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Factory - Today, @humanlayer_dev is joining Factory. HumanLayer is a multiplay
Factory · Nov 2026 · 3:09 · AI-annotated
- Length
- 3:09
- Scenes
- 43 · 4.4 s avg
- Product on screen
- 0:08
- Call to action
- 3:05 · 98%
- Voiceover
- Yes
00:00:00 / 03:09:17
Factory’s 3:09 launch film runs 43 scenes, about 4.4 s each. The product shows up at 0:08. The call to action lands at 3:05 (98% in), over a voiceover. A dark, low-key founder interview: a slow near-black opening montage gives way to long locked-off shots of three men on stools in a dim warehouse, with brief cutaways to single speakers against darkness. Motion is minimal and restrained, limited to the static brand lockup, typing lower-thirds and a monospace URL, so the style reads as confident, moody and conversation-driven.
Footage neededEstimated needs: 1 official logo — reused across the film · 39 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply
Is this your launch? to your site or press kit.
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Factory - Today, @humanlayer_dev is joining Factory. HumanLayer is a multiplay, scene by scene
· 43 scenes as text
01 · Hook · 0:00–0:00
A near-black frame holds the dim, out-of-focus outline of a standing person, with only the feet and lower legs faintly visible. A warm orange glow bleeds in from the upper left while the figure stays still.
Camera: Static
02 · Hook · 0:00–0:01
A low-angle close-up tracks a pair of black lace-up shoes stepping across a dark concrete floor. The legs and feet rise out of deep shadow, each foot lifting and planting in slow, deliberate motion under dim warm light.
Camera: Static
03 · Hook · 0:01–0:03
A dim, out-of-focus close-up of a person in dark clothing stands with hands on hips. The hazy brown frame darkens to near black, with blurred warm lights drifting on the right.
Camera: Static
04 · Hook · 0:03–0:03
Blurred red-orange light streaks slash diagonally across a near-black frame, a fast abstract flash that reads as a transition. Faint specks drift in the upper right as the beams sweep by.
Techniques: Light sweep
Camera: Static
05 · Hook · 0:03–0:04
A near-black frame of a darkened event space. Faint rigging lines sit along the top edge, two thin yellow light streaks glow at the bottom corners, and a small red point floats mid-frame. The shot holds still in darkness.
Camera: Static
06 · Hook · 0:04–0:04
A man in a dark jacket stands center frame as a faint silhouette in a dim industrial space. A warm orange glow lines the bottom edge of the frame and quickly fades to near black.
Camera: Static
07 · Hook · 0:04–0:06
A dark silhouette of a person walks away from the camera into a bright, heavily defocused white environment.
Camera: Static
08 · Hook · 0:06–0:07
A soft-focus shot of a bright indoor room. A person in a black shirt, seen from behind, walks from the center toward the right edge. A second blurred figure in white stands at the left. The camera stays still while the dark figure drifts past.
Camera: Static
09 · Hook · 0:07–0:08
A dim warehouse holds two men in dark jackets who step together and shake hands under a single overhead light. A solid yellow bar wipes up from the bottom edge to cover the lower frame.
Camera: Static
10 · Product intro · 0:08–0:11
A black frame holds a centered white brand lockup: the Factory asterisk mark and wordmark, a small x, and the Humanlayer bar mark and wordmark, all static.
On-screen text: “FACTORY×≡humanlayer”
Camera: Static
11 · Product intro · 0:11–0:11
A white FACTORY × humanlayer lockup is centered on black, then dissolves as a dim live-action shot of three men seated on stools in a workshop fades in behind it.
On-screen text: “FACTORY × humanlayer”
Camera: Static
12 · Product intro · 0:11–0:19
Three men sit on stools in a dim workshop, the man on the left in a cream tee talking while the two in black watch him; a white lower-third name caption slides in at the bottom left.
On-screen text: “ENO REYES”, “CO-FOUNDER & CTO / FACTORY”
Camera: Static
13 · Product intro · 0:19–0:22
Two men sit in a dim workshop, the one in a black leather jacket gesturing as he speaks. White lower-third captions type in under each. A cut to a wider three-shot adds a man in a cream t-shirt on the left, the captions now under the outer two.
On-screen text: “DEX HORTHY”, “KYLE MISTELE”, “CO-FOUNDER & CEO / HUMANLAYER”, “CO-FOUNDER & CTO / HUMANLAYER”
Camera: Static
14 · Product intro · 0:22–0:25
Three men sit on stools in a dim industrial workshop, the center man in a black leather jacket gesturing as he speaks while the other two listen. White lower-third captions name the two founders and their titles, typing in at the start and fading out by the second second.
On-screen text: “CO-FOUNDER & CEO / HUMANLAYER”, “DEX HORTHY”, “CO-FOUNDER & CTO / HUMANLAYER”, “KYLE MISTELE”
Camera: Static
15 · Problem · 0:25–0:28
A young man in a cream t-shirt stands in a dim room, mid-gesture with an open palm, as he speaks to someone off-camera. Blurred green and red lights glow in the dark background behind him.
Camera: Static
16 · Problem · 0:28–0:34
Two men sit in a dark warehouse set. The bearded man in a black leather jacket on the left talks and gestures with both hands, while the man in a black sweater on the right listens, eyes turned to the side. Locked-off medium shot.
On-screen text: “M”
Camera: Static
17 · Problem · 0:34–0:39
Three men sit on stools in a dim workshop, framed in a locked-off medium shot. The center man in a black leather jacket gestures with both hands as he speaks, while the man in a cream tee and the man in black listen.
Camera: Static
18 · Problem · 0:39–0:41
A man in a cream t-shirt stands in a dark room, colored bokeh lights blurred behind him. He gazes off to the side and turns his head slightly as the medium shot holds steady.
Camera: Static
19 · Problem · 0:41–0:43
Three men sit on stools in a dim industrial workshop, the bearded man in the center gestures with both hands as he speaks. The shot cuts to a tighter two-shot of the two men on the right, who listen and nod.
Camera: Static
20 · Problem · 0:43–0:49
Two men sit in a dim studio, framed in a static medium two-shot. The man in a black leather jacket speaks and gestures with both hands, while the man in a black sweater listens beside him.
Camera: Static
21 · Problem · 0:49–0:52
A man in a cream T-shirt stands in a dark room, speaking and gesturing with an open hand toward the right. Soft colored bokeh lights sit in the upper left. A large numeral 9 scales in over the locked-off frame.
On-screen text: “9”
Techniques: Kinetic type
Camera: Static
22 · Problem · 0:52–0:59
Two men sit side by side in a dark room, one in a black leather jacket, one in a black sweater. The bearded man on the left speaks while the other listens, lit by low-key light against a dim, indistinct background.
Camera: Static
23 · Problem · 0:59–1:11
Three men sit on stools in a dim workshop, the central man in a black leather jacket talking and gesturing with both hands while the man in a white tee and the man in a black sweater listen. The camera holds a static medium shot.
Camera: Static
24 · Problem · 1:11–1:19
A man in a cream t-shirt talks and gestures in a dark room, blurred colored lights behind him. The shot cuts to two men, one in a black leather jacket and one in a black tee, standing in a dim industrial space.
Camera: Static
25 · Problem · 1:19–1:27
A locked-off medium shot holds two men seated in a dim room. The man on the right, in a black sweater, speaks and gestures with open hands while the man on the left, in a leather jacket, turns to listen.
Camera: Static
26 · Problem · 1:27–1:36
Three men sit on stools in a dim workshop; the man on the right, in a black sweater, talks and gestures with open hands while the other two listen. The locked-off frame holds as a small “$15” caption scales in.
On-screen text: “SN”, “$15”
Camera: Static
27 · Other · 1:36–1:37
A young man in a white t-shirt sits in a dark room, framed at the chest, gazing off to the right with a slight smile. Out-of-focus colored lights glow in the upper left and a dark equipment shape sits at the right edge. The camera is locked off.
Camera: Static
28 · Other · 1:37–1:41
Two men sit side by side in a dim studio. The bearded man in a black leather jacket on the left watches the man on the right, who wears a black shirt and gestures with open hands as he speaks. The camera holds a static medium two-shot.
Camera: Static
29 · Other · 1:41–1:50
Three men sit on stools in a dim, cluttered workshop. The man on the right, in a black sweater, talks and gestures with both hands while the man in a leather jacket and the man in a cream tee listen. The camera holds a static medium shot.
Camera: Static
30 · Other · 1:50–2:06
A man in a white t-shirt stands in a dark room, speaking to someone off camera and gesturing with both hands. Soft colored bokeh dots blur the left background, while a dark shape sits on the right. The camera holds a steady medium shot as he talks.
Camera: Pull out
31 · Other · 2:06–2:12
In a dim industrial workshop, a man in a cream t-shirt sits on a stool, gesturing with both hands as he speaks. Two men in black, one in a leather jacket, sit on stools facing him and listen. The camera holds a static wide shot at a slow conversational pace.
Camera: Static
32 · Other · 2:12–2:21
Two men sit side by side in a dim, industrial room. The bearded man on the left, in a black leather jacket, talks and gestures with both hands, while the man on the right in a black shirt smiles and listens. The frame is a locked-off medium shot.
Camera: Static
33 · Other · 2:21–2:27
A man in a black leather jacket sits center on a stool, gesturing with both hands as he speaks to two men beside him, one in a white t-shirt and one in black, in a dim workshop with tools on the wall. The frame stays locked off.
On-screen text: “$10”
Camera: Static
34 · Other · 2:27–2:32
A bearded man in a black leather jacket sits left of frame, gesturing with both hands as he speaks, while a man in a black sweater sits still to his right. The pair are framed in a medium shot against a dark studio with a corrugated wall, lit low-key.
Camera: Pull out
35 · Other · 2:32–2:39
Three men sit on stools in a dim workshop set; the man in a cream tee on the left talks and gestures with an open hand while the two men in dark clothing listen. A locked-off wide shot holds, then cuts to a tighter two-shot of the two men on the right.
Camera: Static
36 · Other · 2:39–2:49
Two men sit in a dim workshop; the man in a black leather jacket gestures with open hands as he speaks, while the man in a black sweater listens. The medium two-shot cuts to a wider frame that adds a third man in a cream t-shirt on the left.
On-screen text: “小”
Camera: Static
37 · Other · 2:49–2:52
Three men sit on stools in a dim industrial workshop. The center man in a black leather jacket speaks and gestures with both hands, while the man in the cream tee and the man in black turn their heads to look at him. Static medium shot, low-key lighting.
Camera: Static
38 · Other · 2:52–2:54
Two men sit side by side in a dim studio, the bearded man in a black leather jacket on the left gestures with his hands as he speaks while the man in a black shirt on the right smiles and looks off camera. Low-key lighting, static medium shot.
On-screen text: “小”
Camera: Static
39 · Other · 2:54–2:59
Three men sit on stools in a dim workshop, framed in a locked-off medium shot. The man on the left in a white t-shirt talks and gestures, the man in the middle in a black leather jacket answers with an open-palm gesture, and the man on the right in black listens.
Camera: Static
40 · Other · 2:59–2:59
Two men sit in a dim room; the one in a black leather jacket talks with open, gesturing hands while the other in a black sweater smiles. The frame stays locked off as a large numeral 9 scales on screen.
On-screen text: “9”
Camera: Static
41 · Outro · 2:59–3:00
Three men sit on stools in a dim workshop, one gesturing mid-conversation, as a white FACTORY × humanlayer lockup fades in across the center of the locked-off frame.
On-screen text: “FACTORY × humanlayer”
Camera: Static
42 · Outro · 3:00–3:05
A centered white lockup holds on black: the FACTORY wordmark with a starburst icon, an x, and the humanlayer wordmark with a three-bar icon. Faint silhouettes of a dim room fade to pure black, and the lockup dims toward the end.
On-screen text: “FACTORY”, “x”, “humanlayer”
Camera: Static
43 · CTA · 3:05–3:09
On a black field, the white monospace URL factory.com types in letter by letter at the center, holds for a beat, then fades to black.
On-screen text: “factory.com”
Techniques: Kinetic type
Camera: Static