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Introducing Claude Dashboards and Claude Motion
Anthropic · AI · Oct 2026
Explore
Call Arc | For questions on the go
The Browser Company · May 2024 · 0:31
00:00:00 / 00:31:03
A launch spot for Call Arc built as a rapid montage: retro live-action clips of people on the phone alternate with flat electric blue type cards and pink to purple gradient UI screens, cutting at about 35 cuts per minute to a fast 144 bpm track. Its signature moves are the bold italic headline type with a hard offset shadow on the solid blue field and the idle squash-and-stretch of the white smiley mark that bookends the product screens.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 10 filmed passages — shoot, supply or replace · 2 3D passages — build or supply
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Call Arc | For questions on the go, scene by scene
· 22 scenes as text
01 · Hook · 0:00–0:00
A hand lifts a cream telephone handset off a wooden table beside a small device with a blue button, then cuts to a man in a white t-shirt pressing the handset to his ear with a tense expression.
Camera: Static
02 · Hook · 0:00–0:00
A hand lifts a cream telephone handset off a wooden table beside a small device with a blue button, then cuts to a man in a white t-shirt pressing the handset to his ear with a tense expression.
Camera: Static
03 · Hook · 0:00–0:00
A bearded man in a red jacket and black hat holds a phone to his ear. It cuts to a man in a black leather jacket on a phone in a dim office, with a suited man standing behind him.
Camera: Static
04 · Hook · 0:00–0:01
A bearded man in a red jacket and black hat holds a phone to his ear, then a cut to a man in a black leather jacket in a dim office, also on the phone, with a suited man standing behind him.
Camera: Static
05 · Hook · 0:01–0:01
From behind, a person with blonde hair in metal curlers and a studded black jacket reaches toward a wall-mounted dispenser panel. A yellow italic caption reading PICK UP pops in over the frame.
On-screen text: “PICK UP”
Camera: Static
06 · Hook · 0:01–0:02
A solid blue field holds the white italic phrase. It starts as “PICK UP” on the left, then “YOUR PHONE!” slides in to complete the centered line.
On-screen text: “PICK UP”, “YOUR PHONE!”
Techniques: Kinetic type
Camera: Static
07 · Problem · 0:02–0:03
Tight close-up of a woman holding a smartphone to her ear, its screen showing a call view with a contact silhouette. She speaks as the camera holds a near-static frame with shallow depth of field.
On-screen text: “PICK UP YOUR PHONE!”
Camera: Pan
08 · Problem · 0:03–0:04
A tilted close-up of a tablet screen shows a white chat bubble reading “What's up!” on a pink-to-blue gradient. The shot pulls back to reveal a person in a blue sweater tapping the tablet while seated on a beige sofa.
Camera: Static
09 · Problem · 0:04–0:07
A curly-haired woman in a red plaid shirt holds a cream telephone handset to her ear, then a man in a white tee does the same in a dim kitchen. White captions in a rounded pill appear at the bottom, matching the voiceover.
On-screen text: “what's the difference between spring onions and scallions?”, “What's up!”
Camera: Static
10 · Problem · 0:07–0:09
A man with a red stain on his white t-shirt stands in a dim room, a ghosted double-exposure of his face fading behind him. He lifts a corded phone to his ear. A white search-query caption sits along the bottom edge.
On-screen text: “what's the difference between spring onions and scallions?”, “how to get stains out of a white shirt?”
Camera: Push in
11 · Product intro · 0:09–0:11
A red-to-blue gradient holds the white Arc wordmark above a smiling face icon. A pill-shaped search field at the bottom types out the query give me a vegan date spot in williamsburg, matching the voiceover.
Camera: Static
12 · Feature reveal · 0:11–0:12
A solid blue background cuts to a close-up of a woman holding a white phone case, with the static title QUICK QUESTIONS centered on the screen.
On-screen text: “QUICK QUESTIONS”
Camera: Static
13 · Feature reveal · 0:12–0:13
A close-up of a person holding a light-colored iPhone with a triple-lens camera up to their ear. The shot focuses on the back of the device and the person's ear.
On-screen text: “QUICK QUESTIONS”
Camera: Push in
14 · Feature reveal · 0:13–0:15
On a solid blue background, two centered lines of white italic text sit with a dark offset shadow. The top line stays still while the bottom line scales up in size across the shot.
On-screen text: “JUST GOT”, “QUICKER ANSWERS!”
Techniques: Kinetic type
Camera: Static
15 · Feature reveal · 0:15–0:17
On a pink to purple gradient, a white chat bubble with two small circles fades from transparent to solid, revealing purple text about The Butcher's Daughter and its URL. The headline JUST GOT QUICKER ANSWERS! scales in at the end.
On-screen text: “The Butcher's Daughter in Williamsburg is”, “a charming vegan spot with seasonal”, “dishes and craft cocktails.”, “www.thebutchersdaughter.com”, “JUST GOT”, “QUICKER ANSWERS!”
Techniques: Kinetic type
Camera: Push in
16 · Feature reveal · 0:17–0:18
A pink-to-blue gradient fills the frame. The white Arc wordmark sits at the top center above a simple white smiley face made of two pill-shaped eyes and a curved mouth. The eyes and mouth shift slightly, giving the face a subtle idle motion.
On-screen text: “Arc”
Camera: Static
17 · Feature reveal · 0:18–0:19
A close-up of a call screen on a magenta-to-violet gradient. A red circular button with a white handset sits at the left edge, and the center button labeled Read More snaps from a dark circle with a white article icon to a white circle with a black icon.
Camera: Push in
18 · Feature reveal · 0:19–0:21
A 3D phone on a pink field tilts and scrolls an Arc search result for a vegan spot, then pushes in on the headline. It cuts to a purple card with a framed photo of a man above the title.
On-screen text: “Call Arc”, “NOW IN ARC SEARCH ON iOS”
Techniques: 3D mockup, UI zoom
Camera: Pull out
19 · Feature reveal · 0:21–0:21
A 3D phone on a pink field tilts and scrolls an Arc search result for a vegan spot, then pushes in on the headline. It cuts to a purple card with a framed photo of a man above the title.
On-screen text: “Call Arc”, “NOW IN ARC SEARCH ON iOS”
Techniques: 3D mockup, UI zoom
Camera: Pull out
20 · Feature reveal · 0:21–0:26
A small white-framed video window at the top cycles through clips of people talking on phones against a solid blue field. The white serif title Call Arc and the italic tagline NOW IN ARC SEARCH ON iOS remain locked and still beneath it.
On-screen text: “Call Arc”, “NOW IN ARC SEARCH ON iOS”
Camera: Static
21 · CTA · 0:26–0:28
A solid blue field; the URL ARC.NET/CALL-ARC appears centered in bold white italic type, then a small white mark of two vertical bars over a curved arc fades in below it near the end.
On-screen text: “ARC.NET/CALL-ARC”
Camera: Static
22 · Outro · 0:28–0:31
A white smiley mark, two pill-shaped eyes over a curved mouth, floats centered on a flat blue field. It idles with a soft squash-and-stretch, the eyes and mouth shifting a few pixels while the camera stays locked off.
Camera: Static