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Figma - Introducing Figma Draw New fills, effects, brushes, and more, now in

Figma · May 2025 · 0:53 · AI-annotated

Length
0:53
Scenes
33 · 1.6 s avg
Product on screen
0:44
Features shown
5
Voiceover
No
00:00:00 / 00:53:02

Figma’s 0:53 launch film runs 33 scenes, about 1.6 s each. The product shows up at 0:44 and 5 features are revealed. There is no explicit call to action. The video opens with flat icons morphing into hand-drawn avatars, then runs a rapid montage of design builds (skate flyers, badges, posters, a festival page) each punctuated by a floating tool panel (Brushes, Layer blur, Pattern, Texture), and closes by naming Figma Draw and condensing a shape collage into the Figma logo. The cut rate stays high throughout, with each feature getting a tight example-plus-panel beat before the next one starts.

No filming indicatedEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 19 graphic passages — draw or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Figma - Introducing Figma Draw New fills, effects, brushes, and more, now in, scene by scene

· 33 scenes as text

  1. 01 · Hook · 0:00–0:01

    A three-by-five grid of solid black icons sits on a light gray field. The icons wobble in place in a staggered wave, and a small yellow-green square flashes behind the central person icon before fading out.

    Camera: Static

  2. 02 · Hook · 0:01–0:02

    A centered flat avatar icon morphs on a soft purple-to-pink gradient, from a black headset silhouette into a stylized girl with pigtails inside a pale green square.

    Techniques: Morph

    Camera: Static

  3. 03 · Hook · 0:02–0:02

    A flat cartoon avatar with glasses on a pale green square sits centered on a peach-to-lavender gradient. It swaps to a second avatar of a smiling woman with a ponytail in a dotted top, same green square and gradient.

    Camera: Static

  4. 04 · Hook · 0:02–0:03

    A hand-drawn line-art portrait of a smiling woman with a ponytail sits in a pale green rectangle, centered on a soft pink-to-lavender gradient. The figure and its frame drift slightly upward over the half second.

    Camera: Static

  5. 05 · Hook · 0:03–0:03

    A black line-drawn portrait of a smiling person with a ponytail and striped top sits on a pale green square, centered over a white-to-pink gradient. The square holds still as the gradient shifts slightly.

    Camera: Static

  6. 06 · Hook · 0:03–0:06

    The phrase “Draw inspiration” sits in white sans-serif on a black background. Hand-drawn marker strokes animate across it: a red underline under “Draw”, a teal loop circling “inspiration”, then a tan scribble underline.

    On-screen text: “Draw inspiration”

    Camera: Static

  7. 07 · Feature reveal · 0:06–0:09

    A white pill card with three blue tool icons expands into a full-width toolbar of black drawing tools on a sage background, while a thick black marker sketch of a smiling flower with a leaf and curving stem draws itself behind the bar. The headline “Draw inspiration” holds static.

    On-screen text: “Draw inspiration”

    Techniques: Morph, Masking

    Camera: Static

  8. 08 · Feature reveal · 0:09–0:10

    A design-tool screen fills the frame: a layers panel left, a canvas of hand-drawn skate posters center, a properties panel right, and a floating toolbar below. The right panel switches to a draw view while the pink poster's sun line art draws on.

    Camera: Pull out

  9. 09 · Feature reveal · 0:10–0:11

    A design tool workspace holds still: a left panel lists pages and layers, the center canvas shows a grid of pastel posters with hand-drawn animals on skateboards and the word Sunday, and a right panel displays frame, fill and stroke controls. A floating tool bar sits at the bottom.

    Camera: Static

  10. 10 · Feature reveal · 0:11–0:13

    A cartoon dog drawn in rough black strokes sits on a tan canvas, its body filled with halftone dots. A white Brushes panel floats at right as a cursor selects a new stroke, swapping the dog's fill to newspaper text while a large hand-lettered word scales slowly behind.

    Techniques: Cursor demo

    Camera: Static

  11. 11 · Feature reveal · 0:13–0:14

    A tiled grid of hand-drawn skate flyers in tan, green, purple, and pink scrolls upward across the frame, each tile showing brush-lettered “Sunday”, a dog on a skateboard, and a San Francisco address. A small “Brushes” caption slides in, and a white cursor hovers at the right.

    On-screen text: “Brushes”

    Camera: Pull out

  12. 12 · Feature reveal · 0:14–0:17

    On a pink field, a tight close-up of red CHESAPEAKE lettering and a blue orbit line with a moving white dot pulls back to reveal a full circular emblem. Black leaf silhouettes and white brush strokes grow in around the edges as the badge settles.

    On-screen text: “CHESAPEAKE BAY WATER WATCH”, “REF N° 345”, “CHESAPEAKE BAY ESTUARINE COMPLEX”, “37.8°N 76.1°W”

    Camera: Pan

  13. 13 · Feature reveal · 0:17–0:18

    Locked-off close-up of a light gray grid canvas with oversized orange VOLU letters and a teal window with bare branches at the right edge. A black cursor hovers near the bottom, and a thin white line with a dot extends down from the letter V.

    On-screen text: “VOLU”

    Techniques: Cursor demo

    Camera: Pull out

  14. 14 · Feature reveal · 0:18–0:20

    Close-up of a Layer blur settings panel over a gray grid background. A cursor drags the End slider from 0 up to 68.7, blurring the grid and a turquoise map below while the large red VOLU letters stay sharp.

    On-screen text: “VOLU”

    Techniques: Cursor demo

    Camera: Static

  15. 15 · Feature reveal · 0:20–0:21

    A single dark red circle sits centered on a light gray background with fine vertical lines. It splits horizontally into two identical circles placed side by side, then holds position.

    Techniques: Morph

    Camera: Static

  16. 16 · Feature reveal · 0:21–0:23

    Four dark red circles on a pale textured background stretch into a wide horizontal band, then resolve into a diamond lattice of dark red, pink, and lavender dots. The lattice expands outward, the outer dots grow larger, and the whole pattern pulses in place.

    Techniques: Morph, Particles

    Camera: Static

  17. 17 · Feature reveal · 0:23–0:25

    A grid of maroon dots with scattered magenta and lavender dots drifts on a gray textured background, then huge black grunge letters NYE stamp in. The scene cuts to mustard yellow as a white hand-drawn starburst draws itself above the black 12/31 at the bottom.

    On-screen text: “NYE”, “12/31”

    Techniques: Kinetic type, Particles

    Camera: Pan

  18. 18 · Feature reveal · 0:25–0:27

    A mustard-gold field fills the frame, white hand-drawn lines radiate from the center and pulse into a starburst behind a huge black 12/31. A dithered checkered strip at the bottom carries 8PM > LATE in black.

    On-screen text: “12/31”, “8PM > LATE”

    Camera: Pan

  19. 19 · Feature reveal · 0:27–0:27

    A mustard-yellow poster fills the frame with oversized black type reading 12/31 and 8PM → LATE over a white scribble texture. A white Pattern settings panel with a checkerboard preview pops in on the right, a black cursor resting at its lower edge.

    On-screen text: “12/31”, “8PM → LATE”

    Techniques: Cursor demo

    Camera: Static

  20. 20 · Feature reveal · 0:27–0:29

    A yellow canvas with large black lettering fills the frame behind a white Pattern inspector panel on the right. A cursor adjusts the Gap X value from 35 to 10, and the tiled background shifts from a fine checkerboard to vertical stripes.

    Techniques: Cursor demo

    Camera: Pan

  21. 21 · Feature reveal · 0:29–0:30

    Huge black text reading 8PM and TODAY scrolls across a mustard yellow background covered in white pixelated vertical bars, while large solid black circles drift through the frame.

    On-screen text: “8PM”, “TODAY”

    Techniques: Kinetic type

    Camera: Pull out

  22. 22 · Feature reveal · 0:30–0:34

    Four black circles and a pixelated ring sit on a mustard field of dashed lines. The field turns pale green as the circles merge into a black butterfly. A Bezier path with blue anchors and hatched fill is drawn over the right wing, then clears to show the finished shape.

    Techniques: Morph

    Camera: Static

  23. 23 · Feature reveal · 0:34–0:36

    On a pale green field, black leaf-like shapes frame a thin white curve as a blue dot travels along it and red control points trace the path. The shapes fill with warm gradients, then morph into a patterned orange butterfly with a glowing body.

    Techniques: Morph

    Camera: Static

  24. 24 · Feature reveal · 0:36–0:37

    A colorful abstract vector shape with gradient fills and anchor points sits on a pale green background. A dashed blue loop draws around the right lobe as its points turn blue and a light beam sweeps across.

    Techniques: Light sweep

    Camera: Pan

  25. 25 · Feature reveal · 0:37–0:38

    A colorful vector butterfly with white anchor points along its curves rotates and scales up across the frame. A blue selection box with square handles around one wing fades out early. The background gradient cycles from pale green to teal to red.

    Camera: Push in

  26. 26 · Feature reveal · 0:38–0:41

    A colorful abstract bird illustration fills the frame with a white Texture panel on the left. A cursor drags the Spread slider, adding a grainy noise texture to the shapes. The panel vanishes and the view zooms into the textured wings.

    Techniques: Cursor demo, UI zoom

    Camera: Pull out

  27. 27 · Feature reveal · 0:41–0:42

    A glossy orange butterfly with yellow and violet wing spots and glowing antennae is centered over oversized lime-green all-caps text on a soft green, blue and lavender gradient. The text reads NATURE on top and FE below, partly hidden by the wings.

    On-screen text: “NATURE FE”

    Camera: Pull out

  28. 28 · Feature reveal · 0:42–0:42

    A website hero for Nature Fest fills the frame, a large green headline and an orange butterfly centered over a green-to-yellow gradient, with a nav list at top right. The view zooms out to reveal an Events row of three columns with small icons and dates.

    Techniques: UI zoom

    Camera: Pull out

  29. 29 · Feature reveal · 0:42–0:44

    A flat Nature Fest landing page sits on a brown backdrop. A green-to-purple gradient hero holds a multicolor butterfly under the title, with a right-hand nav and a three-column events strip below. The layout holds still.

    Camera: Pull out

  30. 30 · Product intro · 0:44–0:46

    On black, the white headline 'Express yourself with Figma Draw' sits upper-left; the word 'Draw' fills with a textured white-to-orange gradient. The frame cuts to a pale lavender-to-cream field holding colorful abstract shapes: a striped oval, gradient blobs, segmented bars, a gold quarter-circle and a brush-stroke square.

    On-screen text: “Express yourself”, “with Figma Draw”

    Techniques: Kinetic type

    Camera: Static

  31. 31 · Outro · 0:46–0:47

    A collage of colorful abstract shapes, a dotted spiral, a striped oval, quarter circles and soft blobs, scales up and drifts across a pale lavender field while a large two-line headline holds still.

    On-screen text: “Express yourself”, “with Figma Draw”

    Camera: Push in

  32. 32 · Outro · 0:47–0:49

    A full-frame collage of abstract shapes, halftone circles, striped arcs, a checkered oval and grainy blobs on a pink-to-lavender gradient, flies inward and collapses into a small central cluster, which then shrinks further.

    Camera: Pull out

  33. 33 · Outro · 0:49–0:53

    A multicolor logo mark sits centered on a near-black background. The shapes, a red-orange pill, purple and blue circles, and a green circle, start as thin line outlines and fill in with solid color over the first second. The frame stays locked-off.

    Camera: Static