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Y Combinator - Andustry is building AI to buy and sell industrial goods across the w
Andustry · Mar 2026 · 1:04 · AI-annotated
- Length
- 1:04
- Scenes
- 38 · 1.7 s avg
- Product on screen
- 0:32
- Call to action
- 0:59 · 93%
- Voiceover
- Yes
00:00:00 / 01:04:10
Andustry’s 1:04 launch film runs 38 scenes, about 1.7 s each. The product shows up at 0:32. The call to action lands at 0:59 (93% in), over a voiceover. A launch video for the Andustry sourcing platform, structured as a fast industrial montage that hard-cuts to stark white text cards naming the pain, then a slow cream-colored UI walkthrough of the search, quote and negotiation flow, closing on the logo and URL.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 15 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply
Is this your launch? to your site or press kit.
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Y Combinator - Andustry is building AI to buy and sell industrial goods across the w, scene by scene
· 38 scenes as text
01 · Hook · 0:00–0:00
A Space Shuttle stands on its launch tower at dusk, the white orbiter and orange external tank centered in frame. White smoke billows from the pad as orange flames flare at the base. The wide shot holds steady.
Camera: Static
02 · Hook · 0:00–0:01
A black and white aerial view of an industrial waterfront shows storage tanks, freight rail lines, and warehouses along the shore. Smoke rises from distant stacks while wind turbines stand on the land and offshore. The high wide angle holds with a slow drift.
Camera: Static
03 · Hook · 0:01–0:02
A high aerial shot looks down on a container yard at the Port of Tanjung Priok, Jakarta. A red and blue gantry crane holds a spreader above rows of stacked shipping containers, while trucks move along the road on the right.
Camera: Static
04 · Hook · 0:02–0:02
A high aerial view looks down on an open stone yard where white slabs are stacked in dense rows across the ground. Two flatbed trucks loaded with slabs sit diagonally through the center, with a green gantry frame at the bottom edge. The frame drifts slowly.
Camera: Static
05 · Hook · 0:02–0:03
High aerial view of an industrial city at blue hour, graded in deep blue. A thick white smoke plume billows upward from a factory on the right, drifting across an overcast sky above rail yards and dim buildings.
Camera: Static
06 · Hook · 0:03–0:03
An aerial drone shot drifts slowly over an industrial power plant, showing tall concrete smokestacks, a large white cylindrical tank, brick buildings, and a network of power lines and transformers beside a road.
Camera: Static
07 · Hook · 0:03–0:04
A power plant at dusk, its smokestacks marked with red lights, gives way to a high aerial view of a shipyard with a large hull and a crane beside a wide river.
Camera: Static
08 · Hook · 0:04–0:04
An aerial night view of an industrial plant with a striped smokestack brightens into a blue-tinted daytime flyover, as white code cards flash over the center, then cuts to a top-down aerial of a larger facility.
Camera: Static
09 · Hook · 0:04–0:05
An aerial view of a sprawling industrial plant with white steam billowing from rows of chimneys. The clip opens on a dissolve between two overhead angles, then settles into a steady high shot of the refinery complex.
Camera: Static
10 · Hook · 0:05–0:06
A close-up of a 3D printer's build plate, metal rods and red cables cuts to a high aerial view of a city model with a curving road, greenery and a lake, then the frame fades to dark.
Camera: Static
11 · Hook · 0:06–0:06
A plain white frame fills the screen with no text, logo, or motion. The empty background holds steady as a blank transition between scenes.
Camera: Static
12 · Hook · 0:06–0:11
Bold black sans-serif phrases cut in sequence on a plain white background, each pairing a heavy keyword with a smaller regular phrase, centered in frame. The lines build one sentence about industry moving faster while the viewer is stuck waiting for quotes.
On-screen text: “Industry”, “is moving”, “FASTER”, “than ever.”, “but you're STUCK”, “waiting weeks”, “for quotes”
Techniques: Kinetic type
Camera: Static
13 · Problem · 0:11–0:14
A dim overhead shot of hands typing on a laptop on a marble table, candles nearby. The frame brightens as a white headline appears, then the camera pushes into the screen, ending on a close-up of the supplier directory list.
On-screen text: “Finding the right supplier takes ages”, “Thousands of outreaches”
Techniques: UI zoom
Camera: Push in
14 · Problem · 0:14–0:15
A darkened marketplace UI for power presses serves as the background. Large white text appears in the center, switching from 'Thousands of outreaches' to 'Hundreds of negotiations'.
On-screen text: “Thousands of outreaches”, “Hundreds of negotiations”
Techniques: Kinetic type
Camera: Static
15 · Problem · 0:15–0:16
A dimmed screenshot of a Thomasnet company profile for DHL Machine Co. fills the frame. A large white serif headline, Hundreds of negotiations, sits centered over the darkened page and holds still for the duration.
On-screen text: “Hundreds of negotiations”
Camera: Static
16 · Problem · 0:16–0:16
A dimmed web search results page for cnc machines fills the frame, with a filter sidebar on the left and supplier cards stacked on the right. A large white headline is centered over the darkened interface and holds still for the clip.
On-screen text: “And you still need to figure out”
Camera: Static
17 · Problem · 0:16–0:17
A dimmed Alibaba product page sits behind centered white text, then cuts to an angled close-up of a laptop screen showing a Facebook map with pins.
On-screen text: “And you still need to figure out”, “Sourcing”
Camera: Static
18 · Problem · 0:17–0:17
A suited man shakes hands with another in a dim office, then the shot cuts to a worker in a red jacket and gloves striking a hammer near a glowing orange furnace. A white centered label names each clip.
On-screen text: “Brokers”, “Financing”
Camera: Static
19 · Problem · 0:17–0:18
A dark warehouse aisle with orange racking and a yellow container, then a hard cut to a port yard of stacked shipping containers where a worker walks past. A centered white word swaps from Logistics to Tracking with each shot.
On-screen text: “Logistics”, “Tracking”
Techniques: Kinetic type
Camera: Static
20 · Problem · 0:18–0:18
Rapid cuts between three live-action shots: a woman in a red sweater lifts a panel from a stack in a warehouse, two people exchange a brochure at a counter, and a high-angle view shows a crowded exhibition hall. A centered white label names each setting.
On-screen text: “Marketplaces”, “Trade fairs”, “Large fairs”
Camera: Static
21 · Problem · 0:18–0:19
A container ship stacked with pink and white crates moves across dark water under a gray sky, a low hazy coastline behind. The white word 'Languages' holds centered over the hull in a locked-off wide shot.
On-screen text: “Languages”
Camera: Static
22 · Problem · 0:19–0:23
On a plain white background, the line about finding manufacturers fading in from gray to black, then swapping to a line about comparing quotes, which fades back to gray. A small ONE label slides in. Locked-off frame, slow and even pace.
On-screen text: “ONE”, “Finding manufacturers takes weeks”, “Comparing quotes takes days”
Techniques: Kinetic type
Camera: Static
23 · Problem · 0:23–0:25
A single line of black text fades in at the center of a plain white background, holds briefly, then fades out. The frame stays locked and still throughout the shot.
On-screen text: “And it's only getting worse”
Techniques: Kinetic type
Camera: Static
24 · Problem · 0:25–0:26
A Reuters news article page fills the frame, showing a bold headline and a photo of a steel factory floor. The view reframes tighter, cropping out the top navigation bar and adding black side bars to isolate the article card.
Techniques: UI zoom
Camera: Static
25 · Problem · 0:26–0:27
A dimmed article page sits in the background; a white card with a two-line headline and a photo of factory workers on a control floor is centered in front, fully static.
Camera: Static
26 · Problem · 0:27–0:27
A white news article card slides left across the frame, its headline and photo swapping between three manufacturing stories, while dimmed article pages shift behind it at a different speed.
Techniques: Parallax
Camera: Static
27 · Problem · 0:27–0:30
A white article card with a Financial Times headline and byline sits centered over two dimmed article pages. The card scrolls up to reveal the body text while the background pages drift at a slower speed, creating a layered depth effect.
Techniques: Parallax
Camera: Static
28 · Problem · 0:30–0:30
A close-up of a white news article page holds a red category line, a bold black headline, a round author portrait with byline, and a paragraph of body text. The frame is locked off and static.
Camera: Static
29 · Problem · 0:30–0:32
A locked-off tight crop of a news article on a white background. A red category tag with a date sits above a large black headline that holds still, while the tag scales in subtly. A truncated breadcrumb and a thin gray divider line the top edge.
Camera: Static
30 · Problem · 0:32–0:32
A white rectangular bar is centered on a black field, holding the word “manufacturers” in black lowercase type. The frame stays locked off and static for the full clip.
On-screen text: “manufacturers”
Camera: Static
31 · Product intro · 0:32–0:35
On a plain white background, the centered line 'There should be a better way' fades in from light gray to black, holds, then clears. The line 'That's why we built' then appears in black and holds.
On-screen text: “There should be a better way”, “That's why we built”
Camera: Static
32 · Product intro · 0:35–0:36
The black Andustry wordmark and pixel logo sit over a painted factory scene, colored on the right and reduced to a white line sketch on the left. The shot opens as a tight crop on the letters, then pulls back to reveal the full lockup.
Camera: Pull out
33 · Product intro · 0:36–0:38
A hand-drawn illustration of a factory with smokestacks releasing plumes of smoke under a blue sky, the left half in line-art sketch blending into full color on the right. The black Andustry wordmark and geometric logo mark sit centered over the scene on a locked-off frame.
Camera: Static
34 · Demo · 0:38–0:42
A search bar types “Hydraulic butterfly valves DN50, 500 units” on a cream background; the cursor clicks the green Find Suppliers button, which shows a spinner. A dark green headline below swaps from “Just describe what you need” to “Andustry finds the right suppliers for you”, then “instantly”.
On-screen text: “Just describe what you need”, “Andustry finds the right suppliers for you”, “instantly”
Techniques: Kinetic type, Cursor demo
Camera: Static
35 · Demo · 0:42–0:47
Three supplier cards stagger in beneath a search bar, each showing a match score and a status badge that cycles from SEARCHING to CONTACTING to QUOTED. A cursor hovers the rows as the bottom headline swaps through short phrases.
On-screen text: “Verified suppliers”, “ranked by match score”, “contacted automatically”, “Quotes come back in days, not weeks”
Techniques: Cursor demo, Kinetic type
Camera: Static
36 · Demo · 0:47–0:58
Three flat quote cards sit on a cream background while headline phrases cycle below. A cursor clicks Counter-Offer in an AI bar; the Tarvex price drops to $3,300 with an Accepted badge. The cursor then clicks Accept Offer on the first card, which gains a green border while others fade.
On-screen text: “Quotes come back in days, not weeks”, “compare pricing”, “lead times”, “side by side”, “And if the price is too high”, “AI negotiates for you”, “One click”, “counter accepted”, “Pick your best offer”
Techniques: Kinetic type, Cursor demo
Camera: Pull out
37 · Demo · 0:58–0:59
On a cream background, a green check in a mint circle and the serif line 'Quote Accepted' fade in above a vendor detail line. Below, a bold sans caption reads 'Pick your best offer', then swaps to 'and you're done.'
On-screen text: “Pick your best offer”, “and you're done.”
Techniques: Kinetic type
Camera: Static
38 · CTA · 0:59–1:04
On white, two dark gray squares slide and snap into a compact pixel mark, which shrinks and settles above a large wordmark. The URL fades in from light gray to black and holds, closing the video.
On-screen text: “Andustry.com”
Techniques: Morph
Camera: Static