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Framer - 🔌 Framer Plugins are coming later this year, promising to open up inf

Framer · Apr 2024 · 0:35 · AI-annotated

Length
0:35
Scenes
22 · 1.6 s avg
Product on screen
0:03
Call to action
0:22 · 64%
Voiceover
Yes
00:00:00 / 00:35:10

Framer’s 0:35 launch film runs 22 scenes, about 1.6 s each. The product shows up at 0:03. The call to action lands at 0:22 (64% in), over a voiceover. A 35 second teaser that alternates locked black title cards with slow 3D glides through a wall of floating plugin panels, cut at about 29 cuts per minute to a 136 BPM pulse. Signature moves: kinetic lowercase type that fills in from wireframe to solid, neon outlines that collapse into a tunnel, and a single glowing Framer mark that closes the film.

No filming indicatedEstimated needs: 1 official logo — reused across the film · 2 graphic passages — draw or supply · 12 3D passages — build or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Framer - 🔌 Framer Plugins are coming later this year, promising to open up inf, scene by scene

· 22 scenes as text

  1. 01 · Hook · 0:00–0:00

    A dark close-up of a grid of black rounded keys sits in 3D perspective, angled diagonally. The lowercase words 'coming soon' glow faintly in the center, barely visible against the black surface. The frame is locked-off and still.

    On-screen text: “coming soon”

    Techniques: 3D mockup

    Camera: Static

  2. 02 · Hook · 0:00–0:00

    A dark grid of glossy rounded squares recedes in 3D perspective across the frame. The words coming soon sit centered in dark gray, held still. The camera is locked off and the scene holds without motion.

    On-screen text: “coming soon”

    Camera: Static

  3. 03 · Hook · 0:00–0:01

    A dark glossy grid of rounded panels drifts across the frame in 3D perspective as a soft light glint travels over the surface, while the gray words coming soon remain fixed in the center.

    On-screen text: “coming soon”

    Techniques: Light sweep, Parallax

    Camera: Static

  4. 04 · Hook · 0:01–0:03

    White lowercase text “coming soon” holds centered and static over a dark 3D-rendered grid of soft rounded tiles. The surface drifts slowly with a soft light gradient, while the type stays locked in place.

    On-screen text: “coming soon”

    Camera: Static

  5. 05 · Product intro · 0:03–0:04

    A dark wall of overlapping interface windows sits in 3D perspective, dimmed to near black. The camera glides sideways so the layers shift at different speeds, revealing a HubSpot welcome screen, a grid of gradient cards, and a Shaders panel with color and stroke controls.

    Techniques: 3D mockup, Parallax

    Camera: Static

  6. 06 · Product intro · 0:04–0:06

    On a black field, a single line of white lowercase text scrolls left through a soft-edged window, carrying the words a whole new across the center of the frame.

    On-screen text: “a whole new”

    Techniques: Kinetic type, Masking

    Camera: Static

  7. 07 · Product intro · 0:06–0:07

    A dark perspective grid of floating interface cards fills the frame, each showing a small tool panel with sliders and labels. The word universe scales up at the center, its last letters filling in from wireframe outline to solid white.

    On-screen text: “universe”

    Techniques: 3D mockup, Kinetic type

    Camera: Static

  8. 08 · Product intro · 0:07–0:08

    A dark 3D grid of tilted phone screens, their edges glowing white, fills the frame behind the word universe in thin outline type. The camera pushes in as the screens fade to bare neon lines, leaving the word centered.

    On-screen text: “universe”

    Techniques: 3D mockup, Kinetic type

    Camera: Static

  9. 09 · Product intro · 0:08–0:11

    On a black background, the words “to”, “plugin” and “universe” cycle in kinetic type, sliding right and scaling while alternating between thin outline and solid white fill. A vertical beam of light drops from above onto the text as it fades to black.

    On-screen text: “to plugin”, “plugin to”, “universe”

    Techniques: Kinetic type, Light sweep

    Camera: Static

  10. 10 · Demo · 0:11–0:12

    A dark collage of overlapping interface panels floats in 3D perspective, a large black card held center, with a welcome screen, a grid of colored tiles, and a Shaders panel showing a purple gradient drifting at the edges.

    Techniques: 3D mockup

    Camera: Static

  11. 11 · Demo · 0:12–0:13

    A dark interface panel floats at a steep angle in 3D space. The view glides slowly across its surface, past a blue card with a purple circle, then over a camera aperture icon and a user icon on black tiles.

    Techniques: 3D mockup

    Camera: Pull out

  12. 12 · Demo · 0:13–0:14

    A white lowercase phrase “more creativity” sits centered on a pure black field, holding a locked-off frame with a faint horizontal echo flickering at the letter edges.

    On-screen text: “more creativity”

    Camera: Static

  13. 13 · Demo · 0:14–0:15

    A dark 3D interface mockup features a floating card with two 3D asset previews and Add buttons. The perspective shifts slightly, revealing blurred background text about AI-generated design projects.

    On-screen text: “more creativity”

    Techniques: 3D mockup, Parallax

    Camera: Static

  14. 14 · Demo · 0:15–0:15

    A tilted 3D control panel floats in the foreground over a dark field of blurred interface cards. It opens on a Text Bend preview with a pink-blue gradient, then swaps to a Shaders panel with a wave effect, while the Add button slides.

    Techniques: 3D mockup

    Camera: Static

  15. 15 · Demo · 0:15–0:17

    White lowercase sans “more power” sits centered on a black field, easing up a few pixels with a brief blur before locking in place.

    On-screen text: “more power”

    Techniques: Kinetic type

    Camera: Static

  16. 16 · Demo · 0:17–0:19

    A HubSpot welcome card sits tilted in 3D perspective at center, its border glowing, while blurred dashboard panels recede behind it in the dark. The locked-off frame holds on the floating card.

    On-screen text: “more power”

    Techniques: 3D mockup

    Camera: Pull out

  17. 17 · Demo · 0:19–0:20

    White lowercase text reading more possibility sits centered on a black background, holding still for the full shot with no camera move or animation.

    On-screen text: “more possibility”

    Camera: Static

  18. 18 · Demo · 0:20–0:22

    On a black field, a dot-matrix command assembles left to right, a partial npm and a bright block first, then the full terminal line with a dotted cursor at the end.

    On-screen text: “~ npm create framer-plugin”

    Techniques: Kinetic type

    Camera: Pull out

  19. 19 · CTA · 0:22–0:24

    A dark void fills with floating interface panels outlined in white, drifting in a layered field. The headline prepare to plug in. brightens to white with a soft glow at center, while the cards, including a Text Bend panel, parallax slowly behind it.

    On-screen text: “prepare to plug in.”

    Techniques: 3D mockup, Parallax

    Camera: Pull out

  20. 20 · CTA · 0:24–0:25

    Glowing white outlines of app screens drift in slow parallax across a black field. The centered headline “prepare to plugin.” holds still, then a light sweep brightens the word “plugin.”

    On-screen text: “prepare to plugin.”

    Techniques: Parallax, Light sweep

    Camera: Static

  21. 21 · CTA · 0:25–0:26

    A dark grid of glowing outlined rectangles sits flat behind the centered tagline, then the camera pushes forward and the panels curve into a tunnel. The text wraps around the tunnel walls, stretching with the perspective.

    On-screen text: “prepare to plugin.”

    Techniques: Kinetic type, Parallax

    Camera: Push in

  22. 22 · Outro · 0:26–0:35

    A white angular logo, two stacked arrow shapes, glows at center on a black field. The halo fades to a flat white mark, which holds, then dims to gray and fades out to black.

    Camera: Static