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SaaS Launch Video & Motion Design | Pulse
Pulse · Oct 2026 · 0:52 · AI-annotated
made Team: Addx Studio · studio Addx Studio
00:00:00 / 00:52:03
The video alternates kinetic type cards on black and off-white with 3D-tilted dashboard mockups, announcing each feature word by word before demoing it in the interface. Signature moves are the green pill highlights, the pulsing green dot, and slow tilt and scroll camera passes over the UI at a steady mid-tempo pace.
Footage neededEstimated needs: 6 capture groups — your screens or recordings · 1 official logo — reused across the film · 2 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 4 3D passages — build or supply
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SaaS Launch Video & Motion Design | Pulse, scene by scene
· 35 scenes as text
01 · Hook · 0:00–0:02
White headline builds word by word on black: You just got, then a green badge with 22, then warm leads. The line collapses and the badge expands into a rounded app icon showing a dark video of a person with a small New lead card.
On-screen text: “You just got 22 warm leads”
Techniques: Kinetic type, Morph
Camera: Static
02 · Hook · 0:02–0:03
A man types on a laptop under green light inside a rounded card as the headline Organic Content assembles letter by letter across the top. White and green lead-notification cards pop in one by one around him.
On-screen text: “Organic Content”
Techniques: Kinetic type
Camera: Pull out
03 · Hook · 0:03–0:05
On black, a white-to-green letter B beside a green pill mark holds for a beat, then the sentence “But which video actually” types out left to right with a blinking cursor, “video” in green, and the line fades out.
On-screen text: “But which video actually”
Techniques: Kinetic type
Camera: Static
04 · Hook · 0:05–0:05
On a black field, the white sentence “But which video actually” scales into the center. A green rounded pill grows from a dot at its end and opens to reveal “sent them?” in white.
On-screen text: “But which video actually”, “sent them?”
Techniques: Kinetic type, Masking
Camera: Static
05 · Hook · 0:05–0:06
On black, white text “But which video actually” pairs with a green pill reading “sent them?”. A phone mockup scales in, showing a man at a laptop in a TikTok-style feed with a green “Or this one?” badge.
On-screen text: “But which video actually”, “sent them?”, “Or this one?”
Techniques: Kinetic type
Camera: Static
06 · Hook · 0:06–0:07
On black, a TikTok-style card of a man at a laptop, labeled “This one?”, slides left as a green gradient card labeled “Or this one?” slides in from the right, both growing as they pass.
On-screen text: “This one?”, “Or this one?”
Camera: Static
07 · Hook · 0:07–0:08
A man in a black sweater points at his laptop in a teal-lit room as a green pill caption “Or this one?” scales in over his chest; a social post card with engagement counts sits at the left edge, then a large green Q outline wipes across.
On-screen text: “Or this one?”
Techniques: Kinetic type
Camera: Pull out
08 · Product intro · 0:08–0:09
The word Meet in large green gradient type holds on a black background with a soft green glow below. The text fades out, leaving a green circle with a darker crescent centered in the dark.
On-screen text: “Meet”
Camera: Push in
09 · Product intro · 0:09–0:10
A green circular mark sits centered on a black background, then the white wordmark Pulse fades in to its right, forming the centered brand logo lockup.
On-screen text: “Pulse”
Techniques: Kinetic type
Camera: Push in
10 · Feature reveal · 0:10–0:12
A tilted 3D dashboard mockup of a creator funnel overview scrolls upward inside its frame while dark gray kinetic text with green accent words reads “It lets you track conversions” above and “from your organic” to the right.
On-screen text: “Pulse”, “It lets you track conversions”, “from your organic”
Techniques: 3D mockup, Kinetic type
Camera: Pull out
11 · Feature reveal · 0:12–0:13
A white dashboard card lists ranked content pieces on the left beside a large black-and-green headline reading from your organic content. The whole view quickly cross-fades into a conversion funnel showing clicks, leads, calls and customers with a YouTube revenue total.
On-screen text: “from your organic content.”
Camera: Pull out
12 · Feature reveal · 0:13–0:15
A white dashboard list of channel cards, each with a revenue figure and a funnel of clicks, leads, calls and customers, scrolls upward. The headline “From first touch” and “to conversion.” appears word by word on the left and right edges.
On-screen text: “From first touch”, “to conversion.”
Techniques: Kinetic type
Camera: Pull out
13 · Feature reveal · 0:15–0:17
On a near-white background, the phrase 'Everything is in' builds word by word in dark gray sans, a green dot with a soft pulsing halo pops in after 'in', and 'Pulse' fades in to the right.
On-screen text: “Everything is in”, “Pulse”
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:17–0:17
A headline reading Everything is in Pulse with a green dot scales in over a dotted white background, then fades out as the view tilts into a 3D-angled product UI, where a black cursor hovers beside a YouTube node in a content source graph.
On-screen text: “Everything is in Pulse”
Techniques: Kinetic type, 3D mockup, Cursor demo
Camera: Pull out
15 · Feature reveal · 0:17–0:19
A white funnel canvas tilts in 3D perspective while the camera pulls back to reveal the full window and sidebar. A black cursor glides down the dotted grid, where social icons link to a globe node.
Techniques: 3D mockup, UI zoom, Cursor demo
Camera: Pull out
16 · Feature reveal · 0:19–0:19
On a plain white field, the line “And that's it!” types out letter by letter in the center, then holds in a locked-off frame.
On-screen text: “And that's it!”
Techniques: Kinetic type
Camera: Static
17 · Feature reveal · 0:19–0:21
A light analytics dashboard resolves from a faded state to full opacity under a dark Overview stats bar. The headline darkens in at the top while an oversized word slides in from the left edge.
On-screen text: “You're ready to go.”, “Stop”
Techniques: Kinetic type
Camera: Pull out
18 · Feature reveal · 0:21–0:24
A black headline types out word by word on white, ending with views. in a green chip. The line slides up as a browser mockup of the Creator Funnel dashboard slides in from the right, a cursor resting on the Content menu, while Double down on appears at left.
On-screen text: “Stop making content for”, “views.”, “Double down on”
Techniques: Kinetic type, Cursor demo
Camera: Static
19 · Feature reveal · 0:24–0:24
A tilted 3D browser mockup of a dashboard fills the right side; a left headline reads 'Double down on the content'. A cursor slides up the sidebar and clicks Content, swapping the right panel from Overview to Content and changing the revenue figure.
On-screen text: “Double down on the content”
Techniques: 3D mockup, Cursor demo
Camera: Static
20 · Feature reveal · 0:24–0:26
A content dashboard lists YouTube videos with revenue and RPM columns. The headline at the top finishes word by word while the top row, a video earning $10,199, floats above the list with a soft green glow.
On-screen text: “that actually made you money.”
Techniques: Kinetic type
Camera: Pull out
21 · Feature reveal · 0:26–0:27
A flat dashboard mockup with a sidebar menu and a dark revenue card holds the right side of the frame. On the left, the line “And know” fades in in dark gray, then “which platform” fades in beneath it in green, while the interface eases slightly wider.
On-screen text: “And know”, “which platform”
Techniques: Kinetic type, UI zoom
Camera: Static
22 · Feature reveal · 0:27–0:28
A marketing dashboard titled Sources shows channel cards for YouTube, LinkedIn, Instagram and X with revenue and funnel numbers. The view pulls back from a close-up of the title to the full grid as the caption makes you the most. slides in on the right.
On-screen text: “makes you the most.”
Techniques: UI zoom
Camera: Pull out
23 · Feature reveal · 0:28–0:29
A revenue dashboard with four source cards sits left of the headline “makes you the most.” The panel then scales down and ghosts as a contacts funnel view with a leads table slides in to fill the frame.
On-screen text: “makes you the most.”
Techniques: UI zoom
Camera: Pan
24 · Feature reveal · 0:29–0:30
A light CRM dashboard shows a Contacts page with four stat cards and a contact table, under a headline where “Track” sits in a green pill. The view drifts down a few pixels, revealing one more row of the list.
On-screen text: “Track your leads.”
Camera: Static
25 · Feature reveal · 0:30–0:34
A green wash over a funnel dashboard fades as the view scrolls to a contacts table; a cursor hovers a row, a tooltip pops, then a detail panel slides in listing the prospect's touchpoints.
Techniques: UI zoom, Cursor demo
Camera: Pan
26 · Feature reveal · 0:34–0:35
A white journey card for Rachel Simmons floats over a blurred leads table, its timeline filling with touchpoints that end in a $3,500 conversion. On the left, the headline builds word by word into 'See every single step'.
On-screen text: “See every single step”
Techniques: Kinetic type
Camera: Static
27 · Feature reveal · 0:35–0:38
A flat contact-detail card for Rachel Simmons sits on the right over a white-to-green gradient, its timeline of touchpoints settling into place. The black-and-green headline completes word by word on the left, then the card slides off to the right to reveal a dark pill reading 07.
On-screen text: “See every single step they took before deciding to reach out.”, “07”
Techniques: Kinetic type
Camera: Pull out
28 · Feature reveal · 0:38–0:40
A horizontal funnel infographic scrolls left across a white background. Black pills show 2.7K Clicks, 38 Calls and 16 Customers, green squares with arrows carry the conversion percentages, and the strip ends on the green Pulse logo and wordmark.
On-screen text: “2.7K Clicks”, “6.5%”, “Leads”, “12%”, “38 Calls”, “21%”, “16 Customers”, “41%”, “Pulse”, “Own”
Techniques: Kinetic type
Camera: Static
29 · Feature reveal · 0:40–0:42
On a plain off-white background, the phrase “Own a content” builds in dark gray sans, then “agency?” slides in from the right inside a green rounded box with white type.
On-screen text: “Own a content”, “agency?”
Techniques: Kinetic type
Camera: Static
30 · Feature reveal · 0:42–0:44
A browser-window UI demo: a cursor clicks New workspace, a modal fills in a client name, then the view switches to the client dashboard with a green gradient wash. A two-line headline slides in over it.
On-screen text: “Own a content agency?”
Techniques: Cursor demo
Camera: Pull out
31 · Feature reveal · 0:44–0:45
A flat analytics dashboard fills the frame: a left nav, a dark green stat strip showing revenue, customers, calls, leads, and a green revenue line chart. A black cursor hovers over the chart while the text settles into place.
Techniques: Cursor demo
Camera: Pull out
32 · Feature reveal · 0:45–0:46
On a white background, the headline builds word by word on the left while two notification cards stack on the right: the email alert recedes up and shrinks as the wallet payment card settles in front of it.
On-screen text: “And yours too.”
Techniques: Kinetic type
Camera: Static
33 · Outro · 0:46–0:47
A glowing green circle with faint concentric rings contracts on black as a large ring sweeps outward. It settles into a small dot beside a forming P and a white cursor bar, while the gray word Intelligent fades in on the right.
On-screen text: “Pulse”, “Intelligent”
Techniques: Morph, Kinetic type
Camera: Push in
34 · Outro · 0:47–0:49
The Pulse logo, a green dot and white wordmark, sits on black while a glowing green panel opens to reveal the tagline. The scene then cuts to black with the gray word Start on the left.
On-screen text: “Intelligent tracking for content funnels.”, “Start”
Techniques: Masking
Camera: Static
35 · CTA · 0:49–0:52
On a black background, a centered call-to-action line assembles: 'Start your' and 'today.' in light gray, with 'Free trial.' set inside a green rounded button that scales in. The line settles, holds, then the frame fades to black.
On-screen text: “Start your”, “Free trial.”, “today.”
Techniques: Kinetic type
Camera: Static