1:32
Introducing Icons
Airbnb · Consumer · May 2024
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Moonshot - Introducing Moonshot Packs. Rip, reveal, and collect. Memecoins hav
Moonshot · Jun 2026 · 0:23 · AI-annotated
- Length
- 0:23
- Scenes
- 16 · 1.5 s avg
- Product on screen
- 0:02
- Features shown
- 1
- Call to action
- 0:17 · 76%
- Voiceover
- No
00:00:00 / 00:23:17
Moonshot’s 0:23 launch film runs 16 scenes, about 1.5 s each. The product shows up at 0:02 and 1 feature is revealed. The call to action lands at 0:17 (76% in). A 23 second launch cut built as a five beat loop: vortex hook, product title, one pack opening feature, wallet demo, and a download card, all synced to a 129 bpm pulse with a cut every couple of seconds. Signature moves are 3D pack flips, card spins through a magenta spiral, and glowing counters that tick up against radial bursts.
No filming indicatedEstimated needs: 1 official logo — reused across the film · 1 graphic passage — draw or supply · 15 3D passages — build or supply
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Moonshot - Introducing Moonshot Packs. Rip, reveal, and collect. Memecoins hav, scene by scene
· 16 scenes as text
01 · Hook · 0:00–0:01
Neon coins tumble through a purple vortex around a glowing core, while the words Collectibles and Memecoins arc along the tunnel walls and scale toward the camera. A small disclaimer line stays fixed at the bottom.
On-screen text: “Collectibles”, “Memecoins”, “No purchase necessary. See Official Rules.”
Techniques: Kinetic type, Parallax
Camera: Pan
02 · Hook · 0:01–0:02
A purple bokeh field of glowing coin discs and light trails spirals toward a bright core as the word Collectibles glows, scales and dissolves. A small white disclaimer line stays pinned at the bottom of the frame.
On-screen text: “Collectibles”, “No purchase necessary. See Official Rules.”
Techniques: Kinetic type, Particles, Light sweep
Camera: Push in
03 · Product intro · 0:02–0:02
On a purple gradient, the glowing title Meet Moonshot Packs scales up at center while four product packs tilt in 3D perspective around it, a small disclaimer sits at the bottom.
On-screen text: “Meet Moonshot Packs”, “No purchase necessary. See Official Rules.”
Techniques: Kinetic type, 3D mockup
Camera: Pull out
04 · Product intro · 0:02–0:04
A purple radial glow fills the frame behind the centered white headline “Meet Moonshot Packs,” the word “Packs” tinted pink. Tilted trading card packs float in 3D perspective around the text, some blurred by depth of field, while a small disclaimer line sits at the bottom.
On-screen text: “Meet Moonshot Packs”, “No purchase necessary. See Official Rules.”
Techniques: 3D mockup
Camera: Push in
05 · Feature reveal · 0:04–0:05
A row of foil trading-card packs stands in 3D perspective on a purple background, the front gold pack reading UNEMPLOYED PACK while the line rotates to cycle colorful designs forward. A vertical light beam flashes down and the Pick A Pack headline pops in above.
On-screen text: “No purchase necessary. See Official Rules.”, “Pick A Pack”
Techniques: 3D mockup, Light sweep
Camera: Push in
06 · Feature reveal · 0:05–0:06
A 3D phone mockup on a dark purple background shows the app's pack screen. The interface scrolls up and the device scales in, revealing the UNEMPLOYED pack card as the buy button turns green, while the Then Let It Rip headline below exits the frame.
On-screen text: “Then Let It Rip”, “No purchase necessary. See Official Rules.”
Techniques: UI zoom
Camera: Static
07 · Feature reveal · 0:06–0:09
A gold foil pack marked Unemployed Pack hovers in a purple void as bright flares sweep across its surface. It then spins edge-on and flips to a purple card back showing a crescent moon, while swirling light streaks and floating particles fill the space.
On-screen text: “No purchase necessary. See Official Rules.”
Techniques: Light sweep, 3D mockup, Particles
Camera: Pull out
08 · Feature reveal · 0:09–0:10
A 3D card floats at the center of a rotating purple vortex filled with drifting pink particles. The card's face flares to a bright white glow while the spiral lines tighten around it.
On-screen text: “No purchase necessary. See Official Rules.”
Techniques: 3D mockup, Particles
Camera: Static
09 · Feature reveal · 0:10–0:11
A bright white rectangle quickly resolves into a tilted 3D trading card showing a bearded man in a black tank top, framed by a swirling magenta spiral and scattered pink dots. A small legal line sits at the bottom.
On-screen text: “No purchase necessary. See Official Rules.”
Techniques: 3D mockup
Camera: Pull out
10 · Feature reveal · 0:11–0:12
A 3D trading card of a bearded man in a tank top tilts on the left against a purple spotlight burst. On the right, a large white counter ticks up from 100,000 as the caption ~$250 AT OPEN and the GIGA label glow beside it.
On-screen text: “~$250 AT OPEN”, “100,000”, “GIGA”, “No purchase necessary. See Official Rules.”
Techniques: 3D mockup, Kinetic type
Camera: Static
11 · Feature reveal · 0:12–0:15
A 3D trading card mockup spins and flips through variants on the left against a magenta radial burst, while a glowing counter and open-price caption roll on the right. The view shifts to a phone app screen showing a wallet balance among floating cards and pink particles.
On-screen text: “~$750 AT OPEN”, “207,000”, “GIGA”, “No purchase necessary. See Official Rules.”, “~$4,500 AT OPEN”, “104,000”, “600,000”, “~$14,500,000 AT OPEN”, “3,400,000”, “~$10,000 AT OPEN”
Techniques: 3D mockup, Kinetic type, Particles
Camera: Static
12 · Demo · 0:15–0:16
A tilted smartphone mockup floats in a dark 3D space, its screen showing a balance that counts up while colorful collectible card packs and glowing pink particles drift at different depths around it. The phone rotates gently as the camera holds steady.
On-screen text: “No purchase necessary. See Official Rules.”
Techniques: 3D mockup, Parallax, Particles
Camera: Pull out
13 · Demo · 0:16–0:17
A smartphone mockup tilts and rotates in 3D perspective, its dark wallet app balance counting up to $90,000.00, while glowing pink illustrated cards drift and spin around it in a dark, particle-filled space.
On-screen text: “No purchase necessary. See Official Rules.”
Techniques: 3D mockup, Particles
Camera: Static
14 · CTA · 0:17–0:18
A dark phone mockup in 3D perspective sits on the left, its screen showing a grid of trading cards that scrolls. On the right, large white and pink text reads Start & Build Your Collection over a purple gradient, with a small disclaimer line at the bottom.
On-screen text: “Start & Build Your Collection”, “No purchase necessary. See Official Rules.”
Techniques: 3D mockup
Camera: Push in
15 · CTA · 0:18–0:20
A 3D smartphone mockup on the right displays a grid of character cards. On the left, the text 'Only On moonshot' sharpens into focus against a purple gradient background, with a legal disclaimer at the bottom.
On-screen text: “Only On moonshot”, “NO PURCHASE NECESSARY. Open to legal residents of the 50 US/DC, 18+. Void in ID, LA, MI, NY, NV, WA and where prohibited. Odds vary by pack and rarity tier. See”
Techniques: 3D mockup
Camera: Static
16 · CTA · 0:20–0:23
A magenta gradient background holds a glowing 'Only On moonshot' headline and store badges on the left, while a 3D phone on the right drifts closer, showing a pack screen with a pink buy button.
On-screen text: “Only On moonshot”, “Download on the App Store”, “GET IT ON Google Play”, “NO PURCHASE NECESSARY. Open to legal residents of the 50 US/DC, 18+. Void in ID, LA, MI, NV, NY, WA and where prohibited. Odds vary by pack and rarity tier.Most”
Techniques: 3D mockup
Camera: Static