Hubble · Healthcare · Aug 2026
Mirelo - AI Videos finally sound real. Introducing Mirelo SFX 2.0. It watche
Mirelo · Oct 2026 · 1:13 · AI-annotated
- Length
- 1:13
- Scenes
- 39 · 1.9 s avg
- Product on screen
- 0:26
- Features shown
- 1
- Call to action
- 1:04 · 87%
- Voiceover
- Yes
Mirelo’s 1:13 launch film runs 39 scenes, about 1.9 s each. The product shows up at 0:26 and 1 feature is revealed, with social proof. The call to action lands at 1:04 (87% in), over a voiceover. The video opens with a deadpan montage of craftsmen overreacting to tiny flaws, then hard cuts to a plain off-white space where the logo, tagline and UI demos unfold as fade-in text cards. Pacing is fast (about 23 cuts per minute) with hard cuts between vignettes, and the signature moves are the flaw-then-destruction pattern and the minimal black-on-white type reveals.
Is this your launch? to your site or press kit.
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· 39 scenes as text
01 · Hook · 0:00–0:02
The shot holds a medium close-up of a grey-haired tailor in a workshop, measuring tape around his neck, while a large white caption, burn, slides across his chest and gains a period before disappearing.
On-screen text: “burn.”
Techniques: Kinetic type
Camera: Push in
02 · Hook · 0:02–0:04
A tight close-up of a navy jacket shows white dashed stitching and a loose thread. It cuts to a hand striking a match; the small flame burns steadily between the fingers against the dark fabric.
Camera: Push in
03 · Hook · 0:04–0:04
Close-up of a tailor's hands in a dim workshop. The left hand strikes and holds a lit match while the right hand grips a small rectangular wooden piece. A yellow measuring tape hangs blurred in the background as the flame flares and smoke curls upward.
Camera: Static
04 · Hook · 0:04–0:05
A tailor in grey overalls stands in a wood-paneled workshop and strikes a match, igniting the navy suit jacket on the mannequin in front of him. The jacket bursts into flames as he steps back, his reflection visible in the gold mirror to the right.
Camera: Static
05 · Hook · 0:05–0:06
A low close-up frames a row of nigiri on a light wooden board against a dark, blurred background. A chef's hand reaches down and releases a single white grain of rice onto the center piece, which settles on the red fish.
Camera: Push in
06 · Hook · 0:06–0:07
A macro shot holds on a single white rice grain resting on the glistening red surface of a tuna slice. The shallow focus blurs the dark background, and the frame drifts almost imperceptibly.
Camera: Push in
07 · Hook · 0:07–0:08
A close-up holds on an older man with short gray hair and a dark blue jacket, his expression stern as he stares straight ahead. The background stays a soft blur of red and white stadium seating.
Camera: Static
08 · Hook · 0:08–0:10
A sushi chef in a dark uniform stands behind a counter in front of a long fish tank, holding a wooden tray of sushi. He lifts the tray and turns, sending the pieces flying in a motion blur. Red paper lanterns hang above the tank.
Camera: Push in
09 · Hook · 0:10–0:11
A gold fish swims right across a dark blue tank while a larger pale fish glides behind it. Red and white food flakes drift near the surface amid rising bubbles and floating particles.
Techniques: Parallax, Particles
Camera: Static
10 · Hook · 0:11–0:12
A tight close-up holds a silver spirit level across a red brick course, its yellow vial bubble sitting centered. The level rests flat on the masonry while a blurred figure in a light shirt stays out of focus behind it, framing the small defect the voiceover names.
Camera: Static
11 · Hook · 0:12–0:13
A static wide shot of a suburban yard: a wrecking ball swings from a yellow crane and smashes through the red brick wall, bursting bricks and dust toward the camera, leaving a hole.
Camera: Static
12 · Hook · 0:13–0:13
Extreme close-up of a matte tan surface with a thin jagged crack running diagonally through the center. The frame holds on the flaw, drifting almost imperceptibly, as the voiceover names the dent.
Camera: Static
13 · Hook · 0:13–0:13
A man with short dark hair and stubble stares straight into the camera, his face filling the frame in a tight close-up. Behind him, a bright window and shelves of jars sit softly out of focus. The shot holds still as he keeps his serious expression.
Camera: Static
14 · Hook · 0:13–0:14
A man in a white shirt leans out of a wooden hut doorway and rolls a large yellow cheese wheel down the stone steps. The wheel tumbles out of frame as the hut, a hanging bell, a woodpile and a green alpine slope with mountains stay in view.
Camera: Static
15 · Hook · 0:14–0:15
A round hay bale rolls down a grassy alpine slope while two brown-and-white cows run across the meadow. The camera tracks the action at speed, motion blur streaking the grass, with a wooden shed and mountain ridges in the background.
Camera: Pan
16 · Hook · 0:15–0:16
A tight close-up holds on a young woman's face as she looks directly at the camera. Soft-focus greenery and pink flowers sit behind her, and the framing stays still.
Camera: Static
17 · Hook · 0:16–0:16
A woman in a beige apron stands in a sunlit flower shop, holding a red hair dryer aimed at the lens. She blows, and loose petals drift past the camera. Wide static shot with warm window light behind her.
Techniques: Particles
Camera: Static
18 · Hook · 0:16–0:17
A macro shot holds on a charred dough bubble resting in glossy red tomato sauce. The black blister sits center frame, pale dough around it, the crust edge soft and blurred along the bottom. Shallow focus keeps only the char sharp.
Camera: Static
19 · Hook · 0:17–0:18
A man in a white T-shirt hurls a pizza on a long wooden peel out through an open door into a cobblestone courtyard. The pizza tumbles through the air toward the doorway as stacks of white plates sit on a marble counter to the right.
Camera: Push in
20 · Hook · 0:18–0:18
Close-up of a clay-covered thumb pressing the rim of a spinning pottery bowl on a wheel. The finger holds steady while the wet clay blurs with the rotation, lit by soft warm light against a dark background.
Camera: Static
21 · Hook · 0:18–0:18
A hand holding a wooden stick sweeps across a shelf of unglazed clay vases, knocking them over and shattering them into flying shards. The camera holds a static close-up on the shelf as the pots break and tumble.
Camera: Static
22 · Hook · 0:18–0:19
A macro close-up of an olive-brown cable-knit fabric fills the frame, a single loose thread dangling down the center over a small dark spot. Shallow focus softens the edges as the camera drifts slightly across the texture.
Camera: Static
23 · Hook · 0:19–0:20
A woman in a beige coat stands still in a dim backyard at dusk. A flame in a terracotta pot leaps up and morphs into a tall golden arrow that shoots skyward, trailing orange sparks. Static wide shot.
Techniques: Morph, Particles
Camera: Static
24 · Problem · 0:20–0:26
A person with curly hair and headphones sits at an editing desk with two monitors showing a fireworks preview and a multitrack timeline. They turn, lift a paper coffee cup and drink. A red ON AIR sign glows on the desk beside two more cups and a keyboard.
Camera: Push in
25 · Product intro · 0:26–0:27
A fast cyan-and-white blur resolves into a plain white field, where a small black logo mark of vertical bars and a central dot sits centered. The mark holds still as the clip ends.
Camera: Static
26 · Product intro · 0:27–0:34
On a plain white background, the black Mirelo waveform mark slides in and the wordmark Mirelo SFX 2.0 appears beside it, holding for a beat. The lockup then dissolves into the black tagline Your AI sound engineer, which fades in and holds.
On-screen text: “Mirelo SFX 2.0”, “Your AI sound engineer”
Camera: Static
27 · Demo · 0:34–0:35
A white coupe drifts across a racetrack, rear wheels smoking, contained in a rounded-corner frame on a plain cream background. An orange cone stands at the right edge of the clip.
On-screen text: “Your AI sound engineer”
Camera: Pan
28 · Demo · 0:35–0:36
A white drift car kicks up rear tire smoke on a track, held in a rounded video frame on a light background, then quickly blurs and dissolves into a product UI screen with a left sidebar and text lines.
Camera: Pull out
29 · Demo · 0:36–0:39
A white Generate panel floats over a blurred backdrop. A cursor hovers the blue Sound Effects tile, then the green Music tile, checking both rows, and finally rests on the black Start button at the bottom right.
Techniques: Cursor demo
Camera: Static
30 · Demo · 0:39–0:40
A white rounded dialog floats centered over a blurred video frame. A thin progress line fills left to right as the percentage above it climbs from 2% to 80%, while the label Preparing audio stays fixed beneath. A cursor rests at the lower right in the first frame.
Camera: Static
31 · Demo · 0:40–0:44
A white loading card with a progress bar and “Preparing audio” text sits over a blurred preview, then the editor interface appears. A playhead moves left to right across the video and audio tracks while a car drifts in the preview.
Camera: Static
32 · Feature reveal · 0:44–0:47
A flat off-white background holds one line of black text that fades in from left to right, the first words landing before the rest, then holds motionless for the rest of the scene.
On-screen text: “Add Sound”, “Add foley cues”, “Any length, consistent sound”
Techniques: Kinetic type
Camera: Static
33 · Feature reveal · 0:47–0:53
Three vertical clips of a car on roads sit above a timecode ruler and waveform. A blue selection box slides along the waveform, a “Generating sounds” pill appears above the center clip, then a green cursor labeled Mirelo AI sweeps across as the waveform turns green.
On-screen text: “Any length, consistent sound”
Techniques: Cursor demo
Camera: Static
34 · Feature reveal · 0:53–0:58
A tilted aerial photo card and a vertical green waveform sit on white, then the view opens into a list of audio files with green waveforms that slide in; the row engine_rev_mountain_03.wav scales up with a green play button and a rounded outline while the list scrolls.
Techniques: 3D mockup
Camera: Push in
35 · Social proof · 0:58–0:59
A product UI presents three landscape thumbnails above a green waveform, a rounded box marking the selected segment. The middle card lifts with a drop shadow, the Intensity slider glides right, and small .wav file labels drift in above the sound pills.
Camera: Push in
36 · Social proof · 0:59–1:04
A circular carousel of short video clips rotates clockwise on a plain white background. The miniature clips show a soda can, a concert crowd, a city street, runners, portraits and a field, each playing in its own frame as the ring turns.
On-screen text: “Engine rev”
Camera: Pull out
37 · CTA · 1:04–1:07
On a plain off-white background, the line “You've made it look right.” sits centered, then it is replaced by “We'll make it sound right.”, which fades in from light gray to dark gray. Both lines hold still in a locked-off frame.
On-screen text: “You've made it look right.”, “We'll make it sound right.”
Camera: Static
38 · CTA · 1:07–1:11
A black M-shaped logo mark scales up at the center of a white field, then the wordmark Mirelo SFX 2.0 sharpens in beside it, black with gray SFX 2.0. After a hold, the lockup fades out and a faint gray Out flashes briefly.
On-screen text: “Mirelo SFX 2.0”, “Out”
Camera: Static
39 · CTA · 1:11–1:13
A plain off-white field holds the words Out today centered in black. The line eases in with a soft horizontal blur in the first beat, then locks still for the rest of the shot.
On-screen text: “Out today”
Techniques: Kinetic type
Camera: Static






