What music do launch videos use? Tempo, key and loudness of 587 films
By Yannis Coulibaly · November 8, 2026 · Measured on 591 launch videos
The short answer
Mostly electronic music around 120 BPM. The median tempo is 123 BPM and half of the films sit between 112 and 129. Major and minor keys are almost even, and the median film is mixed at -16 LUFS.
We analysed the soundtrack of 591 launch films: tempo from the beats, key, loudness, and the kind of music an audio classifier hears. 587 have a measurable tempo.
- 123
- BPM, median
- 59%
- between 110 and 129 BPM
- 50%
- electronic music
- -16
- LUFS, median
Tempo: a narrow band around 120
- Under 90 BPM2% · 12 films
- 90 to 10918% · 107 films
- 110 to 12959% · 348 films
- 130 to 14917% · 97 films
- 150 and over4% · 23 films
Six films in ten sit between 110 and 129 BPM, a steady mid-tempo range. Slow films are rare: The Browser Company's Arc for iPhone runs at about 83 BPM. At the other end, Ramp and Windsurf run at about 162. Beat tracking can read a track at half or double its felt tempo, so treat single values with care.
Which music
- Electronic50%
- Electronica17%
- New-age15%
- Soundtrack14%
- House14%
- Disco13%
- Funk13%
- Hip hop11%
Each film can carry several labels from an audio classifier, so the shares add up to more than 100%. Half of the films are heard as electronic music. Orchestral and acoustic music exist, but well behind.
Key and loudness
Where the key could be read with confidence (362 films), 52% are in a major key and 48% in a minor one: no rule there. The median film is mixed at -16 LUFS, and half sit between -19 and -14. Platforms usually normalise playback loudness, so this mostly tells you how the files were delivered.
Voice over music
When a film has a voice, it speaks for most of it: 74% of the runtime at the median. The music then sits under the voice, which is one reason a steady mid-tempo track is the default.
What this means for your video
Our reading: around 120 BPM is the safe choice, and it gives your edits a grid of half a second per beat. Pick a slower or faster track on purpose, to stand out or to match a product with a strong character. The MCP's beat grid and music brief tools turn a reference's tempo into cut points for your own track.
