2:48
Shopify Editions Winter '25 | Introduction
Shopify · Business software · Dec 2024
Explore
Maket - Introducing Maket 2.0: The all-in-one platform for designing your nex
Maket · Oct 2026 · 1:17 · AI-annotated
- Length
- 1:17
- Scenes
- 44 · 1.8 s avg
- Product on screen
- 0:05
- Features shown
- 4
- Call to action
- 1:12 · 93%
- Voiceover
- No
00:00:00 / 01:17:22
Maket’s 1:17 launch film runs 44 scenes, about 1.8 s each. The product shows up at 0:05 and 4 features are revealed. The call to action lands at 1:12 (93% in). The video runs as a problem-to-feature ladder: a short pain statement, a logo sting, then one chat-driven capability per beat, each opened by a single centered headline and shown through flat UI panels. Pacing is steady at about 96 bpm with sparse cuts, leaning on 3D tilts of interface cards, word-by-word headline builds, and a recurring dotted-grid whiteboard as the signature look.
Footage neededEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 1 filmed passage — shoot, supply or replace · 8 graphic passages — draw or supply · 8 3D passages — build or supply
Is this your launch? to your site or press kit.
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Maket - Introducing Maket 2.0: The all-in-one platform for designing your nex, scene by scene
· 44 scenes as text
01 · Hook · 0:00–0:01
A plain white canvas holds the centered headline as it completes word by word, while a faint hand-drawn floor plan sketch fades in across the frame and a black hand-cursor icon drops in just below the text.
On-screen text: “Designing your home”
Techniques: Kinetic type
Camera: Static
02 · Hook · 0:01–0:01
A hand-drawn floor plan sketch fills a white dotted-grid background, labeled with rooms like Kitchen and Living Room. The black headline “Designing your home” and a hand-pointer icon sit centered over it. The frame eases out slightly at the start.
On-screen text: “Designing your home”
Camera: Pull out
03 · Hook · 0:01–0:03
The camera pulls back from a close 3D house model to reveal a scattered collage on a dotted white background: a blue blueprint, hand-drawn sketches, two white 3D house models, an orange interior model, and floating UI toolbars with a color palette.
Techniques: 3D mockup, Parallax
Camera: Pull out
04 · Problem · 0:03–0:04
A dotted whiteboard interface tilted in 3D perspective shows the word Shouldn't on its canvas, then the view flattens to a plain white background where the full sentence Shouldn't be this hard. sits centered and static.
On-screen text: “Shouldn't be this hard.”
Techniques: 3D mockup
Camera: Static
05 · Problem · 0:04–0:05
On a plain white field, the black sentence “Shouldn't be this hard.” sits centered and still. A hand-drawn blue underline is sketched in beneath the word “hard,” two quick strokes darkening as they form.
On-screen text: “Shouldn't be this hard.”
Camera: Static
06 · Product intro · 0:05–0:05
On a plain white background, the word Meet assembles from left to right: a solid M and a faint e appear first while a short blue horizontal stroke flickers at the right edge. The letters then darken and lock into a centered black word.
On-screen text: “Meet”
Techniques: Kinetic type
Camera: Static
07 · Product intro · 0:05–0:06
On a plain white background, a small isometric cube with a white top and pale blue sides splits into two halves that slide apart, revealing peach, pink, and mint interior faces. The word
On-screen text: “Meet”
Camera: Static
08 · Product intro · 0:06–0:07
The maket wordmark sits centered on a plain white background beside an isometric cube icon with pastel pink, mint and navy faces. The logo holds still in a locked-off frame as the sign-off.
On-screen text: “maket”
Camera: Static
09 · Demo · 0:07–0:09
A tilted 3D card of the Maket interface rotates flat as the frame pulls back, revealing a chat panel on the left and a top-down floor plan on the right. Chat bubbles and option chips appear in sequence while the plan draws in.
Techniques: 3D mockup, UI zoom
Camera: Pull out
10 · Demo · 0:09–0:10
A home-design app interface floats at a slight 3D angle. The left chat column shows the user picking 2 floors and a custom shape, while the right panel displays a furnished single-floor plan with a dining table, sofa and beds. The view holds with a subtle drift.
Techniques: 3D mockup
Camera: Push in
11 · Demo · 0:10–0:13
A tilted 3D window of the floor-plan app, chat panel on the left, slides up beneath the headline. The word 'explore' turns blue, a second line fades in, and the window drifts up to reveal a stacked copy behind it.
On-screen text: “Create, refine and explore”, “designs for your home”
Techniques: 3D mockup, Kinetic type, Parallax
Camera: Pull out
12 · Demo · 0:13–0:15
On a white background, flat interface panels of a home-design tool assemble: a floor-plan editor on top, an Add Floor Shape panel at left, a Choose Style panel sliding in at right with room thumbnails. A small plan card anchors the center as the headline types out below.
On-screen text: “All within one platform”
Techniques: Kinetic type
Camera: Static
13 · Demo · 0:15–0:19
On a white background, a fading panel with “All within one platform” clears as “Turn your ideas into plans” builds word by word; “in weeks” then scales into “in minutes”, ending on the bold line “What would you like to do today?”.
On-screen text: “All within one platform”, “Turn your ideas into plans”, “in weeks”, “in minutes”, “What would you like to do today?”
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:19–0:20
A product onboarding screen with the prompt 'What would you like to do today?' and two floor-plan option cards holds briefly with a hand cursor under the left card, then the panel slides off to the right while the word 'Just' fades in at the bottom.
On-screen text: “Just”
Techniques: Cursor demo
Camera: Static
15 · Feature reveal · 0:20–0:21
A black headline reading Just talk to Maket sits centered on white as a white chat-input card with a paperclip Attach button slides in from the right, its placeholder reading Ask Maket. The final word of the headline fades from gray to black.
On-screen text: “Just talk to Maket”
Camera: Static
16 · Feature reveal · 0:21–0:26
A chat input field types out a floor-plan prompt, then slides off screen as the prompt reappears as a light-blue bubble on the right. Two white response bubbles enter on the left while four floor-count option cards stagger in on the right.
Techniques: Kinetic type
Camera: Push in
17 · Feature reveal · 0:26–0:28
A pale UI form with a floor-count question and four option cards sits behind a large dark headline that scales in at center. The headline holds, then clears as a cursor slides up to the 4 floors card.
On-screen text: “Easily customize”, “according to your needs”
Techniques: Kinetic type, Cursor demo
Camera: Push in
18 · Feature reveal · 0:28–0:31
A chat question sits beside a 2x2 grid of floor option cards. A cursor taps the 2 floors card, which turns blue with a checkmark, then reply bubbles appear and the view scrolls. Finally an Add Floor Shape panel fades in at the center.
Techniques: Cursor demo
Camera: Pull out
19 · Feature reveal · 0:31–0:33
The Add Floor Shape modal fades in over a chat view. A cursor taps a rectangular shape in the bottom palette, a rectangle with dimension lines appears on the dotted grid, and the cursor clicks the blue Use this shape button as chat lines scale in at the edges.
On-screen text: “2 floors, got it!”, “Do you have a plan outline in mind?”
Techniques: Cursor demo
Camera: Static
20 · Feature reveal · 0:33–0:33
A white “Add Floor Shape” modal with a drawn floor plan and shape toolbar fades out, revealing a conversational overlay. A floor-count list (1 to 4 floors, “2 floors” highlighted blue) sits on the right, chat text “2 floors, got it!” on the left, a hand cursor present.
Techniques: Cursor demo
Camera: Pan
21 · Feature reveal · 0:33–0:34
A pale chat interface pans down through a conversation. Rounded bubbles on the left carry short replies, while the right side shows floor-count cards with stacked-line icons and a blue rounded tile holding a rectangle outline, labeled “Custom shape selected. Change”.
Camera: Static
22 · Feature reveal · 0:34–0:36
On a white chat screen, the pale 'Choose preferred rooms' pill brightens to solid blue and scales as the shape tile flips from a rectangle to an x. A semi-transparent 'Add rooms' panel fades in at the center, listing rooms with minus and plus counters.
Camera: Push in
23 · Feature reveal · 0:36–0:37
A flat Add rooms panel with a room list and counters starts small in the lower left and zooms up to fill the frame, while faint gray captions sit behind it and recede.
On-screen text: “mind?”, “Custom shape selected. Change”, “Beautiful!”, “Choose preferred rooms”
Techniques: UI zoom
Camera: Push in
24 · Feature reveal · 0:37–0:40
A white room-list panel scrolls upward, revealing a blue Generate plan button at the bottom; a hand cursor presses it, then the view cuts to a light-blue banner with a checkmark summarizing the room counts.
Techniques: Cursor demo
Camera: Pan
25 · Feature reveal · 0:40–0:40
A light blue notification card with a blue checkmark and room-list text slides down into the top center of a white screen, its Change link in blue, while a faint gray floor plan outline fades in below it.
Camera: Static
26 · Feature reveal · 0:40–0:42
A blurred apartment floor plan on a rounded white card resolves into a detailed line drawing of bedrooms, bathrooms and a kitchen. A light-blue UI chip with a checkmark and the word Change slides up out of the top right, then the plan holds static.
Camera: Push in
27 · Feature reveal · 0:42–0:45
A floor plan drawing in a rounded card occupies the left, with a chat bubble fading in beneath it. The card shrinks into the top-left corner and the bubble slides out the bottom while a large headline reveals line by line on the right.
On-screen text: “Generate your plan instantly”
Techniques: Kinetic type
Camera: Push in
28 · Feature reveal · 0:45–0:46
The word “And...” scales into the center of a white frame, trailing a motion-blur echo, as a faint dot grid fades in behind it. The frame stays locked off.
On-screen text: “And...”
Techniques: Kinetic type
Camera: Static
29 · Feature reveal · 0:46–0:49
A thin line-drawn apartment floor plan assembles on the left over a dotted cream background, then reconfigures into a new room arrangement as a blue vertical line wipes across. On the right, the word layouts is swapped for additions.
On-screen text: “Explore layouts”, “Explore additions”
Techniques: Morph, Masking
Camera: Static
30 · Feature reveal · 0:49–0:51
A black-and-white floor plan line drawing sits on the left over a dotted off-white background as a vertical blue line sweeps across it. On the right, the words Explore, additions and concepts appear stacked, with additions dropping out.
On-screen text: “Explore”, “additions”, “concepts”
Techniques: Kinetic type
Camera: Static
31 · Feature reveal · 0:51–0:52
A top-down apartment floor plan in black line art rests on a dotted cream grid, a dashed line tracing a path through the rooms. The frame zooms and tilts into the drawing, settling on a bedroom marked by a blue outline.
Camera: Push in
32 · Feature reveal · 0:52–0:55
A line-art floor plan opens zoomed into a blue-highlighted bedroom, then pulls back to reveal the whole layout as the headline types on above it. The view pushes back into the bedroom and a hand cursor fades in over the rug.
On-screen text: “Visualize in any style”
Techniques: Kinetic type
Camera: Static
33 · Feature reveal · 0:55–0:56
A white bedroom photo sits in a rounded card above the label 'Scandinavian' on a white background. The card scales up, cross-dissolving to a beige bedroom, until the image fills the whole frame and the label is pushed off.
On-screen text: “Scandinavian”
Camera: Push in
34 · Feature reveal · 0:56–0:58
A rounded card holding a bedroom render sits centered on a pale background. The industrial room crossfades into a bright white one, the caption below swaps from “Ecclectic” to “Minimalist”, and a search bar slides in from the top edge.
On-screen text: “Ecclectic”, “Minimalist”
Camera: Pull out
35 · Feature reveal · 0:58–0:58
A rounded phone-style panel titled Choose Style slides up into the center of an off-white background with a faint plus-mark grid. A large living-room photo and the word Minimalist fade out at the lower right as the panel settles.
Camera: Static
36 · Feature reveal · 0:58–1:00
A top-down floor plan of a bedroom and bathroom sits on the left, the bedroom outlined by a blue selection box with corner handles. A white style panel slides in from the right, revealing a search field and a grid of room thumbnails.
Camera: Static
37 · Feature reveal · 1:00–1:02
On a white background, the dark headline “Go from” scales up and gains the word “concept” at the top, while a rounded lavender card with a blue border fills in below it, showing the gray prompt “Generate a floor plan for a 3,000 sq ft townhouse.”
On-screen text: “Go from concept”, “Generate a floor plan for a 3,000 sq ft townhouse.”
Techniques: Kinetic type
Camera: Static
38 · Feature reveal · 1:02–1:03
A flat top-down floor plan of an apartment, drawn in muted pastels on white, tilts and rotates into a 3D perspective. The angled view reveals a dining table, a kitchen run and a bedroom desk that were not visible before.
Techniques: 3D mockup
Camera: Push in
39 · Feature reveal · 1:03–1:06
An illustrated apartment floor plan floats in 3D perspective on white while the caption types in at right. The view zooms into the living room, then the frame splits down the middle: a photo of the furnished room on the left, the top-down plan on the right.
On-screen text: “To layout”
Techniques: Kinetic type, 3D mockup, Split screen
Camera: Push in
40 · Feature reveal · 1:06–1:06
Top-down view of a furnished apartment in 3D. The camera pulls back from a tight frame on the living room, with blue sofas and a round coffee table, to reveal the full layout: kitchen island, dining table, office nook and bathroom.
Camera: Pull out
41 · Feature reveal · 1:06–1:09
A top-down 3D render of a bright apartment with blue sofas, a kitchen island and a wooden dining table. The camera slowly pushes in toward the living area while the white caption fades in at the center of the frame.
On-screen text: “And layout to reality”
Camera: Push in
42 · Other · 1:09–1:12
Four product UI panels, floor plans and style cards, sit at the corners of a soft cream background. The tagline fades in word by word at the center, then a giant black TOLU wordmark slides in from the top and bottom edges.
On-screen text: “The future of home design is here”, “TOLU”
Techniques: Kinetic type
Camera: Static
43 · CTA · 1:12–1:13
A black pill button centered on an off-white background holds the white text 'Start designing now' and widens slightly. The URL 'maket.ai' sits below in black. The frame is locked off and static.
On-screen text: “Start designing now”, “maket.ai”
Camera: Static
44 · Outro · 1:13–1:17
A small isometric cube mark with pastel top facets scales up and shifts left as the wordmark “maket” appears beside it; the lockup then holds centered on a white background.
On-screen text: “maket”
Techniques: Kinetic type
Camera: Static