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Autodesk Forma Launch Film at Autodesk University 2026
Autodesk · Design · Sep 2026
Explore
It's here
Mercury · Apr 2024 · 0:56 · AI-annotated
00:00:00 / 00:56:23
The video cuts fast through grainy archival clips under a single centered white caption, then slows into a minimal cream-and-black system where type swaps in place and white UI cards drift over a soft grid. Signature moves: locked-off framing with one centered line, montage cutting to a 70 BPM pulse, and the word 'personal' scaling into the final logo reveal.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 27 filmed passages — shoot, supply or replace · 3 graphic passages — draw or supply · 1 3D passage — build or supply
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It's here, scene by scene
· 41 scenes as text
01 · Hook · 0:00–0:00
A grid of black-and-white horse-and-rider photographs tiles the frame, then the view pushes into the central strip, isolating one galloping horse and rider against a plain wall.
Camera: Push in
02 · Hook · 0:00–0:01
A grainy black and white shot shows a rider in a light shirt and brimmed hat on a dark horse galloping rightward. The stable beams and fencing behind streak into horizontal blur, the whole frame smeared by the fast motion.
Camera: Static
03 · Hook · 0:01–0:02
Archival footage opens on a black vintage car with a white canvas top parked in profile against a stone wall, then cuts to a black-and-white row of classic cars parked along a street.
Camera: Push in
04 · Hook · 0:02–0:02
A dark close-up of a circular metallic object with a central hole, its reflective surface catching bright diagonal highlights. A person's legs and shoes stand at the right edge of the frame.
Techniques: Light sweep
Camera: Push in
05 · Problem · 0:02–0:03
A blue torn film-strip shape fills the frame, then cuts to a vintage clip of a man in a white shirt and red cap raising his arms before a poster wall. White text “You don't move forward” scales in at center.
On-screen text: “You don't move forward”
Techniques: Kinetic type
Camera: Static
06 · Problem · 0:03–0:04
A vintage clip cuts from a smiling woman to a close-up of hands holding a Polaroid camera aimed at a small object. The centered text remains static over the fast-paced footage.
On-screen text: “You don't move forward”
Camera: Static
07 · Problem · 0:04–0:05
A dissolve blends a hand-held camcorder screen with a potter at his wheel, settling on the man shaping a clay pot. A white caption holds centered over the frame while he works the wheel.
On-screen text: “by accepting how things have always been done.”
Camera: Static
08 · Problem · 0:05–0:06
Four musicians in tuxedos play a live jazz set on an outdoor stage before a tan wall. A clarinetist stands left, a trumpeter center, a drummer and upright bassist right, while a white caption holds centered across the middle of the frame.
On-screen text: “by accepting how things have always been done.”
Camera: Static
09 · Problem · 0:06–0:07
Grainy vintage footage shows a person in a handstand on a skateboard, a green ball balanced against their chest, on a pale marked court. The camera holds a locked-off wide shot while white text sits centered across the frame.
On-screen text: “by accepting how things have always been done.”
Camera: Pull out
10 · Problem · 0:07–0:08
A person in a cap runs away across a grassy field, arms outstretched, in grainy vintage footage. A red bike handlebar with a mirror sits in the lower right corner against a dark tree line.
On-screen text: “You have to see things differently.”
Camera: Static
11 · Problem · 0:08–0:09
A person in a hat and green shirt runs across a grassy hillside with arms outstretched, shot in low-resolution footage. A white centered caption holds still over the moving figure.
On-screen text: “You have to see things differently.”
Camera: Static
12 · Problem · 0:09–0:10
Grainy archival close-up of a hand turning the rotary dial of a vintage payphone, locked-off framing. A centered white caption holds, then swaps to a second line.
On-screen text: “You have to see things differently.”, “Find new answers.”
Camera: Static
13 · Problem · 0:10–0:11
A locked-off medium shot of a vintage classroom: a teacher stands at the chalkboard while children read green books around a table, one raising a hand. The white caption “Find new answers.” holds still at the center of the frame.
On-screen text: “Find new answers.”
Camera: Static
14 · Problem · 0:11–0:12
A tight close-up holds on a reddish glove gripping a dark round object against a blue sky. The white caption sits fixed at center frame, the shot locked off with only a faint shift in the hand.
On-screen text: “Fix what's broken.”
Camera: Static
15 · Problem · 0:12–0:12
Grainy, low-resolution footage of a vintage beige computer on a white pedestal against a dark backdrop. A hand reaches toward the machine from the left while a small mouse rests on the table. The frame is locked off and static throughout.
On-screen text: “Fix what's broken.”
Camera: Static
16 · Problem · 0:12–0:14
Grainy black-and-white footage of two runners sprinting down a track, the camera panning to follow them. A centered white caption sits locked over the moving image, reading first 'Fix what's broken.' then 'Push ahead.'
On-screen text: “Fix what's broken.”, “Push ahead.”
Camera: Static
17 · Problem · 0:14–0:15
A locked-off close-up of a woman's manicured hands filling out a check, the left hand holding the checkbook steady while the right hand writes the payee line with a pen.
On-screen text: “Push ahead.”
Camera: Static
18 · Problem · 0:15–0:15
A man in a light shirt works a dark control panel with rows of buttons, then a hand writes with a pen on a stack of hundred-dollar bills and coins.
Camera: Static
19 · Problem · 0:15–0:16
A tight close-up on two hands over an open cash drawer. The drawer holds folded banknotes and a scatter of coins. One hand cups a few coins in the palm while the other drops a coin in. Grainy vintage color film, static framing.
Camera: Static
20 · Problem · 0:16–0:17
A hand drops a coin into a cream ceramic piggy bank painted SAVE FOR BABY on a dark crocheted mat. The shot cuts to a grainy vintage flip-board with colored panels reading 1878 BOSTON and 1102 CHICAGO around a red READY panel.
Camera: Pan
21 · Problem · 0:17–0:18
A macro light gray dial with a dark center hole sits over a wall of white monospaced ledger text, then cuts to a dark terminal screen showing orange dot-matrix digits and white monospaced account lines.
Camera: Static
22 · Problem · 0:18–0:18
A white armored security truck sits parked at a dark loading bay, then the frame cuts to a close-up of two hands holding a handwritten bill in front of the truck's barred side.
Camera: Static
23 · Problem · 0:18–0:19
A man in a white shirt stands at the open rear door of a cash truck, a hand truck stacked with bundles of bills beside him. A diagonal wipe sweeps across the frame into a macro shot of a banknote portrait, and the caption fades in at center.
On-screen text: “It's time banking evolved.”
Techniques: Masking
Camera: Static
24 · Problem · 0:19–0:22
A black screen displays a centered white sentence that fades in from a soft blur and holds.
On-screen text: “It's time banking evolved.”
Camera: Static
25 · Demo · 0:22–0:24
A plain off-white card holds one centered line of black text that swaps in place: first “It's time banking evolved.”, then “It's time banking...”, then “Shared your ambitions.” The frame stays locked off while each phrase holds for a beat.
On-screen text: “It's time banking evolved.”, “It's time banking...”, “Shared your ambitions.”
Techniques: Kinetic type
Camera: Static
26 · Demo · 0:24–0:27
A close-up search bar types out a transfer query as its dropdown suggestion updates to a specific account, a cursor hovers below. The interface fades out and a centered tagline appears on the cream background.
On-screen text: “Moved at your speed.”
Techniques: Cursor demo
Camera: Static
27 · Demo · 0:27–0:29
A centered line of text holds on a cream field while a white payment form card fades in behind it, its amount field and account dropdowns filling the frame.
On-screen text: “Moved at your speed.”
Camera: Static
28 · Demo · 0:29–0:31
A white wire-payment confirmation card sits centered on a pale grid background, listing the amount, a recipient name and an email field with a Send button. The card drifts gently into place above a soft drop shadow.
Camera: Static
29 · Demo · 0:31–0:33
The line “Propelled you forward.” holds centered on a pale gray field. A white savings screen card slides in from the right, covering part of the text, and shows the account balance, a rising line chart and transfer buttons.
On-screen text: “Propelled you forward.”
Camera: Static
30 · Demo · 0:33–0:36
A rounded savings-account card sits tilted in 3D perspective on a soft cream-to-blue gradient. The balance figure ticks up while the blue line chart redraws and its date labels slide left.
Techniques: 3D mockup, Morph
Camera: Static
31 · Problem · 0:36–0:37
Archival footage cut in sequence: a grey-haired man in a dark suit speaks before a wooden gothic hall, a woman in a red top smiles, then his face dissolves over a red astronaut suit before the suited astronaut with a gold visor fills the frame.
Camera: Static
32 · Problem · 0:37–0:39
A man in a navy zip-up sits at a desk typing on a laptop. The camera pulls back from a tight close-up of his face to a medium shot, revealing a lamp, a small horse figurine and a bright window behind him. A white caption holds centered over his chest.
On-screen text: “It's time banking worked for you”
Camera: Pull out
33 · Problem · 0:39–0:40
A man in black sunglasses and a black bomber jacket stands in a crowded street, the background crowd soft and blurred, while a white caption sits centered over his chest.
On-screen text: “It's time banking worked for you”, “personally.”
Camera: Static
34 · Problem · 0:40–0:40
Close-up of a woman with loose brown hair and gold earrings, wearing a white fur collar against a pale wall. Her hair drifts gently. The word 'personally.' holds steady at the center of her face on a locked-off frame.
On-screen text: “personally.”
Camera: Static
35 · Social proof · 0:40–0:42
A black screen holds a Twitter post mockup: a circular avatar, a name with a blue check, and the body text. The question line scales in at the center while the timestamp stays locked off, then the post holds.
On-screen text: “What is the @mercury of personal banking?”, “personally.”, “12:45 PM · Aug 31, 2022”
Techniques: Kinetic type
Camera: Static
36 · Social proof · 0:42–0:42
Black background with two blurred tweet posts (avatar, verified badge, handle) stacked vertically. Sharp white question text sits below each; the first line scales in, the second holds on a locked-off frame. Quick two-beat cut.
On-screen text: “What is the @mercury of personal banking?”, “I want Mercury but forpersonal banking.”
Techniques: Kinetic type
Camera: Static
37 · Social proof · 0:42–0:44
Blurred tweets on a black background ask for Mercury personal banking, while the word personal scales in white at the center of the frame.
On-screen text: “personal”
Techniques: Kinetic type
Camera: Static
38 · Social proof · 0:44–0:46
A blurred gray testimonial fills a black frame, the word personal isolated in sharp white at center. The background text fades to black as personal scales up.
On-screen text: “personal”
Techniques: Kinetic type
Camera: Static
39 · Product intro · 0:46–0:48
A dark, empty theater holds a locked-off wide shot, rows of gray seats fading into shadow toward the stage. Centered white text reads “It’s time for”, then the word “personal” scales in to complete the line.
On-screen text: “It’s time for”, “personal”
Techniques: Kinetic type
Camera: Static
40 · Product intro · 0:48–0:51
An empty dark auditorium with blurred seat rows and a single warm spotlight pool on the stage, a beam falling from above. Centered over the light, 'It's time for' gives way to the white MERCURY wordmark and a white Personal badge, which scale in and hold.
On-screen text: “It's time for”, “MERCURY”, “Personal”
Camera: Static
41 · Outro · 0:51–0:56
On a cream background, a circular knot logo fills from line art to solid black as the MERCURY wordmark and the tagline Powerful personal banking. fade in beside it, over a faint thin grid and a soft pastel glow. Small legal fine print holds at the bottom left.
On-screen text: “Mercury is a financial technology company, not a bank.”, “Business banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.”, “Personal banking services provided by Choice Financial Group.”, “MERCURY”, “Powerful personal banking.”
Camera: Static