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WHOOP 4.0 - Smaller, Smarter, and Designed to Go Any-Wear™
Whoop · Sep 2021 · 0:29 · AI-annotated
00:00:00 / 00:29:18
The video alternates locked-off black title cards with fast 3D product renders and app mockups, introducing each feature with a bold white headline. Its pacing is driven by motion-blur text swaps, rotating strap shots, and a continuous black-on-black product reveal.
No filming indicatedEstimated needs: 1 official logo — reused across the film · 1 graphic passage — draw or supply · 18 3D passages — build or supply
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WHOOP 4.0 - Smaller, Smarter, and Designed to Go Any-Wear™, scene by scene
· 30 scenes as text
01 · Product intro · 0:00–0:00
The white WHOOP wordmark with a registered symbol sits centered on a black field. The frame is locked off and the mark holds still for the full shot.
On-screen text: “WHOOP”
Camera: Static
02 · Product intro · 0:00–0:01
On black, a small white dot sits center frame, then the large white numerals “4.0” form around it as the period. The WHOOP wordmark appears on the same locked-off frame.
On-screen text: “4.0”, “WHOOP”
Techniques: Kinetic type
Camera: Static
03 · Product intro · 0:01–0:02
A black woven WHOOP band floats on a black field, tilted diagonally. It rotates slowly to bring the metal clasp into view, its engraved brand mark catching the rim light.
Techniques: 3D mockup
Camera: Push in
04 · Product intro · 0:02–0:03
A black WHOOP strap emerges from darkness as the camera orbits a tight close-up. The woven fabric and brushed metal clasp catch a single light source, the embossed brand name glinting as the angle shifts.
Techniques: 3D mockup, Light sweep
Camera: Pull out
05 · Feature reveal · 0:03–0:03
On a plain black background, the bold white word YOUR sits centered, then is replaced by the word PERSONALIZED.
On-screen text: “YOUR”, “PERSONALIZED”
Techniques: Kinetic type
Camera: Static
06 · Feature reveal · 0:03–0:04
A blurred macro close-up of a black fitness watch with a woven strap pulls back into a sharp 3D render on black as the centered headline swaps from DIGITAL FITNESS to HEALTH COACH.
On-screen text: “DIGITAL FITNESS”, “HEALTH COACH”
Techniques: 3D mockup
Camera: Static
07 · Feature reveal · 0:04–0:06
White uppercase words flash in sequence on black, then a tilted dark phone mockup reveals a blue sleep ring behind the word SLEEP.
On-screen text: “HEALTH COACH”, “STRAIN”, “RECOVERY”, “SLEEP”
Techniques: Kinetic type, 3D mockup
Camera: Static
08 · Feature reveal · 0:06–0:07
A smartphone mockup floats against black, rotating from a steep tilt to a near-frontal angle as its screen switches from a single blue Strain ring to paired Strain and Recovery rings.
Techniques: 3D mockup
Camera: Static
09 · Feature reveal · 0:07–0:08
A tilted smartphone in 3D perspective on a black background. The app screen transitions from a green recovery ring at 72% to a sleep performance view showing 90%.
Techniques: 3D mockup
Camera: Static
10 · Feature reveal · 0:08–0:09
On a black background, the fading headline PERFORMANCE ghosts out as HAPTIC ALERTS snaps in with horizontal motion blur, then holds crisp and centered while ALWAYS ON scales in.
On-screen text: “PERFORMANCE”, “HAPTIC ALERTS”, “ALWAYS ON”
Techniques: Kinetic type
Camera: Static
11 · Feature reveal · 0:09–0:10
A glossy black sensor module with a green LED and an 'ALWAYS ON' label sits on a dark carbon-fiber surface, angled in 3D perspective. A white two-line headline 'PERFORMANCE OPTIMIZED SENSORS' overlays the center. Locked-off frame; the device label scales subtly.
On-screen text: “PERFORMANCE”, “OPTIMIZED SENSORS”
Techniques: 3D mockup
Camera: Static
12 · Feature reveal · 0:10–0:11
A black checkered grid surface recedes in 3D perspective into a dark void. A centered white headline reads HEALTH INSIGHTS, then swaps to BLOOD OXYGEN on a locked frame.
On-screen text: “HEALTH INSIGHTS”, “BLOOD OXYGEN”
Techniques: Kinetic type
Camera: Static
13 · Feature reveal · 0:11–0:12
White bold sans words cycle across a black frame above a dark woven dome. BLOOD OXYGEN holds while AND scales up behind it, then SKIN TEMP blurs in as the dome tilts forward.
On-screen text: “BLOOD OXYGEN”, “AND”, “SKIN TEMP”
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:12–0:12
A low-angle 3D render of a dark device with a woven grid texture and an embossed Y-HOOP mark fills the lower frame against black. A white label above it reads SKIN TEMP, then switches to TRACKING.
On-screen text: “SKIN TEMP”, “TRACKING”
Techniques: 3D mockup
Camera: Static
15 · Feature reveal · 0:12–0:14
A black 3D render of a woven WHOOP strap and brushed-metal buckle spins against a black background. The static white headline CHARGE ON THE GO holds center frame while the rotating strap and buckle swing in front of it, briefly occluding the letters.
On-screen text: “CHARGE”, “ON THE GO”, “TRACKING”
Techniques: 3D mockup
Camera: Static
16 · Feature reveal · 0:14–0:15
A matte black case with a woven strap rests centered on a black background. Large white text reading FIVE DAY BATTERY LIFE spans the middle, easing out of a horizontal motion blur into a locked, static position.
On-screen text: “FIVE DAY”, “BATTERY LIFE”
Techniques: Kinetic type, 3D mockup
Camera: Static
17 · Feature reveal · 0:15–0:16
On a black background, bold white phrases cut in one after another: FIVE DAY, then BATTERY LIFE, then HEART RATE. Each lands centered with a brief horizontal smear, like a fast cut with motion blur, on a locked-off frame.
On-screen text: “FIVE DAY”, “BATTERY LIFE”, “HEART RATE”
Techniques: Kinetic type
Camera: Static
18 · Feature reveal · 0:16–0:17
A phone mockup tilts in 3D perspective against a black background, its screen showing a dark health monitor app with a 75 BPM dial, a blue trend line and two reading cards. A translucent duplicate of the same screen lingers at the start and fades out.
Techniques: 3D mockup
Camera: Pan
19 · Feature reveal · 0:17–0:19
White caps “LIGHTWEIGHT” and “AND” hold on black as the WHOOP logo scales in. The line then becomes “WATERPROOF” behind a slowly rotating black woven band in 3D, with a small IP68 footnote below.
On-screen text: “LIGHTWEIGHT”, “AND”, “WHOOP”, “WATERPROOF”, “*IP68 dustproof and water-resistant up to 10 meters for 2 hours.”
Techniques: Kinetic type, 3D mockup
Camera: Static
20 · Feature reveal · 0:19–0:20
A dark phone sits angled at the center of a black frame as a water splash erupts around it, the burst growing into a bright mass of droplets that floods the frame. The white title and footnote stay fixed throughout.
On-screen text: “WATERPROOF”, “*IP68 dustproof and water-resistant up to 10 meters for 2 hours.”
Techniques: 3D mockup
Camera: Static
21 · Feature reveal · 0:20–0:21
A centered white “WATERPROOF” headline holds over a dark, softly blurred background with faint drifting specks. A small disclaimer line sits near the bottom edge. The frame is locked off and both text lines remain static for the full beat.
On-screen text: “WATERPROOF”, “*IP68 dustproof and water-resistant up to 10 meters for 2 hours.”
Camera: Static
22 · Feature reveal · 0:21–0:22
The word ENDLESS blurs out on black as COLOR takes its place, then a black mesh fitness band appears in 3D perspective while the label WATERPROOF holds to its left, with a small IP68 footnote below.
On-screen text: “ENDLESS”, “COLOR”, “WATERPROOF”, “*IP68 dustproof and water-resistant up to 10 meters for 2 hours.”
Techniques: Kinetic type, 3D mockup
Camera: Static
23 · Feature reveal · 0:22–0:23
A dark woven strap with a metal clasp rotates in 3D on a black background, turning from upright to horizontal to reveal the clasp and engraved mark. The word COMBINATIONS holds steady in white across the center.
On-screen text: “COMBINATIONS”
Techniques: 3D mockup
Camera: Static
24 · Feature reveal · 0:23–0:23
A light blue striped WHOOP band floats on a black background, rotating from a tilted angle to a flatter view. The word COMBINATIONS sits centered in white across the middle of the frame, static throughout.
On-screen text: “COMBINATIONS”
Techniques: 3D mockup
Camera: Static
25 · Feature reveal · 0:23–0:24
A 3D Whoop band with a silver bar sits centered on black, its fabric strap shifting from striped yellow to knit red. The word COMBINATIONS holds static in white across the middle of the frame.
On-screen text: “COMBINATIONS”
Techniques: 3D mockup
Camera: Static
26 · Other · 0:24–0:25
On a black background, bold white sans-serif words assemble one by one into the phrase IT'S NOT A WATCH, the last word WATCH fading in at reduced gray opacity before brightening to white. The frame stays locked-off.
On-screen text: “IT'S NOT A WATCH”
Techniques: Kinetic type
Camera: Static
27 · Other · 0:25–0:26
A centered white caption reads IT'S NOT A WATCH on black, then the frame cuts to the centered white WHOOP logo. Both shots are locked off.
On-screen text: “IT'S NOT A WATCH”, “WHOOP”
Camera: Static
28 · Other · 0:26–0:27
A black woven WHOOP band floats against pure black and rotates in 3D, turning from a horizontal view to upright so the engraved logo on the metal clasp faces the camera.
Techniques: 3D mockup
Camera: Static
29 · CTA · 0:27–0:28
A black screen holds the bold white headline UNLOCK YOURSELF, then cuts to the outlined WHOOP/4.0 wordmark. Both are centered and locked off.
On-screen text: “UNLOCK YOURSELF”, “WHOOP/4.0”
Camera: Static
30 · Outro · 0:28–0:29
A white wordmark reading WHOOP/4.0 sits centered on a solid black field, held static and locked-off for the entire shot.
On-screen text: “WHOOP/4.0”
Camera: Static