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Years of machines

Cleavr · Nov 2026 · 0:28 · AI-annotated

Length
0:28
Scenes
13 · 2.2 s avg
Product on screen
0:17
Voiceover
No
00:00:00 / 00:28:15

Cleavr’s 0:28 launch film runs 13 scenes, about 2.2 s each. The product shows up at 0:17. There is no explicit call to action. The video is built as a locked-off office timeline, replacing one central machine with the next while lower-left date captions mark the progression. It closes with a blue brand accent, a bold headline, and a static logo card.

Footage neededEstimated needs: 1 official logo — reused across the film · 5 filmed passages — shoot, supply or replace · 6 3D passages — build or supply
Plan my film from this onePrintable storyboard

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Years of machines, scene by scene

· 13 scenes as text

  1. 01 · Hook · 0:00–0:01

    A dim 3D office set with wood shelves, a hanging blazer, an open ledger under a desk lamp, stacks of paper and a black telephone. The frame stays locked off while a white caption and a small timestamp sit at the lower left.

    On-screen text: “Le grand livre.”, “1968 · 02:47”

    Camera: Static

  2. 02 · Hook · 0:01–0:02

    A static shot of a vintage desk: a cream typewriter sits between paper stacks, a green lamp and a hanging suit, bookshelves behind. The paper feeds through the roller and an orange indicator light switches on as the brass lamp dims.

    Camera: Static

  3. 03 · Hook · 0:02–0:04

    A dim 1970s office set, bookshelves and a hanging suit framing a telex with a long paper roll, holds the caption lower left. The telex then turns into a vintage CRT computer as the caption drops.

    On-screen text: “1974 · 02:47”, “Le télex.”

    Techniques: Morph

    Camera: Static

  4. 04 · Hook · 0:04–0:06

    A dim wood-paneled office holds a beige retro computer with a glowing green screen at the center of a desk. A brown suit hangs behind it, a green lamp and paper stacks flank the sides, a rotary phone sits right. White text scales in at the lower left.

    On-screen text: “1981:02:47”, “Le micro-ordinateur.”

    Techniques: 3D mockup, Kinetic type

    Camera: Static

  5. 05 · Hook · 0:06–0:09

    A beige Minitel terminal with a bright white screen sits centered on a wooden desk, flanked by paper stacks, a green banker's lamp and a black phone, with bookshelves and a hanging jacket behind. Small white text sits in the lower left.

    On-screen text: “1983·02:47”, “Le Minitel.”

    Camera: Static

  6. 06 · Hook · 0:09–0:11

    A dim wood-paneled office set holds a beige Macintosh centered on a desk, its screen glowing white, a jacket hanging behind and paper stacks flanking it. The camera slowly pushes in on the computer while a caption sits lower left.

    On-screen text: “1984·02:47”, “Le Macintosh.”

    Camera: Static

  7. 07 · Hook · 0:11–0:13

    A dim wood-paneled study holds a beige CRT computer on a desk, its screen glowing pale blue. Stacks of paper, a green banker's lamp and a black phone flank it; a brown jacket hangs on the door behind. The frame is locked off and static.

    On-screen text: “1992·02:47”, “Le PC.”

    Camera: Static

  8. 08 · Hook · 0:13–0:13

    A vintage office set holds still: an old CRT monitor with a glowing white screen sits on a wooden desk beside a silver tower, keyboard, and black phone. Paper stacks, a green lamp, leather-bound bookshelves, and a hanging brown jacket frame it. The screen flickers and dims.

    Camera: Static

  9. 09 · Hook · 0:13–0:16

    A dark library desk shows a bright white monitor, a tower, a green lamp and paper stacks. The desktop computer morphs into a laptop mid-scene while the camera stays locked off. A small white caption sits in the lower left.

    On-screen text: “2004 · 02:47”, “L'écran plat.”

    Techniques: Morph

    Camera: Static

  10. 10 · Hook · 0:16–0:17

    A dark vintage office set: a laptop with a glowing white screen sits on a desk amid paper stacks, a green banker's lamp and a rotary phone, a brown jacket hanging on a paneled door behind. The camera holds a locked-off, static shot.

    On-screen text: “2010 · 02:47”, “Le portable.”

    Camera: Static

  11. 11 · Product intro · 0:17–0:24

    A 3D desk set in a dim study holds a glowing blue logo cube and a laptop whose screen fills with a dashboard. A white headline with a blue highlight bar fades in top-left, then blurs out.

    On-screen text: “AUJOURD'HUI · 02:47”, “50 ans de machines.”, “Enfin, Cleavr Intelligence.”

    Techniques: Kinetic type, 3D mockup

    Camera: Static

  12. 12 · Outro · 0:24–0:24

    The Cleavr logo, a blue dot-cluster mark beside a dark wordmark, holds centered on a pale blue gradient. The tagline Get paid. Now. fades in beneath it in faint gray.

    On-screen text: “Get paid. Now.”

    Camera: Static

  13. 13 · Outro · 0:24–0:28

    A locked-off end card on a pale gray background. The Cleavr logo, a ring of blue and dark dots beside the wordmark, sits centered with the gray tagline “Get paid. Now.” directly below it. No motion across the clip.

    On-screen text: “Get paid. Now.”

    Camera: Static