Camera moves in launch videos: how often, how long, which ease
By Yannis Coulibaly · November 8, 2026 · Measured on 591 launch videos
The short answer
Constantly, and briefly. The median tech launch video has about 14 measured camera moves a minute, each lasting 0.8 seconds at the median. Pans are as common as push-ins and pull-outs combined, and the most common ease is ease-out.
We measured the motion of the whole frame in 591 launch films and kept every continuous move: 10,560 in total. A move here is anything that pans, pushes in or pulls out across the frame, whether it comes from a real camera or from an animated zoom inside a motion graphic.
- 14
- moves a minute, median
- 0.8 s
- per move, median
- 51%
- of moves are pans
- 11
- films with no move
Almost every film moves
95% of films pan at least once, 88% push in and 85% pull out. Only 11 of 591 films have no measured move at all; Zapier's type-driven Ask film is one of them. The median film has about 14 moves a minute, and half sit between 9 and 20.
- Pan51%
- Push in25%
- Pull out24%
Short moves
The median move lasts 0.83 seconds, and half last between 0.5 and 1.5 seconds. Launch films rarely drift: they move to make a point, a push toward a button or a pan to the next panel, and settle.
Which ease
- Ease-out34%
- Ease-in-out30%
- Ease-in24%
- Linear12%
Ease-out, fast then settling, is the most common shape, and linear moves are rare. The easing is an estimate of the curve's shape from the measured motion, not the original keyframes, so read it as a tendency.
What this means for your video
Our reading: a launch film is rarely still for long, but each move is short and purposeful. Give every move a target, a button, a number, the next screen, and land it with an ease-out. If your film is built from type alone, it can stay still and still work. See the interface zoom scenes for moves into a product.
