0:24
Motion Graphics Explainer Video for Podcasting Platform | Chord
Chord · Oct 2026
Explore
Shopify Editions Winter ’23 is live
Shopify · Feb 2023 · 0:42 · AI-annotated
00:00:00 / 00:42:02
The video opens on the brand title, then walks a numbered list of solutions, giving each feature a colored pill, a glowing framed talking head and a 3D or UI demo, before a mosaic recap and a typed URL. Signature moves: kinetic serif lines building word by word, mockups rotating on flat white or black, and the spinning badge pinned top-right.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 9 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply · 5 3D passages — build or supply
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Shopify Editions Winter ’23 is live, scene by scene
· 21 scenes as text
01 · Product intro · 0:00–0:00
A smiling man in a gray shirt leans forward in a warm, softly lit living room. The white Shopify wordmark and a circular badge with the orange bag icon hold center; the word Editions enters to complete the title.
On-screen text: “Shopify”, “Shopify Editions”
Techniques: Kinetic type
Camera: Pull out
02 · Product intro · 0:00–0:01
A man leans forward out of focus in a living room, then straightens into focus as the white serif title Shopify Editions gives way to a large is at his chest. The rotating Shopify bag logo and circular text slide to the top-right corner.
On-screen text: “Shopify Editions”, “is”
Techniques: Kinetic type
Camera: Static
03 · Product intro · 0:01–0:05
An angled laptop on white shows the Built to Last site with the word back in large serif. A grid of UI cards and talking-head clips fills the frame as the headline cycles through product 100+ and product updates, then zooms into the center laptop card, leaving it front-on.
On-screen text: “back”, “product 100+”, “product updates”
Techniques: 3D mockup, Kinetic type, UI zoom
Camera: Push in
04 · Product intro · 0:05–0:06
A 3D laptop mockup on white shows the Shopify Editions page: a black screen with a white serif 'BUILT TO LAST' headline and a colorful isometric app illustration. The laptop rotates from a tilted angle to front-on as the headline slides in and a yellow 'Boost' band rises below.
Techniques: 3D mockup
Camera: Push in
05 · Demo · 0:06–0:07
A black laptop mockup sits centered on white, its screen showing a Shopify Editions page with an orange hero, a woman in an orange blazer, and a globe. The page scrolls up as the laptop scales down. A circular Shopify Editions badge rests top right.
Techniques: 3D mockup
Camera: Pan
06 · Demo · 0:07–0:13
A black serif headline builds line by line on the left as nine colored pills stack on the right. The list collapses to one orange pill, which becomes a label on a framed video of a woman in an orange top speaking.
On-screen text: “solutions for every aspect of commerce”, “01 Boost conversion”, “02 Sell across channels”, “03 Go global”, “04 Expand with B2B”, “05 Find & engage customers”, “06 Fulfill & deliver”, “07 Run your business”, “08 Build with us”, “09 Choose your components”
Techniques: Kinetic type
Camera: Push in
07 · Feature reveal · 0:13–0:14
A woman in an orange top speaks inside an orange rounded frame on a white background. A pill caption reading Sell across channels sits at the lower right. The frame slides left as a lavender panel with a white UI card enters from the right, under a circular Shopify badge in the corner.
On-screen text: “Sell across channels”, “S”
Camera: Pan
08 · Feature reveal · 0:14–0:15
A row of colored rounded cards slides left across a white background, each holding a Shopify screen or a testimonial video. A serif pill reading Sell across channels rides on the first card while a circular Shopify badge with a scaling S sits top right.
On-screen text: “Sell across channels”
Techniques: Split screen
Camera: Pan
09 · Feature reveal · 0:15–0:15
Two product interface cards, a teal sign-in panel and an orange AI description panel, slide out to the left across a pale background, revealing the centered word flexible. A circular Shop Editions badge with an orange bag mark rotates in the top-right corner.
On-screen text: “flexible”
Camera: Pan
10 · Feature reveal · 0:15–0:17
A centered white serif line reads “flexible components” over a split gray-and-black field, then extends to “flexible components for enterprise” as the gray half wipes to full black. A small circular Shopify badge holds the top-right corner.
On-screen text: “flexible components for enterprise”
Techniques: Kinetic type
Camera: Static
11 · Feature reveal · 0:17–0:18
A woman in a black leather jacket talks to camera in a lounge, framed by a glowing teal rounded border on black. A teal pill caption 'Choose your components' sits at the bottom right, and a circular badge with an orange shopping bag logo marks the top right corner.
On-screen text: “Choose your components”
Camera: Pull out
12 · Feature reveal · 0:18–0:22
A woman in a black leather jacket sits in a modern living room, speaking with open-hand gestures, inside a glowing teal rounded frame on black. A teal pill caption sits at lower right; a circular badge with a yellow bag logo and rotating white text spins top right.
On-screen text: “Choose your components”
Camera: Static
13 · Feature reveal · 0:22–0:23
A small photo card reading PLAY and the heading developer tooling sit on black; the camera pulls back as a code window, magazine spread, white grid and big numeral 3 scale into 3D around a curved line.
On-screen text: “developer tooling”, “Choose your components”
Techniques: 3D mockup
Camera: Static
14 · Feature reveal · 0:23–0:25
A browser window on black scrolls a music storefront from a 'PLAY' hero to a 'LIMITED EDITION 12'' VINYL' block, layered over a code editor, while white 3D letters and a yellow bag logo float around it and a serif headline reads 'customize any commerce experience'.
On-screen text: “customize any commerce experience”
Techniques: Kinetic type, Cursor demo
Camera: Pan
15 · Feature reveal · 0:25–0:31
A man in glasses talks to camera inside a glowing green frame on black, scaling up at the start. White code lines rain down around it; a green pill with “Build with us” overlaps the lower right; the Shopify bag logo with curved “THREE EDITIONS” text sits top right.
On-screen text: “S”, “THREE EDITIONS”, “Build with us”
Techniques: Particles
Camera: Push in
16 · Feature reveal · 0:31–0:31
A man speaks in a green-bordered video tile over a black code background. The tile shrinks to the center as a grid of video clips, UI screens and orange cards fills the frame; “Build with us” sits on a green pill at the bottom right.
On-screen text: “Build with us”
Techniques: Split screen
Camera: Pan
17 · Other · 0:31–0:34
A grid of square tiles drifts slowly right, each holding a talking-head clip of a person or a flat product screen. The orange Shopify bag logo and a rotating “SHOPIFY EDITIONS” ring stay fixed in the top-right corner.
On-screen text: “SHOPIFY EDITIONS”
Techniques: Split screen
Camera: Pan
18 · Other · 0:34–0:35
A grid of rounded panels on a black background mixes filmed people talking to camera with product UI screens, phone mockups and a code editor. The orange Shopify logo scales in the top right and a 'shopify collabs' card slides in on the right as the grid slowly zooms out.
On-screen text: “S”, “shopify collabs”
Techniques: Split screen
Camera: Static
19 · Other · 0:35–0:36
On a black background, the lowercase word build in white serif type sits centered, then the line extends to read build for the long-term. A circular Shopify badge with an orange shopping bag drifts out of the top-right corner.
On-screen text: “build”, “build for the long-term”
Techniques: Kinetic type
Camera: Static
20 · Other · 0:36–0:36
On black, the white serif line “build for the long term” scales up in the center. A yellow Shopify bag badge ringed by circular “SHOPIFY EDITIONS” text moves from the top right corner to the middle and grows with the line.
On-screen text: “build for the long term”
Techniques: Kinetic type
Camera: Static
21 · CTA · 0:36–0:42
On a black field, the orange Shopify bag sits centered inside a ring of white uppercase text reading SHOPIFY EDITIONS that spins around it. Below, a caret types the URL letter by letter until it reads shopify.com/editions.
On-screen text: “SHOPIFY EDITIONS”, “shopify.com/editions”
Techniques: Kinetic type
Camera: Static