Induction Labs · B2B · Nov 2026
OpenAI - GPT-5.3-Codex-Spark is now in research preview. You can just build t
OpenAI · Feb 2026 · 0:47 · AI-annotated
- Length
- 0:47
- Scenes
- 4 · 11.8 s avg
- Product on screen
- 0:00
- Voiceover
- No
OpenAI’s 0:47 launch film runs 4 scenes, about 12 s each. The product is on screen from the first frame. There is no explicit call to action. One unbroken split screen follows two Codex agents from prompt to playable game, with the terminal work giving way to the finished games side by side. The pace is slow and uncut, letting scrolling code and grid animation do the storytelling while fixed model labels keep the comparison legible.
Is this your launch? to your site or press kit.
More like this
Atmee · Nov 2026
Induction Labs · B2B · Nov 2026
OpenAI - GPT-5.3-Codex-Spark is now in research preview. You can just build t, scene by scene
· 4 scenes as text
01 · Demo · 0:00–0:09
Two dark terminal panes sit side by side, each running the OpenAI Codex agent on a snake-game prompt. Typed status lines and code appear and scroll as the work proceeds, while bold white model-name labels stay fixed at the bottom of each pane.
On-screen text: “gpt-5.3-codex”, “gpt-5.3-codex-spark”
Techniques: Split screen
Camera: Static
02 · Demo · 0:09–0:16
A split screen pairs a dark terminal on the left, where an agent logs building a snake game, with a live Snake game on the right whose green snake turns and eats food as the score climbs. White model labels sit beneath each panel.
On-screen text: “gpt-5.3-codex”, “gpt-5.3-codex-spark”
Techniques: Split screen
Camera: Static
03 · Demo · 0:16–0:42
A split screen compares two builds. The left terminal logs an agent writing a Snake game, its lines updating as it runs. The right panel plays the game: a green snake chases a yellow dot on a grid while the score climbs. White labels name each side at the bottom.
On-screen text: “gpt-5.3-codex”, “gpt-5.3-codex-spark”
Techniques: Split screen
Camera: Static
04 · Demo · 0:42–0:47
A split screen compares two Snake games, a light cream card left and a dark card right. The left panel fades from a code view to the game, then a green snake advances on each grid as scores tick up, with model names in a dark bar below.
On-screen text: “gpt-5.3-codex”, “gpt-5.3-codex-spark”
Techniques: Split screen
Camera: Static




