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Craft.do - Style your Docs with Craft.🎨 Sign up for early access:

Craft · Aug 2024 · 0:22 · AI-annotated

Length
0:22
Scenes
14 · 1.6 s avg
Product on screen
0:05
Features shown
1
Voiceover
No
00:00:00 / 00:22:32

Craft’s 0:22 launch film runs 14 scenes, about 1.6 s each. The product shows up at 0:05 and 1 feature is revealed. There is no explicit call to action. The video is built as a question, a rapid montage, and a title card: a blurred screen asks why docs should be black and white, the same document then snaps through a dozen color themes at a fast cut rate, and a two-tone blue card names the feature with the Craft logo and a coming soon note. Its signature moves are the hard cut between palettes on an identical layout and the centered bold headlines that swap word by word.

No filming indicatedEstimated needs: 2 capture groups — your screens or recordings
Plan my film from this onePrintable storyboard

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Craft.do - Style your Docs with Craft.🎨 Sign up for early access:, scene by scene

· 14 scenes as text

  1. 01 · Hook · 0:00–0:04

    A blurred, out-of-focus laptop screen shows a pale document editor while the white headline fades in word by word across the center. The frame stays locked and soft throughout, keeping the interface indistinct behind the type.

    On-screen text: “why should docs...”

    Techniques: Kinetic type

    Camera: Static

  2. 02 · Hook · 0:04–0:05

    A plain light-gray background holds a centered sentence. The line why should docs gives way to ...be black & white?, which deepens from mid-gray to near-black while staying locked in place.

    On-screen text: “why should docs...”, “...be black & white?”

    Camera: Static

  3. 03 · Feature reveal · 0:05–0:06

    A white documentation card sits centered on a pale yellow field, locked off with no motion. The page shows a purple headline, two artist quotes, a shaded overview box, and a numbered benefits list, all set in indigo text.

    Camera: Static

  4. 04 · Feature reveal · 0:06–0:07

    A blue documentation page is centered on a rust-orange background. The page holds a bold white headline, two artist quotes, an overview block and a numbered benefits list. The view is static with no motion across the clip.

    Camera: Static

  5. 05 · Feature reveal · 0:07–0:08

    A light document page with a brown heading and black body text sits centered on a purple background scattered with yellow flower outlines. The page stays static, showing quotes and a numbered list about colorful documentation.

    Camera: Static

  6. 06 · Feature reveal · 0:08–0:09

    A white rounded document card sits centered on a pale beige background. It holds a rust-colored title, two attributed quotes, a shaded overview paragraph, and a numbered benefits list. The frame stays static with no motion.

    Camera: Static

  7. 07 · Feature reveal · 0:09–0:09

    A cream-colored document page sits centered against a faded photo of a classical stone facade with statues in niches. The page holds a bold title, two indented quotes with attributions, and a gray overview box; the frame is static.

    Camera: Static

  8. 08 · Feature reveal · 0:09–0:10

    A white documentation page sits on a light blue background, showing the title, two quotes and an overview paragraph in monospace type; the page holds still with no motion.

    Camera: Static

  9. 09 · Feature reveal · 0:10–0:11

    A documentation page sits static on a dark gray background. White sans-serif text shows a bold heading, two attributed quotes, an overview paragraph in a lighter gray box, and a numbered list of benefits.

    Camera: Static

  10. 10 · Feature reveal · 0:11–0:12

    A white rounded documentation card floats centered over a blue sky collage of daisies, a black-and-white checkerboard, and torn paper edges. The card shows a heading, two quotes, and an overview section in blue text. The shot holds still with no motion.

    Camera: Static

  11. 11 · Feature reveal · 0:12–0:13

    A pale yellow document panel in black monospace type sits centered over a hazy aerial shot of a dense city. It shows a heading, two color quotes, and a gray overview box. The frame holds still with no scroll, cursor, or text animation.

    Camera: Static

  12. 12 · Feature reveal · 0:13–0:13

    A cream document page rests on a brown paper texture, centered in frame. It holds a bold heading, two attributed quotes, a gray overview box, and a numbered benefits list. The page is static with no motion.

    Camera: Static

  13. 13 · Feature reveal · 0:13–0:14

    A documentation page rests on a pale sage field inside a bordered white card. A serif headline, two attributed quotes, a gray overview box and a numbered benefits list fill the frame, all held static.

    Camera: Static

  14. 14 · Feature reveal · 0:14–0:22

    A two-tone blue abstract background holds a centered white headline that swaps from “style your docs” to “with craft”, the Craft app icon popping in between the words, then to “coming soon” with small white dashes flashing at the edges.

    On-screen text: “style your docs”, “with craft”, “coming soon”

    Techniques: Kinetic type

    Camera: Push in