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Framer - The Framer Merch store is here! Essentials made for makers: tees, hat

Framer · Dec 2025 · 0:31 · AI-annotated

Length
0:31
Scenes
17 · 1.9 s avg
Product on screen
0:16
Call to action
0:20 · 66%
Voiceover
Yes
00:00:00 / 00:31:14

Framer’s 0:31 launch film runs 17 scenes, about 1.9 s each. The product shows up at 0:16. The call to action lands at 0:20 (66% in), over a voiceover. The video alternates backlit low-angle live action with slow-drifting 3D product floats, all cut at a steady mid-tempo under one continuous voiceover line. Signature moves are sun-flare hero shots, floating merchandise against the sky, and a glitch-resolving logo sign-off.

Footage neededEstimated needs: 1 official logo — reused across the film · 9 filmed passages — shoot, supply or replace · 6 3D passages — build or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Framer - The Framer Merch store is here! Essentials made for makers: tees, hat, scene by scene

· 17 scenes as text

  1. 01 · Hook · 0:00–0:00

    A macro shot of black woven fabric with white fluffy fibers; the camera moves across the surface, revealing a white curved shape against a blue sky.

    Camera: Pull out

  2. 02 · Hook · 0:00–0:01

    A white embroidered logo on a black knit sweater fills the frame in extreme close-up, then the camera pulls back to reveal the mark centered on the back of a person's neck against a blue backdrop.

    Camera: Pull out

  3. 03 · Hook · 0:01–0:03

    A low-angle shot tilts up from a black t-shirt with a small white logo to reveal a curly-haired man and a woman in a black cap, both wearing the same logo, against a clear blue sky. A sun flare glows in the upper left.

    Camera: Pull out

  4. 04 · Hook · 0:03–0:04

    A low-angle, locked-off shot frames a man and a woman in black t-shirts and caps against a clear blue sky. Both look down toward the camera as their hair drifts slightly in the breeze.

    Camera: Pull out

  5. 05 · Hook · 0:04–0:07

    Two models in black tees and caps stand against a blue sky in a low-angle shot, a warm light flare glows at the bottom, then a cut to a close-up of the chest logo and sleeve tag on the black tee.

    Techniques: Light sweep

    Camera: Static

  6. 06 · Hook · 0:07–0:08

    A low-angle close-up frames a black cap against a bright blue sky, the sun flaring at the top. A hand grips the brim and tips the cap down over the wearer's eyes, then slides out of frame, leaving the eyes visible beneath the brim.

    Camera: Pan

  7. 07 · Hook · 0:08–0:10

    Locked-off close-up of the back of a head in a black cap against a clear blue sky. The adjustable strap shows the embossed Framer wordmark and a metal slider with the arrow logo, while the brown hair shifts slightly in the wind.

    Camera: Static

  8. 08 · Hook · 0:10–0:12

    A matte black cylindrical device, with a shorter barrel at its base, floats against a blue sky filled with soft white clouds. A white two-shape logo sits on its side. The 3D model holds a near-still angle while the clouds drift slowly behind it.

    Techniques: 3D mockup

    Camera: Static

  9. 09 · Hook · 0:12–0:14

    A silver laptop covered in black and white stickers hovers in a blue sky, lid slightly open and screen glowing blue. The device slowly rotates, turning the sticker-covered lid toward camera while clouds drift behind it.

    Techniques: 3D mockup

    Camera: Pull out

  10. 10 · Hook · 0:14–0:16

    A black square keyboard controller with round keys, a blue Publish button and a blue knob hovers at an angle against a blue sky. Soft clouds drift past the locked-off frame while the device bobs gently in 3D perspective.

    Techniques: 3D mockup

    Camera: Static

  11. 11 · Product intro · 0:16–0:18

    Black branded apparel and two tumblers float and tilt slowly against a blue sky. The white headline stays fixed at the center, with a smaller tagline held in place.

    On-screen text: “Just publish it”, “The Framer Essential Collection”

    Camera: Static

  12. 12 · Product intro · 0:18–0:19

    A black cap, sweatshirt, and t-shirt float beside two black tumblers against a clear blue sky, arranged around a centered white headline. The frame stays locked-off as the products hover in place.

    On-screen text: “The Framer Essential Collection”

    Camera: Static

  13. 13 · Product intro · 0:19–0:20

    A black cap, long-sleeve sweatshirt, t-shirt and two cylinders float and slowly rotate against a clear blue sky. The white title holds centered over the drifting merchandise.

    On-screen text: “The Framer Essential Collection”

    Camera: Static

  14. 14 · CTA · 0:20–0:24

    Two matte black cylindrical devices with a small white geometric logo float against a bright blue sky, shot with shallow depth of field while blurred dark shapes drift at the frame edges. The white caption Available Now stays centered and static over the slow drift.

    On-screen text: “The Framer Essential Collection”, “Available Now”

    Camera: Static

  15. 15 · CTA · 0:24–0:29

    Two models in black tees and caps sit on a concrete rooftop ledge, low-angle locked-off shot under a blue sky. A white globe mark ringed by the words THE INTERNET CANVAS spins slowly in the center of the frame.

    On-screen text: “Available Now”

    Camera: Static

  16. 16 · Outro · 0:29–0:30

    A white geometric logo mark sits centered on a black background, resolving from a glitched, fragmented shape into a clean solid form.

    Techniques: Morph

    Camera: Static

  17. 17 · Outro · 0:30–0:31

    A small white angular logo, built from two stacked geometric pieces, holds center on a pure black field. A faint warm glow softens its edges. The mark stays static through the brief sign-off.

    Camera: Static