Granola - Introducing Agent Briefs. Every night, Granola crunches everything it

01 · Hook · 0:00–0:01

A faint document interface sits in the background. A sketchy gray double oval encircles the center, then the red serif word Stop appears in the middle of it. A small white card with an up arrow and partial body copy sits at the top left.

On-screen text: “Stop”

Camera: Pull out

02 · Hook · 0:01–0:02

A red textured background fills the frame with a cropped paragraph of dark text. The word “explaining” stands out in white at the center as other words scale and slide in briefly for emphasis.

On-screen text: “Stop”, “e doesn't, because”, “d the research to”, “op reworking the new p”, “ill owes them a security”, “ed up explaining our cor”, “am, which is why the SO”, “lipping. They asked for i”

Techniques: Kinetic type

Camera: Static

03 · Hook · 0:02–0:03

Large dark sans-serif text fills a textured orange background with ruled lines. The word 'yourself' is highlighted in white at the center, a black brushstroke crosses the top left, and a vertical column of small text runs down the right. The frame is static.

Camera: Static

04 · Hook · 0:03–0:04

A green paper-textured field with faint vertical rules holds five cropped lines of dark sans-serif text. The phrase 'to agents' in the third line is set in white, the rest in charcoal. The frame is locked-off with no movement.

On-screen text: “Priya has capacity, whic”, “se of the Helios security”, “earch to agents and ser”, “Keep it to one page and”, “couldn't verify. I'll go th”

Camera: Static

05 · Product intro · 0:04–0:05

A centered serif line on a flat cream background finishes its reveal: the words Granola does that for you settle from purple and green tints into solid black, then hold still.

On-screen text: “Granola does that for you”

Techniques: Kinetic type

Camera: Static

06 · Feature reveal · 0:05–0:06

On a plain cream background, centered dark gray serif text reads 'Granola does that for you'. It then swaps to 'Introducing Agent Brief', the word 'Brief' in olive green typing on letter by letter.

On-screen text: “Granola does that for you”, “Introducing Agent Brief”

Techniques: Kinetic type

Camera: Static

07 · Feature reveal · 0:06–0:07

A dark serif headline reading Introducing Agent Brief sits centered on a cream field. A hand-drawn gray scribble draws itself downward beneath the text, then a white rounded card slides up from the bottom to reveal a brief entry with a dark avatar and a pink date line.

On-screen text: “Introducing Agent Brief”

Camera: Static

08 · Feature reveal · 0:07–0:09

A white profile card builds in place: the round avatar fills from a dark placeholder to a woman's photo, and the name types out from “Sara” to “Sara Zhang.” The card then slides up to reveal the brief paragraph, priority chips and project list, while a purple and green illustrated background with a candy bag slides in from the left.

On-screen text: “Introducing Agent Brief”

Techniques: Kinetic type, Masking

Camera: Pull out

09 · Feature reveal · 0:09–0:10

A white agent brief card sits centered over a stylized set of a red mountain, pink sky, and a yellow panel with black brush lettering. The brief's body text and section labels resolve from a doubled, offset state into a clean layout, marking a refresh.

Camera: Pull out

10 · Feature reveal · 0:10–0:10

A white brief card holds centered over a split backdrop, dark grain on the left, green and lime on the right. The card shows a summary line, tag rows for priorities and projects, a grid of team avatars with names, and glossary chips. The frame stays static.

Camera: Static

11 · Feature reveal · 0:10–0:14

Serif text types out word by word in the center of a cream frame, keywords underlined in purple and yellow, then the line swaps to 'they should understand your.' A thick brush scribble darkens top left while a thin line loop draws itself at right.

On-screen text: “Your agents shouldn't have to start from scratch”, “they should understand your”

Techniques: Kinetic type

Camera: Static

12 · Feature reveal · 0:14–0:15

A dashboard close-up on a cream background. The Priorities card, with three icon chips for Close Northwind, Helios demo and Cobalt review, pulls into sharp focus while the heading above and the People avatar row below stay blurred. The camera is locked off.

On-screen text: “they should understand your”

Camera: Static

13 · Feature reveal · 0:15–0:17

A white rounded card on a cream background holds a Projects heading above a grid of pill-shaped tags, each marked with a small colored dot. The heading letters settle from pink and green to black while the tags and the blurred paragraph above remain still.

Camera: Static

14 · Feature reveal · 0:17–0:18

A white directory panel fills the frame, showing a four-column grid of rounded profile photos with bold names and gray roles beneath. The serif People title slides down from a purple-to-green gradient into solid black while the cards hold still.

Camera: Static

15 · Feature reveal · 0:18–0:20

A white card titled Glossary on a pale interface begins out of focus, its serif heading and pill tags doubled and ghosted, then sharpens as the eight tags settle into three rows. Surrounding cards stay blurred.

Camera: Static

16 · Feature reveal · 0:20–0:21

Four meeting cards in a two-by-two grid frame the centered serif line “Built from your meetings.” A textured olive and tan panel with dark script lettering wipes away from the cards, revealing the clean white calendar entries, then the composition holds still.

On-screen text: “Built from your meetings.”

Techniques: Masking

Camera: Static

17 · Feature reveal · 0:21–0:24

A white contact card slides in from the left, showing a green “Refreshed this morning” status and the name Priya Shah, as the serif headline “Always up to date” types in on the right. Then the view pans to a brief section with body copy and avatars.

On-screen text: “Always up to date”

Techniques: Kinetic type

Camera: Pan

18 · Feature reveal · 0:24–0:25

Two white brief cards on a cream background slide off to the right, clearing the center to reveal the dark serif line “So every agent”. The camera stays locked off as the cards exit frame right.

On-screen text: “So every agent”

Camera: Static

19 · Feature reveal · 0:25–0:27

On a cream background, the black serif text “So every agent” and a small gray swirl logo fade out as the swirl morphs into a dark app icon. A blue hand-drawn scribble draws itself, then the blue serif word “understands” appears.

On-screen text: “So every agent”, “understands”

Techniques: Kinetic type, Morph

Camera: Static

20 · Feature reveal · 0:27–0:28

A cream card holds a small stick-figure icon left of the serif phrase “understands your work”. The clause “So every agent” slides in while the phrase stays put, and the icon’s accent swaps from a blue squiggle to an orange starburst.

On-screen text: “So every agent”, “understands your work”

Techniques: Kinetic type

Camera: Static

21 · Feature reveal · 0:28–0:31

On a cream field, a red asterisk in a white card and a green spiral in a circle merge: the circle stretches into a pale green pill, and the green text Reading your Agent Brief fills it as the spiral settles at the left end.

On-screen text: “Reading your Agent Brief”, “understands your work”

Techniques: Morph

Camera: Static

22 · CTA · 0:31–0:33

On a flat olive-green background, the dark serif line “Your context. Any agent.” sits centered; a smaller sans-serif line “Available now on paid plans” fades in beneath it, then both clear and a dark green broken-ring logo with a center dot appears.

On-screen text: “Your context. Any agent.”, “Available now on paid plans”

Camera: Static

23 · Outro · 0:33–0:35

On a flat green field, a loose black spiral tightens and curls into an @ symbol, then the lowercase word granola slides in to its right, completing the brand mark.

Techniques: Morph

Camera: Static