Luma AI · Jun 2024
ElevenLabs - Today we are launching ElevenMusic, a new platform to discover, remix
ElevenLabs · Apr 2026 · 0:40 · AI-annotated
- Length
- 0:40
- Scenes
- 21 · 1.9 s avg
- Product on screen
- 0:00
- Features shown
- 3
- Call to action
- 0:32 · 81%
- Voiceover
- Yes
ElevenLabs’s 0:40 launch film runs 21 scenes, about 1.9 s each. The product is on screen from the first frame and 3 features are revealed, with social proof. The call to action lands at 0:32 (81% in), over a voiceover. The video is a black-field montage of UI cards, 3D panels and gradient orbs, each cut synced to a single voiceover line. Signature moves: tiny marks scaling into full screens, 3D camera slides across pill grids and playlist panels, and morphs between counters and cover art.
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ElevenLabs - Today we are launching ElevenMusic, a new platform to discover, remix, scene by scene
· 21 scenes as text
01 · Product intro · 0:00–0:00
On a black field, a small white two-bar mark is centered and scales up. The right bar shifts from a soft gradient column to a solid white shape with a small foot at its base.
Techniques: Morph
Camera: Static
02 · Product intro · 0:00–0:01
A small white logo mark sits centered on a black field, then duplicates and slides outward into a horizontal row of four marks. The voiceover introduces the product.
Camera: Static
03 · Demo · 0:01–0:05
A dark music-app screen scrolls downward from album cover cards into a trending list. The row for Danger Twins by Justin Love enlarges at the center of the frame while the rest of the list slides past.
Techniques: UI zoom
Camera: Push in
04 · Demo · 0:05–0:06
Over a blurred dark road, a centered music card holds a square portrait of a blonde woman, the title Bandida and artist Lei Swan, an animated white waveform, and a description input bar. The card stays locked off while the waveform bars pulse.
Camera: Static
05 · Demo · 0:06–0:07
A compact music player card, centered over a blurred road, expands into a full-width bar: the album art slides left, the waveform stretches across the frame, and the input field widens. The background sharpens to reveal an asphalt road with double yellow lines and scattered leaves.
Techniques: Morph
Camera: Static
06 · Feature reveal · 0:07–0:09
A low first-person drive over wet asphalt with double yellow lines and scattered autumn leaves. A translucent rounded input bar floats across the frame; a caret types a short prompt while the bar widens to fit the words.
Techniques: Kinetic type
Camera: Push in
07 · Feature reveal · 0:09–0:11
A glowing rounded-square artist portrait sits centered on black with the name and a pulsing audio waveform beneath it. The portrait slides left while a dark rounded panel wipes in from the right, and the name text drifts right.
On-screen text: “fi beat with soft drums, warm textures.”
Techniques: Masking, Light sweep
Camera: Static
08 · Feature reveal · 0:11–0:13
A dark track card with album art and a waveform sits at left, thin lines branching to three small pills: Mood, Genre, Energy. The card slides off as the pills scale up, Genre growing largest on the left.
On-screen text: “Mood”, “Genre”, “Energy”
Techniques: Kinetic type
Camera: Static
09 · Feature reveal · 0:13–0:14
A dark interface grid of pill-shaped tags, grouped into rows labeled Mood, Genre and Energy, sits in 3D perspective. The camera tracks right across the rows as tags such as + dreamy, + rock and + mellow pass by, a few tinted pink.
Techniques: 3D mockup
Camera: Pan
10 · Feature reveal · 0:14–0:15
On a black field, a thin white line drawing shifts from a rounded bracket at the left edge into a forked line, while a small orange rounded rectangle filled with a dot grid slides slowly left toward the center.
Camera: Static
11 · Feature reveal · 0:15–0:16
On a black background, a pill with a gradient icon and the title 'Bandida (ELEVEN REMIX 1)' expands quickly into a four-row track list; the top row keeps a bright orange-to-blue highlight while three remix rows and a 'Lei Swan' row appear below with durations and heart outlines.
Camera: Static
12 · Feature reveal · 0:16–0:17
A dark playlist panel listing Bandida remix tracks rotates in 3D against a black background. As it spins, ghosted copies of the list fan out diagonally behind it, trailing to the upper left.
Techniques: 3D mockup
Camera: Static
13 · Feature reveal · 0:17–0:19
A dark music app fades in over a dissolving song list. The left sidebar lists Home, Library, Sessions and Studio, a Describe your song field holds the center, and mood pills above the Continue listening covers dim as the prompt takes focus.
Camera: Pull out
14 · Feature reveal · 0:19–0:22
On black, a rounded prompt bar types “Boom-bap hip hop beat at 90 BPM with punchy kick and snare.” Two gradient squares, blue with a waveform and orange, slide from below the bar to its right edge and bloom into a glowing ring as the bar fades out.
Techniques: Light sweep, Morph
Camera: Static
15 · Feature reveal · 0:22–0:23
On a black background, a small dark circle with a red arc and a white arrow sits at center. It scales up, the disc filling crimson as the arrow resolves into a white play triangle.
On-screen text: “↑”
Techniques: Morph
Camera: Static
16 · Feature reveal · 0:23–0:24
A black-and-white producer at a mixing desk sits inside a small circular mask at center. Thin blue and red rings rotate around it as the dark backdrop brightens into a red-to-purple gradient and the filled disc fades out.
Techniques: Masking
Camera: Static
17 · Feature reveal · 0:24–0:25
A purple-to-red gradient holds a circular window of a producer at a mixing desk, ringed by thin expanding circles. The window morphs into a glossy sphere with a listener icon and the number 3346, while a small legal caption remains at the bottom.
On-screen text: “Earnings depend on listener engagement, eligibility thresholds, and platform revenue. See our Creator Royalty Terms for details.”
Techniques: Morph
Camera: Static
18 · Feature reveal · 0:25–0:26
A 3D gradient sphere sits centered on an orange-to-purple gradient background, displaying a white people icon and the number 3500. A small white disclaimer caption runs across the bottom edge.
On-screen text: “3500”, “Earnings depend on listener engagement, eligibility thresholds, and platform revenue. See our Creator Royalty Terms for details.”
Camera: Static
19 · Feature reveal · 0:26–0:28
A gradient circle holding a white people icon and the number 3500 morphs into a rounded square podcast cover. A small disclaimer line stays fixed along the bottom edge throughout.
On-screen text: “3500”, “Earnings depend on listener engagement, eligibility thresholds, and platform revenue. See our Creator Royalty Terms for details.”
Techniques: Morph
Camera: Static
20 · Social proof · 0:28–0:32
A dense cluster of square album-cover cards bursts apart from the center, scattering across the black background at different speeds while the camera pulls back to a sparse field.
Techniques: Particles, Parallax
Camera: Push in
21 · CTA · 0:32–0:40
A white pause icon at center shrinks as red and purple rounded-square outlines ripple outward on black. The icon morphs into the bold white wordmark IIElevenMusic with a metallic sheen, then the URL elevenmusic.io types in below with a blinking caret.
On-screen text: “IIElevenMusic”, “elevenmusic.io”
Techniques: Morph, Light sweep
Camera: Static







