Microsoft · AI · Jan 2024
Loom - 😎 Record with confidence: Loom AI automatically removes the ums, ah
Loom · Sep 2023 · 0:10 · AI-annotated
- Length
- 0:10
- Scenes
- 2 · 5.0 s avg
- Product on screen
- 0:00
- Features shown
- 2
- Voiceover
- No
Loom’s 0:10 launch film runs 2 scenes, about 5.0 s each. The product is on screen from the first frame and 2 features are revealed. There is no explicit call to action. Two back-to-back feature demos staged inside a single deep-purple interface environment, each built on a slow push-in toward one detail: the transcript silence pills, then the playback-time chip. Signature moves are the pink outline rings that sweep around labels in two waves and the tilted 3D browser mockup, keeping the pacing calm and the focus legible.
Is this your launch? to your site or press kit.
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Loom - 😎 Record with confidence: Loom AI automatically removes the ums, ah, scene by scene
· 2 scenes as text
01 · Feature reveal · 0:00–0:05
A video player with a speaker's avatar and a transcript panel sit side by side. The frame zooms into the transcript, where pink outline rings sweep around the silence labels in two waves, then the labels fade out and the view returns to the full layout.
Techniques: UI zoom
Camera: Static
02 · Feature reveal · 0:05–0:10
A tilted 3D browser mockup of a Market Trends dashboard with a video-call avatar sits on a purple gradient. A large white headline scales in over it, then the camera zooms into the playback-time chip, which ticks from 3:32 to 2:59.
On-screen text: “Recap: Quarterly Report”
Techniques: 3D mockup, Kinetic type, UI zoom
Camera: Push in







