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OpenAI - Introducing GPT-Live, a new generation of voice models for natural hu
OpenAI · Jul 2026 · 3:34 · AI-annotated
- Length
- 3:34
- Scenes
- 85 · 2.5 s avg
- Product on screen
- 0:18
- Features shown
- 3
- Voiceover
- Yes
00:00:00 / 03:34:02
OpenAI’s 3:34 launch film runs 85 scenes, about 2.5 s each. The product shows up at 0:18 and 3 features are revealed. There is no explicit call to action; a voiceover carries the film. The video opens with a comedic cold open of a knitting conversation that the phone quietly listens to, then cuts to a direct-to-camera announcement and three feature demos (full-duplex chat, reasoning and web search, live translation) staged as casual talks among three women in a bright, symmetrical home set. Pacing is brisk at about 22 cuts per minute, alternating locked-off symmetrical wides with tight close-ups of the phone's pulsing orb, while a flowing yellow script title pops over the work
Footage neededEstimated needs: 1 official logo — reused across the film · 84 filmed passages — shoot, supply or replace
Is this your launch? to your site or press kit.
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OpenAI - Introducing GPT-Live, a new generation of voice models for natural hu, scene by scene
· 85 scenes as text
01 · Hook · 0:00–0:02
Close-up of hands working maroon yarn on wooden knitting needles, a green stone ring on the index finger. The fingers loop the yarn and push the needle through in a steady rhythm while the knitter's face stays soft and out of focus behind.
Camera: Static
02 · Hook · 0:02–0:05
An elderly woman in a white blazer sits centered at a wooden table, knitting red yarn on long wooden needles. The set is symmetrical, with shelves, potted plants and a colorful abstract painting framing her. She works the needles in real time.
Camera: Static
03 · Hook · 0:05–0:06
An elderly woman with curly white hair and black glasses sits at a table, knitting with wooden needles and deep red yarn. A softly lit room with a blurred shelf and painting fills the background, while shallow focus keeps her hands sharp.
Camera: Static
04 · Hook · 0:06–0:08
A clear-cased iPhone on a wooden knot stand shows the ChatGPT app, its gradient orb shifting from pale blue to violet. A stack of teal and yellow books topped by an iridescent cube sits blurred at the upper left on the oak desk. The frame stays locked off.
Camera: Static
05 · Hook · 0:08–0:11
An elderly woman in a white jacket knits red yarn at a wooden table in a plant-filled room. The shot cuts to a close-up of a phone on the table showing a blue orb, beside stacked books topped with a colorful prism.
Camera: Static
06 · Hook · 0:11–0:12
A smartphone in a clear case rests on a small wooden stand on a light wood table, its screen showing a voice assistant with a blue orb. A stack of books topped by a pink and green glass cube sits at the upper left. The locked-off frame holds still.
Camera: Static
07 · Hook · 0:12–0:13
An elderly woman with curly white hair and black glasses sits in a bright room, knitting red yarn with wooden needles. She glances at the camera and smiles as a subtitle appears. The shot is a locked-off medium close-up with a blurred yellow object in the foreground.
On-screen text: “Alright, you ready?”
Camera: Static
08 · Hook · 0:13–0:15
An elderly woman with white curly hair and glasses sits centered at a table, holding knitting needles with red yarn, in a bright room with plants and a colorful painting. She speaks to camera as a white caption reads at the bottom. The frame stays locked-off and symmetrical.
On-screen text: “Alright, you ready?”
Camera: Static
09 · Hook · 0:15–0:15
A woman with short blonde hair and glasses, in a white jacket and beaded necklace, leans forward at a wooden desk, reaching with her right hand toward a yellow object at the left. Her left hand braces on the table. Potted plants, shelves and a colorful painting fill the room.
Camera: Static
10 · Hook · 0:15–0:16
A man in a dark tee stands behind a seated blonde woman with glasses; she holds both open palms up in front of her face as he looks down, then up. A table in front holds red yarn and a crochet hook, with shelves and plants behind.
Camera: Static
11 · Hook · 0:16–0:17
An elderly woman in a white jacket and glasses sits at a wooden table, holding a phone with a pink case and laughing at the screen. Potted plants flank her, a colorful abstract painting hangs behind, and red knitting yarn rests on the table.
Camera: Static
12 · Hook · 0:17–0:18
A hand claps a film slate shut in a warmly lit room, shallow focus on the board. The red LED timecode reads 06 26 26 00 above printed scene and crew lines, with a blurred chair and lamp behind.
Camera: Pan
13 · Product intro · 0:18–0:31
An elderly woman in a white jacket sits at a craft table in a bright, plant-filled room; she removes her glasses and speaks to camera while the shot slowly pushes in. Large yellow script titles pop in over her.
On-screen text: “THE ALL-NEW”, “ChatGPT”, “Voice”, “Powered by GPT-Live-1 | Developed by the OpenAI Research and Deployment Co. | 2026”
Techniques: Kinetic type
Camera: Push in
14 · Feature reveal · 0:31–0:34
An elderly woman with curly white hair sits at a table with red yarn and knitting supplies. She speaks to an off-screen interviewer, then looks down at a phone in a magenta case held with a crochet hook, smiling. Medium close-up, locked-off, shallow focus.
On-screen text: “Can you simplify that?”
Camera: Pan
15 · Feature reveal · 0:34–0:37
An older woman seated at a wooden table with red yarn and knitting needles holds a phone and looks at it. The shot cuts to a tight close-up of the phone screen displaying the ChatGPT app, a circular gradient logo above a microphone prompt.
Camera: Static
16 · Feature reveal · 0:37–0:39
A hand with red nails holds a phone in a clear case, its screen showing the ChatGPT home view with a soft purple orb. The blurred background holds a television and a ball of red yarn. The camera holds a locked-off close-up with a gentle drift.
Camera: Static
17 · Feature reveal · 0:39–0:42
An elderly woman with curly blonde hair in a cream jacket holds a purple spray bottle raised in her hand, examining it with a faint smile. The locked-off shot keeps her sharp while a red object blurs in the foreground and shelves soften behind her.
Camera: Static
18 · Feature reveal · 0:42–0:44
A hand with red nail polish and a fringed bracelet holds a phone in a clear case, its white screen showing a soft blue-purple orb and a ChatGPT header. The background is a blurred pink set with a wooden object and a red yarn ball. The frame stays locked-off.
Camera: Static
19 · Feature reveal · 0:44–0:46
A white-haired woman in a white jacket sits centered at a wooden table, holding a phone that displays a ChatGPT chat. She speaks and gestures with the phone in a bright, symmetrical room with shelves, plants and a colorful painting behind her.
Camera: Static
20 · Feature reveal · 0:46–0:50
A close-up of an elderly woman with curly blonde hair in a cream jacket sits in a chair against a blurred office background. She speaks with eyes closed, closes her lips in a pause, then opens her eyes and looks forward.
Camera: Static
21 · Feature reveal · 0:50–0:54
An elderly woman in a white jacket sits at a desk with knitting and a phone, speaking to camera in a static medium shot. The scene cuts to a tight close-up where she smiles, the colorful studio set softening into blur behind her.
On-screen text: “amil”
Camera: Static
22 · Feature reveal · 0:54–0:57
An elderly woman with curly white hair sits in a chair, speaking in a medium close-up. She wears a cream blazer and a long beaded necklace; the room behind her, with shelves and a plant, stays softly out of focus.
Camera: Static
23 · Feature reveal · 0:57–1:00
An elderly woman in a white jacket and beaded necklace sits centered at a desk, speaking to camera. Shelves with plants and a colorful abstract painting frame her symmetrically. Knitting, a phone, and glasses rest on the desk. She shifts her head slightly.
Camera: Static
24 · Feature reveal · 1:00–1:00
A woman in a floral blouse and glasses walks in from the left holding a small orange device, then bends forward to rest a hand on a wooden desk. The shot is static, set in a bright home office with plants and a colorful painting.
Camera: Static
25 · Feature reveal · 1:00–1:01
A gray-haired woman in a floral blouse bends over a wooden desk in a bright home office, holding an orange phone and pressing her other hand flat on the surface. She leans down as if to sit, with a colorful abstract painting and potted plants behind her.
Camera: Static
26 · Feature reveal · 1:01–1:02
A woman with curly grey hair and glasses sits at a wooden table in a bright room, holding an orange phone. She gestures with the phone, then lowers it to the table while smiling at the camera. A colorful abstract painting, two shelving units and potted plants fill the background.
Camera: Static
27 · Feature reveal · 1:02–1:03
An older woman with white hair and glasses sits at a wooden table, smoothing her collar with both hands. A hand holds a cinema camera rig at the left edge, filming her. The set shows potted plants, a colorful abstract painting, and stacked books.
Camera: Static
28 · Feature reveal · 1:03–1:05
An elderly woman in a floral blouse sits at a wooden table, holding a small orange device with a black lens up to her face. She peers through it, lowers it, then raises it again. The room is symmetric with shelves, potted plants, and a colorful abstract painting behind her.
Camera: Static
29 · Feature reveal · 1:05–1:07
An elderly woman with white hair, glasses and a pearl necklace holds an orange smartphone up in her hand, gazing at the screen while she talks. She sits in a medium close-up against a blurred home interior with shelves and a plant. The shot holds steady at real-time pace.
Camera: Static
30 · Feature reveal · 1:07–1:08
A hand holds an orange-cased iPhone at an angle over a soft beige background, the screen showing a white interface with a blue orb and the ChatGPT label. A large Chinese character scales in as a caption while the hand shifts slightly.
On-screen text: “红”
Camera: Static
31 · Feature reveal · 1:08–1:10
An elderly woman in a floral blouse sits at a wooden table in a bright room with plants and shelves, holding a phone with an orange case to her ear and speaking into it. The shot is a locked-off medium frame; a caption appears at the bottom.
On-screen text: “Okay, we're ready.”
Camera: Static
32 · Feature reveal · 1:10–1:12
An elderly woman in a floral blouse and pearl necklace holds a phone with a glittery orange case up to a mirror, taking a selfie. A blurred shelf edge crosses the bottom of the frame, with colorful artwork and shelves out of focus behind her.
Camera: Static
33 · Feature reveal · 1:12–1:14
A hand in a floral sleeve holds an orange-cased phone at a slight tilt, its white screen showing the ChatGPT app with a blue gradient orb in the center. The warm interior behind is out of focus, and the frame stays locked off as the device shifts gently.
Camera: Static
34 · Feature reveal · 1:14–1:16
An elderly woman with silver hair and glasses holds a phone in an orange case up to her face, smiling as she talks to it. Shallow focus blurs the colorful artwork and lamp behind her; a soft brown shape sits in the foreground.
On-screen text: “ChatGPT”
Camera: Static
35 · Feature reveal · 1:16–1:20
An elderly woman in a white floral blouse sits at a wooden table, holding an orange phone and glancing down at it while she speaks. The shot cuts to a tight close-up of her face mid-sentence. Shelves, potted plants and a colorful abstract painting fill the room behind her.
Camera: Static
36 · Feature reveal · 1:20–1:22
An elderly woman with white curly hair, glasses and a pearl necklace sits in a warm home interior, holding an orange phone in one hand. She speaks while glancing at the screen, the shelf and lamp behind her blurred.
Camera: Static
37 · Feature reveal · 1:22–1:27
A centered medium shot shows an older woman seated at a wooden table in a bright, symmetrical home set. She holds an orange phone in one hand, taps or gestures toward it with the other, and speaks while alternating her gaze between the phone and the camera.
Camera: Static
38 · Feature reveal · 1:27–1:29
An elderly woman with curly white hair and glasses sits in a softly lit home, holding an orange handheld device. She looks down and taps the screen with her index finger. The background shelves and lamp stay out of focus.
Camera: Static
39 · Feature reveal · 1:29–1:35
An elderly woman in a floral sweater and glasses sits at a wooden table, holding a small orange device and speaking to it, gesturing with her other hand. The set is a bright room with black shelving, potted plants, and a colorful abstract painting on the wall.
Camera: Static
40 · Feature reveal · 1:35–1:37
An older woman with curly hair and pink glasses lifts a red phone bearing a white cloud shape, smiling at it. The cut widens to a bright, plant-filled room where she sits at a table, looking down at the phone resting in front of her.
Camera: Static
41 · Feature reveal · 1:37–1:40
An elderly woman in a floral blouse and pearl necklace sits at a wooden table in a plant-filled room, holding an orange phone and smiling. The wide shot cuts to a close-up of her laughing face as she lifts the device.
Camera: Static
42 · Feature reveal · 1:40–1:43
An elderly woman in a floral blouse and glasses sits at a table, holding a red smartphone up and speaking into it. She smiles and gestures with her free hand toward the phone. The bright room behind her, with abstract art and shelves, stays softly out of focus.
Camera: Static
43 · Feature reveal · 1:43–1:45
An elderly woman in a floral blouse and pearl necklace sits at a wooden table, holding an orange smartphone and gazing at its screen with a faint smile. A colorful abstract painting hangs on the wall behind her, framed by black shelving units holding plants and lamps.
Camera: Static
44 · Feature reveal · 1:45–1:47
A hand holds an orange-cased phone over a kitchen counter, its screen showing the ChatGPT home view with a soft purple orb and an input bar. The phone tilts slightly in the hand while a blurred shoulder stays out of focus in the left foreground.
Camera: Static
45 · Feature reveal · 1:47–1:47
A hand holds an orange-cased phone displaying the ChatGPT app, a soft gradient orb centered on a white screen. The shot starts soft and out of focus, then sharpens as the hand steadies against a warm, blurred interior.
Camera: Static
46 · Feature reveal · 1:47–1:52
An older woman with gray hair and glasses sits at a wooden table, holding a phone with an orange case and speaking to it. She wears a floral blouse and a pearl necklace. Behind her, shelves hold plants and small objects, and a colorful abstract painting hangs on the wall.
Camera: Static
47 · Feature reveal · 1:52–1:56
An elderly woman with white hair and glasses, wearing a floral blouse and pearl necklace, holds an orange phone in one hand and gestures with the other while speaking, in a sunlit room with a colorful painting and a shelf in the soft-focus background.
Camera: Static
48 · Feature reveal · 1:56–1:57
An older woman with white hair, glasses and a floral blouse holds up a phone in a glittery orange case and reads the screen. She sits in a softly lit room with an abstract painting and a shelf of baskets blurred behind her.
Camera: Static
49 · Feature reveal · 1:57–2:00
A hand in a cream floral sweater holds an orange-cased phone, its screen showing the ChatGPT app with a blue sphere centered. The phone tilts gently as the hand shifts, against a warm, blurred kitchen background.
Camera: Static
50 · Feature reveal · 2:00–2:06
An elderly woman in a floral blouse and pearl necklace sits at a wooden table in a bright room, holding a phone in an orange case. She looks at the screen and speaks, glancing up and down as she talks. Shelves, potted plants, and a colorful abstract painting fill the background.
Camera: Static
51 · Feature reveal · 2:06–2:09
An older woman in a floral blouse sits at a table, holding a smartphone with a sparkly orange case. She looks at the screen, smiles, and talks, gesturing slightly with her free hand in a softly lit room.
Camera: Static
52 · Feature reveal · 2:09–2:11
An elderly woman in a floral sweater and pearls sits at a wooden table, holding an orange phone and smiling at its screen. The locked-off shot frames her in a bright staged room with black shelving, potted plants and a colorful abstract painting behind her.
Camera: Static
53 · Feature reveal · 2:11–2:14
A close-up of a hand holding an orange phone shows the ChatGPT app, a soft blue orb pulsing on screen. It cuts to a wide shot of an older woman in a floral blouse and pearl necklace at a wooden table in a bright, plant-filled room, looking at the phone.
Camera: Static
54 · Feature reveal · 2:14–2:17
An elderly woman in a floral blouse and glasses sits at a wooden table, holding an orange phone in one hand and smiling as she speaks into it. Behind her, a bright room with shelves, potted plants, and a colorful abstract painting stays static in a locked-off frame.
Camera: Static
55 · Feature reveal · 2:17–2:19
A hand in a leaf-patterned sleeve holds an orange-cased phone at an angle, its screen showing the ChatGPT app with a soft blue orb centered on a white field. The locked-off shot keeps a warm interior blurred behind as the orb pulses gently.
Camera: Static
56 · Feature reveal · 2:19–2:22
A silver-haired woman in a floral blouse and glasses holds up a phone with a sparkly orange case, talking to it in a sunlit living room. She smiles and gestures slightly while speaking, captured in a steady medium shot with a soft-focus background.
Camera: Static
57 · Feature reveal · 2:22–2:24
An elderly woman with gray hair and glasses sits at a wooden table, holding an orange phone case in both hands and looking down at it as she speaks. She wears a white floral sweater. Shelves, plants and a colorful abstract painting fill the room. Static medium shot.
Camera: Static
58 · Feature reveal · 2:24–2:25
An elderly woman with curly gray hair and glasses, in a floral blouse, looks down at an orange phone in her hand. She sits in a bright room with a colorful painting on the left and a shelf on the right, a yellow object blurred in the foreground.
Camera: Static
59 · Feature reveal · 2:25–2:25
A home office set with a white wall, colorful abstract painting, wood sideboard, potted plants, and black shelving. An older woman in a rust top walks in from the left edge. Dappled sunlight falls across the wall.
Camera: Static
60 · Feature reveal · 2:25–2:26
An elderly woman with white hair, glasses and a mustard top sits at a wooden desk, leaning forward and reaching down toward the desk in a quick, blurred motion. The room behind her holds black shelving units, potted plants and a colorful abstract painting on a pale wall.
Camera: Static
61 · Feature reveal · 2:26–2:27
An older woman with gray hair and large glasses sits at a wooden table, hands clasped, speaking. She wears an orange top and patterned scarf. Potted plants, shelves, and a colorful abstract painting fill the bright room behind her. Her hands settle onto the table.
Camera: Static
62 · Feature reveal · 2:27–2:28
An elderly woman in a mustard cardigan and patterned scarf sits centered at a wooden table in a bright, plant-filled room. She lowers a pair of reading glasses from her eyes onto the tabletop and rests her hands there, smiling toward the camera.
Camera: Static
63 · Feature reveal · 2:28–2:34
An elderly woman with white hair and large glasses sits at a wooden table in a bright home office, speaking directly to camera with hands clasped. A phone lies flat on the table beside a yellow bowl and stacked books.
Camera: Static
64 · Feature reveal · 2:34–2:36
Close-up of an elderly woman with white curly hair and tortoiseshell glasses. She lifts the glasses from her eyes with one hand, then lowers them and turns her head to the left, speaking toward someone off screen. The background is a soft-focus room with shelves and a lamp.
Camera: Static
65 · Feature reveal · 2:36–2:38
An elderly woman with curly white hair and black glasses smiles while looking down, framed in a bright room with a colorful abstract painting and green plants. The image starts soft and pulls into focus on her face.
Camera: Push in
66 · Feature reveal · 2:38–2:43
A bright room with shelves and a colorful canvas. Two stylish elderly women sit at a wooden table, chatting. The woman in the white blazer spins her chair around and back, laughing, while the woman in the orange sweater gestures with arms crossed. A smartphone lies on the table between them.
Camera: Static
67 · Feature reveal · 2:43–2:45
A hand holds a tilted smartphone in a warm, softly blurred room. The ChatGPT app fills the white screen with a blue orb that pulses gently in the center. The camera stays locked off on the phone.
Camera: Static
68 · Feature reveal · 2:45–2:50
Close-up of a silver-haired older woman in an orange cardigan and patterned scarf, holding a smartphone in one hand and speaking into it. She tilts her head, lips moving, in a bright room with a blurred potted plant at left. The frame stays locked off.
Camera: Static
69 · Feature reveal · 2:50–2:59
Two elderly women sit at a wooden table in a bright room. The woman in an orange cardigan holds a smartphone in her cupped palm and speaks into it, while the woman in white listens with hands clasped. Static medium shot.
Camera: Static
70 · Feature reveal · 2:59–3:01
An older woman with silver hair holds a teal phone to her ear, eyes wide and mouth open mid-speech, in a bright room with a blurred plant behind her. A second person's head slides into the left edge of the frame.
Camera: Pan
71 · Feature reveal · 3:01–3:03
A close-up of a hand holding an iPhone showing the ChatGPT app screen cuts to a wider shot of two women at a wooden table in a sunlit room; the woman in the orange top holds the phone toward the other, who reacts with an open mouth.
Camera: Static
72 · Feature reveal · 3:03–3:03
Two elderly women sit at a wooden table in a bright room with shelves and a colorful painting. The woman in orange holds out a small spoon as the other reaches for it, then the image blurs into a fast camera move.
On-screen text: “ChatGPT”
Camera: Static
73 · Feature reveal · 3:03–3:04
An older woman in a mustard top and patterned scarf holds out a smartphone, smiling. The camera pans left to a second woman with blonde curls and a white jacket, who leans in and grins at the screen. Bright home interior, shallow focus.
Camera: Pan
74 · Feature reveal · 3:04–3:06
An elderly woman with curly blonde hair, in a cream cardigan and red earrings, sits in profile in a bright living room. She smiles and speaks as a hand in a rust sleeve holds a smartphone toward her.
Camera: Static
75 · Feature reveal · 3:06–3:07
Two smiling elderly women sit at a wooden table, clasping hands; the one in the orange sweater holds a small silver tube toward the other's wrist. A static medium shot frames them against shelves, plants and a pastel abstract painting.
Camera: Static
76 · Feature reveal · 3:07–3:08
A white-haired woman in a mustard cardigan and patterned scarf laughs with eyes closed, holding a smartphone out toward an off-screen person in a bright home interior. Medium close-up with shallow focus; the camera holds steady as she leans slightly.
Camera: Pan
77 · Feature reveal · 3:08–3:09
An older woman with curly blonde hair, a cream jacket and a patterned scarf throws her head back and laughs openly, one hand pressed to her chest. The bright room behind her is softly blurred with green plants and a red object, while a second person is out of focus at the right edge.
Camera: Pan
78 · Demo · 3:09–3:11
Three older women sit at a table in a bright room with a colorful painting behind them. The woman on the right slides on large glasses, then folds her arms, while the other two keep their hands clasped and glance to the side.
Camera: Static
79 · Demo · 3:11–3:14
Three older women sit at a wooden table in a decorated room, facing the camera. The woman in the center speaks and gestures with open hands while the other two listen. A smartphone rests on the table in front of her. The camera holds a static, symmetrical medium shot.
Camera: Static
80 · Demo · 3:14–3:17
A close-up of an older woman with curly blonde hair and red earrings, in a cream cardigan over a yellow turtleneck, speaks to camera. The framing stays tight on her face against a soft, blurred light background as her expression shifts while she talks.
Camera: Static
81 · Demo · 3:17–3:20
Close-up of an elderly woman with curly blonde hair and red earrings, wearing a cream turtleneck under a white jacket, talking in a bright, softly blurred interior. Her head tilts and her eyes widen as she speaks, held in a steady real-time shot.
Camera: Static
82 · Demo · 3:20–3:23
Three elderly women sit at a wooden table in a bright studio, talking and gesturing. The woman on the right, in an orange cardigan, leans forward and reaches for a smartphone on the table. A colorful abstract painting hangs on the wall behind them.
Camera: Static
83 · Outro · 3:23–3:26
Three older women sit at a wooden table; the center one holds a blue phone up while the others lean in. A large yellow 'ChatGPT Voice' title lockup, 'THE ALL-NEW' kicker and small credit line hold over the locked-off shot.
On-screen text: “THE ALL-NEW”, “ChatGPT”, “Voice”, “Powered by GPT-Live-1 | Developed by the OpenAI Research and Deployment Co. | 2026”
Camera: Static
84 · Outro · 3:26–3:30
Three elderly women sit at a wooden table; the middle one holds a turquoise phone to her lips and speaks while the others lean in to listen. The shot cuts to a white field where a black circular mark draws itself in.
On-screen text: “THE ALL-NEW”, “ChatGPT”, “Voice”, “Powered by GPT-Live-1 | Developed by the OpenAI Research and Deployment Co. | 2026”
Camera: Static
85 · Outro · 3:30–3:34
On a plain white field, the wordmark ChatGPT fills in letter by letter from gray to black, then the text collapses toward center and morphs into the small black knot mark, which eases slightly larger.
On-screen text: “ChatGPT”
Techniques: Kinetic type, Morph
Camera: Static