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Cursor - Introducing Cursor Router, our intelligent model router that selects

Cursor · Jul 2026 · 0:21 · AI-annotated

Length
0:21
Scenes
7 · 3.1 s avg
Product on screen
0:16
Features shown
1
Voiceover
No
00:00:00 / 00:21:29

Cursor’s 0:21 launch film runs 7 scenes, about 3.1 s each. The product shows up at 0:16 and 1 feature is revealed, with social proof. There is no explicit call to action. The video is a chain of centered type cards and flat diagram graphics on white, each held for a beat and joined by soft fades and slides. Motion stays small and typographic: a counting number, sliding pills, a price list resolving, scrambled letters snapping into place, and a spinning hexagon logo, keeping the pace slow and exact.

No filming indicatedEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 1 graphic passage — draw or supply
Plan my film from this onePrintable storyboard

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Cursor - Introducing Cursor Router, our intelligent model router that selects, scene by scene

· 7 scenes as text

  1. 01 · Hook · 0:00–0:03

    A centered two-line headline on a plain white background. The second line reads “at 60% lower cost” with the figure in orange; the number counts from 66 to 60 as “cost” fades in, then the text holds still.

    On-screen text: “Frontier intelligence”, “at 60% lower cost”

    Techniques: Kinetic type

    Camera: Static

  2. 02 · Feature reveal · 0:03–0:06

    A flat dropdown on a plain beige background lists Intelligence, Balance and Cost under Optimize For; the highlight moves from Intelligence to Cost, then the menu clears and a small orange Build a new UI chip fades in.

    On-screen text: “Frontier intelligence”, “at 60% lower cost”

    Camera: Static

  3. 03 · Feature reveal · 0:06–0:12

    On a pale cream background, a task pill slides in left and arrows link it to a central gray Router pill and a model pill right. Labels swap in sequence: orange Build a new UI to Grok 4.5, blue Hard debug to Opus 4.8, green Run tests to Composer.

    On-screen text: “Build a new UI”, “Router”, “Grok 4.5”, “Hard debug”, “Opus 4.8”, “Run tests”, “Composer”

    Techniques: Kinetic type

    Camera: Static

  4. 04 · Social proof · 0:12–0:16

    A white card shows the headline Cost per commit beside a list of model names with peach price tags; the last row, Cursor Router at $1.38, is green. The list fades out and the words Cursor Router type in at center.

    On-screen text: “Cost per commit”, “Cursor Router”

    Techniques: Kinetic type

    Camera: Static

  5. 05 · Product intro · 0:16–0:17

    On a plain white field, the title Cursor Router sits centered in black. The letters begin scrambled and out of alignment, then slide into their correct positions to resolve the clean phrase.

    On-screen text: “Cursor Router”

    Techniques: Kinetic type

    Camera: Static

  6. 06 · Product intro · 0:17–0:19

    A white frame holds a single line that builds word by word, each word fading from light gray to solid black. The line then disappears and a small black hexagon settles at the center.

    On-screen text: “Now available for Teams and Enterprises”

    Techniques: Kinetic type

    Camera: Static

  7. 07 · Outro · 0:19–0:21

    A small black hexagonal mark with a white triangular cutout spins into place at the center of a plain white field, then holds still for the remainder of the clip.

    Camera: Static