The Browser Company · Productivity · Mar 2023
Extropic - Introducing Z1T: Our first family of transformer-like models made fo
Extropic · Sep 2026 · 0:51 · AI-annotated
- Length
- 0:51
- Scenes
- 17 · 3.0 s avg
- Product on screen
- 0:05
- Features shown
- 6
- Call to action
- 0:43 · 84%
- Voiceover
- No
Extropic’s 0:51 launch film runs 17 scenes, about 3.0 s each. The product shows up at 0:05 and 6 features are revealed. The call to action lands at 0:43 (84% in). The video alternates between smoky serif title cards and flat maroon data panels, each graphic drawing itself in line by line or bar by bar at a slow, deliberate pace. Its signature is the locked-off serif headline over churning red smoke, the gold-on-maroon palette, and the recurring radial star-burst node that ties the architecture diagrams to the Extropic logo.
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Extropic - Introducing Z1T: Our first family of transformer-like models made fo, scene by scene
· 17 scenes as text
01 · Hook · 0:00–0:02
A cream serif headline fades in at center over a dark field of slowly drifting red smoke. The line stays still and locked while the smoky texture churns behind it.
On-screen text: “Introducing our newest family of models”
Camera: Static
02 · Hook · 0:02–0:05
A grid of small dots on a dark maroon background is woven by thin gold lines that start at a glowing central node and spread outward, filling the rectangle into a dense mesh.
Camera: Static
03 · Product intro · 0:05–0:09
A cream serif wordmark “ZIT” holds center over a dark amber smoky backdrop, with a smaller tagline set beneath it. The text stays locked while the smoke drifts slowly, and the frame fades to black at the end.
On-screen text: “ZIT”, “Sparse transformer-like models for Zl”
Camera: Static
04 · Feature reveal · 0:09–0:10
A dark maroon field shows a line diagram of step-wave rows labeled 1/4 to 1/32 under a bits bracket and a print sum row ticking from +0.3183 to +0.3863 as the waves extend right. Bottom center, a serif wordmark gives way to the caption Made of 100,544 rays.
On-screen text: “uolp * y”, “Made of 100,544 rays”
Camera: Static
05 · Feature reveal · 0:10–0:14
On a dark maroon field, gold step-waveforms on the left feed a center streaming-average plot and a right precision bar; the traces and the yellow line evolve as the bits readout ticks up. A serif headline reads 'Made for probabilistic hardware' centered below.
On-screen text: “Made for probabilistic hardware”
Camera: Static
06 · Feature reveal · 0:14–0:16
On a dark maroon field, a labeled grid on the left lights up cell by cell in a diagonal pattern while a web of thin lines on the right blooms into six star-shaped node clusters. A static caption sits at the bottom.
On-screen text: “featuring hardware-efficient sparse tanh-linear units”
Camera: Static
07 · Feature reveal · 0:16–0:19
A dark maroon field displays a matrix of tinted squares on the left and six radial node clusters on the right. A centered serif caption anchors the bottom, its last phrase set in gold.
On-screen text: “featuring hardware-efficient sparse tanh-linear units”
Camera: Static
08 · Feature reveal · 0:19–0:22
A row of letter tiles sits above a bar chart on a near-black field. A dashed QUERY window slides right across the tiles as the yellow bars relabel and an orange sum bar grows. A serif caption anchors the bottom.
On-screen text: “and Gated Convolutional Attention (GCA) units”
Camera: Static
09 · Feature reveal · 0:22–0:25
Dark red smoke drifts slowly across a near-black frame. Centered cream serif text fades in on two lines, holds, then the whole frame fades to black.
On-screen text: “Showing scalable training of models for Zl”, “for the first time”
Camera: Static
10 · Feature reveal · 0:25–0:29
On a dark maroon field, a scatter plot builds: colored dots fade in across validation loss versus training FLOPs, a yellow line draws through them, then a dashed line extends right as callouts mark GPT-2 small and GPT-2 XL.
On-screen text: “>10x the FLOPs for the same loss”, “GPT-2 small”, “GPT-2 XL”
Camera: Static
11 · Feature reveal · 0:29–0:32
A centered cream serif line reads “Achieving orders of magnitude” over a dark maroon smoky backdrop. A second line, “energy efficiency gains over GPUs”, fades in beneath it, then the whole frame fades to black.
On-screen text: “Achieving orders of magnitude”, “energy efficiency gains over GPUs”
Techniques: Kinetic type
Camera: Static
12 · Feature reveal · 0:32–0:36
On a dark field, an orange Z1 bar and a gray H100 bar grow across a log scale while a radial node diagram and a square grid sit above. The less-energy multiplier ticks up, then a gold 139× headline slides in as the diagram fades.
On-screen text: “139× less energy”, “less energy per token than an H100 at 10% MFU”
Techniques: Kinetic type
Camera: Static
13 · Feature reveal · 0:36–0:38
A dark maroon smoky field drifts slowly behind a centered line of text. The sentence scales up from small and dim to full size and bright cream, holding in the middle of the frame on a locked-off shot.
On-screen text: “And exhibiting a new scaling law”
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:38–0:43
A six-panel grid of line charts on a dark maroon field draws itself in. Each panel, titled c = 4 to dense, plots validation loss against training FLOPs, with thin yellow and red curves growing from the top-left and extending rightward until every plot fills.
Camera: Static
15 · CTA · 0:43–0:46
On a dark red smoky backdrop, the white serif line “Read the blog at” holds center as the gold URL “extropic.ai/writing/zlt” fades in below it, then both lines dissolve out to black.
On-screen text: “Read the blog at”, “extropic.ai/writing/zlt”
Camera: Static
16 · Outro · 0:46–0:46
A dark maroon field holds the small white glowing EXTROPIC wordmark, centered. The letters collapse into a thin horizontal light streak with a tiny cross at its right end.
On-screen text: “extropic.ai/writing/zlt”
Techniques: Morph
Camera: Static
17 · Outro · 0:46–0:51
A small white four-pointed star mark holds centered on a deep maroon field for the first second, then fades out, leaving the plain dark background for the rest of the shot.
Camera: Static






