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A first look at Pitch
Pitch · Mar 2020 · 1:16
00:00:00 / 01:16:56
The video is built as a rapid chain of feature beats: a wordmark intro, then a flat-color title card for each capability paired with a UI or 3D demo, and a logo-plus-URL close. Its signature moves are kinetic type that assembles from scattered words, parallax 3D props and device mockups, and split-screen UI demos where a solid color panel carries the headline beside the interface.
No filming indicatedEstimated needs: 9 capture groups — your screens or recordings · 1 official logo — reused across the film · 3 graphic passages — draw or supply · 5 3D passages — build or supply
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A first look at Pitch, scene by scene
· 31 scenes as text
01 · Hook · 0:00–0:00
On a plain white background, the phrase Welcome to pops in at the center in bold blue-to-purple gradient sans-serif, then holds still for the rest of the short clip.
On-screen text: “Welcome to”
Techniques: Kinetic type
Camera: Static
02 · Hook · 0:00–0:02
Centered white bold sans-serif text “Welcome to” holds still on a plain background that shifts from pale lavender to deep blue over the shot.
On-screen text: “Welcome to”
Camera: Push in
03 · Product intro · 0:02–0:03
The black Pitch wordmark sits centered on a white void while 3D props float around it: a red camera, a yellow pencil, a purple plus button, a gray T, white icon cubes and a paper plane. The plus button slides in from the right as the others drift gently.
On-screen text: “Pitch”
Techniques: 3D mockup
Camera: Push in
04 · Product intro · 0:03–0:04
A black “Pitch” wordmark sits centered on a white field while 3D props drift around it: a pink camera, a yellow pencil, a purple plus button, a gray T block, stacked cards and a paper airplane. The objects rotate and slide slowly.
On-screen text: “Pitch”
Techniques: 3D mockup
Camera: Push in
05 · Product intro · 0:04–0:06
A presentation app screen, showing a grid of colorful slide thumbnails, floats on a blue backdrop. The card eases into a slight 3D tilt while the background drifts, giving a layered parallax feel.
Techniques: 3D mockup, Parallax, Cursor demo
Camera: Push in
06 · Product intro · 0:06–0:11
A presentation app screen, showing a grid of colorful slide thumbnails, floats on a blue backdrop. The card eases into a slight 3D tilt while the background drifts, giving a layered parallax feel.
Techniques: 3D mockup, Parallax, Cursor demo
Camera: Push in
07 · Feature reveal · 0:11–0:14
On a flat blue field, five white bold words each with a cursor arrow glide from scattered corners into a centered two-line headline, while five colored name pills pop in around the text. The lockup holds, then fades out.
On-screen text: “A workflow that just works”, “Tee”, “Lu”, “Vanessa”, “Ed”, “Christian”
Techniques: Kinetic type
Camera: Static
08 · Feature reveal · 0:14–0:22
A close-up of the app's top bar shows collaborator avatars popping in beside a Share button. The frame pulls back to the full editor, where a cursor drags a card to reorder the columns, then zooms in and clicks Comment to open a comment panel.
Techniques: UI zoom, Cursor demo
Camera: Pull out
09 · Feature reveal · 0:22–0:27
A comment card on the left switches from a typed draft to a posted comment under the name Christian, then a second comment from Tee slides in below. A vertical icon menu stands beside it; a blue panel on the right holds the white headline Share feedback.
On-screen text: “Share feedback”
Techniques: Cursor demo
Camera: Static
10 · Feature reveal · 0:27–0:31
Split layout: a white UI toolbar with circular icon buttons on the left, a flat blue field with the white headline Track progress on the right. A cursor taps the Workflow button, a status dropdown opens, the cursor selects In progress, and the icon fills orange.
On-screen text: “Track progress”
Techniques: Cursor demo
Camera: Push in
11 · Feature reveal · 0:31–0:34
A person picker dropdown lists team members under a Find person field, a cursor hovers and selects Tee, then the list closes and Tee's avatar drops into the Workflow button. A white headline reads Delegate work on a blue panel to the right.
On-screen text: “Delegate work”
Techniques: Cursor demo
Camera: Static
12 · Feature reveal · 0:34–0:36
A flat collaboration interface shows an open emoji picker on the left and a vertical toolbar with a Reaction button in the center. A cursor glides from the Reaction icon to the party popper emoji, while a blue panel on the right carries the headline.
On-screen text: “Celebrate with reactions”
Techniques: Cursor demo
Camera: Static
13 · Feature reveal · 0:36–0:38
Close-up of a white card with a circular badge, framed by the gray labels Workflow above and Reaction below. The badge fills with a red party popper icon and the number 1.
Camera: Push in
14 · Feature reveal · 0:38–0:39
A white two-line headline, Gorgeous templates, scales up at the center of a purple field. Curved transparent tubes with rolling pastel spheres and gold cones loop around the edges, framing the text.
On-screen text: “Gorgeous templates”
Techniques: Kinetic type
Camera: Pan
15 · Feature reveal · 0:39–0:40
Violet field framed by curved 3D tubes with marbles rolling inside; the centered white headline scales down as the camera pulls back, revealing more of the tubes.
On-screen text: “Gorgeous”, “templates”
Techniques: Kinetic type
Camera: Pull out
16 · Feature reveal · 0:40–0:42
A grid of presentation slide thumbnails sits in a tilted 3D plane, the camera panning slowly across it so the cards, including a purple one with white text, shift and scale with the perspective.
Techniques: 3D mockup
Camera: Pull out
17 · Feature reveal · 0:42–0:43
A grid of presentation template cards on a light gray field drifts slowly to the left. On the purple card, the headline Gorgeous templates scales up around a tube of 3D spheres.
Camera: Push in
18 · Feature reveal · 0:43–0:46
A presentation editor window settles into frame, its blue title slide showing 'Company Name / Quarter 3' above a large 'STATUS REPORT' headline and a 'YOUR LOGO' placeholder. A left thumbnail rail lists four slides while a right rail of labeled icons fades in.
Camera: Push in
19 · Feature reveal · 0:46–0:48
Centered headline on a dark charcoal field: “Always on-brand” in bold white sans, with “brand” tinted purple. The color of “brand” eases from purple to pink over the two seconds while the frame stays locked.
On-screen text: “Always on-brand”
Camera: Static
20 · Feature reveal · 0:48–0:54
A presentation app window on a blue backdrop: the cursor clicks a blue color swatch in the style editor, the yellow slide previews recolor to blue, then the secondary font changes to Pathway Gothic, with the view zooming into each control and back out.
On-screen text: “Always on-brand”
Techniques: Cursor demo, UI zoom
Camera: Static
21 · Feature reveal · 0:54–0:56
On a dark charcoal background, the headline fades in from near-black to white in the first third of a second, then holds static and centered for the rest of the shot.
On-screen text: “Built for speed”
Techniques: Kinetic type
Camera: Static
22 · Feature reveal · 0:56–0:58
A presentation editor interface sits flat on a solid blue field, its cover slide showing a blue panel with the title STATUS REPORT. A brief ghosted dissolve at the start settles into a clean, locked-off view of the window.
On-screen text: “Built for speed”
Camera: Push in
23 · Feature reveal · 0:58–1:02
A dark command palette floats centered on a blue background with faint outlined letters. A highlight bar steps down the first menu list, then the panel content swaps to a status submenu and the highlight steps down that list too.
Camera: Push in
24 · Feature reveal · 1:02–1:04
Violet background with floating 3D data shapes (pie chart, bar chart, cone, torus, cube, curved tube) drifting outward as the camera pushes in. The white headline scales up under a small dark COMING SOON kicker.
On-screen text: “COMING SOON”, “Connect to live data”
Techniques: Kinetic type, Parallax
Camera: Push in
25 · Feature reveal · 1:04–1:06
A white bold headline “Publish your big ideas” holds center on a purple gradient. A multicolored paper airplane flies in from the right, crosses the text, then the letters scatter outward, rotate and drop off screen.
On-screen text: “Publish your big ideas”
Techniques: Kinetic type
Camera: Static
26 · Feature reveal · 1:06–1:07
A solid blue background holds white text centered in the frame, which scales up from a smaller size to full size before holding still.
On-screen text: “Work on any device”
Techniques: Kinetic type
Camera: Static
27 · Feature reveal · 1:07–1:08
A white headline on a flat blue field gives way to three device mockups, a tablet, a laptop and a second tablet, that pop in around it. Each screen shows the presentations app in 3D perspective while the headline slides to the right.
On-screen text: “Work on any device”
Techniques: 3D mockup
Camera: Static
28 · Feature reveal · 1:08–1:09
A phone, tablet and laptop mockup, each showing the same presentation app, sit on a tri-color purple, yellow and blue background. A large white headline reads Work on any device across the blue panel. The composition holds still.
On-screen text: “Work on any device”
Techniques: 3D mockup
Camera: Static
29 · Feature reveal · 1:09–1:10
Three 3D device mockups, a phone, tablet and laptop, sit on split blue and yellow blocks, each scrolling the same presentation app. The white headline Work on any device holds center as the layers drift at different speeds.
On-screen text: “Work on any device”
Techniques: 3D mockup, Parallax
Camera: Pan
30 · Outro · 1:10–1:11
A dark background holds the white “Pitch” wordmark at center, which scales up from a small, faint size to full size, then holds as the sign-off.
On-screen text: “Pitch”
Techniques: Kinetic type
Camera: Static
31 · CTA · 1:11–1:16
The white Pitch wordmark scales in at the center of a near-black background, then the frame cuts to the two-line tagline The future of presentations is coming soon, then to Get early access with the purple pitch.com beneath it.
On-screen text: “The future of presentations”, “is coming soon”, “Get early access”, “pitch.com”
Techniques: Kinetic type
Camera: Static