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Merge - Your agents are running around blind. They can't see your Slack, you
Merge · Nov 2026 · 1:18 · AI-annotated
- Length
- 1:18
- Scenes
- 31 · 2.5 s avg
- Product on screen
- 0:40
- Call to action
- 1:10 · 90%
- Voiceover
- Yes
00:00:00 / 01:18:08
Merge’s 1:18 launch film runs 31 scenes, about 2.5 s each. The product shows up at 0:40. The call to action lands at 1:10 (90% in), over a voiceover. The film runs an ant colony metaphor for AI context: live-action macro nature shots carry the story while UI tags, token counters, and a pixelated top-down map visualize docs, trails, and permissions. Pacing is steady at about 17 cuts per minute with word-by-word text builds, glowing golden trail lines, and a pixel-to-logo snap to close.
Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 22 filmed passages — shoot, supply or replace · 6 graphic passages — draw or supply
Is this your launch? to your site or press kit.
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Merge - Your agents are running around blind. They can't see your Slack, you, scene by scene
· 31 scenes as text
01 · Hook · 0:00–0:02
Macro shot of a reddish-brown ant on a glossy green leaf, soft-focus green foliage behind. The ant shifts its legs and antennae while white text builds word by word on the right side of the frame.
On-screen text: “This is your AI”
Techniques: Kinetic type
Camera: Static
02 · Hook · 0:02–0:06
A macro ant walks along a sunlit branch; green bounding boxes with coordinates frame it and a crumb while white text builds word by word above. The shot reframes to the crumb, labeled by a DOCS tag and corner brackets.
On-screen text: “This is your AI”, “This is everything your company knows”, “DOCS”
Techniques: Kinetic type, UI zoom
Camera: Static
03 · Hook · 0:06–0:08
Macro close-up of a tree branch with a shallow depth of field and a soft green bokeh background. A small winged seed rests on the bark, framed by thin white corner brackets, while a dark label box in the top left reads DOCS and then switches to TICKETS, joined to the brackets by a leader line. A caption sits at the bottom.
On-screen text: “This is everything your”, “company knows”, “DOCS”, “Docs, tickets, files, people,”, “TICKETS”
Camera: Static
04 · Hook · 0:08–0:11
Macro close-up of a small brown insect on a pale branch, blurred green background. It folds its wings to a leaf-like shape as a dark tag with a leader line labels it TICKETS, FILES, PEOPLE in turn, and a bottom subtitle reads “Docs, tickets, files, people,” then “projects, decisions.”
On-screen text: “TICKETS”, “Docs, tickets, files, people,”, “FILES”, “PEOPLE”, “projects, decisions.”
Camera: Static
05 · Hook · 0:11–0:12
A locked-off macro shot holds a green leaf on pale bark, blurred green behind it. White viewfinder brackets frame the leaf; a dark top-left tag cycles PEOPLE, PROJECTS, DECISIONS, a thin line linking tag to leaf. A bottom caption pill reads 'projects, decisions.'
On-screen text: “PEOPLE”, “projects, decisions.”, “PROJECTS”, “DECISIONS”
Camera: Static
06 · Problem · 0:12–0:13
A macro shot of a striped seed on a rough tree branch, held in a white viewfinder bracket. A dark DECISIONS tag with a leader line sits top left, and a caption reads projects, decisions. at the bottom. The frame is locked off and still.
On-screen text: “DECISIONS”, “projects, decisions.”
Camera: Static
07 · Problem · 0:13–0:23
A line of red ants walks rightward across a pale tree branch in a soft-focus forest. A thin line is drawn along the branch, tagged with a small 'Trail' callout, then glows yellow as the ants keep moving.
On-screen text: “DECISIONS”, “An ant can't see very far.”, “It finds things by following a”, “Trail”, “trail the whole colony shares.”, “So no ant ever starts from zero.”
Camera: Push in
08 · Problem · 0:23–0:26
A top-down shot of a red and black ant crawling across sandy forest floor, trailing a white thread that loops behind it. The ant moves left to right then downward as the line extends. A caption sits at the bottom center.
On-screen text: “Your AI has no trail.”
Camera: Pull out
09 · Problem · 0:26–0:28
A macro shot follows a red ant with a dark green abdomen as it walks across sandy ground dotted with moss and bark. The camera tracks it from the side. White subtitles sit on a dark bar at the bottom of the frame.
On-screen text: “Every time you ask it something.”, “it searches from scratch.”
Camera: Pull out
10 · Problem · 0:28–0:29
A macro shot follows a reddish-brown ant with a dark abdomen as it crawls right across weathered wood and exits the frame. Dry leaves and green moss frame the edges. A caption sits at the bottom center.
On-screen text: “it searches from scratch.”
Camera: Static
11 · Problem · 0:29–0:32
A top-down shot of red ants crawling across dry soil in radial trails, dotted with moss and twigs. The camera slowly pulls back to widen the star-like pattern. A caption line sits in a dark bar at the bottom.
On-screen text: “It's slow, it burns tokens, and”
Camera: Pull out
12 · Problem · 0:32–0:35
Macro shot of a red ant dragging a yellow crumb across soil while a thin leader line and corner brackets track its head from a top-left tag. A token counter ticks upward as the ant crawls into a hole.
On-screen text: “Deprecated Pricing Deck”, “Tokens: 14,907”, “It's slow, it burns tokens, and”, “it brings back the wrong crumb”, “Tokens: 19,876”, “Tokens: 29,814”, “Tokens: 50,400”
Camera: Static
13 · Problem · 0:35–0:36
Top-down locked-off shot of red ants circling on bare soil ringed by moss and bark. White centered text reads tokens spent as the figure 4,923 pops in below it. A bottom caption scales in. The ants keep walking in a tight ring.
On-screen text: “tokens spent”, “4,923”, “And without a trail, ants end up”
Camera: Pull out
14 · Problem · 0:36–0:38
Top-down on ants circling over bare earth, the camera drifting back as a white “tokens spent” counter ticks up. The image pixelates into a low-res grid and tool labels fade in at the edges.
On-screen text: “tokens spent”, “84,089”, “And without a trail, ants end up”, “124,669”, “124,683”, “docs”, “tickets”, “files”, “emails”, “chatl”
Camera: Pull out
15 · Problem · 0:38–0:40
A top-down pixelated map is split into eight white-outlined radial wedges, each labeled with a data category like projects, decisions, docs, tickets, files, emails, chats and people. A central badge reads tokens spent with a number counting up from 36,804 to 50,636. A subtitle caption runs along the bottom.
On-screen text: “And without a trail, ants end up”, “following each other in circles.”
Camera: Pull out
16 · Product intro · 0:40–0:42
A pixelated mosaic of brown and green squares with a white stepped outline fills the frame. A diagonal glint of light sweeps across the right side. The word emails sits mid-left while a bottom caption reads That's why we built, then The Merge Context Layer.
On-screen text: “emails”, “That's why we built”, “The Merge Context Layer.”
Techniques: Light sweep
Camera: Static
17 · Product intro · 0:42–0:43
A pixelated mosaic of green and brown squares fills the frame as white stepped contour lines trace across it and light up with a golden glow. Faded words emails, decisions and projects float over the field while the caption The Merge Context Layer. sits at the bottom.
On-screen text: “emails”, “decisions”, “projects”, “The Merge Context Layer.”
Techniques: Light sweep
Camera: Static
18 · Product intro · 0:43–0:45
A pixelated terrain map in brown and green tones is divided by white stepped borders into regions labeled people and chats. A golden glow travels along the borders while a caption reads One trail through everything at the bottom.
On-screen text: “people”, “chats”, “decisions”, “projects”, “One trail through everything”
Techniques: Light sweep
Camera: Static
19 · Product intro · 0:45–0:46
A pixelated mosaic of earthy browns and greens fills the frame, the word tickets faint in the center. A white stepped path winds through it as a glowing gold line traces the path from top to right.
On-screen text: “One trail through everything”, “your company knows, laid down”
Techniques: Light sweep
Camera: Static
20 · Product intro · 0:46–0:49
A top-down pixelated terrain map fills the frame, with glowing gold lines radiating from a central node. A yellow two-stroke logo ignites inside the bright circle at the center. Small white and orange squares drift across the map. White captions sit in a dark bar at the bottom.
On-screen text: “your company knows, laid down”, “before anyone asks.”
Techniques: Particles
Camera: Pull out
21 · Demo · 0:49–0:50
Top-down macro shot of ants on a mossy forest floor, with glowing golden lines tracing a branching network between them. A small label with a crosshair marker slides in near the center, while a caption stays locked at the bottom.
On-screen text: “Now your AI goes straight to the”, “Source: Q3 Pricing Doc”
Camera: Static
22 · Demo · 0:50–0:53
A macro shot follows a red and black ant moving across mossy, leaf-strewn ground, a thin glowing line tracing its path. A dark label with corner brackets and a connector line frames the ant and slides upward. White captions sit at the bottom.
On-screen text: “Source: Q3 Pricing Doc”, “Now your AI goes straight to the”, “answer in one trip with the”
Camera: Static
23 · Demo · 0:53–0:54
Macro shot holds on red ants bridging a gap between two mossy wood pieces, one carrying a pale crumb across. A white caption on a dark bottom bar swaps lines to match the voiceover. The background stays a soft warm blur.
On-screen text: “answer in one trip with the”, “skills your team already uses.”, “Source: Q3 Pricing Doc”
Camera: Static
24 · Demo · 0:54–0:57
Macro shot of red ants marching along a glowing golden line drawn across a piece of bark, ending at a small padlock icon. A caption sits at the bottom while two dark label boxes fade in at the lower right. The frame is locked off.
On-screen text: “skills your team already uses.”, “Source: Q3 Pricing Doc”, “Hr: Managers Only”
Camera: Static
25 · Demo · 0:57–1:00
Close-up of red ants marching across a cracked log. A glowing orange line traces their path and outlines a hole in the bark. A white caption on a dark bar at the bottom reads the tagline in two lines, then clears.
On-screen text: “New tool tomorrow? It's on the”, “trail from day one.”
Camera: Static
26 · Demo · 1:00–1:09
A top-down pixel map shows a campfire at its center with white-edged paths radiating out. A green dialog box pops up top right, then the view reframes onto a teal pond as orange pixel ants march along glowing trails. Bottom captions swap line by line.
On-screen text: “And overnight, the”, “trail gets better.”, “Paths that work get stronger,”, “dead ends fade, and nothing”, “changes without your yes.”
Techniques: UI zoom, Particles
Camera: Push in
27 · Demo · 1:09–1:10
Top-down grid map of water, grass, and dirt terrain; dozens of orange ants crawl in radial lines converging on a central burst of white glowing particles. A fine grid overlay covers the map. The caption stays fixed at the bottom.
On-screen text: “changes without your yes.”
Techniques: Particles
Camera: Pull out
28 · CTA · 1:10–1:12
A low locked-off shot frames a birch log on a mossy forest floor, a line of red-and-black ants marching toward the camera. White text, Make your, scales in on the left, then AI smart holds still on the right.
On-screen text: “Make your”, “AI smart”
Techniques: Kinetic type
Camera: Pull out
29 · CTA · 1:12–1:13
A low, locked-off shot of a sunlit forest floor where a line of red ants marches along a pale log, blurred green trees behind. The white caption fades in at center and holds as the ants keep moving.
On-screen text: “Make your”, “Alsmart”, “Give your ants a trail”
Camera: Static
30 · CTA · 1:13–1:14
A locked-off macro shot shows a column of red-headed ants marching across a pale tree surface, the sunlit forest blurred in the background. The lead ant fills the left foreground while the line recedes toward the right.
On-screen text: “Give your ants a trail”
Camera: Pull out
31 · Outro · 1:14–1:18
A multicolored pixelated MERGE wordmark assembles from scattered pixels, then snaps to a clean black logo with a chevron mark on a white background. A thin rule draws beneath it and the tagline Universal Context Layer fades in. The frame stays locked-off and static for the rest of the clip.
On-screen text: “MERGE”, “Universal Context Layer”
Techniques: Particles, Kinetic type
Camera: Pull out