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AI at Meta - Today we’re excited to unveil a new generation of Segment Anything Mo
Meta · Nov 2025 · 0:34 · AI-annotated
- Length
- 0:34
- Scenes
- 16 · 2.1 s avg
- Product on screen
- 0:00
- Features shown
- 2
- Call to action
- 0:28 · 84%
- Voiceover
- No
00:00:00 / 00:34:05
Meta’s 0:34 launch film runs 16 scenes, about 2.1 s each. The product is on screen from the first frame and 2 features are revealed. The call to action lands at 0:28 (84% in). The video alternates locked black title cards with fast-cut demo clips, one feature per card, and each demo is triggered by a search query typing itself into a floating bar. Signature moves are the rounded photo cards sliding and rotating on black, the colored outlines tracing subjects, and the wireframe 3D reveals.
Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 4 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 5 3D passages — build or supply
Is this your launch? to your site or press kit.
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AI at Meta - Today we’re excited to unveil a new generation of Segment Anything Mo, scene by scene
· 16 scenes as text
01 · Product intro · 0:00–0:04
On black, the gray word Introducing and the white headline Segment Anything Models fade in centered. The text then slides right as rounded image cards slide in from the edges, each showing a teal or white segmentation outline around the subject.
On-screen text: “Introducing”, “Segment”, “Anything”, “Models”
Techniques: Kinetic type
Camera: Push in
02 · Product intro · 0:04–0:05
Four small video clips (potted plants, white 3D yoga figures, street dancers, a floral mug) float on black and drift apart as the gray word SAM fades in at the center. A white box and a magenta contour outline flash around the mug and a dancer.
On-screen text: “SAM”
Techniques: Kinetic type, Masking
Camera: Push in
03 · Feature reveal · 0:05–0:06
The white wordmark SAM 3 is centered on a flat black field and holds perfectly still for the full duration. It reads as a plain title card, with no movement, scale or reframe, just a static lock-up of the product name.
On-screen text: “SAM 3”
Camera: Static
04 · Feature reveal · 0:06–0:07
People play soccer on a sunlit lawn inside a rounded video frame. A dark search bar in the center types the word people, then colored outlines trace three figures and fill with solid orange, blue and pink, isolating them from the grass and trees.
Techniques: Masking
Camera: Push in
05 · Feature reveal · 0:07–0:09
Two men kick a soccer ball on a sunlit lawn; neon outlines in orange, cyan, pink and purple trace their bodies while a floating search bar reads people. The shot then contracts into a rounded card on a black background.
Techniques: Masking
Camera: Pull out
06 · Feature reveal · 0:09–0:10
Two rounded photo cards rotate in 3D on a black background; the garden scene slides out left as the daisy field card turns into view. A search bar holding the query 'people' floats over the first card, then clears to an empty field.
Techniques: 3D mockup
Camera: Pan
07 · Feature reveal · 0:10–0:12
A photo of daisies against a blue sky, framed in a rounded card on a dark background, zooms out to full screen. A glass search bar in the center holds the word flower, and yellow outlines trace the daisies one by one.
Techniques: UI zoom
Camera: Push in
08 · Feature reveal · 0:12–0:14
On a black background, the white title SAM 3D fades in small at center, then scales up over half a second to full size and holds static on a locked-off frame.
On-screen text: “X”, “flower”, “SAM 3D”
Techniques: Kinetic type
Camera: Static
09 · Feature reveal · 0:14–0:14
A row of 3D narrow-house models slides in from the left across a black background, assembling into a cityscape. The facades are muted gray, blue, brown and white, and the leftmost model shows a perspective side face.
On-screen text: “SAM 3D”
Camera: Static
10 · Feature reveal · 0:14–0:20
A row of 3D canal houses with parked cars stands on a black wireframe grid, two small boats in the foreground. The camera pulls back and pans right while the houses separate to show gaps between them.
Techniques: 3D mockup, Parallax
Camera: Static
11 · Feature reveal · 0:20–0:23
A 3D rendered living room with a teal wall, a white sofa loaded with patterned pillows and a pendant lamp. The camera pushes in slowly, then the focus racks to the sofa, blurring the foreground rug and the background wall and picture.
Techniques: Parallax
Camera: Push in
12 · Feature reveal · 0:23–0:25
A stylized 3D living room with a white sofa, striped and blue cushions, and a pendant lamp begins soft and blurry, then racks into sharp focus on the sofa as the framing shifts slightly. The teal wall and background stay blurred.
Camera: Pan
13 · Feature reveal · 0:25–0:26
A smiling older man in a denim jacket and jeans crouches low on a skateboard on a wide sunlit paved path, one arm raised in a gesture. A small circular indicator appears and fills on his chest. The green park horizon stays softly blurred behind him.
Camera: Static
14 · Feature reveal · 0:26–0:28
A man in a denim jacket and sunglasses rides a skateboard on a brick path while a gray wireframe 3D body mirrors his motion over him; white tracking dots drift, then one holds on the right. The background stays soft, camera locked off.
On-screen text: “O”
Techniques: 3D mockup
Camera: Static
15 · CTA · 0:28–0:32
On a black background, a small gray tagline and a large white URL fade in at center, hold still, then fade out as the Meta logo fades in for the sign-off.
On-screen text: “Try SAM 3 and 3D today”, “segment-anything.com”
Camera: Static
16 · Outro · 0:32–0:34
The Meta logo, a blue infinity mark beside the white wordmark, sits centered on a black background and brightens from dim to full as the sign-off.
Camera: Static