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OpenAI - ChatGPT Images 2.5—faster, sharper, smarter, with better tools for cr

OpenAI · Sep 2026 · 0:57 · AI-annotated

Length
0:57
Scenes
47 · 1.2 s avg
Product on screen
0:00
Voiceover
No
00:00:00 / 00:57:21

OpenAI’s 0:57 launch film runs 47 scenes, about 1.2 s each. The product is on screen from the first frame. There is no explicit call to action. The film opens on a product title over a whimsical live-action vignette, then runs a fast montage of prompt-to-image use cases, each built as a real person, a typed prompt pill, a generated image that flips into a fanned card stack, and the result shown back in live action. Its signature moves are the fanned photo-card reveals, the rack-focus live shots, and the off-white interludes with pulsing dots and drifting 3D props, all cut at a brisk tempo.

Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 33 filmed passages — shoot, supply or replace · 3 graphic passages — draw or supply · 4 3D passages — build or supply

Is this your launch? to your site or press kit.

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OpenAI - ChatGPT Images 2.5—faster, sharper, smarter, with better tools for cr, scene by scene

· 47 scenes as text
  1. 01 · Product intro · 0:00–0:00

    A close-up of a red, white and blue betta fish in a glass jar racks from soft focus to sharp. Bold white text reads “Introducing” at the top and “ChatGPT Images 2.5” at the bottom, the lower line completing from “ChatGPT”.

    On-screen text: “Introducing”, “ChatGPT Images 2.5”

    Techniques: Kinetic type

    Camera: Pan

  2. 02 · Product intro · 0:00–0:01

    A betta fish with red, blue and white fins swims through a soft tan backdrop, slightly out of focus. Two lines of white text hold fixed at the top and bottom of the frame for the duration.

    On-screen text: “Introducing”, “ChatGPT Images 2.5”

    Camera: Static

  3. 03 · Product intro · 0:01–0:02

    A shallow-focus shot of a man holding a small object over a glass terrarium with green plants and gravel. Two lines of white text remain locked in the upper and lower thirds.

    On-screen text: “Introducing”, “ChatGPT Images 2.5”

    Camera: Static

  4. 04 · Product intro · 0:02–0:02

    A shallow-focus shot of a glass jar holding white pebbles and a tuft of green grass, a small red and blue figure shifting in the center, a blurred person in the background. Two white text lines sit static over the frame.

    On-screen text: “Introducing”, “ChatGPT Images 2.5”

    Camera: Static

  5. 05 · Demo · 0:02–0:03

    Over-the-shoulder shot of a person holding a smartphone toward a glass terrarium on a wooden table. The phone screen shows a photo of the same tank with gravel and a plant, and a thumb taps the image.

    Camera: Static

  6. 06 · Demo · 0:03–0:03

    Over the shoulder of a person, a smartphone is held steady in front of a glass terrarium. The phone's camera viewfinder frames the tank's gravel bed and green plants, matching the real scene. Shallow depth of field blurs the person's head and the background.

    Camera: Static

  7. 07 · Demo · 0:03–0:06

    A blurred red betta fish swims in a brown tank behind a white input pill. The pill expands into a rounded card holding a desk aquarium thumbnail, and the prompt text types out below it.

    Techniques: Morph, Kinetic type

    Camera: Static

  8. 08 · Demo · 0:06–0:07

    A grid of small blue dots on a white background pulses in size. A ring of larger dots expands outward from the center in a radial wave, then settles back to uniform small dots.

    Techniques: Particles

    Camera: Static

  9. 09 · Demo · 0:07–0:11

    A betta fish swims above a miniature desk set inside a planted aquarium. Two white chat bubbles with blue number badges pop in and type out prompts; the wooden desk and chair morph into white modern pieces, then a small bookshelf fades in beside them.

    On-screen text: “Make this more modern”, “Add a bookshelf”

    Techniques: Morph

    Camera: Static

  10. 10 · Demo · 0:11–0:13

    A parrot's head, tilted with its red beak pointing down, fills the frame, then the scene cuts to a man in a patterned sweater holding a small orange plastic bird. Two small captions, 'Make this more modern' and 'Add a bookshelf', sit still on the frame.

    On-screen text: “Make this more modernl”, “Add a bookshelf|”

    Camera: Push in

  11. 11 · Demo · 0:13–0:14

    A miniature office set rests on pebbles inside a glass tank, a white desk holding a monitor, orange lamp and fan beside a small chair, framed by leafy plants. A betta fish glides across the soft-focus background.

    Camera: Static

  12. 12 · Demo · 0:14–0:15

    A glass tank holding miniature white furniture, plants and a small figure sits on a wooden table. A man in a striped sweater leans over it, holding a white mug and smiling, as the focus pulls from the tank to his face.

    Camera: Static

  13. 13 · Demo · 0:15–0:16

    A woman lies on a couch holding a phone, a white prompt pill with a blue arrow button floats at center. The shot cuts to a tabby cat on grass as the pill's text types out to a full prompt.

    Camera: Static

  14. 14 · Demo · 0:16–0:18

    A grainy home-video clip of a tabby cat walking on grass fills the frame, bordered by film sprocket holes. A white prompt bar sits centered, reading Create a tattoo of Ziggy with a blinking caret and a blue up-arrow button.

    On-screen text: “Create a tattoo of Ziggy”

    Camera: Static

  15. 15 · Demo · 0:18–0:19

    On a white ground, a flat photo of a forearm tattooed with a realistic cat and the script name Ziggy flips into a fanned stack of tilted cards, the top card showing the same cat reworked in a traditional style with a banner and flowers.

    On-screen text: “Create a tattoo of Ziggyl”, “ZIGGY”

    Techniques: Morph, 3D mockup, Kinetic type

    Camera: Static

  16. 16 · Demo · 0:19–0:19

    A close-up of a forearm shows a traditional-style tattoo of a tabby cat with a red flower, green leaves, and two stars, plus a ribbon banner reading ZIGGY. The arm sits at a slight angle on a gray background, the frame held static.

    Camera: Static

  17. 17 · Demo · 0:19–0:21

    A tight close-up holds on a forearm bearing a colored tabby-cat tattoo with flowers and a banner. A black-gloved hand wipes the area with a white cloth. The frame stays locked in a dim room, a wrapped block resting at the right edge.

    Camera: Pan

  18. 18 · Demo · 0:21–0:22

    A woman with a short dark bob smiles at a person in the foreground, framed over the shoulder in a dim, blue-toned kitchen. The shot starts soft and racks into focus on her face as she talks and gestures slightly.

    Camera: Pull out

  19. 19 · Demo · 0:22–0:23

    A hand holds a smartphone over a blurred blue tiled floor. The index finger drags a small red mark on the white canvas, turning it from horizontal to vertical while the camera holds still.

    Camera: Static

  20. 20 · Demo · 0:23–0:25

    A white drawing card on a gray background shows a rust-colored vase stroke drawing itself in, then a duplicate card slides in from the right as the first shifts left. The card holds a top toolbar, a left slider, and a bottom row of color dots with a blue check.

    Camera: Static

  21. 21 · Demo · 0:25–0:26

    A rust-colored line drawing of a coiled vessel fills a white card above a gray input field. The text “Create a candle holder” types out behind a blue caret, then a small photo of a white coiled object slides in at the left.

    Techniques: Kinetic type

    Camera: Static

  22. 22 · Demo · 0:26–0:27

    Overlapping vertical panels of knot-shaped vessels in white, gold, amber, wood and grey drift horizontally on a white field; a taller center panel widens to frame the amber glass piece.

    Camera: Static

  23. 23 · Demo · 0:27–0:28

    A hand holds a lit match at left, its flame and curling smoke in sharp focus. The shot racks from a dark blur to clear, revealing a curved, amber-lit perforated grille on the right against a black background.

    Camera: Static

  24. 24 · Demo · 0:28–0:29

    A hand lowers a lit match to the wick of a white pillar candle set in an amber glass holder on a wooden shelf. The wick catches and a small flame appears. Books stand to the left and a pink vase with green sprigs to the right, all in warm dim light.

    Camera: Static

  25. 25 · Demo · 0:29–0:31

    A woman in soft focus stands at left before a wooden wardrobe. A white chat card floats center-right, showing her mirror-selfie photo and a prompt field where the words 'Let's try a bolder haircut' type in letter by letter next to a plus, a mic and a blue send button.

    Camera: Static

  26. 26 · Demo · 0:31–0:32

    A woman in a grey tank top holds a pink phone in a sunlit room with wooden cabinets as she looks up. A white card floats over her, showing a mirror selfie and a chat line reading 'Let's try a bolder haircut' with a blinking cursor and send icons.

    Camera: Static

  27. 27 · Demo · 0:32–0:33

    Five vertical mirror-selfie clips of the same woman, each with a different hairstyle, fade in on a cream background, staggered in height with the blonde-bob clip largest in the center. A small caption scales in near the top.

    On-screen text: “+Let's try a bolder haircut|”, “K”

    Techniques: Kinetic type, Split screen

    Camera: Static

  28. 28 · Demo · 0:33–0:35

    A woman with a platinum bob and bangs in a black leather jacket rests a hand on her collar, glancing side to side with a faint smile against a cream wall. The frame ends in a fast motion blur.

    Camera: Pan

  29. 29 · Demo · 0:35–0:36

    A woman in a brown striped shirt holds a bouquet wrapped in brown paper, pink and red flowers facing the camera. She leans forward and passes it toward a person offscreen left. The shot is close and softly blurred, with a yellow curtain behind her.

    Camera: Push in

  30. 30 · Demo · 0:36–0:37

    A close-up of a bouquet with peach roses, deep red blooms and green eucalyptus in brown paper. The camera pulls back and pans, the arrangement blurring as it shifts against a wooden slat backdrop.

    Techniques: Speed ramp

    Camera: Push in

  31. 31 · Demo · 0:37–0:38

    A woman with long dark hair, in a striped button-up shirt over a white top and a bag strap, stands before yellow curtains with soft window light at right. The frame opens soft and racks into sharp focus as she looks down and shifts her weight.

    Camera: Push in

  32. 32 · Demo · 0:38–0:38

    A close-up shows two hands in a striped sleeve pressing and arranging a large bed of flowers, eucalyptus stems and dark red leaves on a table. Warm light and shallow focus, the hands move slowly through the stems.

    Camera: Static

  33. 33 · Demo · 0:38–0:40

    Two hands hold a phone in front of a blurred wall of flowers. On the screen, a chat view fills with a photo of the same flowers, the bottom bar shifting from a tool menu to a text field.

    Camera: Push in

  34. 34 · Demo · 0:40–0:42

    A full-screen close-up of red and peach flowers acts as the canvas while a white chat bubble in the center types out a prompt with a blue send button. The flowers then cut to a framed image of an arranged bouquet in a vase, shown beside the bubble.

    Techniques: Kinetic type

    Camera: Pan

  35. 35 · Demo · 0:42–0:43

    A photo of a pink and red bouquet in a glass vase on a wooden table, lit by a window, sits centered on a white background. A second photo of the same bouquet reveals itself as a center vertical strip, splitting the first image into left and right panels.

    On-screen text: “Arrange these flowers.”, “Something classic but a little wild.I”

    Techniques: Masking

    Camera: Static

  36. 36 · Demo · 0:43–0:43

    A tilted photo card of a red and pink flower bouquet in a glass vase floats on a white background, with a darker offset copy behind it. A second, smaller bouquet photo card fades in centered over the first.

    Techniques: 3D mockup

    Camera: Static

  37. 37 · Demo · 0:43–0:44

    A bouquet of deep red and peach flowers in a clear glass vase sits on a wooden table before a teal-lit window. The shot is built from stacked, offset frames of the same image that slide and settle into alignment, creating a layered depth effect.

    Techniques: Parallax

    Camera: Static

  38. 38 · Demo · 0:44–0:46

    A close-up of a floral arrangement with deep red and pink blooms and pale eucalyptus stems. A small lit candle glows at the left edge. The shot begins out of focus and pulls sharp onto the central red flower.

    Camera: Push in

  39. 39 · Demo · 0:46–0:47

    Guests sit around a wooden dinner table with a pink floral centerpiece and lit candles while a woman in the foreground stands and steps across the frame. The camera holds a medium shot, drifting slightly left as the guests smile and talk.

    Camera: Push in

  40. 40 · Demo · 0:47–0:49

    A woman in a cream strapless top laughs at a table, red roses blurred in the foreground. A man beside her holds up a phone and grins at her as the frame widens to include him, bathed in warm light with a soft lens flare.

    Camera: Pan

  41. 41 · Other · 0:49–0:50

    A woman with a blonde bob and a black leather jacket stands in a softly lit room, smiling and gesturing with one hand. White text reads across the center of the frame. The camera holds a locked-off medium shot.

    On-screen text: “For dreams big and small”

    Camera: Static

  42. 42 · Other · 0:50–0:51

    A woman lies on a bed in a dim, warm-lit room, holding a white smartphone above her face. She smiles as the focus pulls from the phone to her face. The caption sits centered and static.

    On-screen text: “For dreams big and small”

    Camera: Static

  43. 43 · Other · 0:51–0:53

    A man in a striped sweater leans over a glass tank filled with green plants and a small white model house, holding a white mug. The shot is locked off with his face softly blurred at the top and the tank in sharp focus in the foreground.

    On-screen text: “For dreams big and small”

    Camera: Static

  44. 44 · Outro · 0:53–0:54

    Black sans-serif title “ChatGPT Images 2.5” holds centered on a flat off-white field. A solid black dot appears over the “I” of “Images”, the only motion in the locked-off frame.

    On-screen text: “ChatGPT Images 2.5”

    Camera: Static

  45. 45 · Outro · 0:54–0:55

    A small circle holds the center of a plain off-white field and cycles its fill color from olive, to orange, to blue within the second.

    Camera: Static

  46. 46 · Outro · 0:55–0:57

    On a white field the black ChatGPT mark holds the center while a scatter of 3D objects and line doodles, a blue robot, a blue chair, a green frog, a strawberry, a keychain and a cloud, drifts gently around it.

    Camera: Static

  47. 47 · Outro · 0:57–0:57

    The black knot logo holds the center of a white field, ringed by scattered line drawings and small 3D props, a chair, a frog, keyboard keys. The props fade away and the logo scales down to a tiny mark.

    Camera: Static