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Spine Product Demo
Spine · Sep 2026 · 1:44 · AI-annotated · YC Fall 2026
00:00:00 / 01:44:01
The video is built from short white title cards, clay 3D vignettes, and flat product UI zooms, moving from the HR workload problem to Spine's three areas and then to feature demos. Its pacing is deliberate, with slow pans, zooms, and fade transitions that keep headlines and interface states easy to read.
No filming indicatedEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 1 graphic passage — draw or supply · 7 3D passages — build or supply
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Spine Product Demo, scene by scene
· 23 scenes as text
01 · Problem · 0:00–0:08
Two 3D characters sit at a wooden desk with laptops as the headline fades in above. Gray pill labels listing HR tasks pop in one by one around them until the frame fills, then the characters fade to white while the labels rotate and drift away.
On-screen text: “You build the company.”, “Hired someone”, “New hire onboarding”, “COBRA paperwork”, “Approved PTO”, “Fixed a paycheck error”, “Enrolled in benefits”, “Became a manager”, “Filed a claim”, “Requested time offMoved to a new stateAdded a dependentGot promotedUpdated withholdingChanged work locationsEarned a bonusCompared health plansGot a raiseWent f”
Techniques: Kinetic type
Camera: Pull out
02 · Product intro · 0:08–0:09
Three pastel pill badges in peach, green and blue, each with a line icon and a label, blur into sharp focus on a white background as their text flips from mirrored to readable.
On-screen text: “Benefits”, “People Ops”, “Compliance”
Techniques: Kinetic type
Camera: Static
03 · Product intro · 0:09–0:13
A white title card holds the orange spine. wordmark, the dark headline We take care of your people., and three colored pills labeled Benefits, People Ops, Compliance. A small gray caption fades in below, then the whole card dissolves to reveal a 3D-tilted browser mockup of the Spine dashboard.
On-screen text: “We take care of your people.”, “Benefits”, “People Ops”, “Compliance”, “With the tools you already use.”
Techniques: 3D mockup
Camera: Push in
04 · Feature reveal · 0:13–0:13
A gray headline reads First, understand your people. above a flat browser window. Inside, the Spine People console shows headcount, age and plan charts, coverage tiers and a US state map, all static on a white background.
On-screen text: “First, understand your people.”
Camera: Static
05 · Feature reveal · 0:13–0:23
A flat HR dashboard fills the frame under a bold black headline. The view zooms into the demographics row, an orange outline flags the age chart, then pans right to the coverage-tiers grid and down to a state map, while the headline swaps to match each section.
On-screen text: “First, understand your people.”, “Different people. Different needs.”, “Where your people live.”
Techniques: UI zoom
Camera: Push in
06 · Feature reveal · 0:23–0:24
A dashboard view slides left off-screen as a demographics dashboard slides in from the right beneath the headline. The new screen shows age distribution bars, plan type mix, coverage tiers and a state-by-state employee list.
On-screen text: “Where your people live.”
Camera: Pull out
07 · Feature reveal · 0:24–0:25
A light HR dashboard with stat cards and a US state map sits below a bold black headline, a cursor resting on an orange button. The view dissolves into a benefits plan page with a comparison table and a green savings banner.
On-screen text: “Where your people live.”
Camera: Static
08 · Feature reveal · 0:25–0:34
The Spine HR console sits in a browser frame beneath a bold headline. The camera zooms into the flow diagram as a cursor drags the Dependents slider; the colored ribbons and plan cards re-sort in real time while the headline changes twice.
On-screen text: “Plans built around your people.”, “Explore your team's changing needs.”, “Different needs. A tailored plan mix.”
Techniques: UI zoom, Cursor demo
Camera: Push in
09 · Feature reveal · 0:34–0:43
The dashboard shows three plan cards under the headline “Different needs. A tailored plan mix,” which changes to “Review. Adjust. Approve.” as the view reframes to the bottom bar; a cursor clicks the orange Approve & submit button, it turns green, then the camera pulls back to the tilted full window.
On-screen text: “Different needs. A tailored plan mix.”, “Review. Adjust. Approve.”
Techniques: UI zoom, Cursor demo, 3D mockup
Camera: Pull out
10 · Feature reveal · 0:43–0:44
The portfolio review interface fades out to white, cross-dissolving into a 3D render of a man and a woman greeting each other beside an office desk with a plant, the orange spine logo sitting in the lower left corner.
On-screen text: “Review. Adjust. Approve.”
Camera: Static
11 · Feature reveal · 0:44–0:48
Two clay-style 3D figures stand in a white void by a wooden desk; the man in blue greets the woman in orange, who holds a tablet, then both settle. A two-line headline fades in at top, and a small white card reading New hire, Colorado fades in at right.
On-screen text: “spine. People ops”, “A new teammate.”, “We'll handle the details.”, “New hire”, “Colorado”
Camera: Static
12 · Feature reveal · 0:48–0:49
Two stylized 3D figures stand at a desk on a white background, a white card tagging the woman as a new hire from Colorado. The scene dissolves through a white flash into the Spine payroll dashboard.
On-screen text: “A new teammate.”, “We'll handle the details.”, “New hire”, “Colorado”, “spine. People ops”
Camera: Static
13 · Feature reveal · 0:49–0:53
The Spine HR console fades in on a white background beneath a bold black headline, then the view scrolls slowly down through the tracked-workflows grid and the multi-state compliance checklist, revealing state rows one by one.
On-screen text: “Every new hire. Every requirement.”, “spine. People ops”, “A new teammate.”, “We'll handle the details.”
Techniques: UI zoom
Camera: Push in
14 · Feature reveal · 0:53–0:55
A white dashboard table lists US states with colored status dots, readiness bars and risk tags beneath a bold black headline. The list collapses to fewer rows, then the Colorado row draws an orange outline while a cursor with a loading spinner hovers over it.
On-screen text: “The right steps for every state.”
Techniques: Cursor demo
Camera: Pan
15 · Feature reveal · 0:55–0:57
A close-up of a state compliance table holds on the expanded Colorado row with a cursor over it, then the view pulls back to reveal the full HR console window in 3D perspective. The headline above swaps from one line to the next.
On-screen text: “The right steps for every state.”, “Every task has an owner.”
Techniques: Cursor demo, UI zoom, 3D mockup
Camera: Pull out
16 · Feature reveal · 0:57–1:05
A flat product window shows a Workflow tracker board with five columns of task cards. The view zooms into the IN PROGRESS column; a cursor clicks the CO new-hire report filing card, which expands to reveal an evidence checklist with checkmarks.
On-screen text: “Every task has an owner.”, “Spine follows through.”
Techniques: Cursor demo, UI zoom
Camera: Push in
17 · Feature reveal · 1:05–1:14
A flat Slack mockup on white sits under a bold black headline. In the #spine-hr channel, three messages fade in one by one: a Spine app filing card marked In progress, a specialist's approval note, and a final Spine card with green FILED and SAVED rows.
On-screen text: “Expert-reviewed. Updates in Slack.”
Camera: Static
18 · Feature reveal · 1:14–1:24
A 3D man in a blue sweater sits in a cream armchair, tapping his phone. On the right, a phone mockup shows a chat: he reports a $1,200 ER bill, the FightBack agent replies it is being disputed, and a claim card appears. The view zooms into the phone.
On-screen text: “An unexpected bill?”, “FightBack steps in.”, “spine.”, “Employee support”
Techniques: Split screen, UI zoom
Camera: Static
19 · Feature reveal · 1:24–1:31
A phone mockup on the left plays a chat: the request bubble appears, the agent replies, and the view zooms in to reveal a match card before zooming out. On the right, a 3D woman seated in an armchair taps her phone under the headline.
On-screen text: “The right care.”, “In their network.”, “Employee support”, “spine.”
Techniques: UI zoom
Camera: Static
20 · Feature reveal · 1:31–1:35
A 3D woman in a purple sweater sits in a cream armchair, tapping a phone, beside a potted plant. On the left, five white agent cards fade in one by one, each with an avatar and a green check. A black-and-blue headline sits top right.
On-screen text: “Everyday support.”, “In their pocket.”, “FIVE AGENTS. ONE APP.”, “Employee support”
Techniques: 3D mockup
Camera: Static
21 · Pricing · 1:35–1:36
A plain off-white frame holds a small gray line reading Benefits. People Ops. Compliance. above a huge orange $0, with service fee. set below. The text block fades in and holds on a locked-off frame.
On-screen text: “Benefits. People Ops. Compliance.”, “$0”, “service fee.”
Camera: Static
22 · Pricing · 1:36–1:40
On a white background, a centered text stack holds still: a small gray line, a large orange $0, and a bold black service fee. The composition stays locked for the duration, then the whole block fades out to white.
On-screen text: “Benefits. People Ops. Compliance.”, “$0”, “service fee.”
Camera: Static
23 · CTA · 1:40–1:44
The orange spine. logo, black tagline and gray URL sit center on white, flanked by two 3D clay figures, a woman in green and a man in navy. The whole frame fades in over one second, then holds still.
On-screen text: “spine.”, “Your people. Taken care of.”, “joinspine.ai”
Camera: Static