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OpenAI - Get ready.

OpenAI · Sep 2026 · 0:12 · AI-annotated

Length
0:12
Scenes
5 · 2.4 s avg
Voiceover
No
00:00:00 / 00:12:10

OpenAI’s 0:12 launch film runs 5 scenes, about 2.4 s each. There is no explicit call to action. A 12-second teaser on a black field: morphing face circles burst into a dot swarm, then a stat line and the DevDay title resolve from pixel fragments. Signature moves are the asterisk-to-eyelid morph, the dot-matrix text build, and the fragment-snap title reveal.

No filming indicatedEstimated needs: 1 official logo — reused across the film · 3 graphic passages — draw or supply

Is this your launch? to your site or press kit.

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OpenAI - Get ready., scene by scene

· 5 scenes as text
  1. 01 · Hook · 0:00–0:00

    A light gray disc on a black field shrinks as two bold black asterisks slide inward from the left and right, scale down and tilt slightly, then overlap at the center.

    On-screen text: “*”, “*”

    Techniques: Masking

    Camera: Pull out

  2. 02 · Hook · 0:00–0:02

    On black, a light gray circle holds two black asterisks as eyes. The circle shrinks and drifts right as the asterisks morph into curved eyelids and then small dots, the fill fading to a thin ring.

    Techniques: Morph

    Camera: Static

  3. 03 · Hook · 0:02–0:05

    A cluster of flat colored circles with simple face marks, O, +, >, and Λ, scale in around a white center on black. Most circles fade out, then the rest explode into a loose swarm of small orange dots drifting across the frame.

    Techniques: Particles

    Camera: Pull out

  4. 04 · Social proof · 0:05–0:08

    A black card holds the white line '1 day.' while orange node dots drift around the letters, then settle into a dot-matrix grid as '20+ launches.' fills in to its right.

    On-screen text: “1 day.”, “1 day. 20+ launches.”

    Techniques: Kinetic type, Particles

    Camera: Static

  5. 05 · Outro · 0:08–0:12

    Centered on a black field, the title materializes from scattered colored pixel fragments, the letters snapping into clean form by the second second, then holding still. OpenAI reads white, DevDay green, the year purple inside white brackets.

    On-screen text: “OpenAI DevDay[2026]”

    Techniques: Particles

    Camera: Static