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Ohans Emmanuel - Introducing Coldtea. The ADE for shipping self-driving software. Pur
Cold tea · Aug 2026 · 1:00 · AI-annotated
- Length
- 1:00
- Scenes
- 29 · 2.1 s avg
- Product on screen
- 0:12
- Features shown
- 6
- Call to action
- 0:52 · 88%
- Voiceover
- No
00:00:00 / 01:00:01
Cold tea’s 1:00 launch film runs 29 scenes, about 2.1 s each. The product shows up at 0:12 and 6 features are revealed, with social proof. The call to action lands at 0:52 (88% in). The edit alternates dark 3D interface stacks with pale mint kinetic type cards, cutting at about 15 cuts per minute on a 117 bpm pulse. Signature moves include parallax panel stacks, blur-to-focus reveals, and cyan terminal accents that bridge product screens.
No filming indicatedEstimated needs: 5 capture groups — your screens or recordings · 1 official logo — reused across the film · 10 3D passages — build or supply
Is this your launch? to your site or press kit.
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Ohans Emmanuel - Introducing Coldtea. The ADE for shipping self-driving software. Pur, scene by scene
· 29 scenes as text
01 · Hook · 0:00–0:00
On a near-black background, a cyan terminal prompt types the word Agents, which snaps to white as a cursor sits behind it. The prompt shifts to a plus symbol and the word made blurs in to its right, completing the line.
On-screen text: “Agents made”
Techniques: Kinetic type
Camera: Static
02 · Hook · 0:00–0:01
A centered white headline swaps between the phrases Agents made and shipping on a dark field as faint product panels, an agent chat and a build card, fade in around it.
On-screen text: “Agents made”, “shipping”
Techniques: Kinetic type
Camera: Static
03 · Hook · 0:01–0:03
A large centered word types and swaps over a dark field of blurred AI-assistant panels and drifting cursors: white 'shap' gives way to glowing cyan 'faster', then to white 'fast'.
On-screen text: “shap”, “faster”, “fast”
Techniques: Kinetic type
Camera: Static
04 · Hook · 0:03–0:04
A glowing lowercase word 'faster' sits center frame over a dark teal field of floating UI mockups. The word drifts downward while the 3D panels of a coding assistant, a GitHub connect pill and a chat window, slide at different speeds.
On-screen text: “faster”
Techniques: Kinetic type, Parallax, 3D mockup
Camera: Static
05 · Problem · 0:04–0:05
A pale cyan gradient fills the frame. The centered headline appears in dark teal sans-serif and holds as a static, locked-off title card with no other elements.
On-screen text: “Keeping production stable”
Camera: Static
06 · Problem · 0:05–0:08
A field of pale mint AI-agent error cards drifts in parallax behind a bold black headline that swaps the word is for part. The view then pushes in on part, whose lower half fades to transparent over a Task Failed card.
On-screen text: “Keeping production stable”, “is”, “part”
Techniques: Kinetic type, Parallax, UI zoom
Camera: Push in
07 · Feature reveal · 0:08–0:09
A row of dark interface cards sits in 3D perspective below a large centered headline. The headline swaps from Terminal to Monitoring as the cards slide into alignment and sharpen from blur into focus.
On-screen text: “Terminal”, “Monitoring”
Techniques: Kinetic type, 3D mockup
Camera: Static
08 · Feature reveal · 0:09–0:12
A glowing “Cloud Agents” headline floats above a stack of tilted UI panels in 3D space, showing a terminal, a system-status card and a checklist. The camera pushes through the layered panels, then cuts to a teal terminal logo on a dark gradient.
On-screen text: “Cloud Agents”
Techniques: 3D mockup, Parallax
Camera: Static
09 · Product intro · 0:12–0:13
A dark teal background with a soft central glow holds a small circular terminal icon at the top and the word Coldtea centered in white with a teal halo. The frame is locked off and the text stays still throughout the short clip.
On-screen text: “Coldtea”
Camera: Static
10 · Product intro · 0:13–0:15
A dark desktop app window tilts in 3D perspective over a black backdrop, edged with a teal glow. Its home view shows a greeting, a row of circular tool icons, and a delivery board list, while orange Claude, blue Coda, and teal You chips float beside two white cursors.
Techniques: 3D mockup, Cursor demo
Camera: Push in
11 · Product intro · 0:15–0:16
A 3D perspective mockup of a dark dashboard sits in a starry void, a second window layered behind it. A bold headline scrolls across the top from “The agentic” to “development” while two named cursors, Codex and You, hover over the interface.
On-screen text: “The agentic”, “development”
Techniques: Kinetic type, 3D mockup, Parallax
Camera: Push in
12 · Product intro · 0:16–0:17
A dark kanban board sits in 3D perspective, tilted, with small colored agent tags (blue Codex, orange Claude, teal You) hovering beside task rows. A large lowercase word 'environment' glows cyan at the bottom and settles to white as the view eases forward.
On-screen text: “environment”
Techniques: 3D mockup
Camera: Pan
13 · Product intro · 0:17–0:20
A single line of dark charcoal text scrolls steadily from right to left across a pale mint gradient background, reading “for the entire software lifecycle.” The frame stays locked while the type drifts across the center.
On-screen text: “for the entire software lifecycle”
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:20–0:24
A dark agent dashboard with a left sidebar and two code panels. The white headline 'Agents work in parallel' glows in at center, then the camera zooms into the left panel to reveal a recommended-fix list and a working status line.
On-screen text: “Agents work in parallel”, “e entire software lifecycle”
Techniques: Kinetic type, UI zoom
Camera: Push in
15 · Feature reveal · 0:24–0:26
On a dark dotted background, the headline brightens from gray to white while two product chips, Claude in orange and Codex in blue, sit beside cursor arrows. The frame then zooms into the word context as the chips shrink and gain sparkle icons, and the text blurs out over a faint logo outline.
On-screen text: “One shared context”
Techniques: Kinetic type
Camera: Static
16 · Feature reveal · 0:26–0:28
On a pale mint gradient, the heading Every release types out letter by letter in a bold teal sans, while a rounded pill below types the command git add src/api/auth.js with a blinking cursor. Small version tags and code comments fade in at the corners.
On-screen text: “Every release”
Techniques: Kinetic type
Camera: Static
17 · Feature reveal · 0:28–0:31
A test-report card and a flower-shop site card sit side by side on a pale blue field, then tilt into 3D perspective as the big black words 'gets checked' land on the left. An orange box with a cursor marks the 'Shop everything' button, and the headline 'Before you merge' drops in above.
On-screen text: “Every release”, “gets checked”, “Before you merge”, “git push origin main”
Techniques: Kinetic type, 3D mockup, Cursor demo
Camera: Pull out
18 · Feature reveal · 0:31–0:32
A bold dark headline sits above two tilted interface panels in 3D perspective. The left test-step card fills in its numbered list with green checkmarks, while the right floral shop mockup highlights its Shop everything button under a cursor.
On-screen text: “Before you merge”
Techniques: 3D mockup, Cursor demo
Camera: Static
19 · Feature reveal · 0:32–0:34
A dark console log scrolls upward as timestamped lines appear one by one, with a blue Codex button and a cursor arrow hovering at right. On the lower left, the white headline builds line by line: Regressions, then get caught.
On-screen text: “Regressions”, “get caught”
Techniques: Kinetic type, Cursor demo
Camera: Static
20 · Feature reveal · 0:34–0:36
A dark product interface fills the right side, showing a tools row and a delivery board with backlog items, while a large white headline sits on the left. The left panel is outlined with a soft teal glow against a black background.
On-screen text: “Before your users do”
Camera: Static
21 · Feature reveal · 0:36–0:38
A cyan-outlined pill bearing an orange spark icon and the white headline “Run tasks in the cloud” scales up over a dark screen. A cyan “You” badge glides upward toward the pill while a task list fades in beneath.
On-screen text: “Run tasks in the cloud”
Techniques: Kinetic type
Camera: Static
22 · Feature reveal · 0:38–0:40
A dark task board tilts in 3D perspective as the ticket list scrolls down through Backlog, Todo, In Progress and Done sections. The motion eases off and the white headline slides in at the bottom.
On-screen text: “Wake up to fixes”
Techniques: 3D mockup, Kinetic type
Camera: Pull out
23 · Demo · 0:40–0:42
A centered line of text reveals left to right on a dark starfield background. The leading edge glows cyan as it wipes across, then the whole phrase settles into white.
On-screen text: “Not unexplained alerts”
Techniques: Masking
Camera: Static
24 · Demo · 0:42–0:43
On a pale cyan-to-white gradient, dark teal kinetic type sits centered. Overlapping letters animate and resolve, then lock off into the bold phrase “One workspace.”
On-screen text: “Not unexplained alerts”, “One workspace”
Techniques: Kinetic type
Camera: Static
25 · Demo · 0:43–0:44
A near-black field with faint star specks. The white phrase One workspace dissolves out as From planning fades in, the word planning in cyan, centered and static on a locked-off frame.
On-screen text: “One workspace”, “From planning to code”
Techniques: Kinetic type
Camera: Static
26 · Demo · 0:44–0:48
A dark starfield void holds floating interface mockups, code and a task list, drifting at different depths while feature pills slide in. A bold center headline cycles through code, QA, production monitoring, then And back again in teal.
On-screen text: “From planning to code”, “From planning to QA”, “From planning to production monitoring”, “And back again”
Techniques: Kinetic type, Parallax
Camera: Static
27 · Social proof · 0:48–0:52
On a near-black background, “Trusted” glows in cyan over a blurred line, then “by engineers from leading teams” builds word by word in white and cyan, as five brand badges (amazon, HelloFRESH, Appsmith, SuperTokens, Revolut) fade in around it.
On-screen text: “Trusted”, “by engineers from leading teams”
Techniques: Kinetic type
Camera: Pull out
28 · CTA · 0:52–0:53
A dark circular badge glows at the center of a deep teal gradient. A cyan chevron sits inside the circle, then a short horizontal line draws in beside it, completing the terminal prompt mark.
On-screen text: “by engineers from leading teams”
Camera: Pull out
29 · CTA · 0:53–1:00
A dark background with a soft teal glow holds a small terminal-prompt logo at top and the white Coldtea wordmark centered. The tagline Ship the whole lifecycle fades in below, then swaps to a pill button reading Download for free today, which a white cursor hovers.
On-screen text: “Coldtea”, “Ship the whole lifecycle”, “Download for free today”
Techniques: Cursor demo
Camera: Static