Pluto · B2B · Jul 2026
Y Combinator - Memoir (@trymemoir_ai) is an autonomous marketing system for software
Memoir · Jun 2026 · 0:49 · AI-annotated
- Length
- 0:49
- Scenes
- 25 · 2.0 s avg
- Product on screen
- 0:12
- Call to action
- 0:42 · 86%
- Voiceover
- Yes
Memoir’s 0:49 launch film runs 25 scenes, about 2.0 s each. The product shows up at 0:12. The call to action lands at 0:42 (86% in), over a voiceover. The film is a chain of short kinetic-type beats on a flat cream field, alternating live-action clips, abstract dot-grid graphics and clean UI cards, each locked to a single caption line that builds word by word. Pacing runs near 100 bpm with quick cuts, a recurring coral dot and self-drawing open-book mark, and a serif, sans and mono type system that keeps the look editorial and minimal.
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Y Combinator - Memoir (@trymemoir_ai) is an autonomous marketing system for software, scene by scene
· 25 scenes as text
01 · Hook · 0:00–0:00
A rocket launch clip plays full-frame, then settles into a blue-bordered rectangle on a cream background as the rocket climbs and a crowd holding phones fills the base. A bold black caption sits locked at the bottom.
On-screen text: “Shipping isn't the bottleneck anymore.”
Techniques: Masking
Camera: Static
02 · Hook · 0:00–0:01
A framed montage on a cream background cross-dissolves through typing hands, ocean waves and a hand on a mouse over a code editor, while a bold black-and-red headline builds word by word below.
On-screen text: “Shipping isn't the bottleneck anymore.”
Techniques: Kinetic type
Camera: Static
03 · Hook · 0:01–0:01
A live-action clip centered on a cream field cuts from a hand ticking a paper checklist to a rocket launch and scales down, while the caption below completes word by word.
On-screen text: “Shipping isn't the bottleneck anymore.”
Techniques: Kinetic type
Camera: Static
04 · Hook · 0:01–0:03
A cream field holds the caption at the bottom as the centered headline “Attention is” fades in letter by letter from pale to black. The caption then fades out, leaving the headline alone on the plain background.
On-screen text: “Shipping isn't the bottleneck anymore.”, “Attention is”
Techniques: Kinetic type
Camera: Static
05 · Problem · 0:03–0:05
A red circle with a white group icon pulses in scale at the center of a cream background. A small black caption below swaps through the phrases Engineering teams, ship faster, than ever before. White stat cards with large numbers then pop in around the icon.
On-screen text: “Engineering teams”, “ship faster”, “than ever before”
Techniques: Kinetic type
Camera: Pull out
06 · Problem · 0:05–0:07
On a cream background, a large two-tone headline builds word by word at the bottom, then clears; a thin line grows down from a central red dot, a week counter ticks from WEEK 01 to WEEK 05, and small changelog labels slide in from the left.
On-screen text: “New features, new updates”
Techniques: Kinetic type
Camera: Static
07 · Problem · 0:07–0:08
A cream field holds the large black word Everyday, locked in the center. Small monospace changelog tags (WEEK 05, FEAT: PUBLIC API, V2.1 - SHIPPED) drift horizontally around it, the orange V2.1 chip scaling in from the left, while the caption But if nobody sees fades up at the bottom.
On-screen text: “Everyday”, “WEEK 05”, “FEAT: PUBLIC API”, “FEAT: DARK MODE”, “FIX: UI LAY”, “WEEK 16”, “V2.1 - SHIPPED”, “But if nobody sees”
Camera: Static
08 · Problem · 0:08–0:10
A dark square floats on a cream field; a red dot at its center morphs into a pause icon while six white eye shapes with gray pupils appear around it. A caption below updates phrase by phrase.
On-screen text: “But if nobody sees”, “what you're”
Techniques: Morph
Camera: Static
09 · Problem · 0:10–0:12
On a beige field of black dots and white triangles, a black square at center shrinks and turns red, revealing the word Building. The pattern then fades to plain beige as a thin black line begins drawing an open shape, while bottom captions swap with the voiceover.
On-screen text: “it doesn't matter”, “Building”, “how fast you ship.”, “That's why”
Camera: Pull out
10 · Product intro · 0:12–0:16
An outlined two-page mark fills black on a cream field as the italic serif wordmark Memoir and the caption An autonomous appear below. The lockup clears and a dark terminal chip with a prompt and Refresh GitHub pill pops in top right; the bottom caption cycles on through the tagline.
On-screen text: “Memoir”, “An autonomous”, “marketing team”, “that turns”
Techniques: Kinetic type
Camera: Static
11 · Demo · 0:16–0:17
A cream card holds a large italic serif headline that scales in on the left, beside a dark terminal chip and a small Refresh GitHub pill top right. A tiny lowercase caption at the bottom swaps words in step with the voiceover.
On-screen text: “Drafted LinkedIn and X posts for the new Memoir CLI.”, “that turns”, “your product”, “progress”
Techniques: Kinetic type
Camera: Static
12 · Demo · 0:17–0:20
On a cream field, a LinkedIn draft card materializes from a blur, then an X post card slides in below it; both clear to a small three-dot loader while a caption line swaps phrases at the bottom.
On-screen text: “Drafted LinkedIn and”, “X posts for the new”, “into content”, “people actually”, “whether you're”
Camera: Static
13 · Demo · 0:20–0:22
A tight cluster of dark dots on a cream field bursts outward into radial lines while the small caption “whether you're” sits at the bottom. Large black “3” and “or” appear left and center, with a coral “300” on the right.
On-screen text: “whether you're”, “3”, “or”, “300”
Techniques: Particles, Kinetic type
Camera: Pan
14 · Demo · 0:22–0:28
A cream product dashboard where a white card slides in showing a suggested post; a Twitter draft types itself out, a red publish button pops in, then the card swaps to the next suggestion as the POSTS counter ticks up. A caption line at the bottom updates phrase by phrase.
On-screen text: “As your team”, “ships, Memoir finds”, “packages it,”, “and help you”, “publish it,”, “no more staring”
Camera: Pull out
15 · Demo · 0:28–0:30
A white post composer card with avatar, name lines and a Post button sits centered on cream, a blinking cursor in the empty field. A black caption below reads No more staring, then at a blank post. Faint vertical lines fade in behind the card.
On-screen text: “No more staring”, “at a blank post.”
Camera: Static
16 · Demo · 0:30–0:33
A setup form fills in as the company, audience, tone and one-liner fields type themselves out, the last behind a blinking cursor, while a caption builds word by word below. The card then folds into a vertical strip of dots labeled engineering and marketing.
On-screen text: “No more making a changelog sound interesting”, “No more engineering and marketing”
Techniques: Cursor demo, Kinetic type, Morph
Camera: Static
17 · Demo · 0:33–0:34
On a cream background, a narrow vertical band of gray and dark dots at the center expands horizontally into a wider band, and the rotated labels “engineering” and “marketing” slide apart to the left and right. The bottom caption switches from “No more engineering” to “and marketing”.
On-screen text: “engineering”, “marketing”, “No more engineering”, “and marketing”
Camera: Static
18 · Demo · 0:34–0:36
A vertical orange line with dark dots runs down a cream background while italic serif and sans words scale in and overlap. The line drifts left as a white commit card with monospace text slides in, and the bottom words settle into “Just one content” and “directions.”
On-screen text: “in sync”, “pulling in”, “engineering”, “marketing”, “fix: timeline sync”, “Just one content”, “directions.”
Techniques: Kinetic type
Camera: Static
19 · Demo · 0:36–0:39
A cream vertical timeline scrolls upward as commit cards slide past a central crosshair, an orange line marking the active dot. The bottom caption swaps phrases, then the list clears to a white card with a thin crossed-line mark.
On-screen text: “Just one content”, “engine running”, “alongside”, “Keeping everyone”
Camera: Static
20 · Demo · 0:39–0:42
A white Strategy card with placeholder lines sits at the center of a cream field, linked by thin lines to six labeled dots that shift from gray to rust. The card's lines darken to black while a bottom caption cycles through the phrases.
On-screen text: “Keeping everyone”, “on the same page”, “as you.”, “Move faster.”
Camera: Static
21 · CTA · 0:42–0:43
A plain cream background holds the centered headline “Build the Product.” The words fade in from light gray to solid black in sequence, left to right, then hold still on a locked-off frame.
On-screen text: “Build the Product”
Techniques: Kinetic type
Camera: Static
22 · CTA · 0:43–0:46
A dark disc with a red center dot sits on a cream field of small dots and radiating beige leaf shapes. The disc shrinks as the background flips to dark brown. Bottom captions read “Let Memoir” then “world notice.”
On-screen text: “Let Memoir”, “world notice.”
Techniques: Kinetic type
Camera: Pull out
23 · CTA · 0:46–0:47
On a cream background, a thin dark line draws an open-book mark at the center, two page-like shapes with rounded bottoms. The outline completes, closing small gaps in the strokes to form the logo.
Camera: Static
24 · CTA · 0:47–0:47
A thin white outline logo shaped like an open book sits centered on a flat terracotta field, then dissolves to leave the solid color alone.
Camera: Static
25 · CTA · 0:47–0:49
A centered open-book logo mark and italic serif wordmark fade from light gray to near-black on a cream background, then a small sans tagline and a letter-spaced URL appear beneath. The frame stays locked-off.
On-screen text: “Memoir”, “Let Memoir help the world notice.”, “trymemoir.ai”
Camera: Static






