Launchscene
PricingSign in
Explore

Anthropic - New on mobile: Draft and send emails, messages, and calendar invites

Claude · Jul 2025 · 0:44 · AI-annotated

Length
0:44
Scenes
9 · 4.9 s avg
Product on screen
0:01
Features shown
2
Voiceover
No
00:00:00 / 00:44:11

Claude’s 0:44 launch film runs 9 scenes, about 4.9 s each. The product shows up at 0:01 and 2 features are revealed. There is no explicit call to action. The video is built as one continuous locked-off chat demo: a sketch hand builds the phone, Claude drafts an email and adds a calendar event, and the brand lockup closes. Pacing is slow and unhurried, with flat mockups on a beige field and hand-drawn transitions as the signature moves.

No filming indicatedEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 4 graphic passages — draw or supply · 1 3D passage — build or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

More like this

Anthropic - New on mobile: Draft and send emails, messages, and calendar invites, scene by scene

· 9 scenes as text

  1. 01 · Hook · 0:00–0:01

    A beige field centers a small off-white strip. A hand-drawn black hand rises from the bottom edge, grips the strip, and pulls it upward, stretching it into a tall white sheet that fills most of the frame.

    On-screen text: “M”

    Techniques: Kinetic type

    Camera: Static

  2. 02 · Hook · 0:01–0:01

    A black hand-drawn line hand swipes upward on a beige background, and a white rounded panel rotates and expands behind the fingers, settling into an upright phone-like card.

    Techniques: Morph

    Camera: Static

  3. 03 · Product intro · 0:01–0:02

    A hand-drawn black line hand rises and taps a sketched phone on a beige background. The blank white screen fills with a red asterisk mark, the serif line “How can I help you this morning?”, and a “Chat with Claude” input bar at the bottom.

    Camera: Static

  4. 04 · Feature reveal · 0:02–0:22

    A flat phone mockup sits centered on a beige background, locked off. Inside the Claude chat, a typed message about an urgent meeting scrolls up, an email card fills in, then an iOS share sheet and a Mail compose screen slide up.

    Camera: Static

  5. 05 · Feature reveal · 0:22–0:36

    A phone mockup on a beige background shows a Claude chat. A user message types into the input field, then a Calendar Event card for the Brighten Co Meeting builds in and turns into a New Event form.

    Techniques: Kinetic type

    Camera: Static

  6. 06 · Feature reveal · 0:36–0:38

    A flat phone mockup on a beige background shows a calendar New Event form titled Brighten Co Meeting. A black tap circle presses the Add button, then the form slides down to reveal a chat thread confirming the event was added.

    Techniques: Cursor demo

    Camera: Static

  7. 07 · Feature reveal · 0:38–0:39

    A phone mockup in 3D perspective on a cream background shows a Claude chat with a Calendar Event card for a Brighten Co meeting. A New Event calendar sheet slides up from the bottom over the chat.

    Techniques: 3D mockup

    Camera: Static

  8. 08 · Outro · 0:39–0:40

    A wobbly hand-drawn smartphone outline sketches itself onto a beige background, then a black looping spiral line draws inside the blank screen.

    Camera: Static

  9. 09 · Outro · 0:40–0:44

    A terracotta starburst mark scales up at the center of a cream field, then settles left as the black serif wordmark Claude appears beside it. The mark rotates slowly while the lockup holds centered.

    On-screen text: “Claude”

    Camera: Static