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Brett Adcock - Today, Figure is partnering with Nscale to deploy up to 100,000 GPUs

Figure AI · Sep 2026 · 1:14 · AI-annotated

Length
1:14
Scenes
22 · 3.4 s avg
Product on screen
0:01
Voiceover
Yes
00:00:00 / 01:14:05

Figure AI’s 1:14 launch film runs 22 scenes, about 3.4 s each. The product shows up at 0:01. There is no explicit call to action; a voiceover carries the film. The video is built as a single talking-head address intercut with quick-cut dexterity demos and data center footage, all held in a dark, desaturated palette. Its signature moves are the shallow focus that blurs the walking robots behind the speaker, locked-off wide shots of household tasks, and the final fade to the centered logo.

Footage neededEstimated needs: 1 official logo — reused across the film · 20 filmed passages — shoot, supply or replace · 1 3D passage — build or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Brett Adcock - Today, Figure is partnering with Nscale to deploy up to 100,000 GPUs, scene by scene

· 22 scenes as text

  1. 01 · Hook · 0:00–0:01

    The scene fades in from black to reveal a dim industrial room. A dark rounded bench sits in the foreground while a row of standing figures lines the back wall beneath a grid ceiling.

    Camera: Static

  2. 02 · Product intro · 0:01–0:22

    In a dim industrial hall with a polished floor, a man in a dark shirt walks toward the camera and sits in a black chair. Rows of white humanoid robots walk in the blurred background. He faces the lens and speaks, hands on hips.

    Camera: Static

  3. 03 · Demo · 0:22–0:26

    A silver humanoid robot seated at a table picks up a red apple from a black plate and passes it to a man in a black shirt. The shot cuts to an office, where the robot stands beside a white coffee machine with its lid open.

    Camera: Static

  4. 04 · Demo · 0:26–0:29

    A silver humanoid robot stands at a white table in a dim office, both arms extended toward a white coffee machine with an open lid. It presses the machine's top button with its right hand while the left hovers nearby. Blurred iMacs and desks fill the background.

    Camera: Static

  5. 05 · Demo · 0:29–0:30

    A black humanoid robot with silver arms lifts a crumpled patterned paper off a black table, its right hand gripping it as it raises, a black ring resting on the surface to the left against a white backdrop.

    Camera: Pan

  6. 06 · Demo · 0:30–0:32

    Two black humanoid robots stand against a plain light backdrop. The left robot's mechanical hand releases a wrapped object into the right robot's hand as the camera eases back to reveal both torsos and their F.02 markings.

    Camera: Pan

  7. 07 · Demo · 0:32–0:34

    In a static wide shot, two glossy black humanoid robots sit on a black table against a white wall. The left robot passes a small bottle to the right robot, which takes it with an open hand. A black refrigerator stands at the right edge.

    Camera: Static

  8. 08 · Demo · 0:34–0:37

    Two white humanoid robots with glossy black heads stand on either side of a bed in a dark bedroom, gripping and lifting a striped duvet to smooth it. The camera holds a locked-off wide shot while the robots work.

    On-screen text: “HOME LAB”

    Techniques: 3D mockup

    Camera: Static

  9. 09 · Demo · 0:37–0:39

    A static wide shot shows a white humanoid robot with a black head standing by a brown leather sofa, raising its right arm to loop a green scarf around its neck. A wooden coffee table with a cup and blocks sits in front; a white kitchen fills the background.

    Camera: Static

  10. 10 · Demo · 0:39–0:40

    A white humanoid robot with a glossy black head sits on a bed in a bright bedroom, folding a gray shirt with its black hands. The camera holds a low angle near the foot of the bed as the robot's arms lift and smooth the fabric.

    Camera: Static

  11. 11 · Problem · 0:40–0:42

    A white humanoid robot with a black visor face and black joints stands beside an open dishwasher in a black-and-white kitchen, its hands moving over the counter. The camera holds a static wide shot of the room.

    Camera: Static

  12. 12 · Problem · 0:42–0:47

    A man in a dark shirt speaks to camera in a large hall, gesturing with both hands before resting them on his hips. Behind him, a crowd of white humanoid robots with black heads walks across the glossy reflective floor.

    Camera: Static

  13. 13 · Other · 0:47–0:51

    A man in a dark denim shirt speaks to camera in a large hall, humanoid robots walking in the soft-focus background. The scene cuts to a wide aerial shot of a white NScale building set before misty, forested mountains.

    Camera: Static

  14. 14 · Other · 0:51–0:52

    A wide aerial shot shows a large white industrial building with the Nscale logo on its side. The facility sits in a valley with a misty lake, a forested hill, and mountains in the background.

    Camera: Static

  15. 15 · Other · 0:52–0:53

    Two technicians in yellow vests and orange helmets roll a tall black server cabinet across a white data center floor, rows of dark racks behind them, in a locked-off wide shot.

    On-screen text: “NSCALE”

    Camera: Static

  16. 16 · Other · 0:53–0:54

    A gloved technician in a dark server aisle slides a long compute tray, capped with blue handles, into a rack. The low camera looks across the black rack front, dotted with small blue and orange indicator lights, toward the worker's hands and gray gloves.

    Camera: Static

  17. 17 · Other · 0:54–0:55

    A low shot looks down a data center aisle, black server racks filling both sides and a white floor running to a bright far end. Bundles of yellow and magenta cables hang along the right rack. The camera pushes slowly forward through the corridor.

    Camera: Push in

  18. 18 · Other · 0:55–1:07

    A man in a dark denim shirt stands center frame, speaking to camera and gesturing with one hand, while dozens of white-and-black humanoid robots walk across a polished warehouse floor behind him, blurred by shallow depth of field. The shot holds steady as he finishes and looks down.

    Camera: Static

  19. 19 · Outro · 1:07–1:08

    A man in a dark denim jacket crouches low and pushes himself up in a vast hall with a polished floor, rows of white humanoid robots standing blurred in the background. The motion is fast and blurred, shot from a low angle.

    Camera: Static

  20. 20 · Outro · 1:08–1:09

    A person in dark clothing walks across the blurred foreground of a large lab where white humanoid robots stand in rows. The reflective floor catches the light. A white two-bracket logo fades in at the center of the frame.

    Camera: Static

  21. 21 · Outro · 1:09–1:10

    A white stepped logo holds center over a dim, blurred robotics facility, where humanoid robots stand in rows and a person in dark clothing walks past a black chair in the foreground.

    Camera: Static

  22. 22 · Outro · 1:10–1:14

    A white block-letter S logo sits centered over a dim, out-of-focus room full of standing figures. The background fades to solid black while the logo stays locked in the middle of the frame.

    Camera: Static