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Introducing Stripe Reader S700
Stripe · May 2023 · 1:14 · AI-annotated
00:00:00 / 01:14:04
A case-study launch video that intercuts locked-off founder interviews and warm cafe B-roll with flat purple motion graphics, using the split screen divider and pop-in doodles to punctuate every point. Pacing is brisk at 123 BPM, with rapid icon-and-label title cards for features, 3D renders for the device reveal, and a clean URL card closing the story.
Footage neededEstimated needs: 1 official logo — reused across the film · 40 filmed passages — shoot, supply or replace · 3 graphic passages — draw or supply · 3 3D passages — build or supply
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Introducing Stripe Reader S700, scene by scene
· 50 scenes as text
01 · Hook · 0:00–0:00
A vertical purple line splits the frame into two live-action panels. The left shows a barista steaming milk in a white pitcher, then a finger tapping a payment terminal. The right shows espresso pouring into a cup, then a portafilter on a black machine.
Techniques: Split screen
Camera: Static
02 · Hook · 0:00–0:01
A vertical blue line splits the frame into two coffee shop shots. Left, a barista works a yellow espresso machine; right, a hand holds a phone showing the Stripe logo, then pours milk into a yellow cup.
Techniques: Split screen
Camera: Static
03 · Hook · 0:01–0:02
A split screen shows a barista pouring milk on the left and a hand setting down a latte on the right. A blue panel with faint line art wipes open from the center, expanding to fill the frame and reveal 3D NEW YORK lettering.
On-screen text: “NEW YORK”
Techniques: Split screen, Masking
Camera: Static
04 · Product intro · 0:02–0:05
A purple map of New York with white street lines fills the frame. A dark navy pin drops in at center with a burst of dots and squares, the dripos logo below. The view zooms into the pin as a coffee bean appears in its center.
On-screen text: “NEW YORK”, “dripos”
Techniques: Particles
Camera: Push in
05 · Product intro · 0:05–0:09
Two men sit on a gray couch in a sunlit office, a wooden lattice shelf behind. The bearded man in a cream shirt on the right talks and gestures while the blonde man on the left listens. A white lower-third name and title appears at the bottom left.
On-screen text: “Jack Pawlik”, “Cofounder and Co-CEO, Dripos”
Camera: Static
06 · Feature reveal · 0:09–0:10
Split screen: a man in a beige shirt speaks on the left against a blurred wooden interior; on the right, a purple panel holds a white asterisk with small floating shapes and the dark navy words POINT OF SALE building up word by word.
On-screen text: “POINT OF SALE”, “Jack Pawlik”, “Cofounder and Co-CEO, Dripos”
Techniques: Split screen, Kinetic type
Camera: Static
07 · Feature reveal · 0:10–0:11
Split screen: a man in a beige cardigan talks on a couch in an office; on a purple field to the right, a dark circle with a white cursor pops in, and the words POINT OF SALE then ONLINE ORDERING fade in and out in sequence.
On-screen text: “POINT OF SALE”, “ONLINE ORDERING”
Techniques: Split screen, Kinetic type
Camera: Static
08 · Feature reveal · 0:11–0:12
Split screen: left, a man in a beige shirt sits on a couch in an office, gesturing while talking; right, a purple panel holds a line-drawn phone icon above the headline MOBILE ORDERING, the second word fading in.
On-screen text: “MOBILE ORDERING”
Techniques: Split screen, Kinetic type
Camera: Static
09 · Feature reveal · 0:12–0:14
Split screen: a man in a beige shirt talks on the left; on the right, a purple panel swaps flat white icons for bold navy labels, ending on a dollar sign in a navy square under PAYROLL.
On-screen text: “ONLINE ORDERING”, “EMPLOYEE SCHEDULING”, “PAYROLL”
Techniques: Split screen
Camera: Static
10 · Feature reveal · 0:14–0:16
Two men sit on a gray couch in a bright office with diagonal wooden shelving behind them. The man on the right in a beige shirt talks and gestures with both hands while the man on the left in a gray tee listens, in a locked-off medium shot.
On-screen text: “S”, “PAYROLL”
Camera: Static
11 · Other · 0:16–0:21
A flat purple US map opens tight on a black location pin carrying the dripos wordmark, ringed by floating lines, squares and dots. The view pulls back to the full country, where a second pin drops into Austin and the city labels lock in beside each marker.
On-screen text: “dripos”, “NEW YORK”, “AUSTIN”
Techniques: Kinetic type, Masking
Camera: Pull out
12 · Other · 0:21–0:22
A purple US map fills the frame, dotted with location pins, with large dark markers at Austin and New York. Floating squares and circles sit in the corners. The view zooms into the Austin pin, its marker and label scaling up.
On-screen text: “NEW YORK”, “AUSTIN”
Techniques: Parallax
Camera: Push in
13 · Other · 0:22–0:24
Static wide shot of a sunlit street corner with a corner building and a tree; a rider on an electric scooter crosses the frame in motion blur. A dark blue map pin with a purple dot and small geometric accents appears above, with the caption 'Dripos customer: Revolución'.
On-screen text: “AUSTIN”, “Dripos customer:”, “Revolución”
Camera: Static
14 · Problem · 0:24–0:25
A white REVOLUCIÓN wordmark with a star over the I and COFFEE + JUICE beneath it is printed on a glass window. The shot is locked off with shallow depth of field, the orange city building behind it softly blurred.
Camera: Static
15 · Problem · 0:25–0:27
A man in a light blue polo sits at a wooden table in a sunlit cafe, gesturing with his hands as he talks. A static lower-third caption names him. Shallow depth of field, locked-off medium shot.
On-screen text: “Manny Carral”, “Cofounder, Revolución Coffee + Juice”
Camera: Static
16 · Problem · 0:27–0:28
A bright cafe interior holds a woman typing at a laptop in mid-ground while a man in the foreground smiles at his phone. The locked-off shot keeps shallow focus on the woman as the lower-third name and title remain still.
On-screen text: “Manny Carral”, “Cofounder, Revolución Coffee + Juice”
Camera: Static
17 · Problem · 0:28–0:30
A woman in a green cardigan stands at a cafe counter, holding a tablet in both hands. She looks down at it, then lowers it and smiles. Out-of-focus coffee cups and a grinder fill the foreground.
Camera: Pan
18 · Problem · 0:30–0:31
Over-the-shoulder view across a café counter: a barista in a green cardigan smiles at a customer in a blue top, while a tablet stand and card terminal rest on the counter. A coffee grinder and stacks of cups blur in the warm background. The frame eases slightly wider.
Camera: Static
19 · Product intro · 0:31–0:32
A man in a light blue polo shirt sits at a round white table in a sunlit cafe with brick walls and warm pendant lights. He lifts the lid off a small brown cardboard box, revealing a white package inside.
Camera: Static
20 · Product intro · 0:32–0:33
A person in a light blue polo lifts a brown cardboard sleeve straight out of a white product box on a white round table, a kraft shipping box sitting in the foreground. Shallow focus keeps the hands and box sharp against a blurred sofa and window.
Camera: Static
21 · Product intro · 0:33–0:35
A white phone floats against a pale blue gradient and spins in 3D, turning from its dark front screen to its back panel, where the stripe wordmark and a horizontal camera module come into view.
Techniques: 3D mockup
Camera: Static
22 · Product intro · 0:35–0:36
A white smartphone spins in 3D against a lavender backdrop, turning from its rear panel to a three-quarter side view. The back shows a dual-lens camera, a flash, and the gray stripe wordmark printed on the body.
Techniques: 3D mockup
Camera: Static
23 · Product intro · 0:36–0:38
A white smartphone mockup stands in 3D perspective against a soft lavender gradient. Its screen shows a Please sign form; a dark handwritten signature is drawn into the box and a blue Done button appears at the bottom.
Techniques: 3D mockup
Camera: Static
24 · Demo · 0:38–0:38
A close-up of a person's hands holding a blue cup beneath a steam wand on a yellow espresso machine, steam curling upward. The locked-off frame holds steady as the signing text slides in over the shot.
On-screen text: “Please sign”, “I agree to the terms and conditions as”, “set out by the user agreement.”
Camera: Static
25 · Demo · 0:38–0:39
Low-angle close-up of a yellow espresso machine group head. Two thin streams of dark coffee drip from the portafilter spouts into a white cup below. Shallow focus blurs a second machine head and a chrome gooseneck faucet. The shot holds nearly still.
Camera: Static
26 · Demo · 0:39–0:39
A man in a light blue polo sits at a round table in a sunlit lounge, gesturing with both hands as he speaks. A small dark terminal with white lettering rests on the table in the foreground.
Camera: Static
27 · Demo · 0:39–0:41
Over-the-shoulder shot of a man in a light blue shirt holding a phone that shows the dripos splash screen. Animated lines, dots and small shapes burst upward from the top of the phone against a blurred cafe background.
Techniques: Particles
Camera: Static
28 · Demo · 0:41–0:42
A man in a light blue polo shirt stands in a brick-walled retail store, holding a white handheld device and gesturing as he speaks to a person whose dark shoulder fills the right foreground. Shelves of goods and a coffee counter sit behind him in a locked-off, eye-level frame.
On-screen text: “dripos”
Camera: Pan
29 · Demo · 0:42–0:44
A man in a black shirt sits at a cafe table with an open MacBook, gesturing as he talks. He closes the laptop and lifts a stack of papers. Medium shot, shallow focus, bright window light behind him.
Camera: Static
30 · Demo · 0:44–0:46
A person holds a white phone showing a food-order menu while their other finger taps a selection on the screen. A blurred coworker sits at the table behind, and thin lines, dots and a square animate in the upper right corner.
On-screen text: “C”
Camera: Static
31 · Demo · 0:46–0:47
A man in a light blue polo shirt stands in a bright cafe, tapping a white smartphone held in one hand while looking at a customer in the foreground, seen from behind and out of focus. Shelves and a blue pillar fill the soft-focus background.
Camera: Static
32 · Demo · 0:47–0:49
A hand holds a white phone showing a payment screen with a purple contactless icon and a $52.00 total. A second hand taps a dark card to the phone; the card lifts into a 3D overlay as small blue and white shapes pop in at the top right.
Techniques: 3D mockup
Camera: Static
33 · Demo · 0:49–0:50
A hand holds a phone over a table; its spinner becomes a green success checkmark while a second hand holds a card. The shot dissolves to a person in a headset in a busy room, a name caption fading in at the bottom.
On-screen text: “Avery Durrant | Cofounder and Co-CEO, Drimpos”
Camera: Static
34 · Feature reveal · 0:50–0:52
A blonde man in a gray tee gestures as he speaks beside a seated man in a cream shirt, on a gray couch in a bright office with wooden shelving behind them. A white lower-third names the speaker. Locked-off framing.
On-screen text: “Avery Durrant”, “Cofounder and Co-CEO, Dripos”
Camera: Static
35 · Feature reveal · 0:52–0:53
A split screen pairs a blonde man in a gray shirt, talking and gesturing, on the left with a white payment terminal on a stand on the right, its screen showing a loyalty points total on a marble counter.
On-screen text: “Avery Durrant”, “Cofounder and Co-CEO, Dripos”
Techniques: Split screen
Camera: Static
36 · Feature reveal · 0:53–0:54
Split screen: on the left a blonde man in a grey tee talks and gestures; on the right a hand holds a white handheld reader tilted toward camera, its screen showing a Send Receipt email prompt above a number keypad. Both sides stay locked off.
On-screen text: “130points”
Techniques: Split screen
Camera: Static
37 · Feature reveal · 0:54–0:55
Split screen: a blonde man in a grey t-shirt speaks on the left; on the right a finger taps a white payment terminal on a marble table, and blue line-drawn shapes pop out from its top edge.
Techniques: Split screen
Camera: Static
38 · Demo · 0:55–0:57
Two men sit on a gray couch in an office. The man on the left, with platinum hair and a gray t-shirt, speaks and gestures with both hands. The man on the right, in a beige shirt, sits still. A wooden lattice shelf and blurred desks fill the background.
Camera: Static
39 · Demo · 0:57–0:58
A hand holds a tilted white smartphone over a wooden table; a second hand taps the screen. The display shows a sun illustration above a blue button. Two thin white line graphics move over the phone as the screen content changes. Locked-off camera.
Camera: Static
40 · Demo · 0:58–1:00
A hand lifts a phone with an app on its screen over a white desk, then the camera tilts up to a man in a gray shirt looking down at an open notebook and pen.
Camera: Pan
41 · Demo · 1:00–1:01
A young man with bleached hair sits at a white desk, writing in a yellow notepad with a pen. In the foreground a second person's hand gestures with a green pen. A tablet rests on the desk, a blue office wall and bright window sit behind.
Camera: Push in
42 · Demo · 1:01–1:02
A man with curly reddish hair in a cream cardigan over a white shirt sits in a bright room, glancing down and to the side with a slight smile as he speaks. Medium close-up, static framing, soft window light behind him.
Camera: Static
43 · Demo · 1:02–1:03
A hand holds a white payment terminal upright, its screen showing a loading animation of abstract yellow and blue shapes above the dripos logo. In the soft-focus background, another person sketches on a yellow pad with a pen at a white table.
Camera: Static
44 · Demo · 1:03–1:05
A smiling man in a gray t-shirt hands a white smartphone to a colleague, who takes it. The screen shows a payment app with a drip logo and a pos label. Bright room with a window and radiator behind, static medium close-up.
Camera: Pan
45 · Demo · 1:05–1:06
In a bright office, two men sit at a table. The man on the right holds a white phone with its back to the camera, while the blond man leans in and points at it as they talk.
Camera: Static
46 · Demo · 1:06–1:07
Low close-up at counter height: a hand in a denim sleeve taps a card onto the screen of a white countertop payment terminal in a cafe. A small checkmark icon pops above the terminal to confirm the tap. A tablet and a barista sit blurred in the background.
Camera: Push in
47 · Demo · 1:07–1:08
A hand in a rolled denim sleeve taps a phone onto a white card reader on a marble counter. Blue line-drawn doodles, dots and a paperclip pop in around the device. A white shape wipes up from the bottom left corner.
Techniques: Masking
Camera: Push in
48 · CTA · 1:08–1:11
A title card on a pale background. Small dark shapes, a wavy line, a capsule, a dot, and a square, exit the top-right corner, leaving the centered headline and URL static.
On-screen text: “Stripe Reader S700”, “stripe.com/terminal”
Camera: Static
49 · Outro · 1:11–1:12
A light gray field holds three brand logos in a row, separated by thin plus signs. The Revolución Coffee+Juice mark sits left, then the Dripos mark and the purple Stripe wordmark, which type in letter by letter from left to right.
On-screen text: “stripe.com/terminal”
Techniques: Kinetic type
Camera: Static
50 · Outro · 1:12–1:14
A black card holds the product name Stripe Reader S700 and the word REVOLUCIÓN next to the brand logo. All elements stay still on a locked-off frame.
On-screen text: “Stripe Reader S700”, “REVOLUCIÓN”
Camera: Static