up at 0:46, with social proof. There is no explicit call to action; a voiceover carries the film. The video cuts rapidly between a warm live-action studio, grainy archival clips and clean light-gray UI canvases, letting the presenter's voiceover carry the argument while black caption pills narrate each beat. Its signature moves are the graph-paper blueprint diagrams that trace the product's logic, the recurring red-lamp studio set that bookends the story, and the type-driven transitions that scale and blur between ideas.

Footage neededEstimated needs: 6 capture groups — your screens or recordings · 1 official logo — reused across the film · 23 filmed passages — shoot, supply or replace · 5 graphic passages — draw or supply · 1 3D passage — build or supply

Is this your launch? to your site or press kit.

More like this

Rabi Shanker Guha - For 30 years, technology has moved in one direction: turning informat, scene by scene

· 53 scenes as text
  1. 01 · Hook · 0:00–0:02

    A high-angle locked-off shot of a wooden desk holding a laptop, papers and a red lamp. A man in a dark sweater and beige trousers walks in from the left and sits on the chair. A subtitle bar appears at the bottom.

    On-screen text: “We're living in the smartest”

    Camera: Static

  2. 02 · Hook · 0:02–0:03

    A mustached man in a dark green shirt lowers himself onto a chair, facing the camera in a dim studio. A long wooden table with a red lamp, papers and a laptop sits to his right. The frame is locked off and the motion is slow.

    On-screen text: “We're living in the smartest”

    Camera: Static

  3. 03 · Hook · 0:03–0:05

    A man in a teal sweater stands before a warm wooden lattice wall, gazing off to the left with a faint smile. The camera holds a locked-off medium shot while white subtitles caption his voiceover at the bottom of the frame.

    On-screen text: “We're living in the smartest”, “yet the most tasteless world at once.”

    Camera: Static

  4. 04 · Other · 0:05–0:05

    A woman seen from behind types at a beige terminal with a CRT monitor and paper feed, shot in grainy archival footage with black side bars. A white caption line sits at the bottom center.

    On-screen text: “Thirty years of turning information”

    Camera: Static

  5. 05 · Other · 0:05–0:06

    A high-angle shot of three women seated at vintage data entry consoles, working on keyboards in a grainy archival room. A caption bar sits at the bottom of the frame.

    On-screen text: “Thirty years of turning information”

    Camera: Static

  6. 06 · Other · 0:06–0:06

    A grainy black-and-white archival clip shows a typed page on the left and a blurred figure holding a white card on the right. A white caption sits in a dark box at the bottom.

    On-screen text: “Thirty years of turning information”

    Camera: Static

  7. 07 · Other · 0:06–0:07

    A bald man in a shirt, vest and red tie sits in a chair facing slightly off camera, hands clasped, in a grainy pillarboxed office shot. A caption box at the bottom carries the line while the camera holds steady on him.

    On-screen text: “Thirty years of turning information”

    Camera: Pull out

  8. 08 · Other · 0:07–0:07

    A soft-focus close-up of a dark-bezel device; its teal screen holds the pixelated line 'Good Morning, Bill' at center. A white caption in a dark rounded pill reads 'into amazing interfaces' near the bottom. The frame holds still.

    On-screen text: “Thirty years of turning information”, “into amazing interfaces”

    Camera: Static

  9. 09 · Other · 0:07–0:08

    A close-up of an old CRT monitor shows a two-column list of US states and abbreviations in blue monospace type on a dark screen. The list scrolls upward past a blue command bar at the bottom, while a caption reads “into amazing interfaces.”

    On-screen text: “into amazing interfaces”

    Camera: Static

  10. 10 · Other · 0:08–0:08

    A close-up of a CRT monitor shows a two-column list of US states and abbreviations in blue monospaced type on a dark screen. New lines type in at the bottom as the list fills. A white caption on a dark pill reads 'into amazing interfaces' along the lower edge.

    On-screen text: “into amazing interfaces”

    Camera: Static

  11. 11 · Other · 0:08–0:13

    A man with rimless glasses and dark hair sits in close-up against a blurred red and blue backdrop, speaking with subtle head movement. The frame stays locked-off while two lines of subtitle text appear at the bottom center.

    On-screen text: “The graphical user interface.”, “I thought it was the best thing I had ever seen in my life.”

    Camera: Static

  12. 12 · Problem · 0:13–0:13

    A white prompt bar sits centered on a light gray background. The query Ask Me Anything types out letter by letter beside a black circular send button; a gray cursor appears at its lower right, then a dark subtitle bar with the voiceover line drops in at the bottom.

    On-screen text: “Then came our most intelligent agents,”

    Techniques: Cursor demo

    Camera: Static

  13. 13 · Problem · 0:13–0:14

    A white prompt bar on a light gray field types out Ask Me Anything! with a blinking cursor, a black up-arrow button at its right. The bar then blurs as two text cards fade in on either side, while a mouse cursor drifts right.

    On-screen text: “Then came our most intelligent agents,”

    Techniques: Kinetic type, Cursor demo

    Camera: Static

  14. 14 · Problem · 0:14–0:15

    Three rounded white cards packed with overlapping body text sit on a pale gray field, a black arrow cursor hovers on the right card, and a dark pill caption anchors the bottom.

    On-screen text: “Then came our most intelligent agents,”

    Techniques: Cursor demo

    Camera: Pull out

  15. 15 · Problem · 0:15–0:18

    A dense grid of text-filled cards fills the frame and drifts slowly, forming a wall of text, while a black cursor hovers near the center. A dark rounded caption pill sits at the bottom center reading the line.

    On-screen text: “Then came our most intelligent agents,”, “hiding behind a wall of text.”

    Techniques: Cursor demo

    Camera: Pull out

  16. 16 · Problem · 0:18–0:20

    A man in a teal sweater stands before a warm wooden slat wall, looking up and speaking. Translucent white response cards float around him and dissolve away. A white caption line holds at the bottom of the frame.

    On-screen text: “Ask an agent to find you a hotel in New York.”

    Camera: Static

  17. 17 · Problem · 0:20–0:21

    A man in a teal sweater stands in a sunlit room with a wooden lattice wall, speaking, in a locked-off frame. A white rounded search bar appears on the right with a typed query and a blinking caret, and a black caption box reading 'It searches.' shows below it.

    On-screen text: “It searches.”

    Camera: Static

  18. 18 · Problem · 0:21–0:25

    A white chat screen, locked off. A right-aligned bubble reads “Find me a hotel in New York.” A left bullet line fades in gray, then black, cycling through checking dates, reading reviews, narrowing to two options. A gray caption bar at the bottom updates in sync.

    On-screen text: “Checks your dates.”, “Reads the reviews.”, “Narrows it down to two great options.”

    Techniques: Kinetic type

    Camera: Static

  19. 19 · Problem · 0:25–0:30

    A prompt bubble reading “Find me a hotel in New York” holds top right while two columns of dense hotel-list text fade in side by side, then scroll upward. Gray caption pills swap at the bottom center as the voiceover continues.

    On-screen text: “And then...”, “asks you to make a decision based on a paragraph.”, “In most of the cases,”

    Techniques: Split screen

    Camera: Pan

  20. 20 · Problem · 0:30–0:32

    A man in a teal sweater stands before a warm wooden lattice, gazing off camera while he speaks. On the right, a sentence types out letter by letter behind a blinking cursor, ending on the bold word interface.

    On-screen text: “The response should be an interface.”

    Techniques: Kinetic type

    Camera: Static

  21. 21 · Other · 0:32–0:33

    A pale gray graph-paper grid fills the frame. A dark rounded caption reading “And finally,” holds at the bottom center, then the line “The response should be an interface.” appears at the center, its second part scaling up.

    On-screen text: “And finally,”, “The response should”, “be an interface.”

    Techniques: Kinetic type

    Camera: Static

  22. 22 · Other · 0:33–0:35

    'The world is' scales in on a graph grid, 'world' in white on a navy starfield box with a globe o. The globe hops to dot the i as the line scrolls left to 'opening up to this idea', 'idea' in black. Caption 'And finally,' below.

    On-screen text: “And finally,”, “the world is”, “opening up to this idea”

    Techniques: Kinetic type

    Camera: Pull out

  23. 23 · Other · 0:35–0:36

    A hand holds a phone over a cluttered workshop floor, the screen showing a bike app with a labeled bicycle diagram. The thumb scrolls the screen while boxes and bike parts blur in the background.

    On-screen text: “up to this idea”, “*From OpenAI launch video”

    Camera: Static

  24. 24 · Other · 0:36–0:37

    A man kneels in a garage holding a bike wheel over a yellow frame. A white card in the upper left fills in with a line drawing of the bike and step instructions. A black caption reading ChatGPT now appears at the bottom center.

    On-screen text: “*From OpenAI launch video”, “ChatGPT now”

    Camera: Static

  25. 25 · Other · 0:37–0:37

    A hand holds an iPhone upright against a soft-focus outdoor background. The ChatGPT screen scrolls slowly upward, bringing a San Francisco map and three destination cards into view. A dark pill-shaped caption sits at the bottom center.

    On-screen text: “ChatGPT now”, “*From OpenAI launch video”

    Camera: Static

  26. 26 · Other · 0:37–0:38

    A hand holds a phone showing a ChatGPT gardening plan against a blurred outdoor ground. White headline text frames the device, with the right-side line sliding in. A bottom caption sits over the phone's lower edge.

    On-screen text: “GPT-6”, “with”, “Intelligent UI”, “has Intelligent UI.”

    Camera: Static

  27. 27 · Other · 0:38–0:40

    A split view pairs a Claude chat on the left with a bike-share dashboard on the right. The dashboard assembles itself: stat cards, a line chart, an area chart and a station map pop in one after another. A caption bar sits at the bottom.

    On-screen text: “Claude has interactive dashboards.”

    Techniques: Split screen

    Camera: Static

  28. 28 · Other · 0:40–0:41

    A browser window shows a bike-share dashboard with a line chart. A cursor moves across the chart, popping up date tooltips, while a gray caption box reads “Claude has interactive dashboards” along the bottom.

    On-screen text: “Claude has interactive dashboards”, “*From Claude launch video”

    Techniques: Cursor demo

    Camera: Static

  29. 29 · Problem · 0:41–0:44

    On a plain light gray background, the word But appears large, then But what about your slides in, what about in blue, beside a dark pill with a glowing lightbulb. The line swaps to How can your agent have an intelligent UI? in gray as the pill blurs upward.

    On-screen text: “But what about your agent?”, “How can your agent have an intelligent UI?”

    Techniques: Kinetic type

    Camera: Static

  30. 30 · Problem · 0:44–0:45

    A gray headline with a blue accent phrase sits centered on a pale background while a small blue-green marble drifts across the top. The line blurs and dissolves as a white curved form sweeps in to fill the frame.

    On-screen text: “How can your agent have an intelligent UI?”

    Techniques: Masking

    Camera: Static

  31. 31 · Problem · 0:45–0:46

    On a soft white gradient, a rounded white pill holding “And that's why” starts blurred, then sharpens and scales in, the word “why” in blue. A smaller gray pill reading “we built” fades in below it.

    On-screen text: “How can your agent have an intelligent UI?”, “And that's why”, “we built”

    Techniques: Kinetic type

    Camera: Static

  32. 32 · Product intro · 0:46–0:47

    A man in a green sweater sits in a dim studio, talking to camera, with a wooden table holding a red lamp and papers. Doodle dog icons float in, one drops to his lap as a white hand-drawn box with the text OpenUI 1.0. slides in beside it.

    On-screen text: “And that's why”, “we built”, “OpenUI 1.0.”

    Camera: Static

  33. 33 · Product intro · 0:47–0:48

    A chat screen shows the agent's plain-text hotel list; it scrolls up as a card with a hotel photo and a 'Luxury Classic' tag slides in on the right. Pill labels 'Your Agent' and 'OpenUI' sit at the top, and a caption 'An open-source framework' appears below.

    On-screen text: “Your Agent”, “OpenUI 1.0.”, “An open-source framework”

    Camera: Static

  34. 34 · Product intro · 0:48–0:50

    A split view shows a plain-text agent response on the left and a hotel-listing UI on the right, each tagged with a black pill label. The camera pans up and zooms into the UI as a dark banner at the bottom reveals the headline line by line.

    On-screen text: “Your Agent”, “OpenUI”, “An open-source framework”, “that lets your agents respond with live,”

    Techniques: Split screen, UI zoom, Kinetic type

    Camera: Push in

  35. 35 · Product intro · 0:50–0:51

    A light travel webpage listing New York City hotels scrolls slowly upward as a black cursor glides up to hover over The Plaza Hotel card. A black caption pill at the bottom reads “that lets your agents respond with live,”.

    On-screen text: “that lets your agents respond with live,”

    Techniques: Cursor demo

    Camera: Pan

  36. 36 · Product intro · 0:51–0:56

    A white hotel-booking form fills the screen. A cursor drags the Nightly Budget slider from 300 to 3.5k, then the frame zooms in on the amenities row and the cursor clicks the Michelin Dining pill, outlining it in black. Dark caption pills sit at the bottom.

    On-screen text: “interactive interfaces.”, “OpenUI isn't asking the model to freestyle your product.”

    Techniques: Cursor demo, UI zoom

    Camera: Push in

  37. 37 · Demo · 0:56–0:57

    On a cream grid-paper background, wireframe lines with crosshair marks form a rectangle. COMPONENTS slides in to center as a curved line with a blue dot arcs across it. A dark caption pill then reads You choose the UI components. Faint blueprint labels fill the corners.

    On-screen text: “COMPONENTS”, “You choose the UI components.”

    Techniques: Kinetic type

    Camera: Pull out

  38. 38 · Demo · 0:57–0:58

    A cream grid canvas shows a wireframe: a boxed COMPONENTS label with crosshair corners links by a bezier curve to an empty box, faint monospace code below. The view pans left, the label slides off, the right box grows; a dark caption pill stays at the bottom.

    On-screen text: “You choose the UI components.”

    Camera: Pan

  39. 39 · Demo · 0:58–1:00

    A camera pans across a white grid canvas with design annotations: a selection box around MODEL, a bezier curve with blue handles, code, and a laptop sketch. Metallic 3D shapes drift in the foreground, and a dark caption pill reads “The model decides what the user needs,”.

    On-screen text: “COMPONENTS”, “MODEL”, “MODEL USER”, “The model decides what the user needs,”, “You choose the UI components.”

    Techniques: Parallax

    Camera: Pan

  40. 40 · Demo · 1:00–1:03

    A blueprint grid canvas pans right across a diagram: a curved line links MODEL to USER NEEDS, then to OPEN UI, with isometric 3D props (laptop, database, robot) drifting at different speeds. A blue fill wipes in behind the OPEN UI label as dark pill captions narrate the flow.

    On-screen text: “MODEL”, “USER NEEDS”, “The model decides what the user needs,”, “OPEN UI”, “and”, “OpenUI renders it using what you gave.”

    Techniques: Kinetic type, Parallax, Masking

    Camera: Pan

  41. 41 · Demo · 1:03–1:04

    A blue component box labeled OPEN UI, with selection handles and a fan of colored node wires, slides left across a light grid canvas as a small 3D model scrolls out of the top. A fixed caption reads OpenUI renders it using what you gave.

    On-screen text: “OpenUI renders it using what you gave.”

    Camera: Pan

  42. 42 · Other · 1:04–1:07

    A grid with a blue node and colored curves dissolves into plain off-white. A centered two-line headline fades in above a row of five rounded-square app icons, peach asterisk, green swirl, white stick figure, white blue scribble, black lens. A white rounded card slides in from the right.

    On-screen text: “And that is how we bring”, “back taste to the”, “OPEN UI”, “OpenUI renders it using what you gave.”

    Camera: Static

  43. 43 · Other · 1:07–1:08

    A rounded search bar sits centered on a near-white field. The answer types in word by word inside it, the trailing words in light gray, beside a black up-arrow button, as faint blurred paragraphs fade in around it.

    On-screen text: “After all, intelligence is knowing the answer.”

    Techniques: Kinetic type

    Camera: Static

  44. 44 · Other · 1:08–1:12

    A white field of blurred hotel-booking UI mockups, maps and listing cards floats in 3D perspective, sharpening as a centered headline swaps from one line to the next. A black circular up-arrow button rests at the right edge in the first half.

    On-screen text: “After all, intelligence is knowing the answer.”, “Taste is knowing how to present it.”

    Techniques: Parallax, 3D mockup

    Camera: Pan

  45. 45 · Social proof · 1:12–1:15

    A man in a dark green sweater sits at a wooden table in a dim studio, talking to camera. A bottom caption reads “OpenUI has crossed”, then a large white counter counts up to “6M” with “DOWNLOADS” beneath it on the right.

    On-screen text: “OpenUI has crossed”, “6M”, “DOWNLOADS”

    Techniques: Kinetic type

    Camera: Static

  46. 46 · Social proof · 1:15–1:17

    High-angle view of a man in a green sweater seated at a long wooden table with a laptop and red lamp, speaking to camera. On the right, a large white number ticks up from 9,114 to 10,000, then a small yellow star pops in beside it.

    On-screen text: “9,114”, “10,000”

    Camera: Static

  47. 47 · Other · 1:17–1:18

    A man in a dark green sweater sits at a long wooden table in a dim studio, smiling and gesturing as he speaks. A red desk lamp, loose papers and a closed laptop rest on the table, with a small photo easel in the soft-focus background.

    On-screen text: “We gave AI a mind.”

    Camera: Static

  48. 48 · Other · 1:18–1:20

    A pale purple wireframe brain built from contour lines and dots rotates slowly in 3D against black. A small white caption 'We gave Al a mind.' appears at the bottom center, then is replaced by 'Now'.

    On-screen text: “We gave Al a mind.”, “Now”

    Camera: Push in

  49. 49 · Other · 1:20–1:22

    High-angle locked-off shot of a man in a dark sweater seated on a stool at a wooden table with a laptop, papers and a red lamp; he looks down and smiles. The word Now scales in, and a caption line holds at the bottom.

    On-screen text: “Now”, “it finally has the taste to show it.”

    Techniques: Kinetic type

    Camera: Static

  50. 50 · Other · 1:22–1:23

    A locked-off wide shot of a dim studio set with two wooden worktables, a chair, a red desk lamp, and an easel holding charts. Warm light pools on the floor while a small caption sits at the bottom of the frame.

    On-screen text: “it finally has the taste to show it.”

    Camera: Static

  51. 51 · Outro · 1:23–1:24

    A high-angle shot of a sunlit studio set with two wooden desks, a chair and an easel; warm light floods the floor as the frame brightens. The OpenUI cloud logo and wordmark fade in at the bottom center.

    On-screen text: “OpenUI”

    Camera: Static

  52. 52 · Outro · 1:24–1:27

    A dim, empty studio set with two wooden worktables, a chair and a corkboard on an easel. The white OpenUI dog logo and wordmark sit in the lower center, locked off and still.

    On-screen text: “OpenUI”

    Camera: Static

  53. 53 · Outro · 1:27–1:28

    The OpenUI wordmark logo sits alone on a black background, locked off and motionless across the brief clip.

    Camera: Static