Forum · Fintech · Jul 2026
OpenAI’s 0:12 launch film runs 5 scenes, about 2.4 s each. There is no explicit call to action. A 12-second teaser on a black field: morphing face circles burst into a dot swarm, then a stat line and the DevDay title resolve from pixel fragments. Signature moves are the asterisk-to-eyelid morph, the dot-matrix text build, and the fragment-snap title reveal.
Is this your launch? to your site or press kit.
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Folhomee · Sep 2019
OpenAI · AI · Nov 2026
OpenAI - Get ready., scene by scene
· 5 scenes as text
01 · Hook · 0:00–0:00
A light gray disc on a black field shrinks as two bold black asterisks slide inward from the left and right, scale down and tilt slightly, then overlap at the center.
On-screen text: “*”, “*”
Techniques: Masking
Camera: Pull out
02 · Hook · 0:00–0:02
On black, a light gray circle holds two black asterisks as eyes. The circle shrinks and drifts right as the asterisks morph into curved eyelids and then small dots, the fill fading to a thin ring.
Techniques: Morph
Camera: Static
03 · Hook · 0:02–0:05
A cluster of flat colored circles with simple face marks, O, +, >, and Λ, scale in around a white center on black. Most circles fade out, then the rest explode into a loose swarm of small orange dots drifting across the frame.
Techniques: Particles
Camera: Pull out
04 · Social proof · 0:05–0:08
A black card holds the white line '1 day.' while orange node dots drift around the letters, then settle into a dot-matrix grid as '20+ launches.' fills in to its right.
On-screen text: “1 day.”, “1 day. 20+ launches.”
Techniques: Kinetic type, Particles
Camera: Static
05 · Outro · 0:08–0:12
Centered on a black field, the title materializes from scattered colored pixel fragments, the letters snapping into clean form by the second second, then holding still. OpenAI reads white, DevDay green, the year purple inside white brackets.
On-screen text: “OpenAI DevDay[2026]”
Techniques: Particles
Camera: Static





