Ethena Pay - Introducing Earn+: 12% rewards on your dollars in a single tap. Avai

01 · Hook · 0:00–0:00

Extreme close-up of a closed eye in hard side light, a shadow banding the cheek. The eyelid lifts slowly to reveal the iris, skin pores and lashes in sharp focus.

Camera: Static

02 · Hook · 0:00–0:02

Extreme close-up of a blue eye held in shadow, lit from the left. A night-lights world map is composited into the iris, its continents drifting slowly as if the globe rotates. The framing stays tight and static.

Camera: Push in

03 · Hook · 0:02–0:04

An extreme macro shot of a blue eye fills the frame against a dark background. A glowing white network of nodes and lines is overlaid on the iris, brightening and shifting as the eye stays still. The camera holds tight on the iris with a slight push-in.

Camera: Push in

04 · Hook · 0:04–0:05

Extreme macro close-up of a blue human eye. The iris and pupil carry a reflection of the Earth, with continents of the Americas and Africa visible in the dark pupil. The framing tightens toward the pupil over the clip.

Camera: Push in

05 · Hook · 0:05–0:05

An extreme macro of a blue-grey iris fills the frame, its fibers radiating from a black pupil. The camera pushes in steadily on the pupil, which grows until the dark center dominates the shot and the iris recedes to the edges.

Camera: Push in

06 · Hook · 0:05–0:07

White text “Your dollars” sits centered on a near-black background beside a metallic dollar coin icon. The composition zooms in, pushing the text off the left edge as the coin grows toward center.

On-screen text: “Your dollars”

Techniques: Kinetic type

Camera: Static

07 · Product intro · 0:07–0:11

On a dark field, the small phrase already earn slides in next to a green pill that expands to show up to 6%. The top line finishes with by default on, and the large wordmark EthenaPay settles below, with Pay in light blue.

On-screen text: “already earn”, “up to 6%”, “by default on”, “EthenaPay”

Techniques: Kinetic type

Camera: Static

08 · Feature reveal · 0:11–0:13

On a black background, a ring of 3D coins bearing dollar signs and a shield logo arcs across the top, rotating and blurring as it speeds up. Centered white text reads now they earn even more, scaling into place, then the frame clears.

On-screen text: “now they earn even more”

Techniques: Kinetic type, Parallax, Speed ramp

Camera: Pan

09 · Feature reveal · 0:13–0:15

On a near-black background with a faint radial glow, the words Up to and rewards fade in around a periwinkle percent sign in a circle, then the number 12 scales in from a blur to finish the line, which holds static.

On-screen text: “Up to 12 % rewards”

Techniques: Kinetic type

Camera: Static

10 · Feature reveal · 0:15–0:16

A near-black gradient background holds the word introducing in white lowercase letters at center, which scales down slowly over the shot.

On-screen text: “introducing”, “Up to 12 % rewards”

Techniques: Kinetic type

Camera: Static

11 · Feature reveal · 0:16–0:18

A stack of dark metal coins stamped with dollar signs sits on a black reflective surface. The white word introducing overlays the pile and scales as the coins compress into a shorter stack, then fades out, leaving the reflection.

On-screen text: “introducing”

Techniques: Kinetic type

Camera: Static

12 · Feature reveal · 0:18–0:20

A 3D dollar coin with a ridged metallic edge sits centered on a dark background, then shrinks as a pill-shaped navigation bar expands around it. The bar resolves into three tabs, Home, Pay and Rewards, with the coin becoming the Pay icon and Home highlighted in blue.

Techniques: Morph

Camera: Static

13 · Feature reveal · 0:20–0:21

A dark rounded navigation bar with four tabs, Home, Pay, Earn+, Rewards, sits centered on a black grid background. The bar scales in while a dark selection pill slides from Home to Earn+.

Camera: Static

14 · Feature reveal · 0:21–0:23

A hand holds a phone showing a dark banking app; the balance counts up from $1,830 to $1,938 and a bar chart animates in below it. Blurred metal benches fill the background in a locked-off shot.

Camera: Static

15 · Feature reveal · 0:23–0:25

A dark earnings dashboard card floats above the curve of the Earth in a black space. The bar chart dims and shortens as a large green +$3.23 scales in at the center of the card, and the 1M range pill highlights. An APY 12.00% caption slides in near the end.

Techniques: 3D mockup, Kinetic type

Camera: Static

16 · Feature reveal · 0:25–0:26

A centered card on a near-black background shows the label Total earned in light gray. Below it, a large green dollar amount counts up rapidly, flickering through values from +$12.04 to +$45.37. The frame stays locked off.

On-screen text: “Total earned”, “+$45.37”

Techniques: Kinetic type

Camera: Static

17 · Feature reveal · 0:26–0:28

A woman in sunglasses leans out of a car window, waving at a sunlit canyon road as the car moves. The white caption Withdraw holds center, then anytime appears beside it in light blue.

On-screen text: “Total earned”, “+$43.23”, “Withdraw anytime”

Techniques: Kinetic type

Camera: Push in

18 · Feature reveal · 0:28–0:31

A dark smartphone mockup rotates from a three-quarter angle to face the camera on a black backdrop. The app balance counts up from $2,344 to $2,456 as the total earned figure rises and the bar chart grows. A static tagline, 'Withdraw anytime,' holds on the frame.

On-screen text: “Withdraw anytime”

Techniques: 3D mockup

Camera: Static

19 · Other · 0:31–0:32

The word “More” in white text quickly scales down from a large size to a small, centered position on a black background.

On-screen text: “More”

Techniques: Kinetic type

Camera: Pull out

20 · Other · 0:32–0:33

On a black field, the word More holds centered in large white sans, then dims as the smaller word from scales in beneath it and settles at center, where it stays for the rest of the clip.

On-screen text: “More”, “from”

Techniques: Kinetic type

Camera: Static

21 · Other · 0:33–0:35

On a black background, a 3D coin icon with a dollar sign scales up in the center while the words every and dollar, in white lowercase, flank it and scale in sync. The frame stays locked off as the icon brightens and the rings sharpen.

On-screen text: “every”, “dollar”

Techniques: Kinetic type

Camera: Static

22 · Other · 0:35–0:37

A snow-capped mountain range at dusk is framed by a dark window. The text “Higher rewards” in white and light blue appears, then swaps to “Made easy” in the same style.

On-screen text: “Higher rewards”, “Made easy”

Camera: Static

23 · Other · 0:37–0:38

A man in a black beanie and puffer jacket stands in profile at a misty mountain lake, holding a phone. The centered headline “Earn daily” scales in over the shot, white “Earn” beside light-blue “daily”, while the locked-off landscape holds still.

On-screen text: “Earn daily”, “Made easy”

Techniques: Kinetic type

Camera: Static

24 · Other · 0:38–0:41

A hiker in a dark jacket and beanie sits on a wooden platform facing a misty alpine lake, framed from behind with evergreens at the edges. Centered text overlays state the feature, the word 'anytime' tinted blue, then the line changes to a larger 'Only on' as the image darkens to black.

On-screen text: “Earn daily”, “Withdraw anytime”, “Only on”

Techniques: Kinetic type

Camera: Pull out

25 · CTA · 0:41–0:45

Two dark Earth globes merge into a single globe icon while the EthenaPay wordmark wipes in to its right on black. The lockup dims as a QR code and a small caption fade up in the center.

On-screen text: “EthenaPay”, “Only on”

Techniques: Morph, Masking

Camera: Static

26 · CTA · 0:45–0:48

A white QR code is centered on a dark gradient field, settling with a subtle scale. Below it, the caption Available in App Store sits in small white type. The frame stays locked off.

On-screen text: “Available”, “in App Store”

Camera: Static