Introducing the new Apple Watch Series 12: the most accurate heart rate sensing in a wearable

01 · Hook · 0:00–0:00

Against pure black, a dark green circular device bearing a cluster of small round lights, two glowing bright, briefly appears left of center before fading back to black.

Camera: Static

02 · Hook · 0:00–0:01

A black frame holds a faint green glow that pulses at the bottom center before fading to full black.

Camera: Static

03 · Hook · 0:01–0:01

A solid black frame holds for the full duration, with no text, logo or motion on screen. The empty background carries only the voiceover line about health.

Camera: Static

04 · Hook · 0:01–0:01

A solid black screen holds across the entire clip with no visible elements, motion or text on screen.

Camera: Static

05 · Hook · 0:01–0:03

Extreme close-up of a wrist wearing an Apple Watch, its green heart sensor glowing on the skin. A fingertip presses the digital crown as the frame tightens on the side of the case.

Camera: Pan

06 · Hook · 0:03–0:05

The shot fades in from black onto a tight close-up of a steel smartwatch on a child's wrist, the link band catching soft daylight. The child's face stays blurred in the background, eyes fixed on the watch.

Camera: Static

07 · Hook · 0:05–0:07

Macro shot of a smartwatch on a wrist, opening on a bright green lens flare that clears to reveal the heart-rate face. A red heart sits over a dotted two-minute graph as the BPM count ticks from 65 to 66.

Camera: Static

08 · Hook · 0:07–0:09

A woman in a blue long-sleeve top sprints and leaps across a sunlit track, the camera reframing from a wide shot to a tight close-up of the smartwatch on her wrist.

Camera: Pan

09 · Product intro · 0:09–0:10

Macro shot of the back of an Apple Watch resting on a wrist, fading in from black. The green heart-rate sensor LEDs pulse on the skin, casting a soft green glow. Shallow depth of field, soft teal background, the digital crown in focus.

Camera: Push in

10 · Product intro · 0:10–0:12

A close-up of an Apple Watch on a hairy forearm fades in from black. The watch face shows a red heart reading 60 BPM above an orange dotted line graph labeled 2 Minute History, set at a slight angle against a soft blurred background.

Camera: Static

11 · Product intro · 0:12–0:13

Extreme macro close-up of a black smartwatch case resting on a hairy wrist, the digital crown and side button in sharp focus. The camera drifts slowly across the side profile while the background stays softly blurred.

Camera: Pull out

12 · Feature reveal · 0:13–0:14

A man in a gray shirt and tie sits at a laptop in an open office, rubbing his temple and looking down. The shot fades in from black. Colleagues work at desks blurred in the background.

Camera: Static

13 · Feature reveal · 0:14–0:16

Close-up of a black smartwatch on a hairy wrist, the screen showing a red heart icon and a low cardio fitness notification. The shot fades in from black and holds on a locked-off frame with a blurred keyboard in the background.

Camera: Static

14 · Feature reveal · 0:16–0:17

Split at the waterline, a shirtless man stands at the pool edge, torso in shadowed room light above, legs in blue water below. Two lines of text slide in over the static frame.

On-screen text: “Low Cardio Fitness”, “Notification”

Techniques: Kinetic type

Camera: Static

15 · Feature reveal · 0:17–0:18

A dark macro shot of an Apple Watch top edge on a wrist. The digital crown and side button sit in soft focus while a green heart-rate sensor light glows below. The exposure lifts from near-black, bringing the metal case and the glowing green dot into view.

Camera: Static

16 · Feature reveal · 0:18–0:20

A woman in an orange shirt runs at night, chest heaving and mouth open as she breathes hard. The close-up frames her face against a dark background where two stadium floodlights glow as soft bokeh. The shot opens underexposed, then settles into focus on her strained expression.

Camera: Push in

17 · Feature reveal · 0:20–0:22

Macro close-up of a hand gripping the back of a smartwatch. The round heart-rate sensor emits a green glow that brightens, and small white sensor lights pulse on the dial.

Camera: Pan

18 · Feature reveal · 0:22–0:23

A low angle shot looks up at a person in an olive jacket reaching an arm toward the camera against trees and sky. It cuts to a tight close-up of a black-gloved hand gripping a black cylindrical device with a round lens on top and a green strap.

Camera: Static

19 · Feature reveal · 0:23–0:23

A macro close-up frames the side of a dark smartwatch on a hairy wrist, dust speckling the metal case. The round and elongated side buttons stay in sharp focus while a green optical sensor glows against the skin below.

Camera: Static

20 · Feature reveal · 0:23–0:24

A tight close-up follows a rider's gloved hand on a bicycle handlebar, an Apple Watch with a dark band on the wrist, its face showing data. The background is a blurred, sun-dappled outdoor path as the hand moves with the ride.

Camera: Pull out

21 · Feature reveal · 0:24–0:25

Macro shot of a smartwatch on a hairy wrist, the dark face angled toward the lens. A green bike icon and yellow elapsed time sit above rows of white stat numbers. The frame racks from soft focus to sharp, then holds still.

Camera: Static

22 · Feature reveal · 0:25–0:26

Fade in from black to a bearded man in a dark hoodie running in profile past a concrete wall, white earbud and watch on his wrist, static camera in bright daylight with a bridge behind. Large stat numerals slide and scale in over the shot.

On-screen text: “120”, “14.5”, “900FT”, “7.02”, “28:36.41”

Techniques: Kinetic type

Camera: Static

23 · Feature reveal · 0:26–0:28

A close-up follows a smartwatch on a runner's wrist as the screen updates live workout figures, the time and pace ticking upward. The handheld shot stays tight on the face, slightly shaky, with the arm and dark clothing filling the frame.

Camera: Push in

24 · Feature reveal · 0:28–0:29

A woman with short red hair plays a drum kit in a dim workshop, sticks in motion. The shot fades in from black. A lathe and workbench line the back wall, bright windows sit left, and a spinning fan blurs the right foreground.

Camera: Static

25 · Feature reveal · 0:29–0:29

A red-haired drummer in a gray long-sleeve shirt strikes cymbals and toms on a black drum kit in a dim, cluttered basement. Warm lamplight glows behind them amid cardboard boxes, a barred window and old machinery, the camera held static.

Camera: Static

26 · Feature reveal · 0:29–0:30

A tight close-up of a wrist in warm dim light, wearing a smartwatch with a cream band and a black beaded bracelet, the watch face glowing with the time, the hand gripping wooden drumsticks, shallow focus and a slight handheld drift.

Camera: Pull out

27 · Feature reveal · 0:30–0:31

A tight handheld close-up of a person with short reddish hair in a dim room; the head is bowed then lifts sharply, motion-blurred, while a large numeral holds still on the frame.

On-screen text: “9.41”

Camera: Static

28 · Feature reveal · 0:31–0:32

Low-angle shot from behind a blurred drum in the foreground, a reddish-haired drummer strikes a cymbal and drum in a concrete studio, sticks blurred by motion.

Camera: Static

29 · Feature reveal · 0:32–0:33

A wrist-worn smartwatch fills the frame, its screen showing a purple Pace Yourself gauge with the number 3 and three small icons below. The gauge arc extends slightly to the right while the locked-off shot holds steady.

Camera: Static

30 · Feature reveal · 0:33–0:35

A woman in a dark hoodie and chain necklace stands in a dim, cluttered room, lifting a white mug to her lips. The smartwatch on her wrist glows blue as she drinks, then she lowers the mug. The frame stays locked off.

Camera: Static

31 · Feature reveal · 0:35–0:36

A dim, locked-off close-up of a smartwatch on a wrist, angled in frame. Its black screen shows a white circle with scattered colored dots beside the words Fertile Window and Notification, which slide into place. Blurred hands rest in the dark background.

Camera: Static

32 · Feature reveal · 0:36–0:37

A couple kisses in the dim back seat of a car, bathed in warm amber light, the camera locked off. A dark-faced smartwatch glows on the man's wrist as large text slides into frame.

On-screen text: “Notification”, “Fertile Window”

Techniques: Kinetic type

Camera: Static

33 · Feature reveal · 0:37–0:39

A man and a woman in a hospital bed hold a newborn between them. She lies back, smiling through tears, while he leans over her, both gazing at the baby. Soft dim light, tight close-up framing on the three faces.

Camera: Static

34 · Feature reveal · 0:39–0:40

A woman in a black and orange top lies on her side on a bed, propped on one elbow, reaching toward her wrist as the frame fades in from black. The bright white bedroom, desk and lamp sit in soft focus behind her.

Camera: Static

35 · Feature reveal · 0:40–0:42

Close-up of a hand holding a gold smartwatch against a dark background. The watch screen shows a red heart icon with a High Heart Rate notification, its text sliding into place while the frame stays locked.

Camera: Static

36 · Feature reveal · 0:42–0:43

Low angle, three female players in orange and teal bibs dribble soccer balls in a line across a night pitch, stadium floodlights and goal in the background. The shot fades up from black as the nearest player moves past a blurred ball in the foreground.

Camera: Static

37 · Feature reveal · 0:43–0:43

Close-up of a Black woman in an orange shirt at night, sweat on her face, breathing hard and gazing upward. The handheld camera shakes as focus settles on her face; a blurred figure in teal stands behind her under a bright floodlight.

Camera: Static

38 · Feature reveal · 0:43–0:44

The frame fades in from black to a dark silhouette suspended in thick fog, a curved metallic edge resolving on the right while the haze holds still.

Camera: Static

39 · Feature reveal · 0:44–0:45

A near-black frame fades up to a tight close-up of a young athlete in an orange shirt, drenched in sweat and gasping, one hand pressed to her chest. Two blurred stadium lights glow in the dark background behind her.

Camera: Pan

40 · Feature reveal · 0:45–0:45

A brief overexposed flash reveals a blurred bicycle frame and pedals, with a dark wheel rim curving into the frame from the right. The image is washed out and streaked with motion blur.

Camera: Static

41 · Feature reveal · 0:45–0:46

Tight close-up of a woman in an orange shirt at night, her face lit from the side. She looks off to the right with her mouth open, breathing hard. Blurred stadium lights glow in the dark background. The camera holds with a slight handheld shake.

Camera: Static

42 · Feature reveal · 0:46–0:46

Low-angle live shot of a man in a cap and open jacket, filmed from below as he looks up, trees and blue sky spinning behind him with heavy motion blur.

Camera: Pan

43 · Feature reveal · 0:46–0:47

Close-up of a Black woman in an orange athletic shirt on a night field, eyes squeezed shut and mouth open mid-effort, stadium lights glowing in the dark background. She is breathing hard or shouting, head tilted, sweat visible. The camera holds steady on her face.

Camera: Static

44 · Feature reveal · 0:47–0:47

The frame holds on black, then a fast, motion-blurred sweep brings in a dark sunlit forest floor with pale light streaks along the right edge.

Camera: Static

45 · Feature reveal · 0:47–0:48

A ground-level close-up tracks a dark-clad leg and shoe stepping across gravel, a blurred bicycle wheel and pedal in the background. The shot is low and shallow, with fast motion blur as the foot moves through frame.

Camera: Pull out

46 · Feature reveal · 0:48–0:49

A macro shot of a dust-covered smartwatch on a wrist, the side button and crown in focus against a soft teal blur. A green sensor light glows beneath the case as the frame drifts slowly.

Camera: Static

47 · Feature reveal · 0:49–0:51

A dark macro shot of a sand-caked device screen brightens to reveal an emergency alert, with a red SOS button and a hard-fall warning. The frame stays locked at a tilted angle.

Camera: Static

48 · Feature reveal · 0:51–0:52

Low-angle locked-off shot looking up through olive branches and leaves against a pale blue sky. The frame holds still while large on-screen text sits over the canopy.

On-screen text: “SOS”, “Emergency”, “Call”, “I'm 0”

Camera: Static

49 · Feature reveal · 0:52–0:53

Low-angle shot of a woman in a yellow jacket looking up at the camera while a bearded man hangs upside down above her, his arm reaching down. A blurred tree canopy fills the background.

Camera: Static

50 · Feature reveal · 0:53–0:54

Close-up of an injured man lying on an orange backboard, wearing a gray cervical collar. A paramedic's hands steady his head and neck from above while he gazes upward with a dazed, dirty-faced expression. The shot holds on his face with minimal movement.

Camera: Static

51 · Feature reveal · 0:54–0:56

An abstract orange disc with a red vein-like curve flashes, then cuts to a clinic room where a man sits on an exam table by a window, a doctor in a white coat working at a desk in the right foreground.

Camera: Static

52 · Feature reveal · 0:56–0:56

A macro view of amber liquid fills the frame, dark branching vein-like patterns spreading from the left while pale smoke swirls drift across the right. The motion is slow and organic, like ink dispersing in water.

Camera: Static

53 · Feature reveal · 0:56–0:58

A woman's face fills the right of the frame in low light, half in shadow beside a bright window. She glances to the side with a tense, furrowed expression while the camera holds a tight, steady close-up.

Camera: Static

54 · Feature reveal · 0:58–0:58

Extreme close-up of a dark device housing holding a ring of bright green LED dots. The camera drifts down, bringing a coarse black textured surface into frame, washed in green light.

Camera: Pan

55 · Feature reveal · 0:58–0:59

Extreme macro close-up of a silver watch side showing the oval action button, a small mic hole and a knurled digital crown. The shot racks focus from a dark blur with a green glint to a sharp view of the controls, drifting slowly to the right.

Camera: Static

56 · Feature reveal · 0:59–1:00

A woman in a grey hoodie sits at the edge of a pool at night, gazing off frame with a steady, serious expression. The water behind her blurs into soft blue bands. The shot holds on her face with only subtle drift.

Camera: Static

57 · Feature reveal · 1:00–1:01

Dim close-up of a smartwatch on a wrist, a finger resting on the crown. The screen shows a red heart with an ECG label, then the readout shifts to BPM as a green sensor light glows at the bottom edge.

Camera: Push in

58 · Feature reveal · 1:01–1:02

A full-frame macro of a glowing red organic texture: a pale, bubble-clustered band runs across the top over a darker red mound. A thin bright ring pulses open at the center of the mound while the shot stays locked off.

Camera: Static

59 · Feature reveal · 1:02–1:04

Close-up of an Apple Watch on a wrist displays a red ECG waveform and a countdown from 28 to 27 seconds. A finger rests near the side button as the screen updates.

Camera: Push in

60 · Feature reveal · 1:04–1:05

Low-angle shot of a woman in a black tank top standing in a white doorway, head tilted back, arms spread wide. The frame brightens from near-black to full light as one arm blurs with motion.

Camera: Static

61 · Feature reveal · 1:05–1:05

A tight close-up of a young man in a hallway, his face starting soft and out of focus before the lens racks sharp. He looks straight into the camera. White walls and a wooden ceiling beam sit blurred behind him.

Camera: Static

62 · Feature reveal · 1:05–1:06

The clip opens on black, then cuts to a low shot at treadmill belt level. A runner's legs in white sneakers pound the moving belt, feet striking toward the camera. A bright room sits behind, with a window, a water cooler and a red exercise ball.

Camera: Static

63 · Feature reveal · 1:06–1:07

Underwater, a swimmer glides diagonally through teal water, trailing a burst of white bubbles, while cross-shaped lane markers and a lane rope sit on the pool wall behind.

Camera: Static

64 · Feature reveal · 1:07–1:07

A close-up of a black smartwatch on a wrist, tilted at an angle, its screen showing workout stats in white and yellow digits. The shot starts dark and brightens against a teal surface.

Camera: Static

65 · Feature reveal · 1:07–1:08

A low-angle shot captures a runner's legs in white shoes sprinting on a red track, with a blurred background of trees and a stadium.

Camera: Static

66 · Feature reveal · 1:08–1:08

Underwater in a teal pool, a shirtless swimmer in dark trunks dives headfirst toward the camera, arms extended, trailing bubbles. The shot is filmed from below, with the rippling surface and lane lines framing the descent.

Camera: Push in

67 · Feature reveal · 1:08–1:09

A runner in a red shirt and white shorts jogs toward the camera along a curved, empty street lined with pale stone buildings. The image fades in from black, a no-truck sign and one-way arrow stand at left.

Camera: Static

68 · Feature reveal · 1:09–1:09

A woman in a white tank top runs on a treadmill, framed low from the console in the foreground. The bright room has a skylight and floor-to-ceiling windows, and the shot fades in from black.

Camera: Static

69 · Feature reveal · 1:09–1:10

A woman in a white and blue top jogs on a treadmill in a dim room with a skylight and tall windows. A tablet rests on the console. The shot fades in from black at a low angle.

Camera: Static

70 · Feature reveal · 1:10–1:10

Underwater shot in a teal grade: a bearded man in swim goggles and dark trunks swims through a pool, bubbles swirling around his head as the camera tracks alongside him.

Camera: Static

71 · Feature reveal · 1:10–1:11

A man in a black jacket runs past trees with a white earbud in his ear, then a woman in a red top sprints along a white slatted wall. The camera tracks each runner with heavy motion blur.

Camera: Static

72 · Feature reveal · 1:11–1:11

The frame fades up from black to a dim, cold yard where a white dog stands behind a wire mesh fence, staring toward the camera. White tarps hang in the background among scattered debris and a metal fence post.

Camera: Static

73 · Feature reveal · 1:11–1:12

Underwater in a teal-lit pool, a bearded man with a wristwatch spreads his arms wide, then drops them as he glides toward the rippling surface, the camera holding a tight frame on his chest.

Camera: Static

74 · Feature reveal · 1:12–1:12

A blurred athlete in a blue top crouches low on a red running track at dusk, then the shot cuts to a near-black night stadium where a single floodlight glows above faint silhouettes.

Camera: Static

75 · Feature reveal · 1:12–1:13

A dark frame of a swimmer on the pool deck resolves into a medium close-up of a bearded man in goggles resting his arms on the tiled edge, head bowed, as the light brightens.

Camera: Static

76 · Feature reveal · 1:13–1:14

A solid black screen holds for the full duration of the clip. No elements, text or motion appear; the frame stays uniformly dark from start to end.

Camera: Static

77 · Feature reveal · 1:14–1:15

A person in a red top and white shorts stands on a cobblestone street at golden hour, stretching with arms raised overhead. The low sun flares from the left, throwing blue lens flares across the frame, while a yellow building and parked car blur in the background.

Camera: Static

78 · Feature reveal · 1:15–1:16

A macro close-up of a black handheld device resting on a person's forehead, a green LED glowing beneath its edge and a cable plugged into its side. The frame opens dark and brightens, revealing curly hair and a blurred teal background.

Camera: Static

79 · Feature reveal · 1:16–1:18

A close-up of a wet, hairy forearm wearing a black smartwatch. The frame starts dark and brightens as the watch screen reveals three concentric activity rings and the words Activity Goal Achieved. Water droplets sit on the case and skin. The camera holds a locked-off angle.

Camera: Static

80 · Feature reveal · 1:18–1:20

A wet, bearded man leans his chin on his folded arms at the pool edge, eyes fixed on the smartwatch on his wrist. The watch face shows a green activity ring. Locked-off close-up, shallow focus, dim cool light, blurred pool behind.

Camera: Static

81 · Feature reveal · 1:20–1:21

A woman in a teal vest and orange socks sits on a blue track-side seat, hands clasped, as teammates in matching vests jog past on the red running track. The shot fades in from black, background figures moving in soft focus.

Camera: Static

82 · Feature reveal · 1:21–1:23

A locked-off close-up of a smartwatch on a wrist in a white sleeve. The screen fades from black to a lit teal heart-rate face, the number 9 and the words Go For It sliding in, the time 7:50 scaling at the top, small activity icons below.

Camera: Static

83 · Feature reveal · 1:23–1:24

A young female soccer player in a teal training bib over a white long-sleeve shirt walks toward the camera on a dimly lit field at dusk. The camera tracks her slowly while blurred teammates and a goal sit in the background.

Camera: Static

84 · Feature reveal · 1:24–1:25

A young girl in a teal soccer jersey stands on a dimly lit field, then begins jogging forward. The camera tracks her movement across the pitch, with a blurred stadium in the background.

Camera: Static

85 · Other · 1:25–1:27

A white line of text fades in, centered on a black screen, while a green lens flare blooms and pulses behind the words.

On-screen text: “The most accurate heart rate sensing in a wearable.”

Camera: Static

86 · Other · 1:27–1:27

On a black field, four green dots glow in a square, each throwing a horizontal lens flare, behind a centered white headline. The dots and text hold still for the short beat.

On-screen text: “The most accurate heart rate sensing in a wearable.”

Camera: Static

87 · Other · 1:27–1:28

On a black background, the back of a wearable band fades in, its round sensor array glowing with four green dots and a horizontal green beam. A white caption stays centered over the device.

On-screen text: “The most accurate heart rate sensing in a wearable.”

Techniques: 3D mockup, Light sweep

Camera: Static

88 · Other · 1:28–1:29

Close-up 3D render of the back of a gold Apple Watch on a black background. The heart-rate sensor pulses with a green glow and a horizontal light flare, then the frame sharpens into focus. A white caption sits centered across the watch.

On-screen text: “The most accurate heart rate sensing in a wearable.”

Techniques: 3D mockup, Light sweep

Camera: Push in

89 · Outro · 1:29–1:29

On a black background, the Apple logo and the word WATCH fade in from near-black to mid-gray, with the small word Introducing appearing just above the lockup.

On-screen text: “Introducing”, “WATCH”

Camera: Static

90 · Outro · 1:29–1:32

On a black field, the Apple logo and white WATCH wordmark hold center above a soft green glow. Introducing fades in above and green SERIES 12 below, then small legal text fades in along the bottom edge.

On-screen text: “WATCH”, “Introducing”, “SERIES 12”, “Age and health condition restrictions may apply. Compatible hardware and software required. Availability varies by country or region. Some features may require1”, “Heart rate sensing accuracy based on August 2026 Apple-conducted study utilizing best-selling wearables as of June 2026. For more information, visit apple.com/H”, “Emergency SOS requires nearby iPhone with cellular, Wi-Fi, or satellite. iPhone 11 or later running iOS 27 required.”

Techniques: Kinetic type

Camera: Static

91 · Outro · 1:32–1:40

A centered title card on black shows 'Introducing' above the Apple logo and 'WATCH', with 'SERIES 12' in green below. The title fades out within the first second, leaving only the small legal disclaimer text at the bottom of the frame.

On-screen text: “Introducing”, “WATCH”, “SERIES 12”, “Age and health condition restrictions may apply. Compatible hardware and software required. Availability varies by country or region. Some features may require ”, “Heart rate sensing accuracy based on August 2026 Apple-conducted study utilizing best-selling wearables as of June 2026.”, “For more information, visit apple.com/HRAccuracy. Water (up to 50m) and dust (IP6X) resistant.”, “Emergency SOS requires nearby iPhone with cellular, Wi-Fi, or satellite. iPhone 11 or later running iOS 27 required.”

Camera: Static