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Miro - Meet your AI partner for innovation, launching November 1. What wil

Miro · Oct 2023 · 0:38 · AI-annotated

Length
0:38
Scenes
13 · 3.0 s avg
Product on screen
0:00
Features shown
3
Voiceover
Yes
00:00:00 / 00:38:22

Miro’s 0:38 launch film runs 13 scenes, about 3.0 s each. The product is on screen from the first frame and 3 features are revealed. There is no explicit call to action; a voiceover carries the film. Dark stage, white type, and floating frosted UI panels; the edit opens on a word-by-word headline, then runs three prompt-to-output demos (mind map, chat reply, presentation) at a brisk pace of about 15 cuts per minute, linked by zooms and mask wipes. Signature moves: a frosted highlight bar scanning menus, named cursors drifting over boards, and a closing logo morph from the Assist mark to the Miro lockup.

No filming indicatedEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 1 graphic passage — draw or supply · 1 3D passage — build or supply

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Miro - Meet your AI partner for innovation, launching November 1. What wil, scene by scene

· 13 scenes as text
  1. 01 · Product intro · 0:00–0:04

    On a dark field, the white headline 'Introducing AI for innovation' assembles word by word. A small pink arrow then traces a curved path, drags the word 'innovation' up and to the right, and lands on a blue 'Assist' button that pops in at the bottom right.

    On-screen text: “Introducing AI for innovation”

    Techniques: Kinetic type

    Camera: Static

  2. 02 · Product intro · 0:04–0:08

    A frosted highlight bar slides down a light Miro Assist menu on a dark background, enlarging each option in blue as it passes. The list scrolls to reveal more items, a cursor labeled Anna enters from the right, and the headline Introducing AI for innovation slides in.

    On-screen text: “Introducing AI for innovation”

    Techniques: UI zoom, Cursor demo

    Camera: Pan

  3. 03 · Feature reveal · 0:08–0:09

    Dark screen: six help-topic lines fade in one by one, each tied to a pink-to-blue curve fanning out from the left edge. A light blue “Anna” speech bubble and a cursor arrow slide to the right.

    Techniques: Kinetic type, Cursor demo

    Camera: Pull out

  4. 04 · Feature reveal · 0:09–0:10

    A Miro mind map titled How-to videos fills the frame, its branches listing video topics. The view pulls back to reveal the board on a dark grid canvas while named cursors for Anna and Linda hover over the nodes.

    Techniques: Cursor demo

    Camera: Pull out

  5. 05 · Feature reveal · 0:10–0:11

    A Miro whiteboard displays a mind map of how-to video topics. Named collaborator cursors drift across the canvas and a yellow rocket avatar enters from the right, circling an item already outlined in blue.

    Techniques: Cursor demo

    Camera: Static

  6. 06 · Feature reveal · 0:11–0:12

    A locked-off white board holds a grid of black note cards on the right, joined by a thin blue line. Left side: an isometric line chart and a 3D car-interior render. Two peach Connie tags slide to new anchor points.

    Camera: Pull out

  7. 07 · Feature reveal · 0:12–0:14

    A chat reply card with a blue sparkle icon sits in the foreground over a blurred bicycle photo and a grid of black cards. The question 'What are the top 3 customer concerns?' types out across two lines while a small 'Connie' tag slides in at the top left.

    Techniques: Kinetic type

    Camera: Static

  8. 08 · Feature reveal · 0:14–0:20

    A canvas shows a dark carbon-fiber bike frame on the left and a white chat panel on the right. An AI reply types a three-item list, then a cursor types a follow-up question, opens a menu and clicks send on Sticky notes.

    Techniques: Cursor demo

    Camera: Push in

  9. 09 · Feature reveal · 0:20–0:24

    A dark sticky note fills the frame, then the view zooms out to reveal a crowded Miro whiteboard of black and yellow notes, a smartwatch photo and a hand diagram, with a comment bubble popping in at the corner.

    Techniques: UI zoom

    Camera: Pull out

  10. 10 · Feature reveal · 0:24–0:28

    A blurred board of sticky notes and cards sits behind a sharp chat input box. The prompt types out, then a dropdown menu pops up; the cursor selects Presentation, and the chip in the box updates to match.

    Techniques: Cursor demo

    Camera: Pull out

  11. 11 · Feature reveal · 0:28–0:31

    A Miro whiteboard mockup floats in 3D perspective over a dark grid, scaling up as named cursors (Linda, Connie, Anna) drift across its presentation cards. The view then zooms into the board through an expanding octagonal mask, settling on a flat close-up of the two content cards.

    Techniques: 3D mockup, Cursor demo, UI zoom, Masking

    Camera: Pan

  12. 12 · Outro · 0:31–0:32

    A vertical white pill-shaped mask sits on a black field, its center cut out to show a webpage with a steering-wheel photo and gray text. The mask quickly narrows to a thin slit, then closes fully to black.

    Techniques: Masking

    Camera: Static

  13. 13 · Outro · 0:32–0:38

    On a near-black background, a yellow leaf shape expands while the word Assist scales in over it. The shape morphs into a yellow rounded-square icon with a black chevron mark, and the word crossfades to the lowercase miro lockup, which holds.

    On-screen text: “Assist”, “miro”

    Techniques: Kinetic type, Morph

    Camera: Static