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Introducing Ramp for Construction
Ramp · Sep 2026 · 1:55 · AI-annotated
00:00:00 / 01:55:04
One presenter anchors the story, cutting between desk shots, construction B-roll and clean UI demos, with yellow block wipes and pill captions as the signature moves. The pace is conversational and unhurried, giving each feature demo room before moving on.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 19 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply · 1 3D passage — build or supply
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Introducing Ramp for Construction, scene by scene
· 30 scenes as text
01 · Product intro · 0:00–0:02
A man in a light gray polo sits at a bright desk behind a closed laptop, talking to camera. A yellow pill caption reading Ramp for Construction pops in across his chest beside a black square showing '26, then he lifts the laptop lid.
On-screen text: “Ramp for Construction”, “'26”
Camera: Static
02 · Product intro · 0:02–0:04
A smiling man in a white shirt sits at a desk behind a laptop as yellow pill labels slide out of frame. Large yellow blocks then sweep across to cover the shot, and a stepped yellow shape settles at left, revealing a white lower-third caption with his name and role.
On-screen text: “Ramp for Construction”, “Carl King”, “Product Management”
Techniques: Masking
Camera: Static
03 · Product intro · 0:04–0:12
A man in a white polo sits at a desk behind a black laptop in a bright room, talking and gesturing to camera. A white name caption sits in the lower left, then a black bulleted list builds on the left as he speaks.
On-screen text: “Carl King”, “Product Management”, “Jobs”, “Bill payments”
Camera: Static
04 · Feature reveal · 0:12–0:15
From inside a blue wheelbarrow piled with lumber, the camera pushes forward across a dirt site toward two workers in orange vests and white helmets. A black pickup, cones and caution tape sit behind them, while a still bulleted list reads 'Jobs' and 'Bill payments'.
On-screen text: “• Jobs”, “Bill payments”
Camera: Pan
05 · Feature reveal · 0:15–0:16
A worker in an orange safety vest and cap carries a long weathered beam forward through a sunlit construction yard. The camera tracks low behind his shoulder, the unfinished OSB house and stacked lumber lining the path.
Camera: Push in
06 · Feature reveal · 0:16–0:17
A man in a light gray polo shirt sits behind a laptop bearing a Pikachu sticker, gesturing with his right hand as he speaks. A leafy green plant frames the left edge and a bright window with a blurred building fills the background. The medium close-up holds steady.
Camera: Static
07 · Feature reveal · 0:17–0:19
A worker in a red hard hat and hi-vis vest holds a tablet at a construction site on the left. On the right, a dark panel shows the headline 'Receipts captured right in the field' as a Home Depot receipt fills a rounded scanner frame.
On-screen text: “Receipts captured right in the field”
Techniques: Split screen
Camera: Static
08 · Feature reveal · 0:19–0:23
A man in a white polo sits at a desk behind a closed laptop, gesturing as he speaks. A dotted spinner icon with the label 'Reviewing...' appears at left, then swaps to 'Approved' as he settles into a pleased expression.
On-screen text: “Reviewing...”, “Approved”
Camera: Static
09 · Feature reveal · 0:23–0:28
A man in a pale polo shirt sits at a desk beside a window and a leafy potted plant, speaking and gesturing with his hands over a closed laptop that has a yellow cartoon sticker. Static medium shot in soft daylight.
Camera: Pan
10 · Feature reveal · 0:28–0:29
A man in a white polo shirt sits behind a laptop, its lid facing the camera, talking and gesturing with one hand. The home office is bright, with a curtained window, plant and lamp at left and a shelf at right. The camera is locked off.
On-screen text: “鱼”
Camera: Static
11 · Feature reveal · 0:29–0:31
Two hands rest on printed budget sheets. One index finger points at a line graph and taps the dollar figures while the other hand holds the page steady. The tight shot keeps shallow focus on the paper, with the finger moving slowly along the numbers.
Camera: Static
12 · Feature reveal · 0:31–0:32
A worker's legs in dark trousers and boots stand on a concrete formwork. A metal nozzle sprays a jet of water and dust across the surface, sending debris into the air. The shot is a low close-up with a soft-focus outdoor background.
Camera: Static
13 · Feature reveal · 0:32–0:34
A man in a white polo sits at a bright desk behind a closed MacBook, then the shot cuts to a close-up of the screen showing a Card transactions list.
Camera: Static
14 · Feature reveal · 0:34–0:40
A laptop sits on a desk at an angle, its screen softly focused against a blurred background. The accounting interface updates in place: the right panel shifts from a settings list to an Accounting fields detail view. The camera stays locked off.
Techniques: 3D mockup
Camera: Push in
15 · Feature reveal · 0:40–0:41
A close-up of a screen showing a flowchart linking Accounting Project, Location, Class and Task, with a list of project addresses on the left. The shot starts soft and pulls into focus as the frame drifts, the office background blurred on the right.
Camera: Push in
16 · Feature reveal · 0:41–0:44
A man in a white shirt sits at a desk, looking down at a laptop whose lid faces the camera, in a bright room with a lamp, plant and shelf. The frame is locked off as he speaks.
Camera: Static
17 · Feature reveal · 0:44–0:51
A tilted, angled view of a mapping diagram on a pale background. Four panels, Accounting Project, Location, Class and Task, are linked by thin arrows. A hand cursor hovers over the Education field while the frame drifts slowly.
Techniques: 3D mockup, Cursor demo
Camera: Static
18 · Feature reveal · 0:51–0:55
A man in a white polo shirt sits behind a closed laptop at a light wood desk, gesturing with both hands as he speaks to camera. Static medium shot in a bright room with a window, plants, and a lamp.
Camera: Static
19 · Feature reveal · 0:55–1:05
The Budget 2026 overview fills the frame, a table of line items with green utilization bars. The view zooms into the utilization column, a cursor hovers a committed figure and a tooltip pops up, then the frame pulls back to the full interface.
Techniques: UI zoom, Cursor demo
Camera: Static
20 · Feature reveal · 1:05–1:06
A light-themed budget dashboard is displayed. A cursor moves from the center of the screen to hover over the Actuals tab.
Techniques: Cursor demo
Camera: Static
21 · Feature reveal · 1:06–1:10
A light budgeting dashboard fills the frame. A cursor glides to the top tab row and clicks Unmapped, swapping the data table from a spend list to a purchase-order list with a status filter chip.
Techniques: Cursor demo
Camera: Static
22 · Feature reveal · 1:10–1:17
A man in a white polo sits behind a closed dark laptop on a light desk, gesturing with both hands as he speaks to camera. A white mouse, beige lamp, plant, and white ceramic object sit on the desk; a bright window and shelf fill the background.
Camera: Static
23 · Feature reveal · 1:17–1:24
A yellow block wipes off frame to reveal a man in a light polo at a desk behind a closed laptop, talking and gesturing. Large Chinese characters scale in over the bright, plant-filled room.
On-screen text: “王”, “鱼”
Techniques: Masking
Camera: Static
24 · Feature reveal · 1:24–1:28
A blue headline types out above a centered AIA subcontract document. A light blue highlight bar sweeps across the 'Framing Materials' line item. The view then shifts left to reveal the document is part of a horizontal row.
On-screen text: “Pulling retainage from subcontract...”
Techniques: Kinetic type
Camera: Static
25 · Feature reveal · 1:28–1:32
A contract document on the left feeds connector lines into three stacked white boxes whose labels type in one by one. The frame then pans right to settle on a green checkmark card reading Retainage recorded, Deckhand Construction - Synced to ERP.
On-screen text: “from subcontract...”, “Retainage scanned from subcontract”, “Net payment calculated”, “Withheld amount recorded”, “Retainage recorded”, “Deckhand Construction - Synced to ERP”
Techniques: Kinetic type
Camera: Pan
26 · Feature reveal · 1:32–1:34
A man in a white polo shirt sits behind a closed dark laptop at a light wooden desk, smiling and talking to camera. The static shot is framed in a bright room with a window, a lamp and green plants.
Camera: Static
27 · Feature reveal · 1:34–1:40
A flat white checklist card sits on a light gray field under a Reviewing header. Blue skeleton bars in three rows wipe into status lines, an orange COI expired and two green checks. The header crossfades to a warning Requires review, then the whole card fades out.
Techniques: Masking
Camera: Static
28 · Other · 1:40–1:47
A man in a white polo shirt sits at a bright desk behind a closed laptop with its lid facing the camera, gesturing with both hands as he speaks. The static shot frames him from the waist up, with a window, plants, and a shelf in the background.
Camera: Static
29 · CTA · 1:47–1:52
On a plain white background, the black text “Find out more at ramp.com/construction” fades out, then the black ramp wordmark with a curved swoosh appears centered and holds.
On-screen text: “Find out more at ramp.com/construction”
Camera: Static
30 · Outro · 1:52–1:55
A black frame holds the still “ramp人” wordmark, centered and locked off for the full duration. No motion, no camera move; the sign-off rests on the dark background.
On-screen text: “ramp人”
Camera: Static